Kevin Benedict's What's New in HTML5 - Week of July 8, 2012

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Now for the news...

In a recent interview, IBM’s Bob Sutor listed the progress HTML5 has been making including support from major mobile vendors, active standardization efforts, and a growing ecosystem of third-party tools that has been fueling recent success and adoption of HTML5.”  Read Original Content

Content optimization system Inbound Writer has announced the availability of a new release, rewritten entirely in HTML5 and available for Apple’s iPad and other smartphones and tablets with compliant browsers.  Read Original Content

The number of the top 100 websites using HTML5 storage has doubled in the last year, from 17 in 2011 to 34 currently in 2012.  The number using Flash has dropped from 37 to 13.  Read Original Content

YoYo Games is highlighting its Gamemaker: Studio’s HTML5 abilities by publishing seven of the hit games on the Google Chrome Web Store.  The game development tool allows studios to export Android games to HTML5 with "no additional porting or development resources required."  Read Original Content

Offering “an example of the power behind tools that small, resource-constrained publishers can now use to distribute their content across different platforms”, MIT Sloan Management Review has released a new web app for tablets using HTML5.  Read Original Content

The makers of the Dolphin browser want to show developers that HTML5 is a “strong foundation to build on”, and have announced the Dolphin Garage program which opens up access to nearly 150 APIs.  Read Original Content

Flash has been replaced with HTML5 in Google’s Android 4.1 “Jelly Bean” operating system.  “HTML5 is now universally supported on major mobile devices, in some cases exclusively, which makes HTML5 the best solution for creating and deploying content in the browser across mobile platforms.”  Read Original Content

Facebook has rebuilt its iOS app, abandoning HTML5 for Objective-C.  The new app is reportedly much quicker and will be available in July 2012.  Read Original Content

Mozilla’s open mobile project, Firefox OS, will be an open mobile platform where every app and function is based on HTML5.  Carrier partners on record supporting the project are now Deutsche Telekom, Smart, Sprint, Telecom Italia, Telefónica, Telenor and Etisalat.  Read Original Content

Uberflip has developed a new infographic highlighting the rise of HTML5 as a publishing and marketing technology. The infographic is titled “HTML5:  What Marketers Need to Know.”  View the infographic here:  http://www.uberflip.com/blog/infographic-making-a-case-for-html5, Read Original Content

Electronic Arts showcased HTML5 at Google’s I/O conference with Strike Fortress, a social cross-platform game with full 3D graphics and “none of the telltale problems with animation that HTML5 is notorious for”.  Read Original Content

On-device caching is one of the features of HTML5 that mitigate or eliminate many of the pitfalls that come with mobile cloud computing.  Some of the popular mobile apps that take advantage of on-device caching are:  Google Maps for Android, CIA World Factbook (for BlackBerry and Android), and NewsRob Pro.  Read Original Content

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Kevin Benedict, Mobile Industry Analyst, Mobile Strategy Consultant and SAP Mentor Alumnus

Visit MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

Join the SAP Enterprise Mobility and Sybase Unwired Platform Groups

Read The Mobility News Weekly

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Marketing News Weekly – Week of July 8, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

According to a new report from Juniper Research, in-app advertising spend across all mobile devices will reach $7.1 billion by 2015. Read Original Content

Budgets for mobile marketing will get bigger next year, according to a new study conducted by Strongmail and presented by eMarketer. The study suggests that 70 percent of marketers will ramp up their mobile budgets in 2013. Read Original Content

Registration is open for the third annual Mobile Marketing Summit: Holiday Focus 2012 New York conference Thursday, September 13 featuring speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg, NBC News Digital, Millennial Media, ForeSee and Vibes Media. Read Original Content

Verivo is a leading provider of enterprise mobility software. Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit www.verivo.com

Mobile advertising, and not in-app purchases, will be the main monetization model for game developers targeting the Southeast Asian market because of the lack of convenient carrier payment methods in the region currently, according to one executive at Gree Ventures. Read Original Content

Launched in February 2012 internationally, Facebook mobile advertising is now available in South Africa through its sub-Saharan representative, Habari Media. Read Original Content

According to Lookout Security, five percent of free mobile applications include “aggressive” ads that invade privacy, change settings or deliver ads outside the context of the app, affecting 80 million downloads. Read Original Content

Enterprise Mobility, Institutional Knowledge, New Processes and Context Aware Solutions

One of the most interesting benefits of mobile technologies is the ability to develop completely new business processes and workflows that provide new and unique values.  These are important, and rarely are considered as part of potential ROIs.  Let's think about the following scenario:

A diamond bladed concrete cutter is required for some utility work.  What needs to happen?  The cutting machine needs to be scheduled, located, inspected, transported, and a qualified operator needs to be available to run it.  In addition, a series of safety procedures need to be completed to ensure a safe working environment.  Perhaps municipal government agencies also need to be notified and permits received before the work can begin.

