eBay Mobile Commerce - Real Time Data from Six Global Markets

Ben Lee over at Smartsoft Mobile Solutions recently directed me to the eBay Mobile Commerce site.  On this site you can see mobile purchasing data from six global markets in near real time.  Very interesting!  I watched for some time the interesting data coming across their digital ticker tape along the bottom of their chart.  Here is some of the data about eBay purchases via mobile devices:

• Australians bought the most sporting goods via mobile devices in December 2010.
• Auto parts were the top selling products via mobile devices on Cyber Monday in Germany.
• The iPhone was the leading mobile platform for mobile sales on December 12, 2010.
• Toys made up 8.6 percent of mobile sales in France on December 10-11, 2010.
• December 12 was the busiest mobile shopping day so far in 2010.
• In the USA auto parts made up 8.3 percent of mobile purchases in 2010.
• In the USA cell phones and accessories made up 6.5 percent of mobile purchases in 2010.
• In the USA vehicle sales made up 16.5 percent of mobile purchases in 2010.

Which Mobile Application Company Will SAP Acquire Next?

I was speaking with an SAP executive last month about SAP's partner strategy for enterprise mobility.  The executive said that SAP ecosystem mobility partners would be well served to focus on building vertical industry specific business processes into their mobile applications, as SAP would be focusing more on horizontal business processes.  The executive went on to say that SAP would seek to partner first for vertical expertise and then consider acquiring select companies that showed success and penetration in key SAP markets.

This conversation got me thinking.  Which vertical industries would be the likely targets of mobile applications that SAP might want to acquire?  Could it be one of the following?

• Oil and Gas
• Utilities
• Retail (Location-Based Services, Coupons, Mobile Marketing)
• Plant Maintenance
• Chemicals
• Mining
• Transportation
• Facilities Management
• Enterprise asset management

MeLLmo the Maker of the RoamBI Mobile Application Closes More Funding

MeLLmo, the SAP ecosystem mobile application's company that specializes in visualization software for displaying business intelligence on mobile devices, has closed its third and biggest round of funding for $10 million from private investors. The company has now raised total funding of $20 million since MeLLmo was founded in January 2008.  Read more here...

MeLLmo has a way of displaying business intelligence data on mobile devices that is very compelling.  I recorded a video interview with Santiago Becerra, the founder of MeLLmo, earlier this year.  During that interview Santiago said they recruit developers from the electronic game industry because of their ability to make compelling GUI (graphical user interfaces).

I have heard that one weakness in MeLLmo's strategy is the need to download business intelligence data to the mobile device and store it there.  This may concern many executives that don't like the idea of allowing confidential business data to reside on mobile devices.  Other vendors in the mobile business intelligence field do not store this data on the device.  Rather, they simply hold it in memory and display it during the session.  Perhaps this doesn't allow for as compelling a presentation, but the data may be safer.


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***************************************************
Kevin Benedict, SAP Mentor, SAP Top Contributor, Mobile and M2M Industry Analyst
Phone +1 208-991-4410
Follow me on Twitter @krbenedict
Join SAP Enterprise Mobility on Linkedin:
http://www.linkedin.com/groups?about=&gid=2823585&trk=anet_ug_grppro

Full Disclosure: I am an independent mobility consultant, mobility analyst, writer and Web 2.0 marketing professional. I work with and have worked with many of the companies mentioned in my articles.

Mobile Applications and Location Context

The other day a group of us mobile technology consultants met at the Chicago airport before driving out to a client's location.  Having missed lunch, we decided to search for a quick bite to eat. 

We found a Subway Sandwich location right off a freeway exit.  However, once we arrived we found that the restaurant had one-inch thick bullet proof glass separating the customers from the restaurant staff, and a group of men were guarding the entrances to the parking lot and making non-stop transactions through the windows of a long line of cars.

Our mobile applications and mobile maps helped us quickly find a restaurant, but our mobile apps did nothing to help us know if the locations were healthy or safe.  I want a mobile application that will show me more than simply data points.  I don't just want to know where food is sold, but where it is safe to consume it.  Who wants to find an unsafe restaurant in which to eat?

This experience, has made me really appreciate the value of mobile applications that include contextual features and capabilities.  I want to know the following:

Key Performance Indicators in Mobile Applications

Picture this - a service technician, Frank, opens his mobile application and sees that he is ranked sixth out of 18 service technicians in products and services sold.  He also sees that he is the fastest service technician at completing work on a particular piece of equipment.  Overall he can see that he is ranked number three when all of the figures are added up and weighed.  Now let me ask you, "Is this a good thing?" 

Is it useful to develop KPIs (key performance indicators) and then measure and share them?  Will it motivate positive performance?  One of the key challenges managers have is effectively managing a remote and mobile workforce.  Will KPIs that are measured and shared on mobile devices help?

The Evolutionary Phases of Enterprise Mobility

I have had several opportunities to visit with large enterprises about their mobility strategies lately.  It is interesting watching and learning how large companies go about mobilizing business processes.  As a result of these discussions and experiences, I propose that there are at least six phases of this evolutionary process.  Let me know your thoughts as well!

