Mobile Marketing News Weekly - Week of August 22, 2011


The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read Mobile Commerce News Weekly
Also read Mobility News Weekly
Also read M2M News Weekly

Android is expected to be the top global mobile ad platform by the end of the year, according to the latest quarterly analysis from independent mobile advertising network InMobi.  Read Original Content

Google this week released a new tablet based online catalogue that promotes mobile shopping through devices.  Google Catalogs includes content from Anthropologie, Bare Escentuals, Bergdorf Goodman, Crate and Barrel, L.L. Bean, Lands' End, Macy's, Neiman Marcus, Nordstrom, Pottery Barn, Saks Fifth Avenue, Sephora, Sundance, Tea Collection, Urban Outfitters and Williams-Sonoma.  Read Original Content

A Georgia hospital is using Quick Response codes in its advertising to make it easier for women to schedule mammograms.  Read Original Content

Pyxis Mobile provides an agile, powerful, and secure mobile enterprise application platform.  It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time.  This newsletter is sponsored in part by Pyxis Mobile, http://pyxismobile.com.

Portio Research reports that the mobile application user base is expected to hit 256 million people by 2015, growing at 37 percent yearly.  Read Original Content

A survey by JiWire reports that 63 percent of UK participants are willing to give up personnel information in order to receive relevant updates on their mobile devices.  In the United States that number is 60 percent.  Read Original Content

Mobile Expert Podcast Series: Psion's Gregg Anderson, Part 2

This is Part 2 of this audio podcast with Psion's Gregg Anderson (listen to Part 1 here).  Psion is the manufacturer of ruggedized mobile devices.  They support the use of mobile devices in the dirt, water, dust, heat and cold.  They have very interesting stories, experiences and advice to share.





*************************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Expert Podcast Series: Psion's Gregg Anderson, Part 1

Some of the most interesting discussions about real world enterprise mobility are with people involved in the ruggedized handheld industry.  These guys/gals work day in and day out supporting equipment designed for environments covered in dust, water, mud, heat and cold.  Their mobile devices must withstand constant exposure to these environments, drops, scrapes and impacts.  In Part 1 of this audio podcast I am interviewing industry veteran Gregg Anderson with Psion about what makes the industrial grade and ruggedized handheld market different from other mobility markets.

Listen to Part 2 of this audio podcast interview here.





*************************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Enterprise Mobility Solutions with Depth and Width

Some enterprise mobility solutions are "containers", "shells", "frameworks", "libraries" or "scripts."  They don't in themselves have a lot of business logic or business process expertise.  These kinds of enterprise mobility solutions often provide interesting low cost efficiency improvements, but the efficiency gains are typically small incremental improvements.  Enterprise mobility vendors, however, that bring to the table depth and width in their business logic and business process expertise can revolutionize the way a company operates and significantly impact the company's bottom line.

Often companies will start with simple low cost mobile solutions to test the waters and to demonstrate some efficiency improvements, but the best in class will move beyond that and research how the new world of mobility can actually revolutionize their business.

Let me provide as an example of depth and width, an excerpt from ClickSoftware's recent software update announcement.

This offering optimizes the deployment of the entire workforce; not just those employees out in the field, but also those who are office/plant based, using the same Workforce Management Platform. This means that employees can be quickly aligned to company objectives across any number of businesses or departments regardless of their role. 

This update reaches beyond just dispatching work orders to mobile service technicians, it now seems to include the ability to optimize the schedule and deployment of all workers in all departments  This requires sophisticated and complex business logic (depth and width).  These new kinds of optimized workforce scheduling solutions also include mobile clients.  Here is more on that:

ClickSoftware’s Mobility Studio now allows enterprises to build and configure mobility applications that utilize the latest HTML5 standards so that they are device agnostic.

It is my opinion that the business logic and business process expertise is where the most value comes from in any mobile solution.  The more you can simplify the enterprise mobility component the better.  Here is more on that topic:

Version 8.1.5 adds to this the Business Views Engine enabling business users with no technical ability to create and configure modular mobile applications with no coding, and using drag and drop wizards to meet role-based requirements.

To truly revolutionize your business, you need depth and width in your mobile applications that provide sophisticated algorithms, in-depth business logic and business process expertise.  Revolutionary mobility is not usually simple mobility.  It takes some thought and execution to be best in class.