As you can see from this scenario, there are a lot of moving parts and steps that need to be completed in order for this job to be done optimally.  Many of the steps in the workflow are also dependent on other parts.  I can imagine companies developing cloud based workflows that include all of these steps, dependencies, procedures and tasks and connected to mobile applications.  When a job requires this cloud based workflow, it is activated and mobile applications that are integrated to a variety of back-end systems, plus GPS tracking systems, work together to input the data and complete the cloud based workflow.

How many different customized workflows do you think the world needs?  I don't know, but it is a large number!  The value of a mobile solution connected to this workflow is that predictive and context aware activities can start to be implemented automatically by your cloud based workflow.  If a documented workflow has 18 steps, how many of these steps can be automated?  If a diamond bladed concrete cutter needs a trailer to transport it, can available trailers be located by checking GPS locations and then scheduled automatically?  Can the schedules of all of the potential operators in the region be automatically reviewed to see who is available, and then scheduled?  Can government permits be requested automatically?

Most activities in the field have not been automated or even documented.  Required activities have traditionally been completed by experienced personnel that had been trained over many years.  The challenge is that in many field services environments like the utilities industry, they are losing large numbers of their most experienced people over the next 5 years to retirement.  These industries are struggling to harvest the institutional knowledge in the heads of their most senior workers so the next generation can benefit from their wisdom and experience.

If this institutional knowledge can be captured in cloud based workflows and connected to mobile technologies that would ensure real-time communications with the mobile workforce, then this also could be a major benefit.

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Kevin Benedict, Mobile Industry Analyst, Mobile Strategy Consultant and SAP Mentor Alumnus

Visit MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

Join the SAP Enterprise Mobility and Sybase Unwired Platform Groups

Read The Mobility News Weekly

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Commerce News Weekly – Week of July 8, 2012

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile payments, mobile money, e-wallets, mobile banking and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Marketing News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

Amazon’s augmented reality app Flow has now come to Google Play. By launching the app and pointing your phone’s camera at a product, you can instantly view more information about the product, its Amazon price, and even related photos and videos.  Read Original Content

Mobile payments have more than doubled in popularity, reaching more than 33 percent of U.S. residents, according to the results of a report, “Business Strategy: Results from the 2012 Consumer Payments Survey” by IT research firm IDC’s Financial Insights division. Read Original Content

Telefónica Digital and Visa Europe have agreed a wide ranging strategic partnership to drive new business opportunities with both companies to co-invest in the development of products and services in areas such as mobile wallet, NFC, acquirer services for mobile point of sale, and merchant offers. Read Original Content

Verivo is a leading provider of enterprise mobility software. Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit www.verivo.com

Orange, Deutsche Telekom, Vodafone and Telefonica’s O2 are all pushing ahead on their own mobile payment services, but in a bid to outpace companies like Apple and Google, these carriers are also working together. Read Original Content

Apple’s decision not to include mobile payments in its new Passbook iOS feature was a deliberate strategy by the company’s executives that flew in the face of a more aggressive approach favored by some engineers, according to the Wall Street Journal. Read Original Content

Customer adoption of mobile payments is growing fast, and banks need to respond with products and services to cater to this growing demand, according to a new report released by financial researcher and consultant IDC Financial Insights. Read Original Content

Mobile Marketing News Weekly – Week of July 1, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

According to a new report from Juniper Research, in-app advertising spend across all mobile devices will reach $7.1 billion by 2015. Read Original Content

Boston-based Fiksu has raised $10 million to expand the growth of its mobile app marketing platform. The second round of funding comes from Qualcomm and Charles River Ventures. The company will use the funds to expand its mobile app user acquisition platform. Read Original Content

Researchers at EMarketer have said that in 2014, Twitter ad sales, which account for almost all its revenue, will rise to $540 million from $139.5 million last year. The closely held company doesn’t release sales figures. Mobile is a key part of its growth effort. Read Original Content

Verivo is a leading provider of enterprise mobility software. Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit www.verivo.com

