Field Mobility News Weekly – Week of November 23, 2014

The Field Mobility News Weekly is an online newsletter made up of the most interesting news and articles related to field mobility that I run across each week.  I am specifically targeting information that reflects market data and trends.

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The use of commercial fleet management or telematics systems in North America is expected to increase at a 15.3 percent compound annual growth rate over the next four years, as tighter trucking regulations in the U.S. drive adoption of technology, according to Berg Insight. Read Original Content

The global market for RFID technologies was valued at roughly $9.7 billion in 2013 and increased to nearly $11.1 billion in 2014. By 2019 this market should approach $24 billion, with a compound annual growth rate of 16.7 percent for the five-year period, 2014 to 2019. Read Original Content

According to Research and Markets, the GIS market in North America is set to grow at a combined annual growth rate of 10.91 percent over the period 2013-2018. Read Original Content

B2M Solutions’ mobile software delivers valuable insight and actionable analytics for enterprise customers. Business leaders and managers within the mission critical, rugged mobile enterprise now have operational views of key business and technology analytics affecting performance and productivity. B2M software is developed with specific functionality to help organizations identify and unblock mobility problems as soon as, or even before, they occur, allowing customers to sustain critical business processes and gain competitive advantages. To Lean more visit www.B2M-Solutions.com.  This newsletter is sponsored in part by B2M Solutions

Fujitsu has implemented a field trial to enable a new customer experience utilizing radio-frequency identification technology, the first effort of its kind in the fashion and apparel industry in Japan, at BEAMS’ B:Ming Life Store at LaLaport Tokyo-Bay, which caters to customers of all ages, selling a variety of clothing and general merchandise. Read Original Content

TechNavio's analysts forecast the GIS market in the military sector to grow at a combined annual growth rate of 10.91 percent over the period 2013-2018. Read Original Content

Research and Markets forecast the global GIS market in the transportation industry to grow at a combined annual growth rate of 10.93 percent over the period 2013-2018. Read Original Content

Long haul truck telematics have been around for a couple of decades but research suggests adoption by other commercial vehicle sectors is expected to exceed the industry’s use by 2019, according to ABI Research. Read Original Content

"The worldwide market for two-way smart meters is set to surpass the $1 billion mark for the first time in 2019, with managed services, analytics, and smart water network adoption all combining to accelerate growth," according to the description of a new report from IHS Technology. Read Original Content

Latest Articles on http://mobileenterprisestrategies.blogspot.com

Gamification Strategies and Mobile Applications - The Way it Should Be
2015 Enterprise Mobility Events Announced
Insights into the Impact of Big Data, Mobile Apps and Code Halos Strategies on Retail
Transforming Web Content for Enterprise Mobility
Mobile Expert Interviews: Snappii's CEO Alex Bakman
Mobile Expert Interviews: Red Hat's Mike Piech
Big Data Business Models and Code Halo Strategies with SmartStory's CEO Michael Boerner
Digital Transformation Expert Interviews: SmartStory's Lloyd Mahaffey

Webinars of Note (recorded)

Virtualization ≠ Mobilization


Whitepapers of Note


A Comparison of the StarMobile MORPH Protocol vs. Traditional Remote Computing Protocols

Don't Get SMACked - How Social, Mobile, Analytics and Cloud are Reshaping the Enterprise
Making BYOD Work for Your Organization

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Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Subscribe to Kevin'sYouTube Channel
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies
Recommended Strategy Book Code Halos
Recommended iPad App Code Halos for iPads

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

2015 Enterprise Mobility Events Announced

I will be attending these!!!

nGage Events Announces 2015 Event Dates For Award Winning M6 Mobility xChange, M-Enterprise Boston and M-Enterprise Canada. 

Scarborough, ME November 10, 2015 -- nGage Events announced it has added two mobility summits to its mobile events portfolio. The award winning M6 Mobility xChange is scheduled for May 17-19, 2015 at the Park Hyatt Aviara in Carlsbad, CA and the second year M-Enterprise Summit Boston will be held October 19-21, 2015 at the Seaport Hotel in Boston, MA. New to the portfolio is M-Enterprise Canada which will take place October 27-29, 2015 in Toronto, Canada.

nGage Events believes strongly that the future of B2B mobile events is focused, appointment-based, hosted summits. Our mobility summits bring together C-Suite, Vice Presidents, Directors of Mobile Strategy, IT, Field Workforce, Architecture and Operations professionals from major organizations to learn how to use mobile technology to increase productivity, profitability, and improve customer service and experience. Sponsors are able to engage directly with these decision-makers looking for mobile solutions. The goal is to make the event an absolute "win-win" for both the attendee and the sponsor.