I believe that phase one of an enterprise mobility strategy is to recognize the need to mobilize enterprise solutions.  Enterprise mobility is not a fad.  It is strategic and mission critical.  Mobile browsing is predicted to surpass all other forms of internet connectivity within the next year or two.  I have seen reports that over 40 percent of the workforce is mobile.  Giving them access to the right information, at the right time and at the right place to do their job is critical.  Everyone has a smartphone these days.  They are indepensable tools for the mobile workforce.

Phase two of your mobile strategy is to start mobilizing basic items like business process notifications, approvals and alerts.  These simple mobile "instant value" applications are a good first step to mobilizing your workforce and showing immediate value.  My mobile ESPN application sends me the scores of my favorite teams.  This is an example of a simple notification solution.  This phase helps your mobile workforce to ease into using their mobile devices for business purposes and ERP interactions.  Study the results, understand the challenges and use this information to prepare for more complex mobile solutions.

Mobile Retailing and NFC - Near Field Communications

The host of our CIO Council, Chris Albinson of Panorama Capital, today predicted that within one year mobile money will be on everyone's radar.  I asked for more details from several experts over dinner this evening and they predicted that iPhone 5 will have embedded NFC (near field communication) chips.  Google will announce mobile payment strategies, and so will other big players in the mobile money space like PayPal.  NFC are chips that can communicate personal data when they touch POS (point of sale) sensors.

What does this mean for enterprises in the retail space?  Who knows!  All I know is that everything from POS systems, to banking systems, EDI transactions and credit and debit card systems will be impacted.  Your smartphone will likely become your wallet.  The chip in the smartphone will uniquely identify you and provide you with the ability to pay for all kinds of things by just touching your smartphone to a counter top sensor.

Flexible Mobile Solutions - The Great Debate

When I was managing an enterprise mobility company a few years back, nearly all of my customers wanted the flexibility to customize their own mobile applications and develop new ones from scratch using our MEAP (mobile enterprise application platform) and SDK (software development kit).  The reality, though, was different.  Our customers seldom wanted to take the time to learn how to develop enterprise quality mobile applications.  They just called us and used our professional services to customize or develop new applications.

Here is the dilemma for mobility vendors:  Do they develop mobile solutions flexible enough, and with SDKs simple enough, for their customers to build their own solutions, or do they lock down templates and mobile applications with only limited configuration and customization capabilities? 

Mobile Applications and Their Real Value

Where is the true value in mobile applications?  This is a big question right now for mobility vendors, especially in the SAP ecosystem.  SAP acquired Sybase and their SUP (Sybase Unwired Platform), so the platform question is now answered.  So where is the real value now for mobility vendors?  What are they going to bring to the market that is of great value and provides them with a defensible market position?

1. Is it the ability to collect data? 
2. Is it the ability to query data from a backend databases? 
3. Is it the ability to synchronize? 
4. Is it the ability to store data on a mobile database in an offline mode?
5. Is it a mobile apps or forms builder?
6. Is it the integration with ERPs?
7. Is it mobile web tools?

Mobile Data Collection is a Different Breed of Mobile Application

There is a whole category of mobile applications that is easy to overlook.  It is the mobile data collection category.  Many of these solutions are project specific.  That means a large utility, contractor or government agency needs to collect data on mobile devices in the field for a project, but there is no existing databases to store this data and/or to create reports on it.

When I was the CEO of a mobile software company I was surprised by how much database work my team ended up doing.  We were a mobile applications company, but since there were no existing backend database applications to store the data, we ended up developing those as well.  Once the database was developed, our customers would often want browser access and reports.  Good development work, but it could quickly divert your focus away from mobility.

Throwing Your Food Away and Mobile Applications

In Jonathan Bloom's new book American Wasteland he reports that the US produces about 591 billion pounds of food each year of which about 50 percent goes to waste somewhere along the food supply chain.  This includes unused restaurant food, food in the field and vegetables and fruits in the grocery store as examples.  Grocery stores throw away an estimated 30 million pounds of food each day.

The New York Times, Starbucks and Other Retail Locations that Need Mobile Applications

I was in Starbucks with my family this evening.  The only thing unusual about this was that it was the evening.  As I stood in line waiting to order I noticed nine New York Times that remained in the rack.  No one is going to buy a Sunday edition on Monday, so these were retail products that were also perishable.  This reminded me of a project that I was involved in a few years ago with a newspaper company.

More on Mobile Scanning Apps and Retail Stores

This morning I read an article written by Ben Lee of Smartsoft Mobile Solutions called Mobile Application Use for On-site Retail.  Ben describes how a number of different retailers have incorporated mobile applications, barcode, QR codes and scanning software into their strategies. 

27 Questions to Ask a Company Preparing an Enterprise Mobility Strategy

There are enterprise mobile application vendors like Clicksoftware that focus on supporting the needs of SAP customers that have mobile workers in rugged outdoor environments, and there are companies like Smartsoft Mobile Solutions that focus on supporting the needs of large and global retailers that use SAP and want customer facing mobile solutions to sell more products.  These environments can be very different from each other.  How do you know where to start when developing an enterprise mobility strategy?

