What Happens When the Novelty of Enterprise Mobility Wears Off?

What happens when wireless connectivity and mobile applications are no longer a novelty?  What will enterprise mobility companies talk about?  Already SAP's acquisition of Sybase has made the discussion of MEAPs (mobile enterprise application platforms) passé.   Enterprise mobility vendors will announce their support for leading MEAPs, much like announcing their support for various OSs, and the discussion will move on to more interesting topics.

What is the value that enterprise mobility vendors will bring to the market in 2011?  I propose that the value will come in the following areas:

Enterprise Mobility, Embedded Wireless Devices and Robotics

I believe it is useful to not only study current enterprise mobility trends, but also to look at future trends when planning an enterprise mobility strategy.  One of the places to keep an eye on for future trends is the US military.  Why?  The US military must plan years ahead for each new generation of fighter jet or weapons platform, as the technology takes many years to develop and perfect. 

Recently US Defense Secretary Robert Gates announced that the Department of Defense will begin planning for the next generation (6th generation) of fighter jets.  One of the most interesting requirements is that it will be capable of being flown pilotless. 

Kevin's Mobility News Weekly - November 24, 2010 ** Special Edition

This is a special edition of Kevin's Mobility News Weekly.  In this edition I have collected the best market and trend numbers from the past few months and aggregated them into one edition.  You can save this edition and use these numbers in your own business plans and presentations.

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Nokia released its results for second quarter, 2010. They reveal a 40 percent slump in profits to €227 million, compared to €380 million a year ago. On a slightly brighter note, the company increased its share of the smartphone market by one percent to 41 percent in the quarter, having sold 24 million smartphones.

http://www.mobilemarketingmagazine.com/content/nokia-profits-slump-while-smartphone-share-rises

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Of the four key Motorola business segments, only the company's enterprise mobility segment experienced growth, with sales of $1.9 billion, up ten percent compared to a year ago.

Kevin's Mobile Retailing News Weekly - November 23, 2010 ** Special Edition

This is a special edition of Kevin's Mobile Retailing News Weekly. In this edition I have collected the best market and trend numbers from the past few months and aggregated them into one edition. You can save this edition and use these numbers in your own business plans and presentations.

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According to Forrester, 47 percent of consumers expect to wait no more than two seconds for a Web page to load; 58 percent of mobile phone users expect websites to load as quickly on their mobile phone as on their PC according to Gomez research.

http://www.marketwatch.com/story/compuware-gomez-presents-webinar-on-the-top-e-commerce-strategies-for-turning-web-traffic-into-sales-2010-09-08?reflink=MW_news_stmp

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In a development with importance to e-commerce merchants and other marketers moving to mobile commerce, phones using Android accounted for one quarter of all North American mobile page views in August, up from 6.4 percent in August 2009, according to the latest numbers from Quantcast Corp. Google’s gain came mostly at the expense of iOS, the operating system used by the iPhone. That system lost 11.4 points of mobile Web share, to finish at 56 percent in August.

http://www.digitaltransactions.net/newsstory.cfm?newsid=2631

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For most retailers, the fourth quarter is relied upon to generate a substantial portion of the company’s yearly revenue. The mobile commerce market is currently $2.5B with a projected four times annual growth rate for 2013. Businesses have made mobility a top priority for growth and view m-commerce as a new retail channel.

http://smartsoftmobile.com/wordpress/2010/09/10/fourth-quarter-2010-trends-in-mobile-retailing/

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MarketsandMarkets has released a new report predicting that the value of mobile payment transactions in the US will reach $56 billion in 2015.

http://www.nfcnews.com/2010/08/30/report-us-mobile-payments-market-to-reach-56-billion-in-2015

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According to a new report from ABI Research, location based marketing will increase from only about $43 million this year to $1.8 billion by 2015 as part of overall mobile marketing budgets.

