Mobile Retailing News Weekly - Week of May 16, 2011

The Mobile Retailing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile retailing applications and mobile marketing applications that I run across each week.  I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read Mobile Money News Weekly
Also read Mobility News Weekly
Also read M2M News Monthly

SAP is expected to launch the latest version of what it calls the Sybase Unwired Platform at its annual customer and partner event in Orlando, Florida this week.  This includes 19 mobile apps for businesses covering areas such as sales, finance, procurement and human resources.  Read More

Pyramid Research estimates that the number of mobile banking users in Latin America will grow 65 percent between 2010 and 2015, from around 18 million users to over 140 million users.  Read More

PayPal expects to process more than $2 billion in mobile payments this year, which is nearly three times the amount it processed in 2010.  Read More

According to TNS research, the use of mobile wallet technology amongst U.K. consumers has more than doubled in the last 12 months with more than one in ten people now making payments via a mobile device.  Read More

Visa is building a digital wallet that people can use to purchase items online or with their phones instead of with traditional cards.  Read More

According to a GfK NOP report, debit and credit card holders seem to be attracted to the idea of mobile payment services.  Read More

Pyxis Mobile provides an agile, powerful, and secure mobile enterprise application platform.  It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time.  This newsletter is sponsored in part by Pyxis Mobile, http://pyxismobile.com/.

According to Berg Insight, by 2015 there will be 900 million people using mobile banking on their phones.  Read More

Google is gearing up for a launch of its Mobile Wallet project, which enables smartphone based NFC payments.  Google plans to release the product first in Europe, where the competition is heating up, according to a Marketing Week report.  Read More

In countries like the U.S., China and Brazil mobile banking users have increased over 100 percent in the past year.  Read More

Asians are more likely than people elsewhere in the world to use their mobile phones to do their banking and to shop online.  Read More

Recent Articles by Kevin Benedict

Today is Mobility Tuesday at SAP's SAPPHIRENOW 2011!!!
Kevin Benedict's Mobility Photos from SAPPHIRE Now 2011
Mobile Expert Video Series:  Vivido Labs' Steve Cameron
Mobile Expert Video Series:  K2 Partnering's Paul Andrew
Mobile Business App Store?  Clicksoftware Says Yes!
Mobile Expert Video Series:  Bord GAIS' Michael Cahill
Mobile Expert Video Series:  ClickSoftware's Shamayun Miah
Mobile Expert Video Series:  Sourcevolution's Pierre-Paul Samson
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Mobile Expert Video Series:  Philips' Divya Mahajan
Mobile Expert Video Series:  IDC Research's Nic McQuire

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The Future of Enterprise Mobility
The Latest m-Business Trends and How the Onslaught of Mobile Devices Affects Development Strategies
The Real-Time Mobile Enterprise:  The Benefits of Rapid, Easy Access
Redstone Arsenal's (DOD/Chugach) 3 Maintenance Challenges Solved by Mobile

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*************************************************************

Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer

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Join the SAP Enterprise Mobility Group

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Retailing News Weekly - Week of May 9, 2011

The Mobile Retailing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile retailing applications and mobile marketing applications that I run across each week.  I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read Mobile Marketing News Weekly
Also read Mobile Money News Weekly
Also read Mobility News Weekly
Also read M2M News Monthly

Italy's main telecom operators have launched a common platform that will allow their clients to use mobile devices to pay for digital content and services by using their mobile accounts.  Telecom operators are increasingly aware that the mobile payment industry is growing and is estimated to be nearly $500 billion by 2014.

http://online.wsj.com/article/BT-CO-20110509-709127.html

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Bling Nation has launched a social media element to its contactless Bling Tag offering. This element, FanConnect, is a rewards and loyalty application that intertwines contactless payments, social marketing and the ubiquitous Facebook page.

http://www.contactlessnews.com/2011/05/09/contactless-payment-scheme-enables-loyalty-via-facebook

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McDonald’s has announced that soon all franchises within the U.K. will be equipped with NFC capable registers.

http://www.nearfieldcommunicationsworld.com/2011/05/09/37284/mcdonalds-uk-goes-contactless-considers-nfc-loyalty-programmes/

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Near Field Communications is starting to be a feature more commonly supported by smartphones.  NFC phone shipments could approach 100 million units this year if Google’s projections for Android NFC smartphone shipments prove accurate.

