The Mobile
Commerce News Weekly is an online newsletter made up of the most interesting
news, articles and links related to mobile commerce and marketing, mobile
payments, mobile money, e-wallets, mobile banking, mobile ads and mobile
security that I run across each week. I
am specifically targeting market size and market trend information.
In 2012 mobile commerce sales in the U.S. grew year over year 98.6 percent to $20.85 billion from $10.50 billion in 2011.
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Starbucks will be integrating Square’s mobile payment system into many of its U.S. stores this fall, in addition to investing $25 million in Square.
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According to a study released by the Pew Research Center’s Internet and American Life Project and Elon University’s Imagining the Internet Center, swiping mobile phones could replace cash and credit cards both online and in stores within the next decade.
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Founded in 1979, DSI is a global provider of Enterprise Mobility Solutions®, helping companies worldwide increase productivity and profitability regardless of data source, device type, operating system or network connectivity. DSI serves clients globally through its offices in Australia, Canada, China, France, Hong Kong, India, Japan, Singapore, the United Kingdom and the United States. This newsletter is sponsored in part by
DSI.
Debenham’s latest research suggests mobile shoppers are more lucrative, shopping more often and spending more than in-store customers, but they are also far more fickle and will change brands if an experience is not good.
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The Merchant Customer Exchange announced that Dunkin' Brands, parent company of Dunkin' Donuts and Baskin-Robbins, has committed to the mobile-commerce solution.
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Based on several online surveys of mobile device owners, a study by Javelin reveals that mobile shopping has become a $20 billion business. More than $20.7 billion was spent using a mobile device over the past year.
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According to Deloitte, In the U.S., using apps and mobile web sites while shopping accounted for a 5 percent bump in retail sales, equating to $159 billion in in-store sales. In the UK the proportion was slightly higher, but that the actual value was lower: mobile usage gave a 6 percent bump, or 24.7 billion in sales.
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Online auction site eBay has revised its forecast for global transactions through mobile to $10 billion for 2012 after this week it saw the 100 millionth download of its app and 100 million listings through mobile.
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Square, the largest mobile payments company, has now reached a $3.25 billion valuation after raising $200 million as it readies to go global.
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Mobile device experts estimate that payments using Near Field Communication-equipped cellphones will account for $240 billion in spending worldwide in 2012 and more than $670 billion by 2015.
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According to a recent survey by TCS the average featured firm was due to spend $17.9 million on mobile technologies, marketing, customer service and similar areas in 2012.
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The Mobile Marketing Association, in partnership with exchange4media, has released the first mobile advertising spend report for India, which estimates the size of the current spend at Rs 180 crore, and is expected to increase by 40 percent in the next 12 months.
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Mobile advertising revenue reached a new high of $1.6 billion last year, according to data from the Interactive Advertising Bureau.
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Sky Technologies has been making SAP mobility easy since 1998. With Sky, you can mobilize your business and empower your team with solutions that are quick to install, easy to use, highly secure, and already proven in hundreds of SAP mobility projects across the globe. This newsletter is sponsored in part by
Sky Technologies.
eMarketer projects that Facebook will pull in about $72.7 million in U.S. revenue this year from advertising on mobile devices.
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The UK mobile marketing industry is currently worth over £330 million. As recently as 2010, the sector was worth just £85 million per year and this phenomenal growth is set to continue.
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Recent Articles by Kevin Benedict
Whitepapers of Note
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Kevin Benedict,
Head Analyst for SMAC (Social, MOBILE, Analytics and Cloud), Cognizant
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The Future of Work
Follow me on Twitter @krbenedict
Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.
