Over 90% of companies today believe enterprise mobility is "very important" to "critical" to their company’s future success according to a recent study I completed. Yet identifying ROIs
is still a major challenge. It seems
intuitively people recognize enterprise mobility is a revolution that will
change competitive landscapes, but they are still unsure as to exactly how it
will impact their company.
I propose that we as individuals understand how mobile
technologies have changed our own lives, and believe the same will happen in
our businesses. The challenge is that
mobile technology can provide big changes - real-time data, real-time visibility, real-time
analytics, real-time alerts and notifications, real-time KPI monitoring,
real-time workforce tracking, real-time job status and real-time schedules,
unified and 360 degree views of our operational areas, etc, and these capabilities can change entire processes,
businesses, industries, service level agreements, customer interactions, and
entire business models. How do you measure that?
These are big
changes that will take some study to fully understand their impact on each of our own unique industries and markets.
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Because enterprise mobility can impact everything about a business, the business must work with the IT teams to determine anticipated ROIs and mobile strategies. How do you measure competitive advantages and better, faster decision making? How do you measure the anticipated impact of providing better and faster customer service? How do you measure doing business at a faster tempo with mobile technologies?
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Kevin Benedict,
Head Analyst for SMAC (Social, MOBILE, Analytics and Cloud), Cognizant
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Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.
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