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=135110
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Forrester predicts B2B interactive marketing spending to reach $4.8 billion by 2014 - almost double that estimated for 2009 ($2.3 billion).

http://www.bizreport.com/2010/03/b2b_marketers_embracing_interactive_channels.html

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By 2014, about 12 percent of all e-commerce transactions will be made using smartphones and other mobile devices, but fraud detection tools for mobile commerce are lagging, Gartner said.

http://thecitizen.co.tz/business/-/4302-mobile-commerce-surge-outpaces-anti-fraud-tools

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Mobile online transactions are growing at a fast pace. According to market researcher ABI Research, there will be 20 times more data and 40 times more mobile transactions by 2015.

http://venturebeat.com/2010/09/16/ibm-launches-software-that-will-help-corporations-embrace-social-media-and-mobile-devices/

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Mobile Marketing has seen growth of over 600 percent in the past year. The Kelsey groups forecasts 2000 percent growth by 2013.

http://smartsoftmobile.com/wordpress/2010/10/05/mobile-marketing-trends/

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According to Gartner, almost three billion of the world's population will be able to make electronic transactions via mobile or Internet technology by 2014.

http://voicendata.ciol.com/content/news/110100404.asp

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A reported 81 percent of young consumers around the world are "interested" or "very interested" in employing wireless handsets as a "wallet" linked to bank accounts and loyalty cards.

http://www.warc.com/News/TopNews.asp?ID=27323

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The location-based services market is forecast to reach $21 billion by 2015 and will total 1.24 billion subscribers.

http://www.companiesandmarkets.com/news/gps-to-drive-21-billion-location-based-services-market-n158.aspx

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Mobile banking is expected to grow exponentially over the next 12 months, as the world's adoption of smartphones increases.

http://www.bankinfosecurity.com/articles.php?art_id=2979

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During Google’s third quarter earnings call, the company disclosed that mobile ad sales were now at a $1 billion “annualized run rate.”

http://moconews.net/article/419-google-claims-1-billion-in-annualized-mobile-ad-revenues/

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Fifty-one percent of mobile owners in the United Kingdom use mobile commerce to make payments, redeem coupons or research products and services.

http://www.utalkmarketing.com/pages/Article.aspx?ArticleID=19240&Title=_Smartphone_users_boost_m-commerce_in_the_UK

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Will Pinnell, director of mobile commerce for Sabre Holdings, told Mobile Commerce Forum attendees that global mobile shoppers will spend $119 billion by 2015 - up from $12 billion last year.

http://www.brafton.com/industry-news/mobile-shoppers-spend-119-billion-in-2015-according-experts-at-mobile-commerce-forum-$800119329.htm

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Just over half of mobile phone owners in the UK, or 23 million people, are now using their devices for mobile commerce.

http://www.businessandleadership.com/marketing/item/26174-half-of-uk-mobile-users-now/

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Approximately 49 percent of businesses are willing to pay for the convenience of mobile cash management capabilities, pointing toward the ability for banks to generate fee based revenues.

http://www.marketwatch.com/story/survey-shows-high-demand-for-corporate-mobile-banking-around-the-globe-2010-10-25?reflink=MW_news_stmp

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Mobile financial services are growing at a head spinning clip. The number of active users has climbed to 17.8 million from 4.9 million two years ago and will reach 53.1 million by 2013.

http://www.digitaltransactions.net/newsstory.cfm?newsid=2672

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Twenty-five percent of consumers have used a mobile phone for research while shopping -- and 55 percent of those aged 18 to 24 have.

http://www.cbc.ca/smartshift/2010/09/smart-retailers-are-tapping-in-to-phone-wielding-bargain-hunters.html

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Smartsoft Mobile empowers some of the world’s largest multi-national organizations to extend and improve business processes by providing mobile solutions to their employees and customers. Smartsoft has more than 700 experienced ERP/mobile consultants with over 5,000 man years of experience helping 400,000 plus mobile users achieve their business goals with powerful mobile B2B and B2C applications, designed and developed specifically for today’s popular consumer and industrial grade mobile devices. For more information please visit, http://www.smartsoftmobile.com/.  This newsletter is sponsored in part by Smartsoft Mobile Solutions.


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Kevin Nix, presented staggering statistics about the explosive adoption of mobile devices and mobile apps at the 2010 SAP Retail Forum. Three million iPads were sold in eighty days; 1.7 million iPhone 4 devices were sold in three days; and the use of mobile apps is expected to increase to 100 million by 2013.

http://www.retailsolutionsonline.com/article.mvc/Leverage-Mobility-To-Create-Business-0001?VNETCOOKIE=NO

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There has been a rapid increase in the number of active users of location-based services in the United States, up from 12.3 million in 2009, and it is predicted to hit 33.2 million at the end of 2010.

http://fixed-mobile-convergence.tmcnet.com/topics/mobile-communications/articles/111764-smartphone-adoption-predicted-drive-lbs-services.htm

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A recent eMarketer report projects that marketers will spend in excess of $1 billion on mobile marketing in 2011.

http://www.ricg.com/marketing_articles/digital_marketing/mobile_marketing_budgets_to_surpass_1_billion_next_year_/