If you are an enterprise mobile applications vendor, a member of an IT organization or a systems integrator that is working with a client to help them develop an enterprise mobility strategy, then it would be useful to have a few questions to get the discussions started.  The following list of 27 questions is a good start, but I believe it is still an incomplete list.  I am sure I have missed important questions, so please click on the "comments" icon below and add to the list.

1. What business processes are you considering mobilizing?
2. What ERPs or business applications are involved?
3. What are your preferred integration strategies?
4. What business units or departments are involved?  Is this a corporate project or departmental?
5. What are your priorities for mobilizing business processes? Which ones first, second, third?
6. How many people will be using these mobile applications?
7. What are the roles and responsibilities of the mobile users?
8. What are their working environments?  Hot, cold, wet, dusty, underground, on a power pole?
9. Will they always have internet connectivity or do they need offline support as well?
10. What are the expected ROIs?
11. What is the desired timeline?
12. Do you have business process diagrams developed for these solutions? If so, can we review prior to our meeting?
13. What is your one to three year roadmap for enterprise mobility?
14. Do you have existing mobile enterprise solutions? If so, please describe.
15. What are your mobile device or smartphone preferences?
16. Do you need an SDK (software development kit) to customize and/or edit your own mobile applications?
17. Do you want to develop your own mobile application in-house, buy off-the-shelf or contract with a third party for a custom mobile application?
18. If you want to develop in-house, are your stakeholders patient enough to wait for the final product? What are the costs to the business of not delivering on time?
19. If you develop in-house, who will support new versions of the mobile operating systems and new mobile devices?
20. Which business unit will budget to pay for upgrades to mobile operating systems and mobile devices? They change every few months? Do you really have developers that will be available for all of these updates and upgrades?
21. How will you support it? What is the plan for supporting mobile applications and mobile devices?
22. What countries will be using it?
23. What data plans does the company want to use in each country?
24. How will you manage the data plans?
25. What is the policy for replacing missing or damaged mobile devices?
26. Which business unit will pay for lost devices and data plans?
27. What is the process for approving mobile access to ERPs and business processes?

There are many more questions that will be asked and answered once there is a formal strategy and project, but this high level list is intended to get an IT organization thinking about some of the bigger issues and priorities before drilling down into specific mobile application project requirements.

Let me know if you would like me to help your organization think through these issues.  I have a bit of experience in this area.

***************************************************
Kevin Benedict, SAP Mentor, SAP Top Contributor, Mobile and M2M Industry Analyst
Phone +1 208-991-4410
Follow me on Twitter @krbenedict
Join SAP Enterprise Mobility on Linkedin:
http://www.linkedin.com/groups?about=&gid=2823585&trk=anet_ug_grppro

Full Disclosure: I am an independent mobility consultant, mobility analyst, writer and Web 2.0 marketing professional. I work with and have worked with many of the companies mentioned in my articles.

My Advice to Mobile Applications Vendors, Part 2

In part 1 of this series I focused on the topics of sales channel development and marketing for mobile application vendors.  In part 2 I will focus on sales and sales strategies.

1. Organize all of your custom mobile application development projects into categories and business processes so the finished mobile applications can be demonstrated and used to show prospects your expertise.  When I was CEO of a mobile application company, we took inventory of all of our code and mobile applications and found we had dozens and dozens of different mobile applications that we had delivered to customers but had never leveraged with other prospects.  There were a lot of very cool apps on our shelves.
2. Recognize that each custom mobile application may have many different features.  Individual features may be of interest to different prospects.  It would be good to catalog specific features so you can demonstrate them quickly.
3. Use sales teams to find opportunities and qualify them, but close them with senior managers or executives.  You will save weeks or months in the sales process.
4. Once a qualified mobile opportunity is found, and the requirements are known, get your writers to write whitepapers specifically on the issues your prospects have.  Detail the issues and solutions available in a formal publicly available whitepaper.  The written word is very powerful and provides good documentation of your expertise.  The same can be done with webinars, videos or podcasts. Be a thought leader. 
5. Become experts in your field.  Don't permit your sales people to learn only 5 percent of their product or the industry they are targeting.  They don't deserve your prospects' time if they are not solution experts.  If it is not possible for your sales people to be experts, then make sure you bring experts to your customer meetings.  Time is precious and you need to trade time for knowledge.
6. Use a mobile application development tool (SDK - software development kit) to quickly provide screen shots and working proof of concepts for your prospects.  A picture or image is very powerful in helping your prospects envision a solution.  I have been very successful with this strategy over the years.  I would go to prospective customer meetings, gather requirements, and then have my team brand (put the client's logo on it) a mobile application that showed all of the screens and fields they would need and included screen navigation.  The sales prospects were very impressed and jumped straight into a deep dive discussion on how we could complete the application for them.

In interviews with companies like SAP Mobility partner Clicksoftware, I learned that many vendors use a template approach so they can quickly demonstrate mobile applications that are similar to the needs of their prospects and customers.  This is also a very effective approach.

