Mobile Marketing News Weekly - Week of October 3, 2011

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read Mobile Commerce News Weekly
Also read Mobility News Weekly
Also read M2M News Weekly
Also read Mobility Charts Weekly
Also read Mobility ROI Weekly

Greetings!  This is Kevin Benedict offering a free report on enterprise mobility for everyone that completes my new enterprise mobility survey.  At the end of the survey is a place for you to leave your name and email address.  I will send the results of this survey to all participants.  I believe we can all learn some very interesting and perhaps unexpected information from this survey that will help us plan and develop good strategies.  Take the Survey Here!

In a recent study eMarketer, reveals 41 percent of smartphone owners plan on using mobile Internet a minimum of once per month.  The group also predicts that marketers will spend almost $1.23 billion on mobile advertising in the United States alone, higher than the $743 million spent last year.  Read Original Content

Sales through mobile devices now account for 10 percent of all purchases made in the United Kingdom.  On average a mobile purchase is made every second in the UK.  Read Original Content

PayPal is opening a pop-up store in downtown Manhattan to showcase the new digital payment services the eBay-owned company plans to introduce in the months ahead.  Read Original Content

Pyxis Mobile provides an agile, powerful, and secure mobile enterprise application platform.  It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time.  This newsletter is sponsored in part by Pyxis Mobile, http://pyxismobile.com/

Research conducted by Verdict and commissioned by eBay showed that mobile shopping could deliver a £4.5 billion boost to Britain’s economy by 2016 and a further £13 billion by 2021.  Read Original Content
Read more »
- No comments:
Labels: , , , ,

Mobile Expert Podcast Series: Apacheta's Don Grust, Part 2

This is the second part of an interview I conducted last week with mobility expert and Apacheta's CEO Don Grust on issues related to cloud computing, Sybase Unwired Platform, ruggedized handhelds, field services and enterprise mobility. Don Grust has more than 28 years of experience in the high-tech industry, including 17 years in wireless and mobile computing. If you missed it, you can listen to Part 1 here.





*************************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.
- No comments:
Labels: , , , , , , , ,

Mobile Commerce News Weekly - Week of October 3, 2011

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile payments, mobile money, e-wallets, mobile banking and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read Mobile Marketing News Weekly
Also read Mobility News Weekly
Also read M2M News Weekly
Also read Mobility Charts Weekly
Also read Mobility ROI Weekly

Greetings!  This is Kevin Benedict offering a free report on enterprise mobility for everyone that completes my new enterprise mobility survey.  At the end of the survey is a place for you to leave your name and email address.  I will send the results of this survey to all participants.  I believe we can all learn some very interesting and perhaps unexpected information from this survey that will help us plan and develop good strategies.  Take the Survey Here!

New research from Informa Telecoms & Media projects that the number of NFC handsets shipped worldwide will leap from 44 million in 2011 to more than 630 million in 2015, comprising 40 percent of all new handsets.  Read Original Content

OfficeMax has provided 100 stores with mobile payment terminals that will allow Google Wallet customers to pay and redeem coupons using their smartphones.  Read Original Content

MasterCard is planning to bring mobile payments to the Asia-Pacific region and will target Indonesia and its 180 million mobile phone users.  Read Original Content

Pyxis Mobile provides an agile, powerful, and secure mobile enterprise application platform.  It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time.  This newsletter is sponsored in part by Pyxis Mobile, http://pyxismobile.com/

ABI Research predicts that mobile payments will soon become a mass-market adopted behavior in the United States and Western Europe by 2016.  Read Original Content

Visa is working on a new Android app that will allow device owners to transfer money to contacts save in their phones.  Read Original Content
Read more »
- No comments:
Labels: , , , ,

Mobile Expert Podcast Series: Apacheta's Don Grust, Part 1

In this two part segment I interview mobility expert and Apacheta's CEO Don Grust on issues related to cloud computing, ruggedized handhelds, field services and enterprise mobility.  Don Grust has more than 28 years of experience in the high-tech industry, including 17 years in wireless and mobile computing. Listen to Part 2 here.




*************************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.
- No comments:
Labels: , , , , , , , , , ,

Field Mobility News Weekly - Week of October 3, 2011

The Field Mobility News Weekly is an online newsletter made up of the most interesting news and articles related to field mobility that I run across each week.  I am specifically targeting information that reflects market data and trends.

Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobility News Weekly
Also read M2M News Weekly
Also read Mobility Charts Weekly
Also read Mobility ROI Weekly

Greetings!  This is Kevin Benedict offering a free report on enterprise mobility for everyone that completes my new enterprise mobility survey.  At the end of the survey is a place for you to leave your name and email address.  I will send the results of this survey to all participants.  I believe we can all learn some very interesting and perhaps unexpected information from this survey that will help us plan and develop good strategies.  Take the Survey Here!

Macy’s is planning on using RFID technology in stores nationwide beginning in late 2012.  They plan on using RFID tracking to increase store efficiency and to help drives sales.  Read Original Content

The Georgetown University School of Medicine is considering using Apple iPads and electronic textbooks as substitutes for traditional paper copies of required course materials.  According to Steve Schwartz, associate dean for clinical informatics, the move would save students the money required to print readings and lecture slides while giving them the option to reach their notes virtually.  Read Original Content

Sweden's national transport administration, Trafikverket, is employing RFID tags to transmit air-quality data to trigger ventilation controls within the six kilometer long Norra Länken tunnel, currently under construction in northern Stockholm.  Read Original Content

Since 1995, Syclo has enabled hundreds of companies in 37 countries and industries supercharge their businesses with mobility.  This newsletter is sponsored in part by Syclo. http://www.syclo.com/.

A team of researchers from the University of California, Davis has transformed iPhones into medical-quality imaging and chemical detection devices.  Read Original Content

The New Zealand government is moving forward with its plan to deploy an electronic national livestock identification system, according to Beef Central.  Read Original Content
Read more »
- No comments:
Labels: , , , , , , , , , ,

M2M News Weekly - Week of September 26, 2011

Welcome to M2M News Weekly, an online newsletter that consists of the most interesting news and articles related to M2M (machine to machine) and embedded mobile devices.  I aggregate the information, include the original links and add a synopsis of each article.  I also search for the latest market numbers such as market size, growth and trends in and around the M2M market.

Also read Field Mobility News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobility News Weekly
Also read Mobility Charts Weekly
Also read Mobility ROI Weekly

Healthcare market research company, Kalorama Information has predicted that the market for remote patient monitoring is likely to grow by 25.4 percent annually over the next five years to reach $22.2 billion by 2015.  Read Original Content

Sprint and water utility company Neptune Technology Group are partnering together to provide an M2M enabled water metering solution for nationwide use.  Read Original Content

A recent report from ABI Research reveals that the cellular M2M embedded module market declined 16 percent from 2009 to 2010.  The drop in market value was linked to price erosion.  Read Original Content

ClickSoftware is an SAP mobility partner and the leading provider of automated workforce management and optimization solutions for every size of service business.  This newsletter is sponsored in part by ClickSoftware - http://www.clicksoftware.com/.

A cloud-based M2M sensor and tracking system is being used by U.S. Customs as they monitor imported and exported products across borders.  Read Original Content
Read more »
- No comments:
Labels: , , , , , , , , , , ,

Mobility ROI Weekly - Week of September 26, 2011, Part 3

This week I will publish three Mobility ROI reports (this is 3/3), as I have a bunch of ROIs that I have saved up over the past few weeks but have not had time to share. The ROI (return on investment) report includes ROIs that I come across in my weekly research on the topic of enterprise mobility. My goal is to create an archive of mobility ROIs that we can all use. I hope you find this helpful.

Pacific Gas and Electric, has over 5,000 specialists on 1,500 crews that support 50 million customers.  They use solutions from Clicksoftware that include ClickSchedule, ClickPlan, ClickAnalyze and ClickForecast to manage scheduling and many other things. PG and E recognized the following ROIs:
  • ROI - Productivity gains as a result of centralized scheduling.
  • ROI - Better utilization rates and forecasts as a result of accurate measurement of crew utilization rates and projected utilization rates for future weeks across all regions.
  • ROI - Efficiency gains as a result of management's ability to move crews among service regions.
  • ROI - Cost savings and efficiencies gained by consolidating 67 dispatch offices down to two.
  • ROI - Cost savings and efficiencies gained by providing a unified view of the operational area on one scheduling solution.
Original Source

Property management company Developers Diversified Realty needed an easier way for employees to view updated property records while visiting multiple sites per day.  Webalo was chosen to provide a mobile enterprise system that would update employee smartphones with relevant data while still on the road. The following ROIs were achieved:
  • ROI - Saved time by selecting cloud-based mobility solution.
  • ROI - Saved cost by selecting a cloud-based mobility solution.
  • ROI - Recognized value immediately.
  • ROI - Provided better customer service by keeping all data updated and current on mobile devices.
  • ROI - Cost savings and efficiencies gained by replacing paper and traditional processes.
Original Source

