Kevin Benedict Ponders the Future

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Marketing News Weekly - Week of June 20, 2011

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week. I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read Mobile Commerce News Weekly 00
Also read Mobility News Weekly
Also read M2M News Monthly

A recent study by InMobi reveals that African mobile web users prefer the mobile channel (46%) to their Desktop (10%) and even In-store (44%) when shopping for Apparel, Consumer Electronics and Entertainment Tickets. Read Original Content

A new report from research firm Gartner predicts that global mobile advertising revenue will reach $3.3 billion this year, up from $1.6 billion in 2010. Read Original Content

ABI Research reports that by 2016 there will be over 830 million enterprise smartphone and tablet apps, a growth rate of nearly 90 percent. Read Original Content

According to Cowen and Company Google will see a 41 percent increase in mobile online advertising revenue this year. Read Original Content

A new report from research firm Gartner says that global mobile ad revenue is projected to reach $20.6 billion by 2015. The Asia-Pacific region is expected to grow to $6.9 billion by 2015. Read Original Content

TMC reports that advertising through mobile apps is more effective than advertising on mobile websites. Read Original Content

Pyramid Research reports that by 2015 there will be $6.2 billion dollars in location-based advertising. Read Original Content

Pyxis Mobile provides an agile, powerful, and secure mobile enterprise application platform. It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time. This newsletter is sponsored in part by Pyxis Mobile, http://pyxismobile.com./

Location based application company Foursquare announced that they have reached the 10 million member threshold. Read Original Content

There are now over 6,000 location-based apps for the iPhone and Forbes predicts that location0-based services will continue to become the trend among consumers. Read Original Content

Everything Everywhere, O2 and Vodafone are partnering to provide both contactless payments and location-based advertising in the same package. Read Original Content

Recent Articles by Kevin Benedict

Mobile Commerce If You Want My Business
Mobility Insights for Tuesday
Mobility Can Change the World and Healthcare
Philippe Winthrop and Steve Levy Webinar on Enabling the Agile Business through Mobile Strategy
Eggs with Benedict - European Enterprise Mobility Breakfast Meetings
Response to My Article on Sybase's Embedded Mobile Databases and HTML5
What Does HTML5 Mean for Sybase's Embedded Mobile Database Business?

Upcoming Events

Eggs with Benedict - European Tour - Mobility Strategies and More, June 27 – July 1, 2011
ClickConnect APAC 2011, July 11 – 13, 2011
Syclo Mobile Conference 2011, July 13 – 15, 2011

Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Mobile Adoption Among Gas and Electric Utilities
Mobile Adoption in Life Sciences
Mobile Adoption in Oil and Gas
Networked Field Services

Recorded Webinars of Note

3 Critical Considerations for Embracing Mobile CRM
The Future of Enterprise Mobility
The Latest m-Business Trends and How the Onslaught of Mobile Devices Affects Development Strategies
The Real-Time Mobile Enterprise: The Benefits of Rapid, Easy Access
Syclo and SAP Deliver Mobile Apps on Sybase Unwired Platform

You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.

I have added a feature to my blog site that supports email subscriptions. You can now receive all blog articles directly via email. If you are interested, click here.

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Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer

Follow me on Twitter @krbenedict

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Commerce If You Want My Business

"They should have a mobile app if they want my business!" That is what my wife said to me today. She was referring to a particular business focused hotel chain without a mobile app. "I use my mobile Amazon app constantly. I want to do business with companies that have mobile apps," she added.

Forrester Research reports that mobile commerce revenue is expected to reach $10 billion by the end of this year and will continue growing at an annual rate of 39 percent.

I wonder how many other people feel the same as my wife.

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Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer

Follow me on Twitter @krbenedict

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Commerce News Weekly - Week of June 20, 2011

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile payments, mobile money, e-wallets, mobile banking and mobile security that I run across each week. I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read Mobile Marketing News Weekly
Also read Mobility News Weekly
Also read M2M News Monthly

Forrester Research reports that mobile commerce revenue is expected to reach $10 billion by the end of this year and will continue growing at an annual rate of 39 percent. Read Original Content

The Standard Bank of South Africa is recruiting customers by providing convenient mobile banking “shacks” in thousands of locations throughout the country. Read Original Content

The “electronic alternative payment” market, which largely includes mobile payments, is currently estimated to be worth $62 billion and by 2015 will reach $127 billion according to the research conducted by Packaged Facts. Read Original Content

Starbucks is expanding its mobile payment plan and recently announced that they now offer a mobile payment app through Android phones for nearly 1,000 locations. Read Original Content

A new survey by Retrevo Pulse found that only 21 percent of their participants were interested in smartphones with NFC capability, the majority of the participants were simply uninterested in using devices to pay for things. Read Original Content

Mobility Insights for Tuesday

Mobile technologies can be so clever and interesting. They can provide so many useful tools. Let me share a few recent examples and experiences.