Look for part 3 in this series later this week.

Contact me if you would like to discuss these in more detail. 

***************************************************
Kevin Benedict, SAP Mentor, SAP Top Contributor, Mobile and M2M Industry Analyst
Phone +1 208-991-4410
Follow me on Twitter @krbenedict
Join SAP Enterprise Mobility on Linkedin:
http://www.linkedin.com/groups?about=&gid=2823585&trk=anet_ug_grppro

Full Disclosure: I am an independent mobility consultant, mobility analyst, writer and Web 2.0 marketing professional. I work with and have worked with many of the companies mentioned in my articles.

Mobile Expert Interview Series: Smartsoft Mobile Solutions' CEO Dan Homrich, Part 1

I was lucky enough to catch up with Dan Homrich, CEO of Smartsoft Mobile Solutions (SMS) recently for an interview.  I am particularly impressed with one data point about Smartsoft Mobile Solutions - they have over 400,000 mobile clients in the field.  That means something they are doing is being done very right!

Kevin:  Dan, how long have you been involved in the mobility industry?

Dan:  I have been using mobile devices since the 1980s.  I have a story about using a 300 baud audio coupler on a pay phone to submit orders, but I have been in the industry for over 15 years.  Fifteen years ago I was involved in implementing industrial grade handheld computers for use in warehouse management.

Kevin:  What was your first PDA, and what mobile device do you carry today?

Dan:  My first PDA was an iPaq using Microsoft's Pocket PC operating system.  I now carry an Apple iPhone 4 and love it!  The multi-tasking is a big improvement.

Kevin:  What is your favorite iPhone application?

Dan:  The Home Depot iPhone application.  It helps you find products, see the products, see the prices, locate the products, etc.

Kevin:  What is your role today and what does that role involve?

Dan:  I am the Chief Executive Officer, and my responsibility is strategic direction and customer satisfaction.

Kevin:  What industries do you see adopting mobility today?

Dan:  We see a big interest in mobile applications from retail companies.  We call this market the B2E (business to everyone) or B2C (business to consumer) market, retailers wanting mobile customer focused applications.  We also see a big interest for any kind of mobile application that can help companies sell more products.

Kevin:  What mobility trends do you see for the rest of 2010 and 2011?

Dan:  There are going to be an increasing number of mobile devices and mobile operating systems.  We do not see a market consolidation yet.  The market continues to grow and diversify.  That means enterprises are going to need a plan to support an increasing number of devices and mobile OSs.  I also believe that if Verizon sells the iPhone, there will be another huge explosion (increase) in interest around the iPhone.

Kevin:  What are you hearing in the market about mobile device management?  Is there an increasing need given your prediction of diversity in mobile devices and mobile operating systems?

Dan:  In the past I have worked on projects where we deployed 5,000 rugged and industrial grade mobile handheld computers.  At that time mobile device management seemed critical.  Today, I hear less interest in mobile device management.  It is a company culture thing.  When devices were specialized for niche markets and specific to a task, companies were concerned about keeping them up and functioning.  With today's smartphones, you can replace the device and be up and running in a few minutes.

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This is part 1 of the interview with Smartsoft Mobile Solutions CEO Dan Homrich.  Read part 2 here.

For more Mobile Expert Interviews read here.

For more Mobile Expert Videos watch here.

***************************************************
Kevin Benedict, SAP Mentor, SAP Top Contributor, Mobile and M2M Industry Analyst
Phone +1 208-991-4410
twitter @krbenedict
Join SAP Enterprise Mobility on Linkedin:
http://www.linkedin.com/groups?about=&gid=2823585&trk=anet_ug_grppro

Full Disclosure: I am an independent mobility consultant, mobility analyst, writer and Web 2.0 marketing professional. I work with and have worked with many of the companies mentioned in my articles.

Compliance Functions for Mobile Applications

In an article I published on The Enterprise Mobility Foundation earlier this week, I spoke of the challenges involved with managing a mobile workforce.  Here is an excerpt: 

"You are tasked with managing a team you cannot see. You are accountable for the safety of your employees in locations you have never been. Your success is based upon your team’s ability to overcome all kinds of technical challenges in remote and distant job sites. You are responsible for your team following company standards, processes and industry best practices without any supervision. You must expertly balance their schedules, qualifications and workloads to maximize customer satisfaction and profitability from a distance."

The management challenges listed above are magnified by distance, remote locations and the lack of management visibility.  Often these challenges are not just about managing.  They can also be about safety, liability, legality, quality and customer SLAs (service level agreements).

A few months back, Gil Bouhnick with Clicksoftware, told me about a mobile application he worked on that incorporated Union rules into a mobile application.  It included a complete set of rules, above and beyond, simple work order management.  This application would look at the tasks required of the service technician and review a database of Union rules to ensure the service technician was not doing anything counter to those rules.  This conversation got me thinking.

