Mobility News Weekly – Week of April 8, 2012

The Mobility News Weekly is an online newsletter made up of the most interesting news and articles related to enterprise mobility that I run across each week.  I am specifically targeting information that reflects market data and trends.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobile Health News Weekly

According to the 2012 State of the Mobile Web survey, higher education has reached the tipping point when it comes to mobile web solutions. Only 39 percent of respondents don’t have any mobile solution yet, and 59 percent plan to implement such a solution within a year.  Read Original Content

ComScore’s latest report shows that 49.5 percent of mobile subscribers downloaded apps in the past ninety days. That’s an increase of 4.6 percent over the three-month average from late last year.  Read Original Content

Despite the fact that Nokia ended 2011 on a very low note worldwide, posting a $1.4 billion loss in the fourth quarter, a recent Gulf News report shows that it happens to be the top selling smartphone manufacturer in the Middle East.  Read Original Content

ClickSoftware is an SAP mobility partner and the leading provider of automated workforce management and optimization solutions for every size of service business.  This newsletter is sponsored in part by ClickSoftware - http://www.clicksoftware.com/.

The Reality Checker report on Business Intelligence and Management Information found that 15.2 percent of 56 individual survey respondents were implementing mobile systems in 2012 versus 8.7 percent last year. The figures for cloud development were 6 percent in 2011 and 4.2 percent in 2012.  Read Original Content

In mid-December 2011, 17 percent of American adults reported they had read an e-book the previous year. By February 2012, that share increased to 21 percent.  Read Original Content


The latest Gartner research forecasts 118.9 million tablets will be sold this year, a 98 percent increase from last year’s sales of 60 million units.  Read Original Content

Mobile Marketing News Weekly – Week of April 8, 2012


The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

In Forrester’s “Combine social and mobile to build business-to-business customer relationships” study, the research company looked at how social media and mobile can be used together to cultivate a relationship with customers. The report also looked at how business-to-business professionals expect their marketing budgets to be used in 2012. Read Original Content

Mobile paid search budgets grew 221.1 percent during the first quarter of 2012 as smartphone and tablet penetration continues to grow, according to a new report from IgnitionOne. Read Original Content

The gap between smartphone and tablet behavior continues to grow, signaling how the two devices need to be treated with different marketing campaigns, according to a new study from Forrester Research. Read Original Content

Verivo is a leading provider of enterprise mobility software. Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit www.verivo.com

Samsung has joined forces with OpenX Technologies to offer a mobile advertising platform to compete with similar services offered by Google and Apple. AdHub Market allows advertisers to focus their commercial messages on Samsung's tablets and smartphones. Read Original Content

Clickatell has released its new Clickatell Mobile Campaign Manager, a CMCM platform that can be accessed from any web browser and provides simple, straightforward setup and operation. CMCM uses a 5-digit U.S. short code origination address to send text messages to U.S. mobile phone numbers. Read Original Content


According to research conducted by Markets and Markets Business Market Research Firm, the global worth of the mobile applications market is set to reach $25 billion by 2015, which will establish an increase in value of $6.8 billion on the figures recorded in 2010. Read Original Content

SAP Acquires Syclo - A First Analysis Over Coffee

WARNING!  These are my (Kevin Benedict's) personal thoughts and opinions pondered over a cup of my favorite coffee shop's bowl of soul, on the outdoor patio, in the warm spring sunshine of Boise, Idaho.

My first thought when I received the news today that SAP is acquiring Syclo, was, "Smart move SAP!" I respect the fact that SAP is willing to double down on enterprise mobility.  I also respect the fact that SAP is willing to brave the inevitable criticism for having bought the same solution twice.   SAP has smart leaders.  They have made an aggressive and brave decision with this acquisition.  I think they recognized an unmet need, estimated the impact, valued the market and fixed it.  I am sure this was not an easy decision.  It will raise many questions, but I am sure it will make Sapphire 2012 even more interesting (perhaps even more than Van Halen in concert).

SAP has doubled down on enterprise mobility, while Oracle is still not even in the game.  I find it fascinating that the SAP leadership has a vision and is charging ahead while Oracle is on the sidelines.  How curious.
Oracles on the Sidelines

SAP thought they were getting all of the features that Syclo offers (MEAP, SDK, production ready mobile apps, experience, talent, etc.) when they bought Sybase in 2010. However, once they had critically examined Sybase post-acquisition, they realized there were gaps.  Mainly, they spent $5.8 billion, in large part to gain a mobile solution, but then realized there were no batteries included (i.e. mobile apps).