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Forty-three percent of mobile phone owners have purchased movies, music and games—“shrink-wrapped” physical goods, not digital products—via their phones between March and August.

http://www.internetretailer.com/2010/10/15/mobile-shoppers-are-buying-movies-clothing-and-more

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Sixty-one percent of mobile operators surveyed thought that coupons or vouchers would become the dominant form of mobile marketing by 2015.

http://www.mobilemarketingwatch.com/61-of-carriers-see-mobile-coupons-as-the-dominant-form-of-mobile-marketing-by-2015-11065/

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PayPal Mobile general manager Eric Duprat keynoted the final day of ARM TechCon in Santa Clara last week. He predicts that within five years the majority of $5.5 trillion in retail transactions that occur face-to-face will be handled through mobile devices.

http://www.eetimes.com/electronics-news/4210662/PayPal-exec-charts-future-of-mobile-money

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More than one million people in the UK have used PayPal to make a payment or send money from their mobile phones.

http://www.mobile-ent.biz/news/39301/1m-Brits-have-made-PayPal-mobile-payments

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Kevin Benedict, SAP Mentor, SAP Top Contributor, mobile industry analyst and experienced mobile industry executive, offers both one and two day onsite workshops designed to educate and inform executives and management teams on enterprise mobility and mobile strategies for businesses. This workshop is designed to provide a complete overview of enterprise mobility and what it means to the business. The workshop is customized based upon the needs of participants. For more details visit http://mobileenterprisestrategies.blogspot.com/p/workshops.html.

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Recent Articles by Kevin Benedict

Mobile Expert Interview Series: SAP's Usman Sheikh, December 2010
Vivido Labs Releases New Moible BI Application for SAP Customers
Mobile Expert Interview Series: Sybase's Willie Jow, Part 1
Mobile Expert Interview Series: Sybase's Willie Jow, Part 2
Mobile Expert Interview Series: Sybase's Willie Jow, Part 3
Update on Sybase Reorganization, Revised Edition
Mobile Expert Interview Series: Sky Technologies' Neil McHugh

Podcast: SAP Enterprise Mobility - Where Do We Go From Here?
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Archived editions of Kevin's Mobile Retailing News Weekly are available at http://mobileenterprisestrategies.blogspot.com/p/mobile-retail-news-weekly.html

You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.

Also available are Kevin’s M2M News Weekly and Kevin’s Mobility News Weekly.

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I have added a feature to my blog site that supports email subscriptions. You can now receive all blog articles directly via email. If you are interested, click here.

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Kevin Benedict, SAP Mentor, SAP Top Contributor, Mobile and M2M Industry Analyst
Phone +1 208-991-4410 Follow me on Twitter @krbenedict
Join SAP Enterprise Mobility on Linkedin: http://www.linkedin.com/groups?about=&gid=2823585&trk=anet_ug_grppro

Full Disclosure: I am an independent mobility consultant, mobility analyst, writer and Web 2.0 marketing professional. I work with and have worked with many of the companies mentioned in my articles.

Ben Lee on the Mobile Wallet

Mobile retailing guru Ben Lee has written a very interesting blog article on Google's new mobile payment platform.  Some of the most interesting points are as follows:

• Google’s next version of its Android Smartphone software will support a technology that lets people use their handsets, instead of credit cards.
• Google CEO Eric Schmitt said that support for Near Field Communications will be integrated into the next version of its Android software.
• Three of the four largest mobile phone carriers in the U.S. have formed a joint venture to turn phones into digital wallets.
• Many mobile application developers will incorporate this new functionality into mobile retailing applications.

Mobile Expert Interview Series: Syclo's Bill Moylan, Part 4

Bill Moylan, Syclo's EVP of Sales

This is part four of the an interview with Syclo's Bill Moylan.

Kevin:  What other trends are you seeing in the enterprise mobility market?

Bill:  We are actually still quite focused on the traditional market of field services.  We have a narrower view of enterprise mobility than perhaps you.  There are more devices, more operating systems and more choices for mobile devices, but the value propositions are much the same as we have been selling for sometime.

Kevin:  What do you predict will be different in 2011 in the enterprise mobility market?

Bill:  There will be a massive amount of options available for new mobile devices and operating systems.  This will allow Syclo to recommend exactly the right kind of mobile devices for each kind of job.  We will be announcing Android support soon.

Kevin:  What industry markets are you focusing on today?