Upcoming Events


Build vs. Buy:  Mobile App Development Webinar - August 24, 2011
Field Mobility 2011, Sydney - October 25 - 27, 2011
Enterprise Mobility Exchange - November 2 - 3, 2011

Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Mobile Adoption Among Gas and Electric Utilities
Mobile Adoption in Life Sciences
Mobile Adoption in Oil and Gas
Networked Field Services

Recorded Webinars of Note

3 Critical Considerations for Embracing Mobile CRM
Healthrageous Mobility Case Study
The Latest m-Business Trends and How the Onslaught of Mobile Devices Affects Development Strategies
The Real-Time Mobile Enterprise:  The Benefits of Rapid, Easy Access
Syclo and SAP Deliver Mobile Apps on Sybase Unwired Platform 

Ruggedized and Industrial Mobile Device Articles

Consumer Smartphones or Industrial Smartphones?

*************************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

ClickSoftware field service management software

Mobile Commerce News Weekly - Week of August 22, 2011


The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile payments, mobile money, e-wallets, mobile banking and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read Mobile Marketing News Weekly
Also read Mobility News Weekly
Also read M2M News Weekly
Also read Mobility Charts Weekly

According to Visiongain there are currently 150 million mobile payment users and that number will likely grow at 30 percent yearly for the near future.  Read Original Content

The recently released BlackBerry Bold includes an NFC feature allowing owners to pay for goods using the mobile device.  Read Original Content

New York City is testing a mobile payment parking meter program that will allow people to pay for parking spots through their mobile phones.  Read Original Content

Pyxis Mobile provides an agile, powerful, and secure mobile enterprise application platform.  It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time.  This newsletter is sponsored in part by Pyxis Mobile, http://pyxismobile.com/

Narian, a mobile payment company, has recently produced a new software program designed to allow retail companies to easily create mobile payment apps for use in their stores.  Read Original Content

For the second consecutive year, Wells Fargo & Company has been named "Best Consumer Internet Bank" and "Best Corporate/Institutional Internet Bank" in the United States by Global Finance magazine.  This award includes an analysis of a company’s mobile banking features.  Read Original Content

Kevin's Random Notes on HTML5 for Enterprise Mobility Solutions

Question: Why would enterprises use HTML5 instead of native mobile applications?

Answer: Simplicity is one reason to use HTML5 web apps, as opposed to native apps built specifically for each mobile device. Apps built for Apple, Android, and BlackBerry are not inter-compatible, so being able to use one single app for all devices is a huge time-saver for developers.

Question:  What mobile devices support HTML5?

Answer: An HTML5 web app only requires a compatible browser, which most current mobile devices have.

Question:  Where can I read more about HTML5's ability to store data offline?

Answer: Mobile Web applications in HTML5 can also store data offline by caching external dependencies for offline Web browsing and locally caching data until connectivity is restored.”  (http://learnthemobileweb.com/2010/06/html5-and-mobile-web/

Question: Where can I find best practices for using HTML5?

Answer:  The W3C has developed recommended mobile web application best practices. The most recent version, released December 14, 2010, is available here: http://www.w3.org/TR/mwabp/

Question:  What open source vendors provide HTML5 development frameworks?

Answer:  Just about all mobility vendors of significance, open source or not are supporting HTML5 today.  Here are some vendors I have come across recently -  Sencha Touch is a mobile JavaScript framework that allows development of mobile web apps that “look and feel native on iPhone, Android and Blackberry touch devices.” The company provides a free commercial version, as well as a free version for open-source projects. http://www.sencha.com/products/touch/ 

Another product, DHTMLX Touch, is a free HTML5 JavaScript library for building cross-platform mobile web apps. “It’s not just a set of UI widgets, but a complete framework that allows you to create eye-catching, robust web applications for mobile and touch devices.” http://dhtmlx.com/touch/

Here’s an article about these and other mobile application framework products using HTML5: http://www.web-delicious.com/7-best-mobile-web-html5-framework-for-mobile-app-development/




*************************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Expert Video Series: Zenware's Rod Puzey

In this video interview I ask Zenware's COO, Rod Puzey about some of the mobile applications that companies are asking Zenware to custom develop.  The Zenware team is an expert in field mobile data collection and gets involved in many strange and interesting mobility projects.



Upcoming Events


Build vs. Buy:  Mobile App Development - August 24, 2011
Field Mobility 2011 - October 25 - 27, 2011
Enterprise Mobility Exchange - November 2 - 3, 2011

Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Mobile Adoption Among Gas and Electric Utilities
Mobile Adoption in Life Sciences
Mobile Adoption in Oil and Gas
Networked Field Services

Recorded Webinars of Note

3 Critical Considerations for Embracing Mobile CRM
Healthrageous Mobility Case Study
The Latest m-Business Trends and How the Onslaught of Mobile Devices Affects Development Strategies
The Real-Time Mobile Enterprise:  The Benefits of Rapid, Easy Access
Syclo and SAP Deliver Mobile Apps on Sybase Unwired Platform 

Ruggedized and Industrial Mobile Device Articles

Consumer Smartphones or Industrial Smartphones?


*************************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Field Mobility News Weekly - Week of August 22, 2011

The Field Mobility News Weekly is an online newsletter made up of the most interesting news and articles related to field mobility that I run across each week.  I am specifically targeting information that reflects market data and trends.

Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobility News Weekly
Also read M2M News Weekly
Also read Mobility Charts Weekly

Two German supermarket chains are using RFID tracking badges on employees to secure warehouses and storage areas from unauthorized access and to reduce theft.  Read Original Content

General Dynamics has recently introduced a new rugged handheld device that is designed for mobile professionals.  The device includes barcode-scanning capability, high-resolution camera and water resistant display screen.  Read Original Content

Construction companies are beginning to provide workers with RFID tracking tags in order to streamline the payment process and to hold workers accountable for their clocked hours.  Read Original Content

Since 1995, Syclo has enabled hundreds of companies in 37 countries and industries supercharge their businesses with mobility.  This newsletter is sponsored in part by Syclo. http://www.syclo.com/.

With the help from a Canadian grant, lamb producers in Alberta are using an RFID flock management system to increase profits and efficiency.  Read Original Content

Gresso has released a new rugged phone called the Extreme X3 that claims to be water proof at a depth of one meter, shock resistant from a seven-meter drop and able to survive harsh temperatures.  Read Original Content

The Mobility World is Not What it Was a Week Ago!

Click to Enlarge
Wow!  What a week in mobility!  First Google buys Motorola Mobile and gets into the hardware business.  This puts a cash rich competitor into the handset space, and another arrow into RIM (the manufacturers of the Blackberry), and a fatal blow to HP and their webOS aspirations.

HP surrenders the mobile device and mobile operating system battle as there is NO way they can compete against Apple, Google or even RIM.  They are even wanting to leave the PC/laptop market now.  I think they recognize the PC/laptop market is morphing into the same business as mobile devices and they cannot compete against Apple and Google in that space.

Nokia surrendered a few months ago on the software/OS (operating system) battle and partnered with Microsoft.  Now all the major mobile OS players are intimately connected to specific hardware manufacturers.

My analysis, both Apple and Google are inside the "decision cycle" of RIM, Motorola, Nokia, Microsoft and HP.  In another words, Apple and Google are making good strategic decisions and executing them faster than any of the others can even respond.  This according to Colonel John Boyd and his OODA principals, causes confusion, frustration and panic among opponents.  The result is what we have seen this week.

Colonel Boyd says that all battles are won not by technology, but by people.  People with better ways of thinking.  Congratulations Apple and Google teams!

I would invite anyone interested in competitive decision making and strategic thinking to read up on Colonel John Boyd's OODA principals and how they relate to management, competition and strategy.

*************************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

M2M News Weekly - Week of August 15, 2011


Welcome to M2M News Weekly, an online newsletter that consists of the most interesting news and articles related to M2M (machine to machine) and embedded mobile devices.  I aggregate the information, include the original links and add a synopsis of each article.  I also search for the latest market numbers such as market size, growth and trends in and around the M2M market.

Also read Field Mobility News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobility News Weekly
Also read Mobility Charts Weekly

European investments in smart grid technologies will reach $80.3 billion between 2010 and 2020, according to Pike Research.  Read Original Content

AT&T and Digi International have created a partnership to offer home and building energy applications for the 13 million smart meters that connect to AT&T’s wireless network.  Read Original Content

According to ABI research, the market for wearable medical devices that remotely monitor patients will reach 100 million units per year by 2016.  Read Original Content

ClickSoftware is an SAP mobility partner and the leading provider of automated workforce management and optimization solutions for every size of service business.  This newsletter is sponsored in part by ClickSoftware - http://www.clicksoftware.com/.