Syclo, on the other hand, offers not only a mobile middleware platform (some say it is better than SUP), but has many industry proven, in production, mobile applications.  These are real mobile apps.  Apps that can transform companies.  These are mobile apps that husky, uniform wearing men and women, with five o'clock shadows use to build national electrical grids and other mud covered systems and objects.

Not only does Syclo offer a library of "real" mobile applications that are in production, but they bring desperately needed enterprise mobility skills, real customers and a passion for mobility to the SAP family.

Let's get back to the subject of mobile enterprise application platforms (MEAPs).  When SAP announced the acquisition of Sybase in 2010, I detected mostly unspoken frustration in the eyes of the Syclo management team when I interviewed them about the acquisition.  I believe they felt their MEAP was better than Sybase's.  It will now be interesting to see which MEAP wins out in the long term.  Yes, I know that Syclo has announced that their solutions will now run on SUP, but I think they agreed to this mostly under duress.

Syclo's SDK is designed to produce "real" production ready mobile apps, not just partial code for programmers.  I know of many large deployments of production mobile apps from Syclo.  Syclo has earned their stripes, and now SAP and SAP customers will benefit from this.

The biggest complaint about SAP mobility has now been addressed - the lack of production quality, real mobile applications being used by happy customers.  It will now be very interesting to see how the SAP mobility stack, stacks up.

The inventory and options for developing mobile solutions has now jumped up another notch.  It was already a challenge to figure out the best way to design, develop, integrate, deploy and support a mobile solution.  Now, instead of having hundreds of different ways to build a mobile solution in the SAP world, there will be more.  It will be interesting to watch how SAP works to simplify their message given so many possible ways mobile apps can be implemented.

SAP will now have the Sybase Unwired Platform, Agentry 6.0 and Smart Mobile Suite from Syclo, Sybase 365, NetWeaver Gateway and all of the other SAP ecosystem partners.  Things will get interesting!

I know the management team at Syclo and value their passion, expertise, perseverance and talent.  They have not always been the flashiest company, some even drive Smart cars, but they have demonstrated their value by quietly deploying thousands and thousands of real mobile applications around the world in production environments and making customers happy.

Now comes other challenges for SAP.  How do they merge and consolidate so many good mobile solutions that may not always be compatible with each other?  Will these solutions be adequate for B2C (business to consumer) apps, or is that a unique category that requires a different acquisition or internal development effort?  I know Syclo has been evangelizing their B2C apps for the past few months.  This is a recent push and it will be interesting to see how it holds up under more scrutiny.

How will SAP manage relationships with important partners like ClickSoftware which also has a powerful and competing enterprise mobility solutions called ClickMobile. SAP private labels a ClickSoftware solution called, SAP Workforce Scheduling and Optimization by ClickSoftware.  It has its own mobile client.  Again, this will be interesting to watch.

Does the Syclo acquisition enhance mobility in the cloud?  I am not sure.

I love enterprise mobility, and its a good thing because now my coffee is cold.

Read Part 2 in this series here.
Read Part 3 in this series here. 
Read Part 4 in this series here.

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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Alumnus
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Kevin Benedict Speaking about Mobile Strategies in Atlanta on April 26th

Motorola Solutions and ClickSoftware are organizing an enterprise mobility lunch event in Atlanta, GA on April 26th from 11:30 AM to 2:30 PM (see details).  I have the honor of being asked to speak at this event.  If you are in the area I would love to meet up and discuss enterprise mobility with you!

I will be speaking on the topics of mobile strategies for the enterprise, mobile trends, analyst views and managing the real-time enterprise.