"M-Enterprise brought real world experiences and best practices to an audience that was looking to get to the next level with their mobile investment. It provided an incredibly valuable opportunity to learn not just what it takes to drive mobile adoption in the enterprise, but also what it takes to create business processes and experiences that can change the game for your business."- Michael Gilfix, Director, IBM, Enterprise Mobile Product Management

"In 2011 we launched Mobility xChange as the platform for our enterprise summits. We started with one vertically aligned summit in the Enterprise Mobility space, and due to the success of that event we have expanded in 2015 to three venues with future growth plans.  Mobility has become instrumental in increasing the efficiency of customer interaction regardless of industry and we have seen enterprises develop new business models, moving away from legacy approaches in IT.  We continue to see our events as an effective platform for end users and solution providers to meet, create deal flow and discover further how mobility can be the ultimate business driver for their organizations.", commented Paul Samargedlis, Senior Vice President at nGage Events.

In its fifth year, the M6 Mobility xChange is the longest running hosted enterprise mobility summit focused exclusively on bringing an executive audience together to discuss strategy, policy, and solutions to advance their business objectives. M6 has become the must attend platform in driving mobile investments and propelling growth of the global enterprise mobility market. M6 invites 125-150 select attendees and focuses on six key vertical segments: Banking, Finance Services, & Insurance; Retail & Point of Sale; Healthcare; Manufacturing & Automotive; Energy & Utility; and a Cross Vertical Segment.

"A lot of other events that I attend are more vendor fair organized and what's different and nice about M6 is you get a 1:1 connection with a number of people in the industry as well as end users in the industry, and that's the benefit to M6 compared to other tradeshows."- Adam Stein, Vice President, Mobile Solution & Product Marketing, SAP

Unlike M6, M-Enterprise Boston and M-Enterprise Canada take a horizontal approach to mobility, bringing in the same senior level of qualified decision-maker attendees and leading suppliers. The continued success of M6 along with requests from sponsors to provide this effective business forum more than once a year, has pushed nGage Events to expand to three separate events. The overall portfolio enables sponsors to connect with over 275 qualified attendees throughout 2015.

"At our 2014 mobile events, business leaders discussed the challenges and shared their wisdom on opportunities they experienced in going mobile. In 2015, we're going to explore building the strategy and technical implication requirements for building apps that matter. We'll also look at how companies are using IoT, wearables, big data and new analytics tools to reinvent business and drive competitive advantage.", commented Conference Chair Maribel Lopez, Founder, Lopez Research LLC.

"The M-Enterprise Summit was a very rewarding experience and I was able to make numerous connections with people across multiple verticals. The mobility landscape is consistently changing and for us to stay ahead of the curve we need to bounce ideas off of each other and think outside the box. It was a very well executed event and I look forward to coming back next year!"- George McQuillister, Principal IT Architect, Mobile Operations Support, Pacific Gas & Electric Company

Enterprise mobility is complex and continues to challenge organizations as they try to keep up with rapid advancements.  Developing a strategy and making the right decisions is a major challenge for IT executives. Our events are not exhibitions or traditional conferences, but focused world-class networking and business information exchanges designed to help IT executives overcome challenges.

For more information on attending or sponsoring any of nGage Events enterprise mobility summits please contact Spencer Bisgaard at sbisgaard@ngagevents.com or 503-747-0638.

About nGage Events
nGage Events is the leading producer of host based invitation-only business events. Our events bring together leading suppliers with qualified decision makers in an exclusive and intimate environment. Our 1:1 appointments, case study presentations, boardroom meetings, and networking opportunities provide a unique business experience to maximize our clients' time and productivity. The team has successfully produced over 200 events across all market sectors using this distinctive format which guarantees access to key contacts in a private setting, fosters new relationships, improves existing ones, builds partnerships, and accelerates the sales process. Other nGage Events include DataCenter Insights, Wealth Management Insights, Design Connections and Inkjet Summit. For more information please visit www.ngagevents.com.

Marketing Contact: David Pesko; dpesko@ngagevents.com

Copyright 2014 nGage Events. All rights reserved. Reproduction or reuse of nGage Events materials is strictly prohibited.
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Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Subscribe to Kevin'sYouTube Channel
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies
Recommended Strategy Book Code Halos
Recommended iPad App Code Halos for iPads

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Insights into the Impact of Big Data, Mobile Apps and Code Halos Strategies on Retail

In this short video series, I interview SmartStory's CEO/Founder Michael Boerner on how they are combining big data, Code Halos, POS systems and mobile applications with storytelling to dramatically change retail.  This is hyper-personalized selling, customer support and cross-selling at its best.  Enjoy!