With the help from new laws enacted by the United Kingdom, the European smart meter market is set to grow by 47 million additional units by 2020.  Read Original Content

From 2009 to March of 2011, the number of smart meters installed among a major group of 51 utilities grew by 81 percent according to Zpryme’s new report.  Read Original Content

Mobility News Weekly - Week of August 15, 2011

The Mobility News Weekly is an online newsletter made up of the most interesting news and articles related to enterprise mobility that I run across each week.  I am specifically targeting information that reflects market data and trends.

Also read Field Mobility News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read M2M News Weekly
Also read Mobility Charts Weekly

The global mobile satellite television market is projected to reach $11 billion by 2015, driven by the growing consumer demand for video content on an anytime, anywhere basis.  Read Original Content

Twenty-nine percent of mobile phone owners today believe their handset will be the primary device for their entertainment needs in the future, per a new report by Experian Simmons.  Read Original Content

Google is buying cell phone maker Motorola Mobility Holdings for $12.5 billion in cash. It is by far Google's biggest acquisition and a sign the online search leader is serious about expanding beyond its core Internet business and setting the agenda in the fast-growing mobile market.  Read Original Content

ClickSoftware is an SAP mobility partner and the leading provider of automated workforce management and optimization solutions for every size of service business.  This newsletter is sponsored in part by ClickSoftware - http://www.clicksoftware.com/.

Nokia plans to offer handsets at prices below even the cheapest Android phones, as the company reveals more of its game plan to regain market share and relevancy in the smartphone market.  Read Original Content

Mobile Expert Video Series: Zenware's Dave Wasden and Rod Puzey

I was honored to be able to spend time with my friends, and some of the mobile industry's most experienced developers and product managers this week at Zenware.  Between Dave and Rod they have been involved in several hundred mobile software development projects over the years.  It is hard to find a mobile use case or project they have not worked on.  They have developed both the muscles and the scars from these projects and really know what they are talking about. 

In this video interview Dave and Rod discuss their work with HTML5 and Sybase's Unwired Platform.  They have been working with Sybase's mobile technologies since 2004.



Upcoming Events

Build vs. Buy:  Mobile App Development - August 24, 2011
Field Mobility 2011 - October 25 - 27, 2011
Enterprise Mobility Exchange - November 2 - 3, 2011

Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Mobile Adoption Among Gas and Electric Utilities
Mobile Adoption in Life Sciences
Mobile Adoption in Oil and Gas
Networked Field Services

Recorded Webinars of Note

3 Critical Considerations for Embracing Mobile CRM
Healthrageous Mobility Case Study
The Latest m-Business Trends and How the Onslaught of Mobile Devices Affects Development Strategies
The Real-Time Mobile Enterprise:  The Benefits of Rapid, Easy Access
Syclo and SAP Deliver Mobile Apps on Sybase Unwired Platform

Ruggedized and Industrial Mobile Device Articles

Consumer Smartphones or Industrial Smartphones?

*************************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Marketing News Weekly - Week of August 15, 2011

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read Mobile Commerce News Weekly
Also read Mobility News Weekly
Also read M2M News Weekly
Also read Mobility Charts Weekly
Also read Mobility ROI Weekly

Consumer usage of mobile coupons is forecasted to exceed 300 million globally by 2014, according to Juniper Research’s latest report.  Read Original Content

Mobile advertising is small compared to online ads, but is expected to grow from $491 million in 2009 to $2.9 billion in 2014, according to BIA/Kelsey.  This is a 43 percent compound annual growth rate.  Read Original Content

According to a new report from comScore, more than 14 million Americans used their smartphones to scan QR codes or bar codes this June, another sign that mobile advertising campaigns are becoming more widely accepted.  Read Original Content

Pyxis Mobile provides an agile, powerful, and secure mobile enterprise application platform.  It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time.  This newsletter is sponsored in part by Pyxis Mobile, http://pyxismobile.com.