In addition to my presentation, you will also be learning about:
  • Advances in mobile technology, wireless bandwidth, and web services making NOW the perfect time to plan and execute on your company’s mobile vision.
  • Creating a competitive advantage through collaboration between peers and across departments.
  • Using mobility as the catalyst and enabler for aligning the entire enterprise service policies.
  • Defining pre-requisites for tomorrow’s mobile platform to support and connect all mobile employees.
  • Selecting a device that meets the needs of the business as well as the demands of the users.
This will be an intimate lunch event and seats are limited so register soon!
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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Alumnus
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Commerce News Weekly – Week of April 8, 2012

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile payments, mobile money, e-wallets, mobile banking and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Marketing News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

Fifty-eight percent of consumers who have a smart device use location-based applications, despite concerns about safety and use of their personal information for marketing purposes, according to a survey from nonprofit global information security association ISACA. Read Original Content

Among the top 200 grossing apps at Google Play and the Apple App Store, 60 percent of all revenue came from purchases made through apps on smartphones and tablets. The iPad and iPhone app stores brought in daily revenue of $2.1 million and $3.3 million, respectively, in January 2012. Read Original Content

Nordstrom, the Seattle-based fashion and beauty retailer, is rolling out mobile point-of-sale devices. These mobile POS devices, a modified iPod Touch with a merchandise scanner and credit card slider, allow employees to check out customers from anywhere in the store. Read Original Content

Verivo is a leading provider of enterprise mobility software. Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit www.verivo.com

The new StockTouch app allows you to visualize the stocks of 1,350 companies on one interface. The app is an easy-to-read heat map that displays the top 100 U.S. and top 100 global companies in all 9 industry sectors of the market. The app covers nearly 75 percent of all global trading activity. Read Original Content

A chart taken from a Toluna/Econsultancy survey from May last year found that 19 percent of 2,000 online respondents had used their mobiles to compare prices and look at product reviews while out shopping. Read Original Content


The introduction of open loop "tap and go" payments could cut commuting time by nearly an hour a week, a survey conducted for MasterCard has found, and 47 percent of commuters would be willing to use their mobile phone to make transit payments. Read Original Content

MEAPs are They Needed?

On the SAP Enterprise Mobility Linkedin group I asked the question, "Are stand alone MEAPs (mobile enterprise application platforms) required for a large company implementing multiple mobile applications and multiple mobile devices that will be integrated with ERPs?"

Twenty-one people took the poll and here are the results:
  • 76% said YES
  • 23% said NO
I would like to ask the 23% for their strategy and guidance as to how one would effectively manage many different mobile apps, mobile devices, mobile users and mobile operating systems if you are not going to use a mobile platform.

I know some companies like appsFreedom and Webalo offer cloud based mobile apps for SAP that run on many different devices and mobile operating systems, but if you had custom mobile apps with complexity, wouldn't that be difficult to manage without a platform?

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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Alumnus
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Enterprise Mobility the Next Wave - Six Super Trends

Mobile Innovations
Today, only 32% of 602 SAP customers surveyed by insiderRESEARCH (download full report here) have an enterprise wide mobile strategy in place.  That means there is still a lot of work and thinking to be done here, but today we are going to take a break from today's environment and look at tomorrows'.

For the past few months I have been pondering the next wave of technology innovations that will have major impacts on most IT environments.  As a result, here are the "SUPER" trends that I would recommend IT organizations start watching and studying.  These are also the technologies that I would like to hear SAP discuss at Sapphire this year.

  1. Enterprise Mobility, Part 2 - Customized, Context Aware, Pervasive and Predictive Content
  2. Geospatial and situational awareness about everything - 4 dimensional field services
  3. M2M (machine to machine, the Internet of Things) integrated into everything - Example Health Monitoring
  4. Augmented and Assisted Reality on mobile devices - Examples Navigation and Google Glasses
  5. Real-time and data-driven decision making - Think Big Data, Location Based Services and Real-Time Business Analytics
  6. Robotics and Artificial Intelligence

In addition to these six super trends, there needs to be taught new ways of thinking in a real-time, data-driven world.  Just like the military teaches soldiers land navigation, it will be equally important for the commercial sector to be taught how to navigate real-time data effectively.  In a world that provides massive volumes of raw data that will absolutely overwhelm a manager, there needs to be training on how to navigate directly to the important data that impacts the missions.

If we want to boil down these six super trends to their essence, it is real time communications between  sensors, machines, people, big data and analytics.

Do you agree, or are there other super trends that I have missed?


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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Alumnus
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Field Mobility and M2M News Weekly – Week of April 8, 2012

The Field Mobility and M2M News Weekly is an online newsletter made up of the most interesting news and articles related to field mobility that I run across each week.  I am specifically targeting information that reflects market data and trends.

