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In 2012 global revenue from mobile advertising and content will hit $67 billion, according to a new Strategy Analytics forecast. Read Original Content
According to GroupM, an ad agency that released a white paper on digital auctions, Twitter's new self-serve ad platform could generate $300-400 million in ad revenue this year. Read Original Content
The Massachusetts Bay Transportation Authority and Masabi US Ltd, a pioneer in transit mobile ticketing, will bring mobile ticketing to MBTA commuter rail riders this fall. Once tickets are purchased, customers will be able to use and display directly via their phone screen. Read Original Content
Verivo is a leading provider of enterprise mobility software. Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo. To learn more, visit www.verivo.com
In the United States and Western Europe, apps are becoming the key distribution mechanism for media on mobile phones, with marketers spending $1.7 billion on in-app ads versus $934.5 million on mobile display ads. Read Original Content
By 2017 Pivot predicts that Facebook’s mobile ad revenues could represent 22 percent of the non-search mobile ad market, bringing in $490 million. Read Original Content