Perhaps mobile applications could have an application layer for the following:

• Safety compliance
• EPA compliance
• FDA compliance
• OSHA (occupational safety and health administration) compliance
• Legal compliance
• Union compliance
• Quality standards compliance
• Best Practices compliance
• Corporate standards compliance
• Sorbanes-Oxley Act compliance
• SEC compliance
• Customer Service Level agreement compliance

Of course this list could go on forever, but the point is mobile applications can integrate a "compliance" application layer that could associate different compliance issues with each piece of data and field.  Specific jobs could activate specific compliance rules.  Certain tasks and projects could flag specific safety procedures.  This "compliance" application layer could improve the documentation and implementation of the appropriate behavior in remote workers which in turn makes it easier to management them.

What are your thoughts?  Would this be a useful mobile application layer, or simply a pain for the mobile worker?

***************************************************
Kevin Benedict, SAP Mentor, SAP Top Contributor, Mobile and M2M Industry Analyst
Phone +1 208-991-4410
twitter @krbenedict
Join SAP Enterprise Mobility on Linkedin:

http://www.linkedin.com/groups?about=&gid=2823585&trk=anet_ug_grppro

Full Disclosure: I am an independent mobility consultant, mobility analyst, writer and Web 2.0 marketing professional. I work with and have worked with many of the companies mentioned in my articles.

http://www.clicksoftware.com/e86e075b-4fca-44c9-bfeb-4efcc978f416/knowledge-center-white-papers-delivery.htm

Enterprise Asset Management, RFID and M2M

Most of the time when we think of RFID we think of fixed mounted systems in warehouses, manufacturing environments and in transportation and logistics processes.  However, there are also mobile environments where RFID and M2M (machine to machine) systems are needed.  These can be just about any kind of jobsite where there isn't an easily available IT infrastructure and Internet connectivity.

Andy Neil from Antronics Ltd sent me an overview of a solution he recently delivered.  It involves implementing a mobile RFID/M2M/GPS solution on remote sites where there is construction and roadwork.

I have seen projects like this where high value tools and equipment are kept in storage, and when they are removed the RFID tags activate an RFID system that monitors their movement and reports their location.   Since there is not an existing network available in these remote areas, M2M or wireless embedded mobile devices automatically send the captured RFID to a server over wireless networks.

I believe there will be an increasing convergence between M2M and enterprise mobility.  Companies like SAP co-innovation mobility partner Syclo focus on materials management, enterprise asset management and plant maintenance.  All of these areas have big requirements for M2M and embedded mobile devices and enterprise mobility applications.  It would be a natural fit.

***************************************************
Kevin Benedict, SAP Mentor, SAP Top Contributor, Mobile and M2M Industry Analyst
CEO/Principal Consultant, Netcentric Strategies LLC
Phone +1 208-991-4410
Join SAP Enterprise Mobility on Linkedin - http://www.linkedin.com/groups?about=&gid=2823585&trk=anet_ug_grppro

Full Disclosure: I am an independent mobility consultant, mobility analyst, writer and Web 2.0 marketing professional. I work with and have worked with many of the companies mentioned in my articles.

Kevin’s Mobility News Weekly – June 24, 2010

You are reading the second edition of "Kevin's Mobility News Weekly." This is an online newsletter that is made up of the most interesting news and articles related to enterprise mobility that I run across each week. I aggregate the information, include the original links and add a synopsis of each article. I also search for the latest market numbers such as market size, growth and trends in and around enterprise mobility.

You can read archived newsletters here - http://mobileenterprisestrategies.blogspot.com/p/kevins-mobility-news-weekly.html

Please send me any interesting mobility news links, market numbers, events, case studies, analyst reports or whitepapers you think I should include in my newsletter. Enjoy!

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A recent analysis from Frost & Sullivan, finds that the new mobile office market earned revenues of roughly $1.7 billion in 2009. This is predicted to reach $6.8 billion in 2015.

http://hosted-exchange.tmcnet.com/topics/mobility/articles/88847-mobile-office-market-reach-68-billion-2015-report.htm

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Internet advertising will join television in 2014 as the only media with spending in excess of $100 billion. Internet access is a key driver of spending in most segments. Increased broadband penetration will boost wired access while growing smartphone penetration and wireless network upgrades will drive mobile access. Spending on wired and mobile Internet access will rise from $228 billion in 2009 to $351 billion in 2014. Globally, the online and wireless video game market will grow from $52.5 billion in 2009 to $86.8 billion in 2014, a compound growth rate of 10.6%. This will make it the second fastest-growing segment of E&M behind wired/mobile Internet advertising, yet ahead of TV subscriptions and license fees.

http://www.socialtimes.com/2010/06/pwc-outlook-entertainment-and-media-growth/

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Sprint-Nextel reports they may open a center in the San Francisco area to foster the development of the M2M ecosystem. Meanwhile, AT&T recently reported that it had 5.8 million M2M connected devices on its network and added 1.1 million in the first quarter. Verizon said that it has 7.3 million M2M connected devices on its network. Sprint hasn't disclosed specific connected device numbers, but Bowman estimated that the company has "a couple million" devices on its network.