Mobile Retailing News Weekly - Week of May 2, 2011

The Mobile Retailing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile retailing applications and mobile marketing applications that I run across each week.  I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read Mobile Money News Weekly
Also read Mobility News Weekly
Also read M2M News Monthly

Research firm InMobi predicts U.S. mobile shopping to become a $9 billion industry in 2011, a significant jump from the $2.4 billion from 2010.

http://www.creativedepartment.com/news/marketing/report-consumers-prefer-mobile-over-pcs-online-shopping-187400

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Research in Motion will soon release a new BlackBerry device that is enabled with NFC programming that enables its use for mobile payments.

http://www.wirelessweek.com/News/Feeds/2011/05/wireless-rim-unveils-blackberry-bold-9900-and-9930/

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A new report indicates that the mobile retail market, which was worth $4.1 billion in 2009, will experience average annual growth of about 24 percent during the next four years to reach slightly more than $12 billion in 2014.

http://www.marketingvox.com/mobile-retail-expected-to-top-12b-in-14-046408/

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PayPal is expected to have over $2 billion worth of mobile payment sales in 2011, more than three times the mobile payments of 2011.

Mobile Retailing News Weekly - Week of April 25, 2011

The Mobile Retailing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile retailing applications and mobile marketing applications that I run across each week.  I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read Mobile Money News Weekly
Also read Mobility News Weekly
Also read M2M News Monthly

Advertising on mobile devices in China will more than double to $1.16 billion in the next three years, growing faster than the U.S. market.

http://www.bloomberg.com/news/2011-04-19/china-s-mobile-ads-will-top-1-billion-in-2014-emarketer-says.html

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AT&T is creating a program that will allow developers to run location-based ads in their smartphones.  This will allow AT&T to compete with Google in the location-based advertising market.

http://blogs.forbes.com/elizabethwoyke/2011/04/19/att-preparing-in-app-local-ads-to-compete-with-google-admob/

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Visa is working with Gap to deliver real time discounts and promotions to opt-in consumers via SMS.

http://www.intomobile.com/2011/04/22/visa-delivers-realtime-discounts-mobile-consumers-they-shop/

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A Massachusetts company has created a smartphone app that allows customers to shop for groceries by scanning barcodes with their phone cameras.

Mobile Retailing News Weekly - Week of April 18, 2011

The Mobile Retailing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile retailing applications and mobile marketing applications that I run across each week.  I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read Mobile Money News Weekly
Also read Mobility News Weekly
Also read M2M News Monthly

U.S. ad spending should rise by 3.1 percent this year, with cable television, online video and mobile marketing leading the charge.

http://www.reuters.com/article/2011/04/18/us-media-advertising-idUSTRE73H6LX20110418

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Recently Germany has seen significant growth in both the number of companies willing to use mobile advertising and the growth of the overall mobile ad market.

http://www.gomonews.com/mobile-marketing-germany-sees-27-growth-in-advertising-companies/

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With the help of mobile phones, online retail is expected to grow by 61 percent from 2010 to 2014.

http://www.newswiretoday.com/news/89138/Online_Retail_to_Exceed_37bn_by_2014__40000_Stores_Already_Abondoned_Finds_New_Research/

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Wal-Mart is purchasing Kosmix Corp, a marketing firm that analyzes online data to personalize web content.  This acquisition is another example of how Wal-Mart is entering the mobile retail industry.

Mobile Retailing News Weekly - Week of April 11, 2011

The Mobile Retailing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile retailing applications and mobile marketing applications that I run across each week.  I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read Mobile Money News Weekly
Also read Mobility News Weekly
Also read M2M News Monthly

New research out from Gartner estimates total spend on mobile advertising will reach $3.3 billion in 2011, growing to over $20.6 billion by 2015.

http://www.mobilemarketingwatch.com/mobile-advertising-spend-to-reach-3-3b-in-2011-growing-to-20-6b-in-2015-14497/

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Office supply retailer OfficeMax has launched a new mobile marketing initiative that will reward consumers with discounts and coupons for checking in at physical locations via Facebook Places.

http://www.ricg.com/marketing_articles/digital_marketing/officemax_taps_facebook_places_for_new_mobile_initiative_/

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Mobile advertising revenues in Canada are forecast to top $51 million in 2010, eclipsing online revenue growth at a time when traditional media continue to see fewer ad dollars.

http://www.torontosun.com/money/2011/04/11/17949056.html

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InMobi has stated that the mobile ad market has grown by 1.5 billion ad impressions between October 2010 and January 2011, a growth of 27 percent.