Millenial Media reports that Apple continues to be the most popular mobile device to advertise through, representing 30 percent of overall ad impressions.  Read Original Content

Best Channel Products 2011 - Handheld Computers

Remember handheld computers?  They are ruggedized, often black, and sometimes come with a pistol grip that people can use for specialized tasks.  Often they are used in situations where bar code scanning, RFID reading and other specialized tasks are needed in high volume.  Today it is easy to forget about this category of mobile devices because there are so many new and spectacular smartphones available.  However, smartphones cannot replace ruggedized handhelds in many different roles. 

I stopped a Home Depot employee in an orange apron last week and asked him about the handheld computer he was carrying.  My wife just kept right on walking for some reason.  He said they could nearly run the entire store from the handheld.  He showed me how he could check products in his store inventory and all the other Home Depot stores in the area from the device.

I read an article today in Business Solutions magazine called Best Channel Products 2011.  Business Solutions magazine surveyed VARs (value added resellers) to learn what they thought were the best channel products of 2011.  In the handheld computer category the VARs chose the Omnii XT10, ultra-rugged, modular handheld computer from Psion.  I looked up the Omnii to learn more and here is how they describe it, "It is targeted at demanding users, such as ports, airports, supply chain and logistics operations. It is designed to be almost completely re-configurable in the field.  It can be adapted for new technologies or even be re-purposed as customer needs change. The upgradeable and interchangeable modules are not only developed by Psion, but also by an expanding network of more than 200 developer partners around the world.

Let me highlight some differences between smartphones and ruggedized industrial grade handhelds.  Handheld computers like the Omnii XT10 can be taken apart and adapted for different purposes.  You can replace the bar code scanner, insert an RFID reader, change the keypad, etc.  If one component is broken, it can be repaired or replaced.  If your needs change, you can re-configure the handheld to meet your new requirements.  None of those features are available on today's popular smartphones.  If you break it, you just buy a new one.

I am a big fan of smartphones, however, it is still important for all of us in the enterprise mobility space to remember there are times when a specialized and ruggedized handheld computer may be the better fit for the job.

***Remember the Build vs. Buy: Mobile App Development - Webinar coming up next Wednesday, August 24th at 1:00 ON EDT,  Read more here...



*************************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Kevin Benedict's Video Comments: Enterprise Mobility Impacts Everything

In this 7 minute segment of Video Comments, I share insights that I found particularly useful from Aberdeen Group's report called Mobility in ERP by Kevin Prouty and Nick Castellina.



Upcoming Events

Build vs. Buy:  Mobile App Development - August 24, 2011
Field Mobility 2011 - October 25 - 27, 2011
Enterprise Mobility Exchange - November 2 - 3, 2011

Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Mobile Adoption Among Gas and Electric Utilities
Mobile Adoption in Life Sciences
Mobile Adoption in Oil and Gas
Networked Field Services

Recorded Webinars of Note

3 Critical Considerations for Embracing Mobile CRM
Healthrageous Mobility Case Study
The Latest m-Business Trends and How the Onslaught of Mobile Devices Affects Development Strategies
The Real-Time Mobile Enterprise:  The Benefits of Rapid, Easy Access
Syclo and SAP Deliver Mobile Apps on Sybase Unwired Platform

Ruggedized and Industrial Mobile Device Articles

Consumer Smartphones or Industrial Smartphones?


*************************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Commerce News Weekly - Week of August 15, 2011


The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile payments, mobile money, e-wallets, mobile banking and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read Mobile Marketing News Weekly
Also read Mobility News Weekly
Also read M2M News Weekly
Also read Mobility Charts Weekly
Also read Mobility ROI Weekly

According to Digital Transaction, the acquisition of Motorola by Google could help speed the rise of mobile payments.  Read Original Content

eBay continues to enter move into the mobile payment market after recently purchasing the NFC payment company Zong for $240 million.  Read Original Content

According to a study from Gartner, worldwide mobile payment users will surpass 141.1 million in 2011, a 38.2 percent increase from 2010.  However, the research firm also said mobile payments are not growing as fast as originally projected due to a slower than expected uptake in developing countries.  Read Original Content

Pyxis Mobile provides an agile, powerful, and secure mobile enterprise application platform.  It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time.  This newsletter is sponsored in part by Pyxis Mobile, http://pyxismobile.com/

ABI is forecasting that 85 percent of point-of-sale terminals shipping worldwide in 2016 will be “contactless-enabled”, NFC-equipped smartphones that let shoppers touch-in or tap their smartphones to make purchase.  Read Original Content

Mobility Charts Weekly - Week of August 15, 2011

The Mobility Charts Weekly is a weekly publication of charts depicting the current and future status of the enterprise mobility market.  I am specifically targeting information that reflects market data and trends.