http://www.fiercewireless.com/story/sprint-may-open-m2m-collaboration-center-san-fran/2010-06-17?utm_medium=nl&utm_source=internal#ixzz0r8jFxDJ5

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ClickSoftware is an SAP mobility partner and the leading provider of automated workforce management and optimization solutions for every size of service business. This newsletter is sponsored in part by ClickSoftware.

http://www.clicksoftware.com/

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BlackBerry App World launched in April 2009. A year later RIM said the store offers about 6,000 applications, far behind rivals like Apple's iTunes App store, which now boasts about 225,000 apps for iPhone and iPod touch devices. BlackBerry App World currently has roughly 25 million active users, with nearly 1 million app downloads per day, according to RIM.

http://www.fiercemobilecontent.com/story/blackberry-app-world-makeover-adds-carrier-billing/2010-06-17?utm_medium=nl&utm_source=internal

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Mobile ad network Millennial Media is reporting that iPad ad requests grew 160 percent from April to May. RIM’s BlackBerry remained the second largest OS on Millennial’s network for the tenth consecutive month. Android’s share rose by 5 percent to a 15 percent share of impressions for the month of May.

http://techcrunch.com/2010/06/18/millennial-media-apple-os-drops-by-33-percent-in-may-but-ipad-impressions-grow-160-percent/

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In this 4 minute YouTube video from this week’s Video Comments, I discuss the value of mobile micro apps for businesses.

http://www.youtube.com/watch?v=YwjaGDvThLg&feature=channel

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Analytics firm Distimo reported that 80 percent of all iPad applications fall into the Paid Apps segment. By comparison, 73 percent of iPhone and iPod touch applications carry premium price tags, while the average iPad app costs $4.67, as opposed to $3.82 on iPhone. Medical apps for iPad lead the way at an average price of $42.11, followed by Finance apps at $18.48; on the iPhone, Medical apps average $10.74, and Finance apps average $5.74.

http://www.fiercedeveloper.com/story/apps-ipad-surpass-5-000-device-sales-top-2-million/2010-05-31#ixzz0rVZLbpmW

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With the iPad, Apple has laid down yet another challenge to the wireless industry's incumbents. The book-sized gizmo, now past 2 million shipments in just two months, represents a new device category for consumers, a chance for additional data revenues for carriers and a slap in the face to handset makers already struggling to stanch the rise of the iPhone.

http://www.fiercewireless.com/special-reports/temperature-tablets-how-mobile-industry-responding-ipad?utm_source=FWhomepage#ixzz0rVYdS700

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The Global Mobile Applications Market (2010 – 2015) report published by Markets and Markets reveals that around 7 billion free and paid applications were downloaded in 2009 alone from native as well as third party stores. The downloaded applications were responsible for generating revenues worth $3.9 billion in the same year. Unsurprisingly, Apple dominated the market with 4 billion downloads to date grabbing 90% of the application market share in 2009. New players in the industry are fast catching up and with super growth in smartphones, the mobile application market is likely to expand exponentially. Estimates by the same firm reveal that the global mobile application market is likely to reach $24.4 billion in 2015 growing at 64 percent CAGR.

http://apps4mobile.wordpress.com/2010/06/21/most-preferred-mobile-applications/

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In this video on YouTube I discuss mobile collaboration and knowledge management applications for businesses.

http://www.youtube.com/sapmentors#p/u/5/1OlokRKoOgE

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Smartphone market estimates are increasing, and growth in the hand held industry should grow at approximately 45% in 2010 and 31% in 2011. RIM should maintain a global share of 20% in 2010 and 2011.

http://newsystocks.com/news/3557593

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Munster is raising his estimate for iPads for 2010 and 2011. He originally estimated that Apple would sell 6.2 million iPads in 2010 and 8.2 million in 2011, giving Apple 14.4 million iPads by 2012. Munster now says Apple will sell 7.5 million in 2010 and 9 million in 2011 for a total of 16.5 million iPads by 2012.

http://news.cnet.com/8301-13579_3-20008462-37.html

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According to Millennial Media, 90 percent of U.S. developers are focusing their efforts solely on one mobile platform, with just 10 percent pursuing multi-platform strategies. Among developers dedicated to a single platform, 56 percent are focusing on iPhone and 29 percent are targeting Android. Just 5 percent are building for Symbian, with 4 percent working on BlackBerry--the remaining 6 percent of developers are focused on "Other" platforms, and it speaks volumes about the sorry state of both Windows Mobile and webOS that the report doesn't even break them out into their own separate pie-chart slices.

http://www.fiercedeveloper.com/story/ios-4-arrives-bringing-changes-it/2010-06-21

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"IBM, except for its professional services side, has lost its way in mobile," said Jack Gold, an analyst at J.Gold Associates. “IBM does not have a strong presence in mobility on a standardized product basis and must modernize to support multiple [mobile] platforms to gain share. It has to be seen as offering a compelling solution to the market at a reasonable cost.”

http://www.computerworld.com/s/article/9178051/IBM_to_set_new_mobility_strategy_with_launch_of_software_development_lab