Part 1 Video Link: http://youtu.be/5bpL5mk2F4Y?list=UUGizQCw2Zbs3eTLwp7icoqw
Part 2 Video Link: http://youtu.be/XkGozGpoBOY?list=UUGizQCw2Zbs3eTLwp7icoqw
Part 3 Video Link: http://youtu.be/En7scBkHk5E?list=UUGizQCw2Zbs3eTLwp7icoqw

Part 1



Part 2



Part 3




************************************************************************
Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Subscribe to Kevin'sYouTube Channel
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies
Recommended Strategy Book Code Halos
Recommended iPad App Code Halos for iPads

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Mobile Expert Interviews: Red Hat's Mike Piech

On September 18, 2014 Red Hat announced their acquisition of mobile platform vendor Feedhenry. Red Hat was an unexpected, but intriguing company to reach out and snag one of the most popular up and coming startups in the enterprise mobility market.  I immediately reached out to Red Hat to learn the strategy behind the acquisition and this interview is the results.  Enjoy!

Video Link: http://youtu.be/wSa0NUqfPYk?list=UUGizQCw2Zbs3eTLwp7icoqw



************************************************************************
Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Subscribe to Kevin'sYouTube Channel
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies
Recommended Strategy Book Code Halos
Recommended iPad App Code Halos for iPads

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Big Data Business Models and Code Halo Strategies with SmartStory's CEO Michael Boerner

While many companies talk about someday implementing strategies that will provide competitive advantages and change the world, SmartStory Technologies is delivering.  They combine the use of big data, POS (point of sale) systems, Code Halos strategies, mobile apps and hyper-personalization to deliver customized short-form videos to mobile devices that are specific to the user's needs, at the right time and on the right device.  This technology will change retail.  Especially when complex products and services are involved.

Digital transformation is about recognizing the impact of innovation in your industry, market and business.  It is about understanding how new technologies will transform your business plans and budget priorities.  It is about being bold enough to act and change direction mid-year, or budget cycle.

In this interview with SmartStory's CEO Michael Boerner, we dig deep into how digital transformations are already changing the way retailers interact and support their customers in completely new and innovative ways that will change the competitive landscape forever.

If you sell complex products and services - I strongly suggest you study this video segment and discuss what you are seeing with your strategy team.  Your industry and market will be impacted. Stay tuned for parts 2 and 3 in this series.

Video Link: http://youtu.be/rLlNmW-VmXw?list=UUGizQCw2Zbs3eTLwp7icoqw



************************************************************************
Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Subscribe to Kevin'sYouTube Channel
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies
Recommended Strategy Book Code Halos
Recommended iPad App Code Halos for iPads

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

What Portuguese Aqueducts, Google and High Speed Internet have in Common

View from my Apartment in Lisbon
I love Airbnb.  Look at this view from the apartment I booked in Lisbon!  Not only was it far cheaper than the business class hotels in Lisbon, it was in a location and with a view that no hotel could beat. Plus, what hotel would provide you with a historic, clanging elevator that rumbled all night next to your bed?

While I stood out on the terrace appreciating the view, I thought to research the aqueduct below my apartment.  What I learned is that the aqueduct has things in common with Google, mobile applications, Texas A&M and Kansas City, MO.  Here is what I learned:

Video Link: http://youtu.be/EseegMXep90?list=UUGizQCw2Zbs3eTLwp7icoqw



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Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Subscribe to Kevin'sYouTube Channel
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies
Recommended Strategy Book Code Halos
Recommended iPad App Code Halos for iPads

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Innovation and Mobile Applications in Lisbon

I had the honor of speaking in Lisbon, Portugal last week on mobile strategies, Code Halos and digital transformation.  When possible I try study up on the location I am traveling as I recognize it as a special treat that should not be overlooked.  In this short video I share some of my observations about technology innovation, mobile solutions and Portuguese history.  Enjoy!

Video Link: http://youtu.be/_G8pQ06lI6g?list=UUGizQCw2Zbs3eTLwp7icoqw




************************************************************************
Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Subscribe to Kevin'sYouTube Channel
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies
Recommended Strategy Book Code Halos
Recommended iPad App Code Halos for iPads

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

How Portugal's Age of Discovery is Related to Enterprise Mobility

Lisbon, Portugal
This week I had the good fortune of spending time in Lisbon, Portugal.  I met with several hundred business men and women at a mobility event in Microsoft's auditorium in Lisbon, at banks and with mobile network operators where we discussed digital transformation, enterprise mobility, IoT and mobile strategies.  In preparation for these discussions I did some homework.  Here is what I learned about Portuguese history and how it relates to digital transformation and enterprise mobility.

The Portuguese developed innovative sailing technologies and navigational skills in the 15th-century that enabled ocean-going ventures, where before most ships stayed within sight of land or took very short excursions. Portugal's Vasco da Gama (among others), using these innovations and skills, sailed south and east and ultimately reached India in 1498.

As a result of reaching India and exploring trading opportunities, the Portuguese were able to corner the profitable trade in eastern spices by displacing their competitor, Venice, who had a long established monopoly on a land-route for bringing spices to Europe.  Portugal transformed and optimized supply chains and logistics which gave them a giant competitive advantage!!!  They opened new markets and trading routes, globalized and took advantage of economies of scale.  For over 100 years the Portuguese had no European rivals on these long sea routes round Africa.