Infographics has creatively designed a timeline graph that illustrates significant landmarks for both McDonald’s and smartphone giants Android and Apple over the course of a few years.  An article in The Atlantic explains how the McDonald’s franchise took 46 years to reach its 100 billionth customer, while both Apple and Android will take less than 5 years to reach 100 billion app store downloads.  Read Original Content




With the growing presence of AT&T hotspots throughout the nation, more and more people are connecting to the Internet while in popular locations like McDonald’s, Starbucks and FedEx.  During the first quarter of 2008, 3.4 million people used an AT&T hotspot.  By the first quarter of 2011, 196 million had accessed the Internet through an AT&T service.  Read Original Content




According to a ValueClick study, 84 percent of U.S. marketers rated campaign performance and ROI as the top consideration for choosing display ad providers. Two-thirds of respondents said audience targeting capabilities and price were also important factors.  Read Original Content


*************************************************************

Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Join the SAP Enterprise Mobility Group

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Open Text and Their Evolving Mobile Strategies

Many of you know Open Text.  They are an important SAP Partner and leader in the enterprise content management space.  Did you know they are also developing mobile applications and acquiring mobile technology companies to expand their mobility capabilities?  In March 2011 they announced their acquisition of UK based WeComm.  Here is WeComm's description, "WeComm offers a cross-platform development platform, called Wave, for creating mobile applications that can run on iPhone, iPad, Android, BlackBerry, Windows Mobile, Symbian or Java-based smartphones."

Even before this acquisition, Open Text had their own internally developed mobility solution called Open Text Everywhere.  Here is its description, "Our mobile solutions provide your workforce with the ability to access and manage business content, keep workflow processes moving, and stay up-to-date with colleagues by using social collaboration capabilities within a single native application designed specifically for your Enterprise Content Management (ECM) deployments."

I had the opportunity last week to spend some time with Oliver Surrock and Micah Kalen with Open Text and to discuss their mobile strategies.  In September of 2010, I had the privilege of interviewing Micah Kalen about Open Text Everywhere.  You can read the interview here.

One of the reasons that Open Text purchased WeComm is to get WeComm's mobile application development platform called Wave.  They will be using the Wave Platform to develop future versions of Open Text Everywhere (OTE) and many new mobile applications.  Wave gives OTE the ability to support hundreds of mobile devices.

Wave also enables Open Text to develop and support mobile applications that have not even been imagined yet.  This is important in the dynamic and fast growing enterprise mobility market.  Here is their currently stated value proposition, "By marrying your enterprise content management and mobility strategies, you can realize a higher return on investment (ROI) through increased user adoption of your content management systems that results from your workforce having meaningful mobile access to your enterprise. Furthermore, content chaos can be avoided by keeping content consistent across Web, desktop, and mobile environments."

I asked how the Wave Platform compares with Sybase's Unwired Platform (SUP).  They described it this way, "SUP is primarily focused on "structured" mobile data, while the Wave Platform is largely focused on managing "unstructured" mobile content such as documents, photos, videos, etc.  Yes, there is some overlap, but that is true with any mobility vendor in the SAP ecosystem.  I dug a little deeper with questions about how Open Text and SAP were going to work together around mobile applications.  Their responses were that SAP is a very important partner and there are many discussions.

Oliver shared that Open Text hopes systems integrators will find the Open Text Mobile Wave Platform to be an attractive development environment.

I love the concept of mobile enterprise content management.  Until I interviewed Micah last year I had not even considered a mobile version of enterprise content management, but there certainly is a value and need.

I want to thank Oliver and Micah for sharing their time and thoughts with us.


*************************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Field Mobility News Weekly - Week of August 15, 2011

The Field Mobility News Weekly is an online newsletter made up of the most interesting news and articles related to field mobility that I run across each week.  I am specifically targeting information that reflects market data and trends.

Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobility News Weekly
Also read M2M News Weekly
Also read Mobility Charts Weekly
Also read Mobility ROI Weekly

Brazil’s Army and Air Force have been using RFID tags to track supplies since 2005.  This effort has increased supply chain management and accountability since its implementation.  Read Original Content

By using RFID transmitters attached to a patient’s finger and a tag worn around a patient’s neck, IT specialists at the medical school of Washington University in Saint Louis are working on a new patient monitoring system to track vital signs through RFID technology.  Read Original Content

The U.S. Army will soon begin testing new tablet devices in order to manage medical records of troops injured on the battlefield.  Read Original Content

Since 1995, Syclo has enabled hundreds of companies in 37 countries and industries supercharge their businesses with mobility.  This newsletter is sponsored in part by Syclo.  http://www.syclo.com/.

A group of Canadian farmers have begun making a safety-focused RFID enabled wristband to be worn by children or pets that gives warning to operators of machinery of delivery trucks when the RFID devices comes within a close proximity to the vehicle.  Read Original Content

Kevin Benedict's Video Comments: Enterprise Mobility and Real Time Decision Making

In this Video Comments segment, I share what I have been learning from reading current military strategy about how managers can make better decisions during chaotic times.  This is relevant to managers of mobile workforces that must react and respond to changing environments and requirements in real-time.




*************************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

M2M News Weekly - Week of August 8, 2011


Welcome to M2M News Weekly, an online newsletter that consists of the most interesting news and articles related to M2M (machine to machine) and embedded mobile devices.  I aggregate the information, include the original links and add a synopsis of each article.  I also search for the latest market numbers such as market size, growth and trends in and around the M2M market.

Also read Field Mobility News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobility News Weekly
Also read Mobility Charts Weekly
Also read Mobility ROI Weekly

According to market analysis by Compass Intelligence, the U.S. next-generation M2M market will grow to 87 million connections by 2015, growing 25 percent per year.  Read Original Content

The growing M2M market is driving the profits of many communication companies as more and more people seek to increase connectivity throughout their daily lives.  Iridium Communications, a satellite communications company, tripled its second quarter profits as its M2M business saw a spike in demand.  Read Original Content

Boeing Co. and Siemens AG announced plans for a strategic alliance to develop and sell smart-grid and other energy-saving technologies to the Defense Department, the biggest single energy consumer in the U.S.  Read Original Content

ClickSoftware is an SAP mobility partner and the leading provider of automated workforce management and optimization solutions for every size of service business.  This newsletter is sponsored in part by ClickSoftware - http://www.clicksoftware.com/.

Machina Research recently published a report predicting the automotive market will contain 1.4 billion M2M connected devices by 2020, up from 90 million in 2010.  Read Original Content

Kevin Benedict's Video Comments: Mobile Data and the Real Time Enterprise

In this segment of Kevin Benedict's Video Comments, I discuss the increasing volumes of mobile data coming into the enterprise, and how IT organizations will need to learn how to process it so it can be useful for managers that are managing a real-time enterprise.






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Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Visit www.MobileEnterpriseStrategies.com
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Build vs Buy: Mobile App Development and Enterprise Mobility

TL Neff
Build vs Buy is one of the oldest and most complex questions that businesses debate for every IT solution.  In the context of enterprise mobility the discussion gets even more complex as there are many different devices, operating systems, versions, mobile middleware platforms, development environments, integration strategies, etc. In this upcoming webinar, myself and T.L. Neff will discuss the full lifecycle requirements and total cost of ownership in mobile app development.
  • The tradeoffs of build vs buy across the full lifecycle of native mobile apps
  • The hidden details that impact total cost of ownership in build and buy strategies
  • Best practices in implementing a mobile app development project
Wednesday, August 24th at 1 PM EDT - Register Here!


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Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobility ROI Weekly - Week of August 8, 2011

This weekly ROI (return on investment) report includes ROIs that I come across in my weekly enterprise mobility and mobile data collection research. My goal is to create an archive of mobility related ROIs that we can all use when we need them. I hope you find this useful.