Mobile Retailing News Weekly - Week of April 4, 2011

The Mobile Retailing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile retailing applications and mobile marketing applications that I run across each week.  I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read Mobile Money News Weekly
Also read Mobility News Weekly
Also read M2M News Monthly

Mobile marketing is expected to continue to grow in the U.S. this year, with brands expected to invest more than $1 billion on mobile marketing in the U.S. alone in 2011.

http://moconews.net/article/419-dont-shoot-the-messenger-users-warm-up-a-bit-to-mobile-marketing/

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A recent report from Forrester Research predicted that by 2014 over 40 percent of consumers will be accessing the web via a mobile device.

http://www.utalkmarketing.com/pages/Article.aspx?ArticleID=20782&Title=Why_the_mobile_ad_industry_must_show_greater_transparency

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By 2015 digital strategies, such as social and mobile marketing, will influence at least 80 percent of consumers' discretionary spending.

http://www.echannelline.com/usa/story.cfm?item=26701

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Mobile advertising networks delivered 340 billion filled and billed impressions across the globe in 2010, generating $794 million in media spend and earning $254.3 million in net platform and media services-related revenue.

Mobile Retailing News Weekly - Week of March 28, 2011

The Mobile Retailing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile retailing applications and mobile marketing applications that I run across each week. I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read Mobile Money News Weekly
Also read Mobility News Weekly
Also read Mobile NFC News Weekly
Also read M2M News Monthly

While Apple's iPhone has traditionally been the target for brands running mobile marketing campaigns, more and more research is suggesting that Android's share of the market is set to increase substantially.

http://www.dma.org.uk/news/nws-dmitem.asp?id=6512&t=Mobile+marketing%3A+Android+to+boost+smartphone+market

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Professional sporting events and concert promoters are pushing mobile marketing to new levels with iVisionMobile.com’s real time text to screen at live events.  Sports teams are now embracing mobile advertising when reaching out to fans through this new technology.

http://www.prnewswire.com/news-releases/mobile-marketing-drives-participation-and-revenues-with-text-to-screen-118494609.html

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Research shows 2010 was a year of phenomenal growth for mobile advertising with the U.K. market growing 116 percent to £83 million in 2010.

http://www.utalkmarketing.com/pages/Article.aspx?ArticleID=20726&Title=Why_mobile_advertising_is_finally_coming_of_age

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The U.S. and India-based Vdopia Inc, which runs online and mobile video advertising network iVdopia, claims to be delivering $500,000 in profits every quarter. The Asian mobile video advertising market is expected to reach $1.5 billion this year compared to $1.2 billion in the U.S. and $200 million in Europe.

Mobile Retailing News Weekly - Week of March 21, 2011

The Mobile Retailing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile retailing applications and mobile marketing applications that I run across each week. I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read Mobile Money News Weekly
Also read Mobility News Weekly
Also read Mobile NFC News Weekly
Also read M2M News Monthly

The mobile retail market will exceed $12 billion by 2014 due to one-to-one marketing and smartphone adoption, Juniper Research reports.

http://www.business2community.com/mobile-apps/the-diversification-of-mobile-media-into-product-media-019270

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Brands significantly increased their UK mobile marketing spend last year, as part of their efforts to capitalize on the growth of smartphone use.

http://www.marketingmagazine.co.uk/news/1061104/Brands-ramp-spend-mobile-ad-platforms/

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Mobile penetration in the Czech Republic is among the highest in Central European nations and is high even by western European levels.

http://www.businesswire.com/news/home/20110316005789/en/Research-Markets-Czech-Republic---Mobile-Market

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Advances in smart phone technology and accelerating consumer adoption of tablets and other mobile devices have spurred an opportunity for marketers looking to make good on the long sought promise of mobile marketing.

