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In a recent study eMarketer, reveals 41 percent of smartphone owners plan on using mobile Internet a minimum of once per month. The group also predicts that marketers will spend almost $1.23 billion on mobile advertising in the United States alone, higher than the $743 million spent last year. Read Original Content
Sales through mobile devices now account for 10 percent of all purchases made in the United Kingdom. On average a mobile purchase is made every second in the UK. Read Original Content
PayPal is opening a pop-up store in downtown Manhattan to showcase the new digital payment services the eBay-owned company plans to introduce in the months ahead. Read Original Content
Pyxis Mobile provides an agile, powerful, and secure mobile enterprise application platform. It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time. This newsletter is sponsored in part by Pyxis Mobile, http://pyxismobile.com/
Research conducted by Verdict and commissioned by eBay showed that mobile shopping could deliver a £4.5 billion boost to Britain’s economy by 2016 and a further £13 billion by 2021. Read Original Content
M-commerce purchases are projected to exceed $120 billion within the next four years, according to Andrew Gazdecki, CEO of Bizness Apps. Read Original Content
Advertisers are on track to spend $1.23 billion on mobile advertising this year in the United States, a 65 percent boost up from the $743 million they spent last year, eMarketer said in a forecast. Read Original Content
At the Borrell Associates Local Mobile Advertising Conference in Chicago Borrell reported that local mobile advertising will grow 103 percent to reach $1.6 billion in 2012. Read Original Content
Victoria’s Secret is driving consumers in-store via geo-targeted mobile banner ads that promote the company’s new NFL gear. Read Original Content
Facebook has announced that each month over 350 million users access the social networking site through their smartphones. Read Original Content
Google is encouraging mobile website owners to re-design their sites for mobile devices. To further push companies to incorporate new layouts Google is considering denying ad-space to sites without mobile-optimized designs. Read Original Content
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Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Join the SAP Enterprise Mobility and Sybase Unwired Platform Groups
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.
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