Mobile Expert Video Series: Moshe BenBassat

I had the opportunity to sit down with the founder and CEO/Chairman of ClickSoftware, Moshe BenBassat yesterday in San Diego, CA and interview him on his background working with military planners, ballistic missiles, air forces and the history of his company.  We dig into the use of artificial intelligence in their workforce optimization software, and the critical role of enterprise mobility in field services.  I believe you will find this interview very interesting.

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Kevin Benedict, Mobile Industry Analyst and Mobile Strategy Consultant

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Full Disclosure: I am a mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Expert Video Series: ClickSoftware's Moshe BenBassat, Part 2

This is Part 2 of an interview with ClickSoftware's Founder/CEO Dr. BenBassat at SAPPHIRENOW 2011 on mobile enterprise strategies.  In this part we discuss ClickSoftware's recently announced mobile app store called ClickApp Store.  Watch Part 1 here.





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Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer

Follow me on Twitter @krbenedict

Join the SAP Enterprise Mobility Group

Read The Mobility News Weekly

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Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Expert Interview Series: ClickSoftware's Founder Dr. Moshe BenBassat

I had the opportunity to speak to Dr. Moshe BenBassat, Founder of ClickSoftware yesterday about the release of their lastest version of ClickMobile called ClickMobile Professional.  He was calling from Israel where they have been having some very stormy winter weather over the past week. 

Let me first give you some background on Dr. BenBassat.  Following a long and successful academic career with positions at USC, Tel Aviv University and UCLA, he established himself as one of the world's leaders in the area of optimization and decision support software for a wide variety of applications. His research work was supported by DARPA (the U.S.’s Defense Advanced Research Project Agency); NIH (National Institute of Health); Ballistic Missile Defense Agency (via TRW); ARI (U.S. Army Research Institute); NASA; and NSF (National Science Foundation).  Now that is credibility!



*Important Note:  These are not Dr. BenBassat's exact words, rather a compilation of my notes taken during our discussion.

Kevin:  Tell me about the new version of ClickMobile Professional that you announced today.
Dr. BenBassat:   What makes this version unique is that it uses HTML5 to become device agnostic.  It has what I call a universal mobile client that can run on and support all the major mobile operating systems, plus device specific features, offline/online and data syncing capabilities.

Mobile Applications and Their Real Value

Where is the true value in mobile applications?  This is a big question right now for mobility vendors, especially in the SAP ecosystem.  SAP acquired Sybase and their SUP (Sybase Unwired Platform), so the platform question is now answered.  So where is the real value now for mobility vendors?  What are they going to bring to the market that is of great value and provides them with a defensible market position?

1. Is it the ability to collect data? 
2. Is it the ability to query data from a backend databases? 
3. Is it the ability to synchronize? 
4. Is it the ability to store data on a mobile database in an offline mode?
5. Is it a mobile apps or forms builder?
6. Is it the integration with ERPs?
7. Is it mobile web tools?