Mobile Retailing News Weekly - Week of March 14, 2011

The Mobile Retailing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile retailing applications and mobile marketing applications that I run across each week. I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read Mobile Money News Weekly
Also read Mobility News Weekly
Also read M2M News Monthly

Berg Insight estimates that the total value of the global mobile marketing and advertising market was € 1.72 billion in 2009.  Growing at a compound annual growth rate of 41 percent, the mobile ad market is forecasted to be worth € 13.5 billion in 2015.

http://www.sbwire.com/press-releases/sbwire-82016.htm

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While today mobile represents 15 percent of online advertising, by 2015 it will represent 64 percent of all digital ads.

http://www.mobilemarketer.com/cms/news/research/9264.html

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Recent reports show the total download app market for Android and iPhone will reach a whopping $15 billion by 2013.

http://www.radioink.com/Article.asp?id=2129310&spid=24698

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AOL is trying to transform itself from an Internet service provider to a media company, driven by advertising.  And as attention shifts to the mobile Internet from the desktop, AOL realizes that it needs to kick start a mobile advertising business, too.

http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2011/03/11/businessinsider-aol-mobile-ads-2011-3.DTL

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The mobile marketing industry in Kenya is set to see significant growth with the launch of the East African chapter of the Mobile Marketing Association.

Mobile Retailing News Weekly - Week of March 7, 2011

Kevin's Mobile Retailing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile retailing applications and mobile marketing applications that I run across each week. I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read Mobile Money News Weekly
Also read Mobility News Weekly
Also read M2M News Monthly

Berg Insight estimates that the total value of the global mobile marketing and advertising market was €1.72 billion in 2009.  Growing at a compound annual growth rate of 41 percent, the mobile ad market is forecasted to be worth €13.5 billion in 2015.

http://www.pr.com/press-release/302541

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The New York Times, Wall Street Journal, and c|net amongst others, have reported that the number of searches coming from mobile devices and apps now accounts for nearly 20 percent of the total number of shopping searches.

http://www.digitaljournal.com/pr/238262

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Amazon sold $1 billion worth of goods last year via mobile devices, while eBay did $2 billion on mobile devices, seeing a sale every second during the fourth quarter of last year.

http://www.v3.co.uk/v3/news/2275026/google-mobile-search-ecommerce

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comScore researchers found that 36 percent of U.S. consumers browsed the mobile web in 2010 while 34 percent accessed the mobile web through an application.

Mobile Retailing News Weekly - Week of February 28, 2011

Kevin's Mobile Retailing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile retailing applications and mobile marketing applications that I run across each week. I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read Mobile Money News Weekly
Also read Mobility News Weekly
Also read M2M News Monthly

Forrester forecasts that marketing spending on mobile display ads and search will surpass $1 billion in 2011.  That means marketers are set to find quantifiable ROI (return on investment) on mobile for generating real leads, driving foot traffic, and selling products and services.

http://memeburn.com/2011/02/mobile-marketing-and-m-commerce-is-where-the-money-is-moving/

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More and more brands are directing resources to mobile advertising, according to a new survey from DM2 Media and Jumptap.  According to the study, nearly 85 percent of marketers are doing some form of mobile marketing or advertising.

http://www.mediapost.com/blogs/raw/?p=5770

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More and more companies are using mobile marketing to reach consumers, but the latest research suggests they may need to change their tactics.  According to a study by Frost and Sullivan, tablets are a threat to both smartphones and netbooks.

http://www.dma.org.uk/news/nws-dmitem.asp?id=6438&t=Mobile+marketing%3A+Tablets+are+threat+to+smartphones

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VeriFone Systems, Inc. the leading payment solutions provider in the U.S., has urged aspiring mobile payment service companies to engage with retailers in determining market requirements to enable mobile phone-initiated payments and services at the retail point of sale.

