Kevin's Mobile Retailing News Weekly - November 23, 2010 ** Special Edition

This is a special edition of Kevin's Mobile Retailing News Weekly. In this edition I have collected the best market and trend numbers from the past few months and aggregated them into one edition. You can save this edition and use these numbers in your own business plans and presentations.

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According to Forrester, 47 percent of consumers expect to wait no more than two seconds for a Web page to load; 58 percent of mobile phone users expect websites to load as quickly on their mobile phone as on their PC according to Gomez research.

http://www.marketwatch.com/story/compuware-gomez-presents-webinar-on-the-top-e-commerce-strategies-for-turning-web-traffic-into-sales-2010-09-08?reflink=MW_news_stmp

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In a development with importance to e-commerce merchants and other marketers moving to mobile commerce, phones using Android accounted for one quarter of all North American mobile page views in August, up from 6.4 percent in August 2009, according to the latest numbers from Quantcast Corp. Google’s gain came mostly at the expense of iOS, the operating system used by the iPhone. That system lost 11.4 points of mobile Web share, to finish at 56 percent in August.

http://www.digitaltransactions.net/newsstory.cfm?newsid=2631

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For most retailers, the fourth quarter is relied upon to generate a substantial portion of the company’s yearly revenue. The mobile commerce market is currently $2.5B with a projected four times annual growth rate for 2013. Businesses have made mobility a top priority for growth and view m-commerce as a new retail channel.

http://smartsoftmobile.com/wordpress/2010/09/10/fourth-quarter-2010-trends-in-mobile-retailing/

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MarketsandMarkets has released a new report predicting that the value of mobile payment transactions in the US will reach $56 billion in 2015.

http://www.nfcnews.com/2010/08/30/report-us-mobile-payments-market-to-reach-56-billion-in-2015

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According to a new report from ABI Research, location based marketing will increase from only about $43 million this year to $1.8 billion by 2015 as part of overall mobile marketing budgets.

http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=135110
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Forrester predicts B2B interactive marketing spending to reach $4.8 billion by 2014 - almost double that estimated for 2009 ($2.3 billion).

http://www.bizreport.com/2010/03/b2b_marketers_embracing_interactive_channels.html

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By 2014, about 12 percent of all e-commerce transactions will be made using smartphones and other mobile devices, but fraud detection tools for mobile commerce are lagging, Gartner said.

http://thecitizen.co.tz/business/-/4302-mobile-commerce-surge-outpaces-anti-fraud-tools

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Mobile online transactions are growing at a fast pace. According to market researcher ABI Research, there will be 20 times more data and 40 times more mobile transactions by 2015.

http://venturebeat.com/2010/09/16/ibm-launches-software-that-will-help-corporations-embrace-social-media-and-mobile-devices/

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Mobile Marketing has seen growth of over 600 percent in the past year. The Kelsey groups forecasts 2000 percent growth by 2013.

http://smartsoftmobile.com/wordpress/2010/10/05/mobile-marketing-trends/

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According to Gartner, almost three billion of the world's population will be able to make electronic transactions via mobile or Internet technology by 2014.

http://voicendata.ciol.com/content/news/110100404.asp

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A reported 81 percent of young consumers around the world are "interested" or "very interested" in employing wireless handsets as a "wallet" linked to bank accounts and loyalty cards.

http://www.warc.com/News/TopNews.asp?ID=27323

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The location-based services market is forecast to reach $21 billion by 2015 and will total 1.24 billion subscribers.

http://www.companiesandmarkets.com/news/gps-to-drive-21-billion-location-based-services-market-n158.aspx

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Mobile banking is expected to grow exponentially over the next 12 months, as the world's adoption of smartphones increases.

http://www.bankinfosecurity.com/articles.php?art_id=2979

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During Google’s third quarter earnings call, the company disclosed that mobile ad sales were now at a $1 billion “annualized run rate.”

http://moconews.net/article/419-google-claims-1-billion-in-annualized-mobile-ad-revenues/

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Fifty-one percent of mobile owners in the United Kingdom use mobile commerce to make payments, redeem coupons or research products and services.

http://www.utalkmarketing.com/pages/Article.aspx?ArticleID=19240&Title=_Smartphone_users_boost_m-commerce_in_the_UK

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Will Pinnell, director of mobile commerce for Sabre Holdings, told Mobile Commerce Forum attendees that global mobile shoppers will spend $119 billion by 2015 - up from $12 billion last year.

http://www.brafton.com/industry-news/mobile-shoppers-spend-119-billion-in-2015-according-experts-at-mobile-commerce-forum-$800119329.htm

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Just over half of mobile phone owners in the UK, or 23 million people, are now using their devices for mobile commerce.

http://www.businessandleadership.com/marketing/item/26174-half-of-uk-mobile-users-now/

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Approximately 49 percent of businesses are willing to pay for the convenience of mobile cash management capabilities, pointing toward the ability for banks to generate fee based revenues.