What were these innovations that enabled Portugal to develop such a competitive advantage?
  1. They thought bigger and more strategic
  2. They explored new technologies and invested in the winners
  3. They recognized the value of innovation
  4. They recognized the value of opening new markets
  5. They recognized the value of globalization
  6. They recognized the value of optimizing existing business processes, logistics, supply chains, etc.
  7. They recognized strategic global economic opportunities
  8. They understood the value of navigation technologies and how they could optimize routes and logistics
  9. They developed a navigation school to scale these skills in order to better compete globally
  10. They invested in advanced naval architectures to enhance ocean-going capabilities
  11. They invested in the knowledge of astronomy to enhance navigation skills

The Portuguese were able to establish sea routes round the Cape of Africa, which enabled Portugal to undercut the Venetian trade with its multiple layers of middlemen, slow and risky deliveries, and costly and inefficient transportation.  Seemingly overnight Portugal had a competitive advantage gained by being able to sail large ships, across oceans, carrying huge loads, great distances, efficiently.  These capabilities transformed markets, globalized, opened new sales channels and displaced competitors.  These transformations sealed the fates of two nations.

Technology has been shaking things up for millenniums!  Today mobile technologies are transforming markets in much the same way.  Here are some comparisons for your consideration:
  • The ability to use turn-by-turn navigation transformed the GPS device market and helped optimize routes and workforce utilization.
  • Mobile devices and apps transformed field service work. 
  • Smartphones with powerful cameras killed Kodak and most stand alone digital cameras.
  • Mobile apps for banks are quickly reducing the need for branches.
  • Mobile apps and mobile browsing killed Blackberry
  • Mobile apps for insurance claims are reducing the need for claims adjusters and optimizing claims processing.
  • Web and mobile technologies are changing the way education is provided.
  • Mobile apps for research and shopping are impacting retail stores.
  • The ability to read books and watch movies and to listen to music on mobile devices eliminated the need for video stores, record stores and bookstores.
  • Mobile and IoT technologies are in the midst of transforming healthcare 
What lessons can we learn from the Venetians who lost their businesses to Portuguese innovation? No matter how secure your position in the market seems to be, competitors are innovating and looking for opportunities to jump ahead of you.  Your company should be that innovator!

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Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Subscribe to Kevin'sYouTube Channel
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies
Recommended Strategy Book Code Halos
Recommended iPad App Code Halos for iPads

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Mobile Expert Interviews: Pedro Henriques

This week I had the privilege of speaking at the MobileEdge 2014 event in Lisbon, Portugal.  The event was limited to 200 hundred seats in Microsoft's auditorium, but over 500 people registered. There is definitely an interest in all things mobile in Lisbon.  In this segment, I have the opportunity to interview Pedro Henriques of Bold International on the state of enterprise mobility in Portugal.  Enjoy!

Video Link: http://youtu.be/C1CgBM6mduU?list=UUGizQCw2Zbs3eTLwp7icoqw




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Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Subscribe to Kevin'sYouTube Channel
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies
Recommended Strategy Book Code Halos
Recommended iPad App Code Halos for iPads

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

The 5-Step Roadmap to Mobile Collaboration

Mobile Collaboration
I talk and write a lot about enterprise collaboration and collaboration tools.  Workforces are becoming increasingly mobile, globalized and include members who work remotely.  This requires an increasing focus on how teams of people (employees, partners, customers, advisors, contractors, etc.) can work closer together in virtualized workplaces.  I asked Harmon.ie's VP of Product Strategy, David Lavenda to share, in this article, some of his insights and strategies.
***

Enterprises can no longer ignore what it takes to get the job done on the go, and must accept that reaching their end goal of mobile empowerment starts with a comprehensive roadmap. While business users are eager to collaborate on the go, having IT jump straight into the deep end with a new company-wide mobile collaboration tools is a surefire way to fail.

The greatest enterprise asset is a worker’s attention. If a tool fails to capture that attention, it will be of little use. True mobile enterprise collaboration at both the cultural and technical levels can only be achieved once companies are able to marry the choice of collaboration tools with specific business needs. Getting there starts with a clear roadmap:

1. Identify the killer use cases that produce real business results – IT innovators must start by identifying business use cases that provide demonstrable ROI. IT leaders in industries that have mobile field workers – such as construction, transportation and emergency services – will have the easiest time formulating these cases. For example, provisioning offline access to standard operating procedures for emergency response personnel has clear-cut benefits. These personnel must often work quickly to save lives, including work in remote areas where network coverage is unreliable. Saving more lives through offline remote access to complex operating procedures is a very easy way to measure ROI.