Mobile Retailing News Weekly - Week of February 21, 2011

Kevin's Mobile Retailing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile retailing applications and mobile marketing applications that I run across each week. I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read Mobile Money News Weekly
Also read Mobility News Weekly
Also read M2M News Monthly

A number of blogs have pointed us to news that mobile payment company Square is dropping the .15 cents per transaction charge for any business using its mobile payments device and service.  Square previously charged 2.75 percent of each transaction amount plus a flat .15 cents per transaction fee.

http://news.cnet.com/8301-13846_3-20035055-62.html

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Google searches conducted on mobile phones centering on shopping-related keywords grew more than 300 percent from January 2010 to January 2011, reports a new Google study on holiday shopping.

http://www.internetretailer.com/2011/02/17/holiday-shoppers-smartphones-search-and-researchand-buy

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A forecast from Yankee Group predicts the worldwide transaction value of mobile payments will total $984 billion by 2014, up from $162 billion last year.

http://finchannel.com/Main_News/Tech/81424_eMarketer%3A_Mobile_Payments_Take_Hold_Around_the_World/

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At the end of 2010 there were over 5.2 billion mobile connections globally – more than three times as many connections as there are PCs in the world. Mobile phone subscriptions continue to rise, making mobile phones the most rapidly adopted technology in history.

Kevin's Mobile Retailing News Weekly - Week of February 15, 2011

Kevin's Mobile Retailing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile retailing applications and mobile marketing applications that I run across each week. I am specifically targeting market size and market trend information.

Also read Kevin’s Field Mobility News Weekly
Also read Kevin’s M2M News Monthly
Also read Kevin’s Mobile Money News Weekly
Also read Kevin’s Mobility News Weekly

Google’s strong fourth quarter earnings proved that it is now firmly ensconced in e-commerce, and also showed that, with its Android operating system and related apps, it is smoothly transitioning to the mobile world.

http://www.nytimes.com/2011/01/21/technology/21google.html?src=busln

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Mobile commerce may be maturing at a quicker rate than many experts have predicted, according to a report from Adobe Scene7. Sixty-two percent of consumers with web connected mobile devices have purchased merchandise in a wide range of product categories using their mobile devices.

http://www.internetretailer.com/2011/02/10/62-consumers-have-purchased-goods-mobile-device

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Three quarters of U.S. brands surveyed by the Association of National Advertisers/Mobile Marketing Association say they plan to up their spending on mobile marketing initiatives by some 60 percent this year, while close to 90 percent will deploy mobile marketing initiatives.

http://brand-e.biz/could-do-better-on-mobile-marketing_11526.html

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By the end of 2011, an estimated one billion people around the world will be connected to the mobile web and 50 percent of all Americans will own a smartphone.

Kevin’s Mobile Retailing News Weekly – Week of February 7, 2011

Kevin's Mobile Retailing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile retailing applications and mobile marketing applications that I run across each week. I am specifically targeting market size and market trend information.

Also read Kevin’s Field Mobility News Weekly 

Also read Kevin’s M2M News Monthly 

Also read Kevin’s Mobile Retailing News Weekly 

Also read Kevin’s Mobile Money News Weekly 

Also read Kevin’s Mobility News Weekly 

I will be participating in a two part webinar next week on Thursday, February 17, 2011 1:00 PM - 2:00 PM EST that I invite all of you to attend.  I will be presenting my research results in the first part called Challenges in Enterprise Mobility from the Experts, and the second part, The Latest Thinking and Strategies for Deploying Flexible Mobile Solutions - The Four Big Issues for Mobilizing SAP and Other Enterprise Systems will be presented by Steve Levy, mobile industry expert and CEO of Pyxis Mobile.

Google Inc.'s AdMob is on a tear.  The mobile ad network receives more than two billion ad requests daily, marking a fourfold increase from a year ago.

http://www.rcrwireless.com/article/20110131/CONTENT_MOBILE_MARKETING/110139994/googles-admob-receives-2-billion-ad-requests-daily 

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Facebook has acquired mobile ad start-up Rel8tion to improve hyper local ad targeting to its 200 million plus mobile subscribers.  Rel8tion is a nine month old Seattle based start up that connects people to ads based on their location and demographic.

http://www.pcmag.com/article2/0,2817,2376226,00.asp 

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According to a new survey conducted by the Association of National Advertisers, in conjunction with the Mobile Marketing Association, a whopping 88 percent of advertisers plan to be active in mobile in 2011—up from 62 percent last year.