http://www.marketwatch.com/story/survey-shows-high-demand-for-corporate-mobile-banking-around-the-globe-2010-10-25?reflink=MW_news_stmp

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Mobile financial services are growing at a head spinning clip. The number of active users has climbed to 17.8 million from 4.9 million two years ago and will reach 53.1 million by 2013.

http://www.digitaltransactions.net/newsstory.cfm?newsid=2672

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Twenty-five percent of consumers have used a mobile phone for research while shopping -- and 55 percent of those aged 18 to 24 have.

http://www.cbc.ca/smartshift/2010/09/smart-retailers-are-tapping-in-to-phone-wielding-bargain-hunters.html

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Smartsoft Mobile empowers some of the world’s largest multi-national organizations to extend and improve business processes by providing mobile solutions to their employees and customers. Smartsoft has more than 700 experienced ERP/mobile consultants with over 5,000 man years of experience helping 400,000 plus mobile users achieve their business goals with powerful mobile B2B and B2C applications, designed and developed specifically for today’s popular consumer and industrial grade mobile devices. For more information please visit, http://www.smartsoftmobile.com/.  This newsletter is sponsored in part by Smartsoft Mobile Solutions.


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Kevin Nix, presented staggering statistics about the explosive adoption of mobile devices and mobile apps at the 2010 SAP Retail Forum. Three million iPads were sold in eighty days; 1.7 million iPhone 4 devices were sold in three days; and the use of mobile apps is expected to increase to 100 million by 2013.

http://www.retailsolutionsonline.com/article.mvc/Leverage-Mobility-To-Create-Business-0001?VNETCOOKIE=NO

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There has been a rapid increase in the number of active users of location-based services in the United States, up from 12.3 million in 2009, and it is predicted to hit 33.2 million at the end of 2010.

http://fixed-mobile-convergence.tmcnet.com/topics/mobile-communications/articles/111764-smartphone-adoption-predicted-drive-lbs-services.htm

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A recent eMarketer report projects that marketers will spend in excess of $1 billion on mobile marketing in 2011.

http://www.ricg.com/marketing_articles/digital_marketing/mobile_marketing_budgets_to_surpass_1_billion_next_year_/

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Forty-three percent of mobile phone owners have purchased movies, music and games—“shrink-wrapped” physical goods, not digital products—via their phones between March and August.

http://www.internetretailer.com/2010/10/15/mobile-shoppers-are-buying-movies-clothing-and-more

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Sixty-one percent of mobile operators surveyed thought that coupons or vouchers would become the dominant form of mobile marketing by 2015.

http://www.mobilemarketingwatch.com/61-of-carriers-see-mobile-coupons-as-the-dominant-form-of-mobile-marketing-by-2015-11065/

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PayPal Mobile general manager Eric Duprat keynoted the final day of ARM TechCon in Santa Clara last week. He predicts that within five years the majority of $5.5 trillion in retail transactions that occur face-to-face will be handled through mobile devices.

http://www.eetimes.com/electronics-news/4210662/PayPal-exec-charts-future-of-mobile-money

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More than one million people in the UK have used PayPal to make a payment or send money from their mobile phones.

http://www.mobile-ent.biz/news/39301/1m-Brits-have-made-PayPal-mobile-payments

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Kevin Benedict, SAP Mentor, SAP Top Contributor, mobile industry analyst and experienced mobile industry executive, offers both one and two day onsite workshops designed to educate and inform executives and management teams on enterprise mobility and mobile strategies for businesses. This workshop is designed to provide a complete overview of enterprise mobility and what it means to the business. The workshop is customized based upon the needs of participants. For more details visit http://mobileenterprisestrategies.blogspot.com/p/workshops.html.

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Recent Articles by Kevin Benedict

Mobile Expert Interview Series: SAP's Usman Sheikh, December 2010
Vivido Labs Releases New Moible BI Application for SAP Customers
Mobile Expert Interview Series: Sybase's Willie Jow, Part 1
Mobile Expert Interview Series: Sybase's Willie Jow, Part 2
Mobile Expert Interview Series: Sybase's Willie Jow, Part 3
Update on Sybase Reorganization, Revised Edition
Mobile Expert Interview Series: Sky Technologies' Neil McHugh

Podcast: SAP Enterprise Mobility - Where Do We Go From Here?
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Archived editions of Kevin's Mobile Retailing News Weekly are available at http://mobileenterprisestrategies.blogspot.com/p/mobile-retail-news-weekly.html

You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.

Also available are Kevin’s M2M News Weekly and Kevin’s Mobility News Weekly.

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Kevin Benedict, SAP Mentor, SAP Top Contributor, Mobile and M2M Industry Analyst
Phone +1 208-991-4410 Follow me on Twitter @krbenedict
Join SAP Enterprise Mobility on Linkedin: http://www.linkedin.com/groups?about=&gid=2823585&trk=anet_ug_grppro

Full Disclosure: I am an independent mobility consultant, mobility analyst, writer and Web 2.0 marketing professional. I work with and have worked with many of the companies mentioned in my articles.