Mobile Coupons and Enterprise Mobility

In an article written by Helen Leggatt for BizReport, she writes that 54 percent of retailers will put m-coupon (mobile coupon) systems in place in the next 12 months.  These systems will allow coupons to be dispatched to customers' mobile phones and scanned at the point-of-sale.  I can anticipate that the "dispatched" component could easily be scheduled, location-based, by subscription or on-demand.

In a recent survey by mBlox it was found that over three quarters of all consumers surveyed use coupons when shopping, and 29 percent of UK and 15 percent of U.S. consumers have already used a mobile coupon.  In addition, 71 percent of UK and 42 percent of U.S. mobile users said they would be interested in receiving mobile coupons/vouchers while they are shopping in a store to alert them to a special offer or promotion.

The mBlox survey also shows that there is a different level of adoption rate between UK and U.S. consumers when it comes to business communications use mobile phones.

• 59 percent of UK and 17 percent of U.S. consumers surveyed stated SMS is their preferred choice when being contacted about appointment reminders.
• For payment reminders, such as credit card and utility bills, the consumer research showed that more than one in three consumers in the UK chose SMS as their preferred communication channel, but just one in 10 chose SMS in the U.S.
• Almost 90 percent of consumers prefer multi-channel options for interacting with businesses.

It will be interesting learning what components of SAP will be integrated with mobile coupon applications.  If you have insight into this, please let me know by commenting below.  SAP service partner, Smartsoft Mobile Solutions is one company that I know specializes in the mobile retail application market.

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Kevin Benedict, SAP Mentor, SAP Top Contributor, Mobile and M2M Industry Analyst
Phone +1 208-991-4410
Follow me on Twitter @krbenedict
Join SAP Enterprise Mobility on Linkedin:
http://www.linkedin.com/groups?about=&gid=2823585&trk=anet_ug_grppro

Full Disclosure: I am an independent mobility consultant, mobility analyst, writer and Web 2.0 marketing professional. I work with and have worked with many of the companies mentioned in my articles.

Mobile Expert Interview Series: Syclo's Bill Moylan, Part 3

Bill Moylan, Syclo's EVP of Sales

This is part three of this interview with Syclo's Bill Moylan.

Kevin:  Do you talk about improvements to DSO (days sales outstanding) as a value that may be available through better field services processes?

Bill:  Absolutely!  Make sure that all billing is done accurately.  Make sure you are providing the services in the SLA (service level agreement). Make sure you have all the warranty information.  Get the customer to sign off on the work.  SAP gives you a lot of strength in this area.

Kevin:  What mobile device trends are you seeing in your markets?

Bill:  Executives want BlackBerry applications.  Executives are trying to get IT to accept iPhones.

Kevin:  How are you working with Sybase?

Mobile Expert Interview Series: Syclo's Bill Moylan, Part 2

Bill Moylan, EVP of Sales Syclo

This is the second part of this interview with Syclo's Bill Moylan.

Kevin:  What advice do you give companies that are just looking to get into mobility?

Bill:  Let me start out by giving some advice as to what companies should not do.  I have seen many companies that try to build a strategy around what smartphones they happen to have in their pocket. Some companies say to me, “We use BlackBerrys, so we need a mobile application for a BlackBerry.”  That is a wrong strategy, as mobile devices will change, but you want your enterprise mobility strategy to be long lasting.  That is not a good strategic view.

Companies have key business objectives; they are usually around reducing costs and increasing revenue. Companies should look at their objectives and then hunt for areas in the various operational areas where mobility can help the company accomplish them.  We work with a lot of life science companies.  They may be looking for ways they can improve the efficiencies of their 1,500 sales reps. Walk around the entire organization, look for people not chained to their desk and look for ways to improve their operations business, ignore the devices.

Kevin:  Do you see executives and board members starting to use iPads?  Are iPad users more interested in funding mobile projects?

Bill:  I see far more executives using BlackBerrys.  Since they use BlackBerrys they are always asking what they can do with them.  Often they are looking for approval management and things like that on BlackBerrys. I do see iPhones, but they are usually rogue iPhones.

Kevin:  How does a company prepare for mobility?

Bill:  The first step is that you need to understand your current processes.  Where are you today?  What are your current processes?

• Measure the current processes. 
• How much time do all your processes take? 
• How long are you traveling? 
• How long does it take to complete the work order? 
• How often are your service technicians completing a repair on the first visit, and how many times do they have to come back for a second and/or third visit?
• Are your service technicians bringing the right tools for the job? 
• Do they have the right parts for the job?  
• How long does it take to fix that particular piece of equipment?  
• How much overtime am I paying? 
• Can they move to a more planned maintenance model?  CMMS really help! 