Example #1 - My good friend Jody Sedrick and his team here in Boise (home of the Boise State Bronco football team) have a mobile application called Find Things Fast that enables you to organize and quickly find your stuff. First you take a photo of your possessions, and then identify the storage container and location of each. The end result is that you can quickly find your favorite winter sweater by searching your application and seeing quickly which box it is in, and where the box is located in the garage. This is like a consumer version of an enterprise asset management system. Very cool!

Example #2 - Last week, while traveling, working and playing in Europe I used my iPhone (the WiFi connection) constantly for information, maps, looking up the history of a region and language translation. I also used skype on my iPhone to speak with my clients overseas. This would have been cost prohibitive without skype. I could not have done my job, while traveling, without the internet and mobile devices.

Example #3 - I found an iPhone application called TextGrabber that enables you to take a photograph of a business card, article or page, and the app will automatically use OCR (optical character recognition) on the photo and import the text into a note page. Now I can quote, cite or reference a statement in an article, word for word without re-typing. This app cost something like .99 cents.

Example #4 - My wife kept a travel journal of our family vacation this year. While sitting in an outdoor cafe or traveling on a train she would write about our experiences. She did nearly all of her typing on an iPhone and then transferred it to her MacBook Pro later for additional editing. She can type very fast and comfortably on her iPhone. She proved the ability to take extensive notes and seamlessly transfer them back and forth with her laptop. This is very useful for people that produce a lot of written content in mobile environments.

Example #5 - I read about a new language translation app for smartphones that enable you to take a photograph of any menu, sign, page, etc, and then the app will use both OCR (optical character recognition) technology and language translation software to convert the photo into print and then translate it for you. Wow! No more surprise dishes at the French restaurant.

Upcoming Events

Live Webinar - Learn how Carefusion mobilized SAP CRM Field Service with Syclo, June 22, 2011
Eggs with Benedict - European Tour - Mobility Strategies and More, June 27 – July 1, 2011
ClickConnect APAC 2011, July 11 – 13, 2011
Syclo Mobile Conference 2011, July 13 – 15, 2011

Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Mobile Adoption Among Gas and Electric Utilities
Mobile Adoption in Life Sciences
Mobile Adoption in Oil and Gas
Networked Field Services

Recorded Webinars of Note

3 Critical Considerations for Embracing Mobile CRM
The Future of Enterprise Mobility
The Latest m-Business Trends and How the Onslaught of Mobile Devices Affects Development Strategies
The Real-Time Mobile Enterprise: The Benefits of Rapid, Easy Access
Syclo and SAP Deliver Mobile Apps on Sybase Unwired Platform

*************************************************************

Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer

Follow me on Twitter @krbenedict

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobility Can Change the World and Healthcare

Puneet Suppal

My friend Puneet Suppal from SAP wrote a great article this week that emphasizes some of the ways mobile technologies can improve and revolutionize the healthcare industry. It is motivating to read these kinds of stories. There are so many different ways that mobile technologies can improve things. Let me highlight just a few.

When I want healthcare or medical answers I routinely look them up on my smartphone. I simply enter http://www.webmd.com/ or any number of other quality sites to read up on the topic. I found out recently that I am allergic to wheat. I discovered this by looking up the symptoms and reading about it on my iPhone. I then scheduled a blood test with my doctor to confirm. The powerful part of this scenario is that mobile devices and smartphones can enable anyone, any place in the world that has access to the internet, the same capabilities for accessing information. Smartphones and the internet can unlock the digitized knowledge of the world and make it accessible to even the remotest corners of the earth.

I worked on a mobility project a few years back that helped medicine be delivered to various parts of Africa. Donors wanted proof of delivery of the medicine in order to continue the program. We delivered a mobile supply chain management and "chain of custody" solution that documented the shipment and delivery of the medicine to final destination. This entire solution utilized smartphones.

There are all kinds of advances in the medical device industry that utilizes mobile solutions and M2M technologies. This week it was announced that Cinterion is planning to embed a cellular wireless chip into a heart arrhythmia monitoring device. The device can monitor patients for up to 28 days and also enables care providers to communicate with patients via the device.

Last week I published an interview with Vivint's Scott Taylor on their use of smartphones and M2M (machine to machine) technologies in the home management and security solutions industries. The capabilities Scott demonstrated on his iPhone are revolutionizing that industry as well.

It is an exciting time to be involved in enterprise mobility.

