Tuesday, March 01, 2011

Mobile Retailing News Weekly - Week of February 28, 2011

Kevin's Mobile Retailing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile retailing applications and mobile marketing applications that I run across each week. I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read Mobile Money News Weekly
Also read Mobility News Weekly
Also read M2M News Monthly

Forrester forecasts that marketing spending on mobile display ads and search will surpass $1 billion in 2011.  That means marketers are set to find quantifiable ROI (return on investment) on mobile for generating real leads, driving foot traffic, and selling products and services.



More and more brands are directing resources to mobile advertising, according to a new survey from DM2 Media and Jumptap.  According to the study, nearly 85 percent of marketers are doing some form of mobile marketing or advertising.



More and more companies are using mobile marketing to reach consumers, but the latest research suggests they may need to change their tactics.  According to a study by Frost and Sullivan, tablets are a threat to both smartphones and netbooks.



VeriFone Systems, Inc. the leading payment solutions provider in the U.S., has urged aspiring mobile payment service companies to engage with retailers in determining market requirements to enable mobile phone-initiated payments and services at the retail point of sale.



AT&T is building invisible tripwires around retail stores in Chicago, Los Angeles, San Francisco and New York.  Once tripped, an SMS or MMS volley will be set loose, alerting its customers to deals and promotions available just footsteps away.



Eighty-eight percent of marketers at large retailers and consumer brand manufacturers say they will use mobile marketing this year; what’s more, 75 percent of those already marketing to mobile consumers plan to increase their spending by an average of 59 percent.



Google has reported a dramatic rise in searches from mobile devices as the use of the mobile web continues to grow.



As the proliferation of smart devices accelerates faster than even the most bullish forecasts, 2011 is expected to be the year when corporations direct big money to the mobile advertising space.  The U.S. mobile advertising market is expected to grow at a three year CAGR of nearly 50 percent.  By 2013, this sector should be approaching $2.5 billion in revenues.



Digital coupons represent the fastest growing coupon segment in 2010.  Over $1.2 billion in savings were issued from Coupons.com Digital Coupon Network in 2010, representing 41 percent growth.



The Yankee Group predicts unprecedented growth in mobile transactions worldwide, with the total value of global mobile transactions increasing from $162 billion in 2010 to $984 billion in 2014.



EBay has said that its mobile shopping application would be pre-installed in smartphones sold by Telefonica's 02 unit in the UK.  In its first pre-install deal the e-commerce company said an eBay mobile app will come as standard with smartphones.



As the average consumer’s use of a Smartphone becomes increasingly sophisticated, many businesses are realizing the enormous potential of m-commerce.  Mark Beccue at ABI Research notes that, “In the United States, mobile online shopping rose from $396 million in 2008 to $1.2 billion in 2009.  While definitions of ‘mass market adoption vary, a 203 percent increase in one year indicates significant consumer interest.’”



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A report shows mobile ads are driving 17 percent of consumers to make purchases while mobile and 20 percent to visit physical store locations after seeing a relevant advert.



Sixty-two percent of consumers with web-connected mobile devices are buying goods via a mobile device.



Android advertising revenue could potentially generate $1 billion for Google next year. Piper Jaffray analyst Gene Munster says Android generated $5.90 per user in mobile advertising in 2010, and that number is expected to jump to $9.85 in 2012, aided in part by in-app advertising from the Android Market app store.


Recent Articles by Kevin Benedict

The Enterprise Mobility Trends of 2011 - Webinar
Building Compliance Features into Your Enterprise Mobility Solution, Part 1
Building Compliance Features into Your Enterprise Mobility Solution, Part 2
Rapid SAP Mobilization for the Enterprise Webinar
M2M and SAP Enterprise Mobility
Former SAP EVP is Solving Headaches with Mobile and M2M Technologies
SAP PCN Webcast on Mobile Device Management
Meet Me in Brussels at The Enterprise Mobility Exchange!

Webinar of Note

Implementing SAP Enterprise Mobility - 10 Lessons Learned

Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Networked Field Services
Mobile, The Next Big Thing for Business


You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.


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Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Phone +1 208-991-4410
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Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.