Online movie ticketing service Fandango said Tuesday that its ticket sales rose 28 percent in the second quarter, with purchases by cell phone more than doubling from a year ago. Read Original Content

Coca-Cola executive Wendy Clark is using her role as a Facebook adviser to outline what she says is a top reason the social networking service needs to get mobile advertising right: reaching emerging markets. Read Original Content

Some users of the latest version of Apple’s handset will get a marketing message from Samsung offering as much as $300 to people who trade their Apple device for a Samsung device. Samsung’s strategy is helping fuel a boom in mobile advertising, which Bank of America Merrill Lynch predicts will surge to $18.3 billion in 2015, from $3.6 billion last year. Read Original Content

Mobile Commerce News Weekly – Week of July 1, 2012

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile payments, mobile money, e-wallets, mobile banking and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Marketing News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

Results from a joint survey by inMobi and Mobext indicate in-store shopping has been affected by mobile devices. Twenty-two percent of tablet users claim they have shopped less in physical stores since purchasing a tablet and 55 percent of tablet owners make purchases on their device in an average month. Read Original Content

The UK's NatWest Bank is to begin a four-month pilot trial of contactless NFC mobile payments with 1000 customers using the iPhone. Read Original Content

Credit card giant MasterCard and mobile carrier Deutsche Telekom announced they are teaming up for an effort to advance mobile payments across Europe. Read Original Content

Verivo is a leading provider of enterprise mobility software. Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit www.verivo.com

Kiwibank has released its mobile banking app for iPhones. The app is part of a suite of online innovations from the bank intended to revolutionize how people bank online. Read Original Content

The news that MasterCard and Deutsche Telekom are working together on a mobile payments framework to enable consumers to use their mobile phones as a way to buy goods and services is just another precursor to a gradual revolution that will see telcos become our future banks. Read Original Content

American Express announced its network roadmap to advance EMV chip-based contact, contactless and mobile payments for all merchants, processors and issuers of American Express-branded cards in the U.S. Read Original Content

Mobile Health News Weekly – Week of June 24, 2012

The Mobile Health News Weekly is an online newsletter made up of the most interesting news and articles related to mobile health that I run across each week.  I am specifically targeting information that reflects market data and trends.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobility News Weekly

By 2017, one in five wearable wireless electronic devices for the sports and health care market will be used in the medical realm to track things such as a person’s blood sugar level or heart rate, according to a forecast from ABI Research. Read Original Content

A study published in Diabetes Care showed that children with type 1 diabetes who used wireless technologies to monitor and manage blood glucose levels had significantly better glycemic control and diabetes self-management skills than those who did not. Read Original Content

UK Doctors will be encouraged to prescribe smartphone apps to help patients manage conditions ranging from diabetes to depression, the Government has announced. Read Original Content

Webalo technology eliminates the need for traditional mobile application development tools and custom programming to provide in hours, instead of weeks or months, mobile access to the specific enterprise data and functions that smartphone and tablet users rely on to do their jobs.  This newsletter is sponsored in part by Webalo, www.webalo.com.

Happtique, a mobile health application store aimed primarily at healthcare providers, plans to launch an mRx program that will give hospitals and physicians a mechanism for prescribing mHealth apps to patients. Read Original Content

Results of a survey from Blue Chip Patient Recruitment indicate just 26 percent of users visit health-related Websites, 18 percent download health-related mobile apps and 8 percent spend time at online health communities. Read Original Content

A number of mhealth tools are starting to slowly work their way into mainstream use for patients, such as a blood pressure cuff that connects to a smartphone, a blood glucose meter for iPod touch and iPhone devices, and an app that alerts people when it is time to take their next dose of their medications. Read Original Content

Recyclebank and Transport for London have partnered to release an iPhone app that gives users rewards when they opt out of public transportation and choose to walk or cycle to get around instead. Read Original Content

With the proliferation of mobile devices in healthcare and the growing demand for information delivered to those devices, healthcare interoperability collaborative Integrating the Healthcare Enterprise International has produced an implementation guide for providing such access. Read Original Content

Mobile Marketing News Weekly – Week of June 24, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

According to Media Post, citing an “Advertising Expenditure Forecast for June 2012 by Publicis Groupe company ZenithOptimedia, advertisers will spend about 15 percent more in 2012 on paid-search marketing, up 15 percent in 2013, and 13 percent in 2014.” Read Original Content

Adcquire's new marketing platform is making waves throughout the marketing industry. The platform, which connects brands and consumers through a mobile app, generates physical interactions with products. Read Original Content

AT&T has just released the findings from a study that indicates social and mobile marketing are the next big thing. Among the small businesses that took part in the survey, almost 60 percent stated they intend to spend more on their marketing online in 2012 than they did last year. Read Original Content

Verivo Mobile provides an agile, powerful, and secure mobile enterprise application platform.  It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time.  This newsletter is sponsored in part by Verivo Mobile.

