Mobility News Weekly - Week of April 11, 2011

The Mobility News Weekly is an online newsletter made up of the most interesting news and articles related to enterprise mobility that I run across each week.  I am specifically targeting information that reflects market data and trends.

Also read Field Mobility News Weekly
Also read Mobile Money News Weekly
Also read Mobile Retailing News Weekly
Also read M2M News Monthly

Two recent apps — MIM Software’s Mobile MIM and AirStrip Technologies’ Cardiology — show how phones can help doctors get crucial patient information on the go.  About 72 percent of physicians now own a smartphone, according to a 2010 study by Manhattan Research, so it’s no surprise that more apps are being geared toward them.

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Worldwide IT spending is forecast to total $3.6 trillion in 2011, a 5.6 percent increase from $3.4 trillion in 2010, according to the latest outlook by Gartner, Inc.  Gartner has slightly raised its outlook for 2011 from its previous forecast of 5.1 percent growth.

http://www.gartner.com/it/page.jsp?id=1610914

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Twitter is growing fast and now sees an average of 155 million messages posted to the network each day.  That's up more than 3X from the company's report of 50 million daily messages just one year ago.

http://www.readwriteweb.com/archives/there_are_now_155m_tweets_posted_per_day_triple_th.php

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Amazon on Monday announced it had dropped the price of the third generation Kindle e-reader by $25.  The price was reduced because the Kindle e-reader can now display sponsored advertisements.

http://www.betanews.com/article/Amazon-lowers-Kindles-price-in-exchange-for-advertisements/1302577166

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On Wednesday, Google reported that smartphone usage has grown so huge that it is now tracking more than 100 million “ad requests” a day in South Korea.  Ad requests is a measure of how many ads are seen on web sites and apps that are used on smartphones.

http://starbucks.yahoo.com/wrapped?tileid=tile_home_0&url=http://blogs.wsj.com/digits/?lat=43.69169&long=-116.33833&addr=228+East+Plaza+St.+Suite+A+Eagle+ID&zip=83616&vh=2491358d5136e3cc4a56df637bbd7ace84466648&ts=1302705202&category=home

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Motorola is an interesting example of how the introduction of smartphones in 2009 revived the company's fortunes.  In 2010 the company turned operating losses for its mobile phone business to profits after three long years.  Its gross margins also jumped from around 10 percent in 2008 to 24 percent in 2010.

http://www.thestreet.com/story/11081185/1/smartphone-shift-boosts-motorola-mobility.html

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ClickSoftware is an SAP mobility partner and the leading provider of automated workforce management and optimization solutions for every size of service business.  This newsletter is sponsored in part by ClickSoftware - http://www.clicksoftware.com/.

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The above market growth trajectory of Apple Inc.’s iPhone is expected to get a boost from its adoption of CDMA networking technology.   Building on its GSM base at carriers such as AT&T, the company’s initial penetration of the CDMA smartphone market kicked off in February when the iPhone became available at Verizon in United States.

http://business.financialpost.com/2011/04/13/apple-iphone-growth-to-get-lift-from-cdma-in-asia/

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Sony Ericsson ha announced that they have launched a dedicated app channel for their handsets.  Starting out, the Sony Ericsson channel will be used to recommend the best games and apps that enhance the experience.

http://www.androidguys.com/2011/04/13/sony-ericsson-launches-dedicated-app-channel/

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The Android Market has a new king as Google Maps has become the first application to surpass 50 million downloads.

http://phandroid.com/2011/04/13/google-maps-navigates-its-way-to-50-million-downloads/

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The U.S. government will likely soon begin its review of AT&T’s $39 billion acquisition of T-Mobile USA.  AT&T has filed its application for antitrust review at the Department of Justice, according to the Washington Post.

http://www.channelpartnersonline.com/news/2011/04/at-t-files-merger-application-with-doj.aspx

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China mobile is facing several challenges such as limited infrastructure and a lack of experience in the enterprise compared to its major competitors.

http://news.idg.no/cw/art.cfm?id=FB5E00A8-1A64-67EA-E4F0BEE14DD40B45

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Gartner has produced a new report into the state of the tablet market that has tongues wagging away.  According to the research company it is all Apple for the next four years.

http://blogs.wsj.com/tech-europe/2011/04/12/apple-will-dominate-tablet-market-for-years-says-gartner/?mod=google_news_blog

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Smartphone sales could drop by as much as 5 percent this year because the Japanese earthquake in March seriously affected supplies of key parts for a number of suppliers, say industry sources.

http://www.guardian.co.uk/technology/2011/apr/11/smartphones-hit-by-japanese-earthquake

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Banking and investment firm Macquarie Group reported that almost 5 percent of paid search spending in the U.S. is now in mobile sphere.  EF reports that 97 percent of mobile search spend (for Efficient Frontier clients) went to Google, while 3.2 percent spend was credited to Bing/Yahoo.

http://www.ibtimes.com/articles/132779/20110411/google-bing-facebook-searc-engines-apple-ipad-mobile-paid-search.htm

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The latest Gartner forecast shows that Apple's iPhone OS will drop to third behind the Windows Phone software in 2015, while Research in Motion's will dip to the fourth spot that year.  IDC has forecast the same overall 2015 rankings.

http://www.pcworld.com/article/224706/android_windows_phone_to_surpass_iphone_gartner_says.html

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Growing demand for phones running on Google's Android platform will help the smartphone market grow in 2011, boosting companies like HTC and Samsung Electronics who are betting on the platform.

http://www.ekmulakatnews.com/bnews.php?bnewsid=760

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You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.

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Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Join the SAP Enterprise Mobility Group on Linkedin

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

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