Tuesday, February 15, 2011

Kevin's Mobile Retailing News Weekly - Week of February 15, 2011

Kevin's Mobile Retailing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile retailing applications and mobile marketing applications that I run across each week. I am specifically targeting market size and market trend information.

Also read Kevin’s Field Mobility News Weekly
Also read Kevin’s M2M News Monthly
Also read Kevin’s Mobile Money News Weekly
Also read Kevin’s Mobility News Weekly

Google’s strong fourth quarter earnings proved that it is now firmly ensconced in e-commerce, and also showed that, with its Android operating system and related apps, it is smoothly transitioning to the mobile world.



Mobile commerce may be maturing at a quicker rate than many experts have predicted, according to a report from Adobe Scene7. Sixty-two percent of consumers with web connected mobile devices have purchased merchandise in a wide range of product categories using their mobile devices.



Three quarters of U.S. brands surveyed by the Association of National Advertisers/Mobile Marketing Association say they plan to up their spending on mobile marketing initiatives by some 60 percent this year, while close to 90 percent will deploy mobile marketing initiatives.



By the end of 2011, an estimated one billion people around the world will be connected to the mobile web and 50 percent of all Americans will own a smartphone.



In the UK, 88 percent of consumers ignore advertisements they receive on their mobile phones and 36 percent automatically delete them.  Just nine percent of UK consumers take any further action once they view a mobile ad.



The mobile app ecosystem is thriving.  According to Gartner, worldwide mobile app revenue will exceed $15 billion in 2011.  Distimo reports that in December 2010 alone, the top 300 free applications generated over 3 million downloads, ten times more than the paid ones.



New research conducted by Brand Anywhere and Luth Research last November showed that 51 percent of consumers are more likely to purchase from retailers that have a mobile specific Website, but only 4.8 percent of retailers actually have one. 



This year saw a staggering growth in consumer mobile usage, and with the smartphone industry growing at an unprecedented rate, 2011 could prove to be an unparalleled year in terms of mobile innovation and expansion.  More than 70 percent of the world’s population now owns a mobile phone.



One-fifth of mobile users visited a physical store in response to a location-based ad, according to the latest Mobile Audience Insights Report, and 17 percent of consumers have actually spent money in response to one of these ads.



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Google is looking to promote its new mobile services by encouraging some of its top advertisers to shift their budgets to the platform, Reuters reports.  Karim Temsami, who was appointed as Google's head of mobile advertising in October, is leading the effort.



The Trend Report indicates that more than $1.2 billion in digital coupons savings was issued in 2010, representing a 41 percent growth over the year before.  Compared to growth metrics for coupons distributed in newspapers of seven percent, digital coupons dramatically outpaced the growth of their newspaper counterparts, approximately 6 to 1.



Gartner predicts that in three years, more people will access the Internet through their mobile phones than through their PCs.  More than 50 percent of consumers are unlikely to return to the site if they have a poor mobile experience, and 40 percent would go to a competitor’s site instead, according to an October 2009 study of consumers’ mobile web experiences by Equation Research.



Australians are more willing to receive ads on their mobiles than any other market in the world, new research from InMobi and ComScore has found, with three quarters of respondents saying they would be comfortable with mobile advertising.



Of the 129 retailers participating in a 2010 Aberdeen survey, more than 38 percent were at some stage of employing mobile retail technology or mobile channel adoption, compared with 18 percent at the end of 2008.  Fifteen percent of all retailers were looking to adopt mobile solutions within the next year.



China's mobile Internet users totaled 288 million by the end of last year, according to statistics released by Enfodesk yesterday, an increase of 18.5 percent at the chain base ratio, and the market size of mobile phone commerce — known as M-commerce — hit 64 million RMB, up 64.2 percent compared to the same period of the last year.



Kevin Benedict, SAP Mentor, SAP Top Contributor, mobile industry analyst and experienced mobile industry executive, offers both one and two day onsite workshops designed to educate and inform executives and management teams on enterprise mobility and mobile strategies for businesses. This workshop is designed to provide a complete overview of enterprise mobility and what it means to the business. The workshop is customized based upon the needs of participants.  For more details visit http://mobileenterprisestrategies.blogspot.com/p/workshops.html.

Recent Articles by Kevin Benedict

The Biggest Challenges in Enterprise Mobility Today
Weird, Odd and Strange Mobility Series: Cameras in Skull, Wireless Confessions and Best Bathrooms
Mobile Expert Interview Series:  10seconds Software’s Greg Donaldson, Part 1
Mobile Expert Interview Series:  10seconds Software’s Greg Donaldson, Part 2
Mobile Expert Interview Series: Acando’s Hans Nygaard, Part 1
Mobile Expert Interview Series: Acando’s Hans Nygaard, Part 2
Mobile Expert Interview Series: Newelo’s Kimmo Jarvensivu
Mobile Expert Interview Series: SAP’s Jack Chawla
Mobile Expert Interview Series: AMT-Sybex’s Malachy Martin
Food and Enterprise Mobility
Independent Mobility Analyst – What Does That Mean?
The Latest Thinking and Strategies for Deploying Flexible Mobile Solutions

Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Networked Field Services
Mobile, The Next Big Thing for Business

You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.


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Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Phone +1 208-991-4410
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 Full Disclosure: I am an independent mobility consultant, mobility analyst, writer and Web 2.0 marketing professional. I work with and have worked with many of the companies mentioned in my articles.