Another compelling example is providing remote access to construction plans, schematics and blueprints to contractors, architects and construction workers. Engineers and contractors frequently need to make changes to construction plans while onsite. If they are able to make edits in the field, they are less likely to make errors or reference out-of-date documents thanks to faster in-the-field maneuverability. Find your company’s use cases and work towards implementing technology that will directly lead to those uses – do not wait for the technology to tell you how to use it.

2. Agree on the right tools to enable your business use cases – Once you’ve identified a killer use case, work as a team to decide which tools will best benefit your cause. Is there a need for on-premise documents to be accessible to field workers away from the office? If not, then maybe an Office 365 implementation is the way to go. Are workers frequently sending revised copies of documents back and forth, causing email to become cluttered and difficult to follow? Then maybe an Office 365 implementation with a Yammer site will provide the overhead and document collaboration capabilities required. Whatever the need is, make sure that a consensus is reached and that it is tied to a key business use case – if people are going into the implementation already dismissing the solution, it’s sure to be dead on arrival.

3. Never lose sight of the user experience – Remember that the most valuable enterprise asset is an employee’s attention, and so any mobile collaboration project will live or die based on its ability to capture that attention. Providing a more feature-rich tool does not always mean that tool will be used, as changing user behavior is often the most difficult aspect of any project that seeks to implement new technology. From the start, the user experience must be a key component of your initiative. Not just the experience of the solution itself, but also the experience of its implementation.

4. Create an initial pilot followed by an onboarding program – Before going the whole nine yards and pushing mobile collaboration solutions out to your company, it is important to test the products on a smaller scale. This can be done by inviting a select few, likely those who are interested in new technologies, to pilot the program, provide feedback on what worked and what didn’t and, ultimately, champion the new implementation. From there the program should expand in scope to invite leaders from different departments to test among themselves, providing further feedback on a larger scale.

As an example, NIBC, a bank client of harmon.ie’s, singled out individuals who excelled with the company’s new Office 365/harmon.ie solution, and tasked these individuals with leading informational learning sessions for the company. The sessions were followed by onboarding sessions for the entire company, and the solution was finally rolled out on a department-by-department basis to iron out issues and gain support along the way. With this strategy, the bank achieved near complete adoption of their solution. Nothing was left to chance – everyone was ready to go when the solution rolled out in earnest, and champions from each department were available to help with any issues that arose during and after the rollout.

5. Never stop learning, teaching and analyzing – Just because the implementation went smoothly and adoption soared does not mean department leaders should sit back and call it a day. In fact, if high adoption is achieved, it is likely because people enjoy the product and would likely benefit from learning more about it on a regular basis. Continue to schedule learning sessions where employees who best understand the product can share information, tricks and tools they’ve learned with others. Also consider analyzing how individuals in the company are using the solution and drawing on that data to make sure it continues to meet the company’s needs.
X Marks the Spot on the Mobile Collaboration Roadmap

Enterprise mobility initiatives enabling personal productivity and collaboration have been gaining steady momentum, but without the right roadmap from both a cultural and technology standpoint, the end results typically fall flat.

Despite its many obvious advantages, new technology does not equate to easy implementation. To arrive at the desired end-state of mobile collaboration in the enterprise – where employees and mobile workers alike can get work done without being tethered to their desks – a roadmap is a powerful tool. With a concrete roadmap tied to key business objectives, you will have a guide to navigate to the “New World” of true mobile collaboration.


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Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Subscribe to Kevin'sYouTube Channel
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies
Recommended Strategy Book Code Halos
Recommended iPad App Code Halos for iPads

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

A Walk Through Boston - Talking about Digital Transformation, Code Halos and Mobility

If there are ever awards given out for people that take shaky, corny and unrehearsed videos of themselves talking about digital transformation, Code Halos and enterprise mobility while walking around Boston - I should be considered.  Grab some popcorn!

Video Link: http://youtu.be/w2ZrHnd0L2o?list=UUGizQCw2Zbs3eTLwp7icoqw




************************************************************************
Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Subscribe to Kevin'sYouTube Channel
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies
Recommended Strategy Book Code Halos
Recommended iPad App Code Halos for iPads

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Digital Devastation in the Mobile Hardware Market and Emerging Trends

HP's PC and laptop division missed the emergence of the smartphones and tablets markets.  They must now pay the penalty and split into two separate companies which will need to seek new paths. Over the past few years, the list of mobile device losers has grown from Ericsson, HTC, Motorola, Psion, BlackBerry, Nokia, and now it looks increasingly like Samsung will join that list.  Dell returned to being a private company in large part as a result of missing the mobile device market. What can we learn from these casualties of digital transformation?

I think it is very difficult for hardware manufacturers to understand that successful products are not just the results of better storage, memory, processing power, screens, cases, radios, keyboards, etc., but about people, lifestyles, experiences, simplicity and ecosystems.  The way people live, interact, communicate, consume entertainment and find fulfillment are all contributing factors to the success of technologies today.