StrikeAd, a startup that helps advertisers and agencies manage their mobile campaigns, has raised another $500,000 in funding. The round is an addition to the $3 million Series A led by DFJ Esprit that the startup announced in January. Read Original Content

Ticketing startup TicketLeap has relaunched with a new logo, webpages that encourage more social interaction, and updated iOS and Android apps that create a mobile box office. Read Original Content

Mobile Commerce News Weekly – Week of June 24, 2012

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile payments, mobile money, e-wallets, mobile banking and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly

Also read Field Mobility and M2M News Weekly

Also read Mobile Marketing News Weekly

Also read Mobile Health News Weekly

Also read Mobility News Weekly

The Yankee Group estimates that the worldwide transaction value of mobile payments will total nearly $1 trillion by 2014, up from $162 billion in 2010. But then why does it seem that the only people using it are customers purchasing their double-caffe skinny lattes at Starbucks? Read Original Content

Near field communications mobile payments will exceed $180 billion worldwide in 2017, according to a May 2012 report by Juniper Research. Read Original Content

Merchant Warehouse, a leader and innovator in payment solutions, announced a partnership with VeriFone Systems, Inc. as a preferred hardware provider for the Genius platform. Read Original Content

Verivo is a leading provider of enterprise mobility software. Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit www.verivo.com

Mobile payments are popular among the Girl Scouts of America, allowing scouts with the know-how and resources to sell more cookies than their cash-only counterparts. Read Original Content

A recent study from Juniper Research forecasts that mobile contactless payment transactions are expected to reach nearly $50 billion worldwide in 2014 and NFC solutions will be launched in 20 countries within the next 18 months. Read Original Content

With interest growing in mobile banking, retail banks plan to invest more in mobile technologies, according to a new report by Forrester Research. The survey released June 20 showed retail banks plan to spend one-third of their total digital budget on their mobile channels this year. Read Original Content

Mobile Expert Video Series: Chris Willis, Part 2

This is Part 2 of my interview with Verivo's Chief Marketing Officer Chris Willis (Watch Part 1 here).  In this segment I ask him to share his company's views on mobile strategies and mobile solution architecture, and why they believe they have a good approach.

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Kevin Benedict, Mobile Industry Analyst, Mobile Strategy Consultant and SAP Mentor Alumnus

Visit MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

Join the SAP Enterprise Mobility and Sybase Unwired Platform Groups

Read The Mobility News Weekly

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Marketing News Weekly – Week of June 17, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

Facebook, the world's largest social network, says it is working on a location-based mobile-advertising product that will allow companies to target users with real-time data showing their whereabouts. Read Original Content

Mobile marketing delivers a higher return-on-investment than traditional marketing programs, according to new research findings from Luth Research, a research partner of the Mobile Marketing Association. Read Original Content

Mobile marketing and advertising solutions provider Velti has been named the winner of the 2012 Juniper Future Mobile Award in the mobile advertising category. Read Original Content

Verivo is a leading provider of enterprise mobility software. Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit www.verivo.com

Escalating mobile device penetration and changing consumer lifestyle are driving mobile marketing in India. A new report from Netscribes entitled Mobile Marketing in India 2012 describes a market with strong growth potential.  Read Original Content

Like search and social before it, the rapid and widespread adoption of new technology -- in this case, mobile apps -- will increasingly pitch marketers in a heated battle for surface area in an entirely new theater of operation: the app stores. Read Original Content

Mobile Expert Video Series: Chris Willis, Part 1

I had the privilege of interviewing Chris Willis, Chief Marketing Officer of Verivo recently in beautiful Waltham, MA.  We explored his thoughts on what makes Verivo unique in the market, HTML5, enterprise mobility trends and mobile strategies.

I hope you find these interview series useful!

Watch Part 2 here.

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Kevin Benedict, Mobile Industry Analyst, Mobile Strategy Consultant and SAP Mentor Alumnus

Visit MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

Join the SAP Enterprise Mobility and Sybase Unwired Platform Groups

Read The Mobility News Weekly

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Commerce News Weekly – Week of June 17, 2012

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile payments, mobile money, e-wallets, mobile banking and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Marketing News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

While the mobile channel is not yet the preferred vehicle for small business banking, 54 percent of small businesses are expected to use the mobile channel by 2015. Read Original Content

Airtel Chad has associated with ECOBANK, one of the leading banks of Africa to launch Airtel Money in the West African nation. The service will allow subscribers to carry out financial transactions on their mobile phones. Read Original Content

Online payment service provider GlobalCollect has selected BOKU as its global mobile payments partner and use BOKU's payments platform into its international payment network, allowing online merchants to accept mobile payments at checkout. Read Original Content

Samsung has joined forces with Eurosport to bring a free app to the Galaxy S3, enabling owners of its flagship smartphone to watch the London 2012 Olympics for free. Read Original Content

Verivo is a leading provider of enterprise mobility software. Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit www.verivo.com

All the participants in a small four-month mobile payments trial conducted by BNZ, Vodafone, Visa and Paymark in Auckland and Wellington said they were likely to recommend the service to friends and 14 percent said they would be willing to pay a small fee for the service. Read Original Content

Stockholm-based mobile payment company iZettle announced it has closed a 25 million euro ($31.4 million) series B funding round. The investment was led by Silicon Valley venture capital firm Greylock Partners and European tech investment firm Northzone, but MasterCard was also involved in the funding round. Read Original Content

Mobile Marketing News Weekly – Week of June 10, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

Consumers are spending 10 percent of their media attention on mobile devices while the medium only commands a mere 1 percent of total ad-spend. Comparatively, print medium attracts only about 7 percent of media-time, but still captures an astonishing 25 percent of the total U.S. ad-spend, with print receiving 25-times more ad money than mobile. Read Original Content

In a joint study, the IAB Mobile Marketing Center of Excellence and IAB Europe, the industry bodies, and IHS Screen Digest, the research firm, reported that mobile ad spend will hit $5.3 billion in 2011. Read Original Content

The Massachusetts Bay Transportation Authority will roll out a mobile phone payment system for commuter rail passes and tickets in the fall, and sign-ups are now under way for riders who want to get involved with the first trial runs of the new technology. Read Original Content

The Louisiana Sheriff’s office is streamlining its traffic citation process with the Apple iPad Socket Mobile Barcode Scanner, and Zerion Software's iFormBuilder Data Collection Platform.  The SAAS Mobile Ticketing/Citation system will save time, reduce data entry errors and improve efficiency for law enforcement. Read Original Content

Verivo is a leading provider of enterprise mobility software. Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit www.verivo.com

FunMobility Inc. has announced the commercial availability of the AppWidget Mobile Engagement Platform, an integrated SaaS mobile marketing suite designed to boost user engagement and enable true mobile relationship management. Read Original Content

Although IDC has forecasted that the skyrocketing growth in mobile marketing may slow to a more modest rate when compared to the tremendous explosion it has seen over the last couple of years, Windows Phone 7 will be surging ahead to level its playing field with iOS and Android, and will be working with Nokia in order to try to achieve this goal. Read Original Content

eMarketer estimates more than 880 million consumers in China—nearly two-thirds of the country’s population—will own at least one mobile phone by the end of this year.
But marketers in China are not flocking to mobile as an advertising medium. The country’s advertisers now spend less than 1.5 percent of total ad spending ends up in mobile. Read Original Content

Mobile Expert Video Series: Verivo's Marc Rosenbaum

What value does HTML5 bring to a mobile platform vendor that says they already support cross-platform development?  How does HTML5 integrate with native apps to form hybrid apps?  These are the kinds of questions I ask Verivo's mobility expert Marc Rosenbaum in this segment of the Mobile Expert Video Series.  I hope you find this segment useful.

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Kevin Benedict, Mobile Industry Analyst, Mobile Strategy Consultant and SAP Mentor Alumnus

Visit MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

Join the SAP Enterprise Mobility and Sybase Unwired Platform Groups

Read The Mobility News Weekly

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Commerce News Weekly – Week of June 10, 2012

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile payments, mobile money, e-wallets, mobile banking and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Marketing News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

It is estimated by 2016, application-to-person messaging – messages between a user and an automated application – will transform industries such as financial services, advertising, marketing, business administration, ticketing, television voting, bill payments and more. Read Original Content

The new Quarterly Benchmarking Index from IMRG and Capgemini has revealed that transactions completed on smartphones and tablets skyrocketed by an astonishing 2,000 percent in two years and accounted for 8.2 percent of total online shopping during the first three months of this year. Read Original Content

