Wednesday, September 26, 2012

Mobile Commerce News Weekly – Week of September 23, 2012

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile commerce and marketing, mobile payments, mobile money, e-wallets, mobile banking, mobile ads and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility News Weekly
Also read M2M News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly


The number of mobile phones in use around the world in 2011 reached six billion while the number of mobile banking users worldwide reached 300 million with adoption of the service in developed countries growing significantly. Read Original Content

TechNavio's analysts forecast the Mobile Commerce Payment market in China will grow at an annual rate of 41.67 percent over the period 2011-2015. One of the key factors contributing to this market growth is the increasing adoption of mobile devices. Read Original Content

InMobi, the largest independent mobile advertising network, announced it has experienced 437 percent growth in rich media ad impressions on its HTML5 ad authoring platform, Sprout, in the first eight months of 2012. Read Original Content

Sky Technologies has been making SAP mobility easy since 1998. With Sky, you can mobilize your business and empower your team with solutions that are quick to install, easy to use, highly secure, and already proven in hundreds of SAP mobility projects across the globe. This newsletter is sponsored in part by Sky Technologies.

Groupon, the online deals site, has introduced a new mobile payment system aimed to offer “the lowest rates in today’s marketplace” when consumers pay through its app on an iPhone or iPod Touch. Read Original Content

To stake its claim in the emerging technology of digital wallets, Discover has announced separate partnerships with Google and PayPal. Discover cardholders now can use Google Wallet for payments. PayPal plans to use Discover's extensive merchant network to make a big push into bricks-and-mortar stores. Read Original Content



Last year, Facebook beat Google in display ad revenue. In 2011, Google took home $1.67 billion in net revenue from U.S. display ads and grabbed 13.5 percent of the market. Facebook took home more with $1.73 billion in revenue for 14.1 percent share that year. Read Original Content

Mobile advertising costs are increasing on average by 20 percent as the marketplace matures, James Hilton, CEO of Saatchi Mobile has stated. Read Original Content

M-commerce revenues are expected to grow to $31 billion by 2016, according to Forrester Research. The number of mobile devices available for making purchases on the Web has drastically increased since the iPhone first made waves. Read Original Content

A new report from Juniper Research forecasts that ad spend on mobile web search will reach $12 billion per annum in five years, which is three times the ad spend in 2012. According to the research company, tablets will drive this growth, with the number of these devices in-use reaching 672 million by 2017. Read Original Content

Research firm comScore reports 85.9 million total U.S. smartphone users aged 18 and older accessed retail content in July. Amazon led all destinations with an audience of 49.6 million unique visitors, representing 46.6 percent of smartphone owners, followed by eBay at 32.6 million visitors and Apple at 17.7 million. Read Original Content

Only half of retailers planned to spend in excess of $100,000 on mobile commerce in 2012, and 14 percent will spend nothing at all, according to a recent study by Forrester Research. Read Original Content

comScore has released a study on U.S. smartphone shopping behavior based on data from its comScore Mobile Metrix 2.0 service. The study found that four in every five smartphone users, 85.9 million in total, accessed retail content on their device in July. Read Original Content

One-third of UK consumers expect to be using smartphones to do all their banking by 2020, while two-thirds of banks expect everyone to be using mobile banking in some capacity by 2017, according to a report released by Avanade this week. Read Original Content

TechNavio's analysts forecast the location based services market in China will grow at an annual rate of 57.9 percent over the period 2011-2015. One of the key factors contributing to this market growth is the increasing use of LBS in mobile devises. Read Original Content

A study of 37 media owners by the Association of Online Publishers found more than half (55 percent) ranked “a lack of focus” on mobile from advertising agencies as having the greatest impact on revenues despite acceptance of mobile ads from consumers. Read Original Content

Mobile advertising spend in India is expected to increase by 40 percent to $47 million in the next 12 months, according to a report by The Mobile Marketing Association in partnership with exchange4media. Read Original Content

According to Borrell, 42 percent of responding businesses said they would dedicate 11 to 20 percent of their budgets to mobile advertising or making other channels better suited for mobile access. Read Original Content

Founded in 1979, DSI is a global provider of Enterprise Mobility Solutions®, helping companies worldwide increase productivity and profitability regardless of data source, device type, operating system or network connectivity.  DSI serves clients globally through its offices in Australia, Canada, China, France, Hong Kong, India, Japan, Singapore, the United Kingdom and the United States.  This newsletter is sponsored in part by DSI.

According to a recent Forbes article, Among all interactive marketing platforms, mobile marketing is expected to grow 38 percent over the next five years with an estimated $8.2 billion being allocated to it by the year 2016. Read Original Content

A survey conducted by the Association of Online Publishers finds that 87 percent of publishers are getting at least 20 percent of their traffic from devices, while only 29 percent say they generate 20 percent or more of their revenue from these sources. Read Original Content

Some 98 percent of small and medium-sized businesses are not equipped to handle mobile and desktop commerce transactions through their Web site, according to a study released Monday. Read Original Content

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Kevin Benedict, Head Analyst for SMAC (Social, MOBILE, Analytics and Cloud), Cognizant
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Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.