Developers are busy people with limited resources.  They want to develop for the largest potential markets.  This market turned out not to be gadget geeks, but music lovers.  Music lovers who became amateur photographers, and then mobile app consumers - i.e., us.  Who knew?  Steve Jobs.

It was a digital transformation where physical items were being digitized and made available through new and innovative Internet-based digital sales channels - App Stores.  App store usage, functionality and design were not what hardware engineers spent their days thinking about.  It was someone else's job - Steve Jobs.

I have to imagine Steve Jobs, a few years back, asking himself over a vegan meal, or a glass of green organic vegetable juice, "What things in our day-to-day life can be digitized, and how will it change the world?  This was unlikely the line of questioning the average electrical engineer or computer scientist in Finland, Dallas, Waterloo or Taiwan were asking themselves.

The competitive field has now moved beyond hardware and digital Internet-based marketplaces.  It is now about interacting closely with customers and markets to provide hyper-personalized services tailored for each individual.  How is this accomplished?  Read Malcolm Frank, Paul Roehrig and Benjamin Pring's book on Code Halos or visit the Future of Works website at http://www.futureofwork.com/codehalos.  It is about providing incredible user experiences based on knowledge (collected and analyzed data, i.e. Code Halos) about the customer's preferences and history.

Here is how I see it:
  1. Enterprise hardware and industrial grade gadgets sold through brick and mortar markets which then morphed into consumer lifestyles devices, application ecosystems and digital markets.
  2. Each of these trends generated exponentially more data that are now increasingly analyzed for "meaning-making" and used to provide more intimate levels of hyper-personalized experiences.  These experiences are highly addictive and increasingly mobile.  We crave them and will spend our money with businesses that give us personalized experiences and spoil us. Consumers will quickly recognize the difference between companies with an effective "Code Halos" strategy and those without.  Consumers will spend their money with those that effectively and transparently use "Code Halos" to give us what we individually want.
  3. Hyper-personalized user experiences require a different level of IT infrastructure - a real-time IT infrastructure.  An increasing amount of commerce, research and shopping is conducted on mobile devices and this requires new and different real-time IT infrastructure to support mobile applications.  In a recent survey I conducted with over eighty participants, 77% said their current IT environment is inhibiting or limiting mobile strategies and plans.  82.7% said mobile app support would force them to make major investments in their IT infrastructure.  Over 70% answered that having optimized mobile applications and user experiences were "important to very important" for their company's future success.  
Making the transition to a real-time IT environment and infrastructure is BIG!  How much will it cost to support this Code Halos supported, hyper-personalized, mobile first IT infrastructure and environment?  61.7% said it would have a "Significant to Huge" impact on their IT budget.

It is critical for companies to take an inventory of their IT environments and to learn what it will take to digitally transform their businesses into a real-time, mobile first enterprises.  Budgets will and should be impacted.


************************************************************************
Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Subscribe to Kevin'sYouTube Channel
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies
Recommended Strategy Book Code Halos
Recommended iPad App Code Halos for iPads

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Mobile Expert Interviews: Citrix's Brian Dye

What are the mobile security vulnerabilities that enterprises are missing? How is the mobile security industry changing in 2014? How is securing mobile solutions in the cloud different than on-premise? What do you do when you can't patch stupid?  These are a few of the topics I discuss in this interview with Citrix's Group VP, GM of Mobile Platforms group, Brian Dye. Enjoy!

Video Link: http://youtu.be/cXR21m-ox3E?list=UUGizQCw2Zbs3eTLwp7icoqw



The cost and time to mobilize enterprise applications can actually meet or exceed the original cost and time to implement those systems. In their new report, “StarMobile Transforms Enterprise Apps into Mobile Apps”, 451 Research details the advantages of StarMobile’s app development tool and how it can drastically reduce the cost and time to mobilize enterprise applications.

Download report here: http://starmobileinc.com/report-451research-starmobile-transforms-mobile-apps-into-enterprise-apps/
************************************************************************
Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Subscribe to Kevin'sYouTube Channel
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies
Recommended Strategy Book Code Halos
Recommended iPad App Code Halos for iPads

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Mobile Expert Interviews: Oracle's Lyle Ekdahl

This is the last in a series of interviews I recorded at Oracle Open World 2014 this past week.  I recorded five different interviews with Oracle's enterprise mobility experts on different aspects of their mobile platform and enterprise mobility apps.  In this interview with Oracle's SVP Development, GM Oracle JD Edward, Lyle Ekdahl we discuss their ambitions and goals for their enterprise mobility solutions and platforms.  Enjoy!