A new mobile payment network is leveling the paying field.  Called LevelUp, the network generates unique QR codes on consumer smartphones that can be read by merchant devices.  Read Original Content

Verivo is a leading provider of enterprise mobility software. Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit www.verivo.com

My Mobile Payments Ltd, has launched a new mobile wallet service in India that can be used by customers of any mobile operator or bank (you don't need be with any bank at all), the service called 'Money on Mobile' or MoM, can be used by mobile subscribers to make bill payments, purchase goods and services without the need of cash, check or credit/debit card. Read Original Content

Sprint is working on a mobile-payment service that could take on Google Wallet and countless other competitors in the marketplace, according to a new report from Android Central. Read Original Content

Mobile banking is growing all the time. Not only can you organize your money on your mobile with online and SMS banking, some customers can also use their devices to make payments using NFC. And now, NCR Corporation has announced they will allow their customers to use their mobiles to withdraw money from their account at an ATM. Read Original Content

3D Maps and the Real World of Mobile Workers

I read yesterday about Apple dumping Google Maps and making a big investment in their own 3D mapping technology solution.  I was interested specifically in the 3D aspect of Apple's announced mapping solution.  Since the real world is in 3D, the more 3D the better.

A few years ago I worked on several mobile software projects with a facilities management company.  These projects were very interesting as they involved 3D considerations.  Facility managers need to know things like location and count of electrical outlets,  light fixtures, heaters, network cables and remodeling projects that are not included in the original plans.  Why?  It is their job to assess, maintain and repair the facilities and keep them compliant with local regulations and fire codes, so they must know what they are working on.

In some cases, facilities management company will bring into a room 3D laser scanning technology that will scan the room and completely map out its interior.  These 3D representations are then added to the building plans to provide a complete 3D representation of the building.   This is very useful if you are the person tasked with repairing the building.

I was once involved in a mobile field services project with a company in Oxford, England.  Their business model involved signing multi-year service contracts to support all the HVAC (heating, ventilation and air conditioning) units in large commercial buildings.  The first thing this HVAC services company did with a new contract is to map out their customer's buildings and equipment and geo-tag them.  That is basically a 3D view of the location of all the equipment they would need to service.

For those not familiar with the concept of geo-tagging, it is simply documenting the GPS location of an object and labeling the location on a map.  In addition, many service companies will add a bar code label to the object so it can be uniquely identified in the EAM (enterprise asset management) system and facilities management systems.  This enables a service technician to simply scan a bar code on an object and have its history and records instantly produced on the handheld computer or smartphone.  It also helps them accurately document maintenance and repairs to that piece of unique equipment.

Buildings are 3D.  So anytime you are servicing objects in a building it is useful to have a 3D representation of it.  Especially, if the buildings are large and the interiors complex.

I recently listened to a segment of TedTalk about an organization that takes 3D scanners and maps out archaeological sites to preserve them digitally.  I thought this was very interesting.  They first described how many historical sites have been lost to history due to wars, looting, vandalism and geological events.  They described how they felt they were in a race against time to scan as many objects as possible to preserve them digitally.  Again these are all 3D maps.

I remember working on a mobile applications project for a services company that did post-disaster inspections of property.  They would enter a building and immediately begin a 3D map of the building.  They were looking for damage to buildings and property including storm damage (water, wind, earthquake, mold, mildew, etc.).  Everything they did involved a 3D map.  I remember discussing how to visually demonstrate water damage that was on the ceiling, two walls and the floor - definitely 3D. 

I teach in all of my mobile strategy workshops the concept of 4D field services.  This takes the concept of 3D (height, width and length) and adds the 4th dimension of time.  When did something happen (time) at that location on the map is also important.

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Kevin Benedict, Mobile Industry Analyst, Mobile Strategy Consultant and SAP Mentor Alumnus

Visit MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

Join the SAP Enterprise Mobility and Sybase Unwired Platform Groups

Read The Mobility News Weekly

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Expert Video Series: Andre Guillemin

Andre Guillemin recently returned from Australia where he conducted a series of workshops on mobile application design for enterprise apps.  I caught up with him in Boston last week, enjoyed some great Indian food (Chicken Biryani), and convinced him to share some of his insights with you.

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Kevin Benedict, Mobile Industry Analyst, Mobile Strategy Consultant and SAP Mentor Alumnus

Visit MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

Join the SAP Enterprise Mobility and Sybase Unwired Platform Groups

Read The Mobility News Weekly

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.