Mobile Middleware Strategies

Andre Guillemin and I just completed a 30 plus page whitepaper on mobile middleware strategies, and I will be discussing this on a webinar on Thursday, March 29th at 1 PM EDT.  The whitepaper title is Making Sense of Mobile Middleware Strategies.  Choosing mobile middleware was listed as the third biggest challenge on insiderResearch's recent Mobile Outlook 2012 report (get the report free here).

Webinar attendees will also receive a free copy of my whitepaper.

I invite you to attend!

Webinar Details:
Making Sense of Mobile Middleware Strategies
Thursday, March 29, 1PM EDT
Learn More
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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Alumnus

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Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

What Happens When the Novelty of Enterprise Mobility Wears Off?

What happens when wireless connectivity and mobile applications are no longer a novelty?  What will enterprise mobility companies talk about?  Already SAP's acquisition of Sybase has made the discussion of MEAPs (mobile enterprise application platforms) passé.   Enterprise mobility vendors will announce their support for leading MEAPs, much like announcing their support for various OSs, and the discussion will move on to more interesting topics.

What is the value that enterprise mobility vendors will bring to the market in 2011?  I propose that the value will come in the following areas: