It is interesting reviewing the news around HTML5 each week and analyzing everyone's opinions. I can say that over the past few weeks the majority of articles, quotes and comments describe HTML5 as needing to be used in a hybrid approach. HTML5 seems to have too many limitations for many complex enterprise mobility applications on its own, but with a good HTML5 container you can overcome these.
Now for the news...
Edith Yeung, head of marketing at Dolphin Browser, states
there is no shortage of great apps out there based on HTML5; however, some
hurdles do remain.
She provides five
reasons HTML5 apps are hard to monetize in this article in Mashable Tech.
The comments following the article provide
differing opinions.
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According to a recent report from Strategy Analytics, HTML5-based
Web apps do not pose a threat to the massive ecosystems that revolve around
native apps.
Analyst Josh Martin states
“HTML5 is not the future of apps. While developers dream of ‘write once run
everywhere’ the fragmented support for and limited APIs within HTML5 make this
impossible.”
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One of the major benefits of HTML5 web apps is that HTML5 enables
developers to build an application once and then run it on multiple platforms.
One of the limitations is that HTML5 web apps
don't utilize the features that make smartphones and tablets so popular, such
as multi-touch capabilities, cameras and push notifications.
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People magazine has developed a new mobile site, utilizing
HTML5 “to ease design and delivery across devices”.
The new mobile site offers the complete
desktop content.
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While not endorsing HTML5 mobile as being the best approach
in every situation, SAP’s Gabriel Alvarez provides a demonstration of how easy
it is to develop an alternative to native apps using jQuery Mobile and BSP in
his article “HTML5 Mobile with SAP - A Lot Easier Than You Think, Part II”
posted on SAP’s Community Network.
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The W3C has named four new editors for the HTML5
specification following the split with the WHATWG group.
The new editors will be in charge of
maintaining the W3C’s formal HTML5 specification.
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Mavenlink has launched a new HTML5-based mobile application
to enable users to access their workforce collaboration platform on any mobile
device.
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Paul Krill discusses nine development tools for obtaining
the best that HTML5 has to offer in this article in InfoWorld “
9 programming
tools for maximizing HTML5”.
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ABI Research recently released a report analyzing trends in
mobile app downloads. In the short term, native app downloads are expected to
increase; however, the report finds the long term trend is negative, indicating
HTML5-based web apps are playing a role in the slow-down in demand for native
apps.
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Many speakers at the recent Black Hat security conference
held in Las Vegas expressed concerns that as developers are turning their
attention to HTML5, not enough attention has been paid to the possible
risks.
Shreeraj Shah of Indian security
company Blueinfy stated “There's a lot of opportunity for hijacking the
browsers with HTML5.
You can compare HTML5
with a small operating system running in your browser."
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MoSync and InMobi have formed a partnership to enable HTML5
and JavaScript developers to use in-app ads in cross-platform native mobile
apps.
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appMobi has launched openBuild, a free cloud service that
allows any developer to compile HTML5 code into a distributable "hybrid"
app.
The new service supports all HTML5
and JavaScript frameworks, giving developers who use jQuery, jqMobi, Enyo,
Meteor, Sencha Touch or any other mobile-ready framework a free tool for
compiling and packaging their HTML5 code into store-ready hybrid apps.
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GIS developer Atlas Cartographic Technologies has developed
a new product, Evernav, an HTML5 navigation tool that will allow advertisers to
place their ads on the map, thus “monetizing the app traffic and meeting one of
the most pressing needs of the developer community”.
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SAP and Sencha have teamed up to make it easier for
developers to create HTML5 apps using Sencha Touch 2 and the new OData
Connector for SAP.
Read Original Content
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Kevin Benedict, Mobile Industry Analyst, Mobile Strategy Consultant and SAP Mentor Alumnus
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.