Video Link: http://youtu.be/_cOZa9EPbW4?list=UUGizQCw2Zbs3eTLwp7icoqw



Mobile App Testing Strategy Webinar: Shift Mobile Testing Left Using Selenium and Eclipse
Date: October 7, 2014, 11am EDT

Learn how the “shift testing left” dynamic is impacting Developers and Testers. Learn how Perfecto Mobile can facilitate this while supporting your Agile and Continuous Integration effort. The webinar includes a hands-on demonstration of the MobileCloud, including:

  • How to create a new mobile testing project in Eclipse
  • How to run a sample project on multiple devices in parallel
  • How to leverage existing Selenium scripts and extend them to mobile 
  • How to "Shift Left" and decrease mobile app time to market

Registration link: http://bit.ly/1nH42g4

************************************************************************
Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Subscribe to Kevin'sYouTube Channel
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies
Recommended Strategy Book Code Halos
Recommended iPad App Code Halos for iPads

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Mobile Expert Interviews: Oracle's Kaj Van De Loo

In this interview recorded this week in beautiful and warn San Francisco, I have the pleasure of asking Oracle's VP, Development and Middleware, Kaj Van De Loo, many questions about their newly announced suite of enterprise mobility solutions.  Enjoy!

Video Link: http://youtu.be/EVEoz6YMkes?list=UUGizQCw2Zbs3eTLwp7icoqw


Upcoming Mobile App Testing Strategy Webinar: Shift Mobile Testing Left Using Selenium and Eclipse
Date: October 7, 2014, 11am EDT
Description: Learn how the “shift testing left” dynamic is impacting Developers and Testers. Learn how Perfecto Mobile can facilitate this while supporting your Agile and Continuous Integration effort. The webinar includes a hands-on demonstration of the MobileCloud, including:

  • How to create a new mobile testing project in Eclipse
  • How to run a sample project on multiple devices in parallel
  • How to leverage existing Selenium scripts and extend them to mobile 
  • How to "Shift Left" and decrease mobile app time to market

Registration link: http://bit.ly/1nH42g4

************************************************************************
Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Subscribe to Kevin'sYouTube Channel
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies
Recommended Strategy Book Code Halos
Recommended iPad App Code Halos for iPads

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Mobile Expert Interviews: Oracle's Chris Tonas

I was able to attend the Oracle's Open World user conference this week in sunny and warm San Francisco.  This year was a special year.  It was the public unveiling of Oracle's suite of enterprise mobility solutions - both on-premise and cloud.  In this interview with Oracle's VP Mobility and Development Tools, Chris Tonas, we discuss how these tools and platforms will be used to mobilize all of Oracle's solutions and for use by their customers to mobilize their bespoke apps.

[Apologies]: I have a new microphone that does not require me to yell into, however, it takes me a few videos to realize it...

Video Link: http://youtu.be/JxqoloukitE?list=UUGizQCw2Zbs3eTLwp7icoqw



Upcoming Mobile App Testing Strategy webinar: Shift Mobile Testing Left Using Selenium and Eclipse
Date: October 7, 2014, 11am EDT
Description: Learn how the “shift testing left” dynamic is impacting Developers and Testers. Learn how Perfecto Mobile can facilitate this while supporting your Agile and Continuous Integration effort. The webinar includes a hands-on demonstration of the MobileCloud, including:

  • How to create a new mobile testing project in Eclipse
  • How to run a sample project on multiple devices in parallel
  • How to leverage existing Selenium scripts and extend them to mobile 
  • How to "Shift Left" and decrease mobile app time to market

Registration link: http://bit.ly/1nH42g4

************************************************************************
Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Subscribe to Kevin'sYouTube Channel
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies
Recommended Strategy Book Code Halos
Recommended iPad App Code Halos for iPads

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Mobile Expert Interviews: StarMobile's CEO Todd Fryburger

In this interview, recorded at Oracle Open World 2014, StarMobile's CEO Todd Fryburger stops by the Cognizant booth to share his insights and strategies on how they are approaching the enterprise mobility market.  Enjoy!

Video Link: http://youtu.be/cHyBfDEW7u8


************************************************************************
Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Subscribe to Kevin'sYouTube Channel
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies
Recommended Strategy Book Code Halos
Recommended iPad App Code Halos for iPads

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Mobile Expert Interviews: Oracle's Amit Zavery

2014 is the year of mobility in the calendar of the Oracles.  This year at Oracle Open World 2014, Oracle made a series of announcements about their end-to-end mobility solutions for both on-premise and in the cloud.  In this interview with Oracle's Amit Zavery, VP, Product Management, Oracle Fusion Middleware, we discuss these announcements and what they include.  Enjoy!