Also read Enterprise Mobility Asia News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

M2M solutions and services are a way for telecommunications companies to offer value to their customers.  While much of the focus in M2M has traditionally been in industries such as energy, transportation, healthcare, and security, consumer products present a strong area of potential. Read Original Content

There is a high growth opportunity in India for M2M modules. According to a study conducted by 6Wresearch the M2M modules market in India will generate $93.38 million by 2016. Read Original Content

The Mesa Rugged Notepad from Juniper Systems has been selected as a tool for a community-based wildlife monitoring program, conducted by the Nunavut Wildlife Management Board, where native Inuit hunters are recording valuable wildlife population harvest data throughout the Canadian Arctic territory of Nunavut. Read Original Content

Since 1995, Syclo has enabled hundreds of companies in 37 countries and industries supercharge their businesses with mobility.  This newsletter is sponsored in part by Syclo. http://www.syclo.com/.

The Army is actively working on the requirements for mobile electronic devices to be used to capture medical information to support deployed soldiers.  Plans are to demo a mobile medical app on the Joint Battle Command Platform mounted device later this year. Read Original Content

Rugged and mobile computing systems are essential for our military in the field.  Mobile Demand provides rugged tablet PCs to meet the needs for durable equipment. Read Original Content


According to IDC, 916 million “smart connected devices” were shipped in 2011, with revenue totaling $489 billion.  IDC predicts the number will jump to 1.1 billion for 2012, and 1.84 billion by 2016. Read Original Content

Enterprise Mobility Asia News Weekly – Week of April 8, 2012

Welcome to Enterprise Mobility Asia News Weekly, an online newsletter that consists of the most interesting news and articles related to enterprise mobility in Asia.  Asia is predicted to be the fastest area of growth for enterprise mobility between now and 2016.

Also read Field Mobility and M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

DeNA, a mobile platform operator in Japan, has signed agreements with China Mobile, China Telecom and China Unicom to use their official app stores to offer mobile games.  The agreements give DeNA access to almost 3 billion subscribers of the three carriers. Read Original Content

Tokyo-based DeNA has partnered with the Walt Disney Company to develop mobile social games.  “Disney Party” was launched on March 28, 2012 for the Mobage network in Japan.  “Disney Fantasy Quest” will follow in April, with a third game available this summer.  Future plans are to release the games worldwide. Read Original Content

With low mobile Internet startup costs and 356 million mobile Internet users at the end of 2011, investors are urged to look into China’s mobile Internet industry. Read Original Content

ClickSoftware is an SAP mobility partner and the leading provider of automated workforce management and optimization solutions for every size of service business.  This newsletter is sponsored in part by ClickSoftware - http://www.clicksoftware.com/.

Accumulate and Potevio have partnered to develop mobile financial and mobile authentication services for the Chinese market. Projects include an NFC solution, mobile payments, and secure utility bills payments. Read Original Content


China has introduced a new $100 smartphone with the Shuidi handset, developed by Chongqing Guohong Technology Development. Read Original Content

Asian travel service provider Abacus International has launched its first customized mobile point-of-sale app for travel agencies.  The app development was a collaboration between Abacus, Kuoni India, and Excellent Management Limited. Read Original Content

ASUG Webinar - Enterprise Mobility 2012


I am going to be sharing my latest research on enterprise mobility and mobile strategies on an upcoming April 19th ASUG webinar.  I invite you to join!  Here are the details:

Join ASUG Gold Affiliate member Syclo for its webcast featuring Kevin Benedict, an independent mobility analyst and mobile strategies consultant.  Kevin will be speaking on Enterprise Mobility in 2012 scheduled for Thursday, April 19, 2012.  Register Here!  One challenge, it appears you need to email the contact if you want to attend the webinar, but are not an ASUG member.

Description: The demand for enterprise mobile applications is exploding right now and driving many organizations to make tough choices about their business and technology mobile strategies. Join the presenters of this webcast as they examine the 2012 enterprise mobility market, including its challenges, trends, and fragmented operating systems.

The second half of the webinar will be presented by ASUG Gold Affiliate member Syclo, who will be sharing how to efficiently develop and support multiple mobile applications on multiple mobile devices and operating systems.


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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Alumnus
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Interviews with Kevin Benedict