MeLLmo the Maker of the RoamBI Mobile Application Closes More Funding

MeLLmo, the SAP ecosystem mobile application's company that specializes in visualization software for displaying business intelligence on mobile devices, has closed its third and biggest round of funding for $10 million from private investors. The company has now raised total funding of $20 million since MeLLmo was founded in January 2008.  Read more here...

MeLLmo has a way of displaying business intelligence data on mobile devices that is very compelling.  I recorded a video interview with Santiago Becerra, the founder of MeLLmo, earlier this year.  During that interview Santiago said they recruit developers from the electronic game industry because of their ability to make compelling GUI (graphical user interfaces).

I have heard that one weakness in MeLLmo's strategy is the need to download business intelligence data to the mobile device and store it there.  This may concern many executives that don't like the idea of allowing confidential business data to reside on mobile devices.  Other vendors in the mobile business intelligence field do not store this data on the device.  Rather, they simply hold it in memory and display it during the session.  Perhaps this doesn't allow for as compelling a presentation, but the data may be safer.


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Kevin Benedict, SAP Mentor, SAP Top Contributor, Mobile and M2M Industry Analyst
Phone +1 208-991-4410
Follow me on Twitter @krbenedict
Join SAP Enterprise Mobility on Linkedin:
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Full Disclosure: I am an independent mobility consultant, mobility analyst, writer and Web 2.0 marketing professional. I work with and have worked with many of the companies mentioned in my articles.

Mobility in the Enterprise from SAP

Announcement from SAP

Mobility is a key strategic priority for SAP. Starting today, Monday April 19, through April 30, 2010 “Mobility in the Enterprise” will be featured on SAP EcoHub. We have assembled an extensive array of valuable assets,(also see below) i.e.:

1. The best enterprise mobile solutions from partners that include Sybase, Syclo, Mellmo, Sky Technologies, Vivido Labs and Leapfactor. All contribute towards sales and revenue.

2. Videos and blogs from senior SAP executives and mobile visionaries. We received overwhelming commitment and cooperation from SAP executives and partners. We received 20 videos and 15 blogs on mobility and 3 partners have bought advertisement packages during this period.

3. Tools to locate the right mobile solutions. Check out the very cool “Find the right mobile solutions for your business” mini-app.

4. Engagement vehicles i.e. the mobility survey and an invitation for mobile app developers to introduce themselves to SAP.

5. Links from SAP.com, SCN, partners sites and mentor blogs to SAP EcoHub

“Mobility in the Enterprise” presents a great opportunity for our customers, AEs and partners to learn and engage with SAP on mobility. You can help us by publicizing and raising awareness of the mobility theme. Please take 5 mins to visit EcoHub yourself and become familiar with the content and solutions. The time for mobility in now! EcoHub is ready!

Sincere Regards,

Usman Sheikh

Vice President
SAP EcoHub
SAP AG
M +1 650 391 4830
E u.sheikh@sap.com


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Kevin Benedict
Author of the report Enterprise Mobile Data Solutions, 2009
Mobile Strategy Consultant, Mobile Industry Analyst and Web 2.0 Marketing Expert
http://www.netcentric-strategies.com/
www.linkedin.com/in/kevinbenedict
twitter: http://twitter.com/krbenedict  
http://kevinbenedict.ulitzer.com/
http://mobileenterprisestrategies.blogspot.com/

***Full Disclosure: I am an independent mobility consultant and Web 2.0 marketing expert. I work with and have worked with many of the companies mentioned in my articles.
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