Mobile Retailing News Weekly - Week of April 11, 2011

The Mobile Retailing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile retailing applications and mobile marketing applications that I run across each week.  I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read Mobile Money News Weekly
Also read Mobility News Weekly
Also read M2M News Monthly

New research out from Gartner estimates total spend on mobile advertising will reach $3.3 billion in 2011, growing to over $20.6 billion by 2015.

http://www.mobilemarketingwatch.com/mobile-advertising-spend-to-reach-3-3b-in-2011-growing-to-20-6b-in-2015-14497/

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Office supply retailer OfficeMax has launched a new mobile marketing initiative that will reward consumers with discounts and coupons for checking in at physical locations via Facebook Places.

http://www.ricg.com/marketing_articles/digital_marketing/officemax_taps_facebook_places_for_new_mobile_initiative_/

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Mobile advertising revenues in Canada are forecast to top $51 million in 2010, eclipsing online revenue growth at a time when traditional media continue to see fewer ad dollars.

http://www.torontosun.com/money/2011/04/11/17949056.html

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InMobi has stated that the mobile ad market has grown by 1.5 billion ad impressions between October 2010 and January 2011, a growth of 27 percent.

http://www.exchange4media.com/e4m/izone1/izone_fullstory.asp?Section_id=4&News_id=41681&Tag=34175

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A recent survey shows that 83 percent of consumers shopping on their mobile phones experienced technical difficulties.

http://www.knowyourmobile.com/blog/846922/83_per_cent_of_consumers_not_happy_with_mobile_shopping.html

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Google has expanded its Local Product Availability feature on Google Place Pages after eBay recently launched a similar feature on its site called Local Shopping, powered by Milo, which it acquired last year.

http://www.auctionbytes.com/cab/cab/abn/y11/m04/i06/s01

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A quarter of all corporate advertising budgets are now spent on digital advertising.  U.K. advertising amounts to over £16.6 billion per year and Internet advertising takes 25 percent of that not forgetting a large increase on mobile advertising budgets.

http://www.onlineprnews.com/news/123361-1302078965-hp-group-seo-agency-notice-big-increase-in-online-advertising-spend.html

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ClickSoftware is an SAP mobility partner and the leading provider of automated workforce management and optimization solutions for every size of service business.  This newsletter is sponsored in part by ClickSoftware - http://www.clicksoftware.com/.

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The adoption of NFC smartphone use greatly depends on the ability to successfully advertise loyalty and other programs to individual NFC enabled devices.

http://gigaom.com/2011/04/11/nfc-may-depend-on-merchants-embracing-mobile-marketing/

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India is a $25 million market for mobile advertising, but the global mobile marketing industry is expected to grow to $60 to $80 billion by 2014.

http://www.vccircle.com/500/news/mobile-advertising-picking-up-pace-in-india-inmobi-ceo

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Yahoo has entered the mobile advertising market with great effort by using location based marketing services like Groupon and LivingSocial.

http://www.bloggingstocks.com/2011/04/09/local-marketing-growth-trend-to-watch-out-for-at-yahoo/

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You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.

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Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Join the SAP Enterprise Mobility Group on Linkedin

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.