Healthrageous used Pyxis Mobile to create a mobility solution that connects customers through their smartphones and mobile devices to the company’s services. The reported ROIs were:
  • ROI - Improved customer service by connecting customers through mobile devices with their health programs.
  • ROI - Achieved a competitive advantage over other personalized-connected health companies. 
  • ROI - Provided convenient mobile solution to improve service and the user's experience.
Original Source

*************************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.
- No comments:
Labels: , , , , , , , ,

Mobile Expert Podcast Series: ClickSoftware's Gil Bouhnick, Part 2

In Part 2 of this interview with mobility guru Gil Bouhnick (listen to Part 1 here) we discuss enterprise mobility, Windows 8 and tablet trends.




*************************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.
- No comments:
Labels: , , , , , , , , ,

Mobility News Weekly - Week of September 26, 2011

The Mobility News Weekly is an online newsletter made up of the most interesting news and articles related to enterprise mobility that I run across each week.  I am specifically targeting information that reflects market data and trends.

Also read Field Mobility News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read M2M News Weekly
Also read Mobility Charts Weekly
Also read Mobility ROI Weekly

Greetings!  This is Kevin Benedict offering a free report on enterprise mobility for everyone that completes my new enterprise mobility survey.  At the end of the survey is a place for you to leave your name and email address.  I will send the results of this survey to all participants.  I believe we can all learn some very interesting and perhaps unexpected information from this survey that will help us plan and develop good strategies.  Take the Survey Here!

Gartner expects Apple to sell a whopping 148.7 million iPads in 2015.  Android-based tablet sales, in comparison, will hit 116.4 million, Gartner says.  All told, 326 million tablets are expected to be sold in 2015.  Read Original Content

With speculation around the iPhone 5 already in hyper-mode, Apple has fueled the fire by sending out email invitations to an October 4 event on its Cupertino campus.  In Apple's typical wink-and-a-nod fashion, the invite features four iOS icons revealing the location, date and time of the event. The headline simply read "Let's talk iPhone."  Read Original Content

The new Amazon tablet doesn't have anyone at Apple scared, and it shouldn't.  It's Barnes & Noble, Samsung, and Acer who should be quaking in their boots.  That's because Amazon's tablet aims to be to the 7-inch tablet market what the iPad is to the 10-inch market.  Read Original Content

ClickSoftware is an SAP mobility partner and the leading provider of automated workforce management and optimization solutions for every size of service business.  This newsletter is sponsored in part by ClickSoftware - http://www.clicksoftware.com/.

In July, Nielsen placed the market share of Google's Android OS in the U.S. at 38 percent.  Three months later, for the period ending in August, Nielsen finds that Android has risen to 43 percent of all active U.S. smartphones, a gain of five points.  Read Original Content
Read more »
- No comments:
Labels: , , , , ,

Mobile Markting News Weekly - Week of September 26, 2011

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read Mobile Commerce News Weekly
Also read Mobility News Weekly
Also read M2M News Weekly
Also read Mobility Charts Weekly
Also read Mobility ROI Weekly

Greetings!  This is Kevin Benedict offering a free report on enterprise mobility for everyone that completes my new enterprise mobility survey.  At the end of the survey is a place for you to leave your name and email address.  I will send the results of this survey to all participants.  I believe we can all learn some very interesting and perhaps unexpected information from this survey that will help us plan and develop good strategies.  Take the Survey Here!

PricewaterhouseCoopers, the business services firm, predicts that mobile adspend should hit €250 million in Germany by 2015, almost three times the total from 2011.  Read Original Content

Market research firm Nielsen has reported that 56 percent of smartphone users who purchased their devices in the last three months have purchased an Android-powered device.  Brafton.com notes that these new device owners will likely conduct searches through Google’s mobile search.  Read Original Content

Mobile phone users in India have been banned from sending more than 100 text messages a day as part of an attempt to curb the telemarketing via text messages.  Read Original Content

Pyxis Mobile provides an agile, powerful, and secure mobile enterprise application platform.  It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time.  This newsletter is sponsored in part by Pyxis Mobile, http://pyxismobile.com/

ShopKick, the mobile shopping app with a focus on location-based engagement, recently reported that during its first year they have had over 700 million product views and over 2 million physical store walk-ins.  Read Original Content
Read more »
- No comments:
Labels: , , , ,
Subscribe to: Posts (Atom)

Interviews with Kevin Benedict