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Machine to machine or embedded mobile devices and applications are an area of wireless data usage with a projected compound annual growth rate (CAGR) of over 25% per year through 2014 and a projected need for up to 50 billion M2M devices by 2025.

http://mobileenterprisestrategies.blogspot.com/2010/06/m2m-growth-opportunities-for-mnos-in.html

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IBM announced new mobile software, services and research projects at the opening of their new software development lab in Massachusetts. Mail Triage, a research prototype was shown as an iPhone application that can help workers inundated with e-mails more quickly assess which ones need immediate action and which can be deleted or handled later.

http://www.computerworld.com/s/article/9178141/IBM_launches_software_lab_in_Massachusetts_announces_mobile_products?taxonomyId=16

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Piper Jaffray reports that free apps account for about 4 billion total App Store downloads or 81% of all downloads. iPhone, iPod touch and iPad users presently download over 16.6 million applications each day, almost double the 8.9 million daily downloads via Apple's iTunes multimedia storefront. The average selling price among the top 50 premium App Store applications for iPhone and iPod touch is $1.49. Among the top 30 paid iPad apps, the average price jumps to $4.66.

http://www.fiercemobilecontent.com/story/study-free-applications-make-81-app-store-downloads/2010-06-23?utm_medium=nl&utm_source=internal#ixzz0rh8nzN8L

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Kevin’s Video Comments on mobile applications for collaboration, knowledge management and human progress.

http://www.youtube.com/sapmentors#p/u/5/1OlokRKoOgE

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Research in Motion confirmed it will finally unveil its long-awaited BlackBerry OS 6.0 update during the third quarter. Specifics remain scarce but include an improved WebKit-based browser, a customizable homescreen, a revamped media player and a more intuitive user experience.

http://www.fiercemobilecontent.com/story/rim-launch-blackberry-os-6-0-q3/2010-04-27#ixzz0rh6A8Pgm

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Robust earnings for Research in Motion, growth and solid sales of more than 11 million devices are unlikely to impress analysts. Both are expected, along with further declines in average selling prices, as overseas sales of lower-end devices grow. RIM's share of the more lucrative North American market, meanwhile, is expected to have eroded further as the iPhone and a slew of smartphones that use Google's Android operating system eat into the BlackBerry's market share.

http://www.reuters.com/article/idUSTRE65L3FG20100622

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Barnes & Noble and Amazon cut the prices of their electronic-book reader tablets. Barnes & Noble dropped the price of its Nook device from $259 to $199 while introducing a WiFi-only model selling for $149. Amazon dropped the Kindle's price from $259 to $189.

http://mobile.washingtonpost.com/rss.jsp?rssid=597&item=+http%3a%2f%2fwww.washingtonpost.com%2fwp-syndication%2farticle%2f2010%2f06%2f22%2fAR2010062201954_mobile.xml+&cid=4007073&spf=1

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Kevin’s Video Comments on different mobile application categories.

http://www.youtube.com/sapmentors#p/u/7/AMyOAo8YNUA

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Apple announced that it sold its three millionth iPad™ just 80 days after its introduction in the US.

http://www.apple.com/pr/library/2010/06/22ipad.html

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The following links are interviews that I have conducted over the past few months with enterprise mobility experts and CEOs.

Mobile Expert Interview Series

http://mobileenterprisestrategies.blogspot.com/p/mobile-expert-interview-series.html

Mobile Expert Video Series

http://mobileenterprisestrategies.blogspot.com/p/mobile-expert-video-series.html

Kevin’s Mobility News Weekly archives can be found at:

http://mobileenterprisestrategies.blogspot.com/p/kevins-mobility-news-weekly.html 

I would invite those interested in enterprise mobility to join the Linkedin Group SAP Enterprise Mobility, http://www.linkedin.com/groups?about=&gid=2823585&trk=anet_ug_grppro.


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Kevin Benedict, SAP Mentor, SAP Top Contributor, Mobile and M2M Industry Analyst CEO/Principal Consultant, Netcentric Strategies LLC www.netcentric-strategies.com www.linkedin.com/in/kevinbenedict http://twitter.com/krbenedict ***Full Disclosure: I am an independent mobility consultant and Web 2.0 marketing expert. I work with and have worked with many of the companies mentioned in my articles. ***************************************************

Mobile Expert Interview Series: Pyxis Mobile's EVP Christopher Willis

Pyxis Mobile is one of those companies that accomplishes great things, but moves under the radar.  Gartner recently highlighted Pyxis Mobile in their Magic Quadrant report so moving under the radar may be over.  Pyxis Mobile has over 500,000 mobile clients in the field.  Most of their traditional customers are in the financial services industry, but they have been rapidly expanding into higher education, manufacturing and pharmaceuticals. I had the opportunity recently to interview Chris Willis, Pyxis Mobile's EVP of Marketing and Strategy.

Chris joined Pyxis in 1998.  In 2001 the company became 100% focused on enterprise mobility. 

Chris what mobile device do you carry?
I carry two mobile devices, the iPhone for personal use, and the BlackBerry Bold for professional use.  I have always used BlackBerrys professionally and am just used to it.  I know how to get what I need from it.  I use the iPhone as a large iPod.

