Mobile Marketing News Weekly - Week of May 2, 2011

Welcome to Mobile Marketing News Weekly, an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read Mobile Money News Weekly
Also read Mobile Retailing News Weekly
Also read Mobility News Weekly
Also read M2M News Monthly

According to eMarketer, the U.S. mobile ad spending market is expected to surpass $1 billion this year.  Google is expected to be the main beneficiary of this increase.

http://blogs.forbes.com/greatspeculations/2011/04/25/google-must-spend-to-remain-sultan-of-search/

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AT&T has announced that it will enter the online coupon market, currently a $1.3 billion dollar industry.

http://www.mobiledia.com/news/88953.html

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According to the Mobile Marketing Association, consumer interest in mobile coupons is growing significantly.

http://technorati.com/business/article/mobile-coupon-clipping-a-new-location/

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Companies invest over $800 million each year in U.S. mobile advertising, and the new partnership between Nielsen Catalina Solutions and 4INFO Inc. is creating a process to directly track the success of mobile ads for these companies.

http://www.virtual-strategy.com/2011/05/03/nielsen-catalina-solutions-and-4info-form-alliance-launch-first-its-kind-mobile-advertisi

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Mobile shopping in the Asia-Pacific region is expected to continue its growth as more consumers make online purchases via their devices, creating lucrative opportunities for mobile advertising.

http://www.zdnetasia.com/mobile-shopping-ads-to-accelerate-in-apac-62208663.htm

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Apple and Google are expected to send representatives to an upcoming Senate Judiciary Committee hearing to testify about how they use anonymous location data collected from mobile devices.

http://www.informationweek.com/news/global-cio/interviews/229402599


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Pyxis Mobile provides an agile, powerful, and secure mobile enterprise application platform.  It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time.  This newsletter is sponsored in part by Pyxis Mobile, http://pyxismobile.com/.

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According to a Google survey using 5,000 adult smartphone Internet users, Smartphones are used by consumers when they are shopping to help make buying decisions.

http://www.informationweek.com/news/internet/search/229402351

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EBay Inc. will acquire mobile advertising provider Where, a move that will continue to help EBay bridge the gap between online and in-store shopping.

http://www.marketwatch.com/story/ebay-to-to-buy-mobile-advertising-provider-where-2011-04-20

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Facebook entered the coupon market last week and expects to set itself apart from other new arrivals like AT&T using Facebook’s 500 million members.

http://www.reuters.com/article/2011/04/26/us-facebook-deals-idUSTRE73P6GS20110426

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This year is expected to see a 16 percent increase in search engine marketing, and with the help of smartphone advertising will reach $19 billion.

http://www.brafton.com/news/search-engine-marketing-spend-will-grow-to-exceed-19-billion-800485949

Recent Articles by Kevin Benedict

Managing a Mobile and Network Centric Operation, Part 1
Mobile Expert Podcast Series: Antenna Software's Mark Watson
At a Glance – Enterprise Mobility Solutions
Now Subscribe to Kevin Benedict's Podcasts on iTunes
Mobile Expert Podcast Series: NHS's Stephen Chilton

Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Networked Field Services

Webinars of Note

Redstone Arsenal’s (DOD/Chugach) 3 Maintenance Challenges Solved by Mobile
The Real-Time Mobile Enterprise: The Benefits of Rapid, Easy Access
The Future of Enterprise Mobility

You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.

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Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer

Follow me on Twitter @krbenedict

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Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.