I spoke to a company two months ago about problems or failures in their processes.  They said the two biggest problems were service technicians entering the categories of “other” and under this answer; they would add the second “other.” How can you use “other” to improve planning and processes?  How can you use “other” to improve predictability?  You need to require real answers that are useful answers.

“Be a work order.”  Pin a work order to your shirt and walk the process.  Understand all the hands that touch it, and all the steps.  No cheating!

Mobile Expert Interview Series: Syclo's Bill Moylan, Part 1
Mobile Expert Interview Series: Syclo's Bill Moylan, Part 3
Mobile Expert Interview Series: Syclo's Bill Moylan, Part 4

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Kevin Benedict, SAP Mentor, SAP Top Contributor, Mobile and M2M Industry Analyst
Phone +1 208-991-4410
Follow me on Twitter @krbenedict
Join SAP Enterprise Mobility on Linkedin:
http://www.linkedin.com/groups?about=&gid=2823585&trk=anet_ug_grppro

Full Disclosure: I am an independent mobility consultant, mobility analyst, writer and Web 2.0 marketing professional. I work with and have worked with many of the companies mentioned in my articles.

Mobile Expert Interview Series: Syclo's Bill Moylan, Part 1

Bill Moylan, Syclo EVP of Sales

Bill Moylan, EVP of Sales at Syclo was kind enough to spend some time with me recently answering questions.  Syclo is a co-innovation partner of SAP.

Kevin:  What mobile device(s) do you personally carry?

Bill:  I am a mobile junkie! I have a BlackBerry 9700, iPhone, iPad, iPAQ, and I will occasionally carry a Symbol MC55.  I want to get an ES400. I have been a mobile junkie for years! I use the iPad, iPhone and BlackBerry every day.  The iPhone and iPad are mostly for personal use.  However, the BlackBerry is chained to my hand for work.  Oh yes, I have a Netbook in the livingroom to surf the internet while watching TV.  I also have a laptop, but it stays in the office.  I carry the iPad nowadays.

Kevin:  How do you carry them all, one in each pocket?

Bill:  No, I carry the iPhone and BlackBerry in the same pocket. I carry the iPad in my briefcase. The iPad is very useful.  I used the iPad for navigation this week on a three hour drive.  I sat in back and surfed the web on the long drive.

Kevin:  What is your favorite mobile application?

Bill:  The coolest mobile application that I have is called “Wine Snob.” At a restaurant, you can snap a photo of a bottle of wine, it captures the GPS, and it will instantly bring up the details and the retail price.  That way you can see how much you are overpaying for the wine!  You can rate the wine, see other people’s ratings and add comments; enter the restaurant name and the people with you.  It keeps a historic log of the wine you have drank, your ratings and the location you had it.

Kevin:  How romantic! A candle light dinner, you snapping photos of wine bottles, scanning ratings on your iPhone and complaining about overpaying.

Bill:  No, it is not very romantic, but my girlfriend loves it too. She often carries my iPad.  When my daughter is with me, she carries the iPad.

Kevin:  What is your average mobile application deal size now days?

Bill:  Average deal size – many are still SMEs, but average deal size is $250,000 because of smaller upgrades. Net new accounts are all $500,000-$1 million.  The deals with SAP are very substantial.

Kevin:  How is the SAP relationship going?

Bill:  The relationship is going very well.  I am on the road with SAP sales teams now all the time.  I just got back from a sales call with SAP.  It was with a company that does outsourced plant maintenance.  I was with the SAP area VP of sales and the account executive.  We had fun, as we got to see exactly what happens in the field.  I love being in the field, and I training my sales team to be very thorough in the discovery process, so we understand the value.

Mobile Expert Interview Series: Syclo's Bill Moylan, Part 2
Mobile Expert Interview Series: Syclo's Bill Moylan, Part 3
Mobile Expert Interview Series: Syclo's Bill Moylan, Part 4


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Kevin Benedict, SAP Mentor, SAP Top Contributor, Mobile and M2M Industry Analyst
Phone +1 208-991-4410
Follow me on Twitter @krbenedict
Join SAP Enterprise Mobility on Linkedin:
http://www.linkedin.com/groups?about=&gid=2823585&trk=anet_ug_grppro
Full Disclosure: I am an independent mobility consultant, mobility analyst, writer and Web 2.0 marketing professional. I work with and have worked with many of the companies mentioned in my articles.