UK based freight companies John Lewis and Waitrose both implemented fleet telematics systems on their trucks in 2010. Their investments into telematics solutions were for the purpose of improving fuel efficiency and reducing emissions. To date the reported ROIs are:
  • Reduced driving times
  • Reduced truck maintenance requirements
  • Reduced carbon emissions from shipping trucks by 4%
  • Reduced fuel costs
Read original source

The results of a new vehicle tracking survey shows that businesses using fleet GPS tracking systems are saving money in many ways. The ROIs reported are:
  • 70% of survey participants saw overall reduced operational costs due to an increased awareness of driver habits and actions.
  • 15.3% of businesses reported that the telematics solution reduced the amount of overtime claims that employees filed.
  • 13.3% of businesses reported lower communications costs as a result of making deliveries more efficient and manageable.
Read original source

UPS recently announced that it has been using a fleet management system that allows the company to view data on how each vehicle performs mechanically, as well as the driver’s route and behavior behind the wheel. UPS reported the following ROIs:
  • An overall fuel savings of 3.3% per package delivered after routes became more efficient through vehicle tracking.
  • Savings of 15.4 million minutes of vehicles idling, this also increased overall productivity with less unproductive driver time used.
  • Eliminated 63.5 million miles of unnecessary driving after supervisors were able to more carefully monitor drivers and their delivery habits.
Read original source

Mission Foods, the world’s largest supplier of tortillas and other food products recently made the switch from disposable wooden shipping pallets to reusable plastic containers that are significantly more expensive. In order to keep track of the plastic shipping containers and to prevent losses Mission Foods installed RFID tracking tags to each unit. The overall cost to equip containers and warehouses with RFID technology was $100,000. Their reported ROIs are:
  • Savings of $15 million within the first five years resulting from being able to reuse the new plastic RFID-enabled containers compared to the previously disposable units. 
  • A 91% decrease in energy consumption by Mission Foods activities.
  • A 90% reduction in greenhouse gas emissions.
Read original source

Upcoming Events

Build vs Buy: Mobile App Development - August 24, 2011 1:00 PM EDT
Field Mobility 2011 - October 25 - 27, 2011
Enterprise Mobility Exchange - November 2 - 3, 2011

Psion EP10
Enterprise PDA
Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Mobile Adoption Among Gas and Electric Utilities
Mobile Adoption in Life Sciences
Mobile Adoption in Oil and Gas
Networked Field Services

Recorded Webinars of Note

3 Critical Considerations for Embracing Mobile CRM
Healthrageous Mobility Case Study
The Latest m-Business Trends and How the Onslaught of Mobile Devices Affects Development Strategies
The Real-Time Mobile Enterprise:  The Benefits of Rapid, Easy Access
Syclo and SAP Deliver Mobile Apps on Sybase Unwired Platform

Articles on Ruggedized and Industrial Mobile Devices

Consumer Smartphones or Industrial Smartphones?

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Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobility News Weekly - Week of August 8, 2011

The Mobility News Weekly is an online newsletter made up of the most interesting news and articles related to enterprise mobility that I run across each week.  I am specifically targeting information that reflects market data and trends.

Also read Field Mobility News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read M2M News Weekly
Also read Mobility Charts Weekly

According to the statistics of digitimes.com, although Nokia keeps the leading position in the Chinese smartphone market with a market share of 20 percent to 30 percent, the iPhone and Google's Android system have been threatening Nokia's leading position.  Read Original Content

According to Comscore, RIM’s market share has almost halved after declining from 40 percent in June last year to 23 percent in June this year. However, its stock has slumped even more and declined from a peak of $70 in February this year to less than $24 as of today.  Read Original Content

A study conducted by research firm IDC shows that the global mobile market has grown by 65.4 percent year-on-year, with manufacturers shipping 106.5 million units during the second quarter of 2011 as compared with 64.4 million units during the corresponding period of last year.  Read Original Content

ClickSoftware is an SAP mobility partner and the leading provider of automated workforce management and optimization solutions for every size of service business.  This newsletter is sponsored in part by ClickSoftware - http://www.clicksoftware.com/

Android continues to go from strength-to-strength, with the latest sales figures showing that almost 50 percent of new smartphones sold in the UK run Google's mobile operating system.  Read Original Content

Video Comments: Mobile Technologies and the Real Time Enterprise

Today, I am working on power point slides for my upcoming SAP TechEd 2011 session called Mobile Technologies and the Real Time Enterprise.  Yes SAP, I know I am a bit late with these.  This Video Comments segment is a preview to some of the subjects I will be covering in that session.



I hope you can join me at TechEd 2011!!!

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Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Interviews with Kevin Benedict