What is your favorite mobile application?
A CRM application built by Pyxis Mobile.  It is connected to our expense management system and enables me to complete my expense reports while on the road.  On the personal side I love MLB at Bat.  When you see MLB at Bat on an iPad it is amazing.  It is better than the programs you get at the game.

What industries do you see adopting mobility?
Financial services is big for us.  Seventy percent of our business is still in financial services.  We have developed complete trading systems on mobile devices for some customers.  Higher education is big for us.  We have developed all kinds of mobile applications for universities that show class schedules, grades, etc.  Emerging markets for us are in manufacturing and pharmaceuticals.

What business processes do you see companies mobilizing first?
Sales and field services to start, however, nowadays we are seeing a lot of B2C (business to consumer) application demand.  Companies want to give mobile applications to their customers for product sales, branding, marketing and customer support.

What are some of the most surprising trends that you saw in mobility over the past 12 months?
B2C is the biggest trend - "There's an App for that!"  Companies wanting to provide their customers with mobile applications.

What do you see happening in the near future, say 2010-2011?
Mobility vendors delivering on their promises and filling the missing "app gaps."  Companies are now educated on mobility.  They are now looking for complete solutions and mobility platforms to execute a full enterprise mobility strategy.

Tell me about some of the most interesting mobile applications you have seen in the market.
We have developed a mobile laundry application.  It is a M2M (machine-to-machine) application.  Laundry machines text students in the dorms when there is a machine available and when it is finished.  Another application I love is from Concur Mobile.  It helps you book travel, manage travel expenses, call taxis and have it all paid for by the credit card they have on file.  No cash needed.  You can also use it to photograph receipts and turn them in as well.  Nice!

What are some of the most unusual mobile applications you have seen?
There is an application that consists of a website and a mobile application. The website shows a 2D barcode on the screen, and your iPhone captures the barcode and activates various games that use the accelerometer on the iPhone to control various objects in races.  Very interesting!

When is a consumer oriented mobile device sufficient, and when do you need a ruggedized industrial grade device?
Consumer devices (smartphones) are capturing market share from industrial grade mobile handhelds.  There is less interest in expensive rugged devices, because the service technician is carrying a smartphone anyway.  If you buy expensive rugged devices, they will now have two devices to break.  Many companies are simply buying rugged cases for smartphones.

What is the most complex mobile application that you have seen?
We developed entire mobile trading systems for use by companies in the financial services industry.  Very complex!  We developed a very sophisticated mobile application for Thomas Reuters that pulled data from dozens of different sources.

What are some of the biggest challenges you see in the mobile industry today?
Rapid changes to mobile operating systems and new mobile devices.  Today Samsung announced a new mobile OS.  Today enterprises use the same mobile OS as consumer devices so we need to stay on top of all of them.

What do you see from ERP vendors in mobility?
All ERPs have to mobilize their solutions.  Pyxis Mobile is supporting all the majors, and we believe this is a competitive advantage.

What is still missing from MEAPs (mobile enterprise application platforms)?
I think MEAP vendors are simply taking different approaches.  Some try to be ERP agnostic.  Others focused on specific markets.  I think the differences will be how effective you are with partners.  Are you systems integrator friendly?  Pyxis Mobile provides tools for SIs to develop and support new mobile applications.  This is important!

How important is mobile device management to your customers?
It isn't.  Our customers don't ask for it.  Smartphones and online app stores seem to have resolved many of the earlier issues.  Perhaps in the future our customers will ask for it.

How is Pyxis Mobile positioned?
We are the one mobility platform that enables all of a company's mobility needs including B2B and B2C.  We cover mobile enterprise and consumer applications.

What are your thoughts on when thick/rich mobile clients are needed and when micro-apps or browser apps are needed?
We like rich native apps that optimize what you can do on each OS and mobile device.

Do your customers want to develop their own mobile applications using your Application Studio, or do they want you to develop it?
About 80% of our customers want us, or one of our systems integrator partners to develop the mobile application for them.  They are not experienced, but we are.

Thanks for your time Chris!!!

To read more interviews in the Mobile Expert Interview series, visit:
- http://mobileenterprisestrategies.blogspot.com/p/mobile-expert-interview-series.html

To watch videos of mobile expert interviews, visit:
- http://mobileenterprisestrategies.blogspot.com/p/mobile-expert-video-series.html

For a weekly recap of mobility news, analysis and market numbers read:
- http://mobileenterprisestrategies.blogspot.com/p/kevins-mobility-news-weekly.html

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Kevin Benedict, SAP Mentor, SAP Top Contributor, Mobile and M2M Industry Analyst
CEO/Principal Consultant, Netcentric Strategies LLC
http://www.netcentric-strategies.com/
www.linkedin.com/in/kevinbenedict
http://twitter.com/krbenedict
***Full Disclosure: I am an independent mobility consultant and Web 2.0 marketing expert. I work with and have worked with many of the companies mentioned in my articles.
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