Upcoming Events

Live Webinar - Learn how Carefusion mobilized SAP CRM Field Service with Syclo, June 22, 2011
Eggs with Benedict - European Tour - Mobility Strategies and More, June 27 – July 1, 2011
ClickConnect APAC 2011, July 11 – 13, 2011
Syclo Mobile Conference 2011, July 13 – 15, 2011

Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Mobile Adoption Among Gas and Electric Utilities
Mobile Adoption in Life Sciences
Mobile Adoption in Oil and Gas
Networked Field Services

Recorded Webinars of Note

3 Critical Considerations for Embracing Mobile CRM
The Future of Enterprise Mobility
The Latest m-Business Trends and How the Onslaught of Mobile Devices Affects Development Strategies
The Real-Time Mobile Enterprise: The Benefits of Rapid, Easy Access
Syclo and SAP Deliver Mobile Apps on Sybase Unwired Platform

*************************************************************

Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer

Follow me on Twitter @krbenedict

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Field Mobility News Weekly - Week of June 20, 2011

The Field Mobility News Weekly is an online newsletter made up of the most interesting news and articles related to field mobility that I run across each week. I am specifically targeting information that reflects market data and trends.

Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobility News Weekly
Also read M2M News Monthly

According to a report by Global Industry Analysts, Inc the global chipless RFID tag market will reach $2.0 billion by 2017. Read Original Content

Panasonic will release a 10 inch Android tablet during the fourth quarter of 2011. Read Original Content

Industrial giant Siemens is investing in smart grid start up Tendril and the two will market Tendril's home energy system to utilities. Read Original Content

General Dynamics is supplying the Air Force with 300 rugged and secure handheld computers to senior officers. Read Original Content

Through GIS and fleet management technology, Western Monmouth Utilities Authority was able to increase productivity and decrease expenses. Read Original Content

Philippe Winthrop and Steve Levy Webinar on Enabling the Agile Business through Mobile Strategy

Philippe Winthroup

Two smart mobility experts, Philippe Winthrop and Steve Levy, are presenting a webinar tomorrow that I believe will be very interesting. I have presented with both several times and value their insights. Philippe and Steve are mobility veterans with many opinion, some I even agree with! Here is the webinar description:

Businesses must be nimble and responsive to survive in today’s highly competitive global and local markets. Rapidly growing and increasingly complex demands for enterprise mobility solutions require a development strategy that has the flexibility to change and respond quickly. How do you build a mobile development strategy that has the Agility to meet changing needs while controlling costs?

Please join Philippe Winthrop, Managing Director, Enterprise Mobility Foundation and Steve Levy, CEO, Pyxis Mobile for a discussion on the challenges of creating enterprise mobility strategies that can meet today’s rapidly changing business needs.

Philippe Winthrop, Managing Director, Enterprise Mobility Foundation:

* Enabling business agility through mobile strategy

* Making the transition from tactical to strategic management of enterprise mobility

* How app development strategy enables business agility

Steve Levy, CEO, Pyxis Mobile:

* Why responsiveness and agility are critical to mobile strategies

* How to add responsiveness and agility to your mobile app development process

Click here to register

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Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer

Follow me on Twitter @krbenedict

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Eggs with Benedict - European Enterprise Mobility Breakfast Meetings

My breakfast was this big!

Next week, the week of June 27th, I will be presenting a series of breakfast meetings on enterprise mobility in 5 different cities across Europe. If you are in the neighborhood, I would love to invite you to breakfast with me. I will be having breakfast in the following locations:

Paris - 27th June - Park Hyatt Vendome Hotel - 5 Rue de la Paix
Geneva - 28th June - Hotel Grand Kempinski - 19 Quai de Mont Blanc
Frankfurt - 29th June - Marriott Hotel - 2 Hamburger Allee
Brussels - 30th June - Radisson Blu - 35 Idaliestraat
London -1st July - Park Hyatt The Churchill Hotel - Berkeley Mews Mayfair

If you are interested in attending at any of these locations please email James Common. James is organizing the event. I would love to meet up and discuss enterprise mobility with you! Here is the event description.

K2 Partnering Solutions is proud to be hosting a Mobile Strategy presentation and question and answer breakfast session with Kevin Benedict as our guest speaker. Kevin is a renowned authority in the area of mobility and a much sought after advisor by companies around the world.

Whether you are presently reviewing or have already begun implementing a mobile strategy at your own company, this is an opportunity to broaden your understanding and share experiences with CIOs, Application Managers and Mobile specialists from other leading firms.

We would welcome your attendance and are happy to extend additional invites to your colleagues or peers in this area but would be grateful if you would inform us in advance of the numbers in your party along with their name and job titles.

These will be small intimate breakfast meetings, so if you are interested please contact James right away as there is limited seating and orange juice.

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Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer

Follow me on Twitter @krbenedict