Video Link: http://youtu.be/GW8uAqxJZe4


Upcoming Webinar: Shift Mobile Testing Left Using Selenium and Eclipse
Date: October 7, 2014, 11am EDT
Description: Learn how the “shift testing left” dynamic is impacting Developers and Testers. Learn how Perfecto Mobile can facilitate this while supporting your Agile and Continuous Integration effort. The webinar includes a hands-on demonstration of the MobileCloud, including:
  • How to create a new mobile testing project in Eclipse
  • How to run a sample project on multiple devices in parallel
  • How to leverage existing Selenium scripts and extend them to mobile 
  • How to "Shift Left" and decrease mobile app time to market
Registration link: http://bit.ly/1nH42g4
************************************************************************
Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Subscribe to Kevin'sYouTube Channel
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies
Recommended Strategy Book Code Halos
Recommended iPad App Code Halos for iPads

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Mobile Expert Interviews: Oracle's Denis Tyrell

Oracle made several interesting announcements about their new enterprise mobility solutions here at Oracle's Open World 2014 including Oracle's Mobile Cloud Service MBaaS and MADP.  In this interview with Oracle's Senior Director of Product Management we discuss them.  Enjoy!

Video Link: http://youtu.be/GqkE8AIx378

Upcoming Webinar: Shift Mobile Testing Left Using Selenium and Eclipse
Date: October 7, 2014, 11am EDT
Description:
Learn how the “shift testing left” dynamic is impacting Developers and Testers. Learn how Perfecto Mobile can facilitate this while supporting your Agile and Continuous Integration effort. The webinar includes a hands-on demonstration of the MobileCloud, including:
  • How to create a new mobile testing project in Eclipse
  • How to run a sample project on multiple devices in parallel
  • How to leverage existing Selenium scripts and extend them to mobile 
  • How to "Shift Left" and decrease mobile app time to market
Registration link: http://bit.ly/1nH42g4

************************************************************************
Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies
Recommended Strategy Book Code Halos
Recommended iPad App Code Halos for iPads

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

10 Steps to Implementing Big Data and Code Halo Strategies

Tactics without strategy are dangerous. ~ Robert Leonhard

In the new book titled Code Halos the authors and Cognizant thought leaders, Malcolm Frank, Paul Roehrig and Benjamin Pring, propose that data is the new competitive arena for businesses.  Winners in this competition are those that can collect, aggregate, analyze and react in real-time to data in a manner that drives improved customer interactions and engagements.

In another recent book titled, Digital Disruption: Unleashing the Next Wave of Innovation, author James McQuivey's writes that competition in business is rapidly moving to a “focus on knowledge of and engagement with customers.” Data is being used to shape and personalize real-time interactions and engagements.  Companies are beginning to understand this.  They understand that "code halos" (people’s digital footprint, the online data about preferences, history, activities, etc.) has great value.  This data is the key to personalizing user experiences across all formats.

Businesses are interacting with their markets in a wide range of new and different formats today including traditional media, websites, mobile apps, call centers and in brick and mortar establishments.  The concept of omni-channel is widely used to mean the ability to interact and engage in real-time with customers and prospects across all of these formats.  The capability to effectively support omni-channel requires a lot of thinking, planning and purposeful design.

Businesses today are responding by developing comprehensive data-driven strategies.  These strategies acknowledge the requirement to better understand the needs, preferences and histories of their prospects and customers, so they can provide personalized and optimized user experiences that lead to more sales and happier and more loyal customers.

How do you implement a Code Halos strategy?  The following are some of the key questions that need to be considered when developing a strategy:
  1. What data, if we had it, would help us understand and offer our prospects and customers an enhanced user experience on their smartphones or tablets that would lead to more sales, better customer service and an improved user experience?
  2. What are the best and least intrusive ways to collect the data?
  3. How do we ensure that data is collected in a manner that is acceptable to our market?
  4. How can the data be used to trigger an improved user experience?
  5. How do we find business meaning in the collected data?
  6. How can aggregating seemingly unrelated data sources lead to useful new discoveries? 
  7. How can data from sensors (Internet of Things) add value to our analysis and other data sources?
  8. How can public and private databases be aggregated with "patterns of life" analysis and demographic data to discover new consumer insights?
  9. How can we collect data in real-time, analyze it and respond quickly enough to be useful in a mobile first world?
  10. How can these newly discovered business-meanings impact real-time interactions with prospects, customers, partners and employees?

Finding, collecting, integrating and analyzing a person's "code halo" represent a lot of work for an IT organization.  It takes strategy, budgets, resources and planning.   This is the kind of effort that deserves the full attention of the C suite

The following questions and survey answers (Real-Time Mobile Infrastructure, July 2014) from over eighty participants exposes some of the weak areas that hinder or limit Code Halos implementations:
  1. Do you (or your clients') have IT systems that are too slow or incapable of supporting real-time mobile app requirements?  83.9% answered YES.
  2. Will your (or your clients') IT environment and back-end systems prevent you from delivering an optimized mobile application experience?  43.2% answered YES.
  3. Are your (or your clients') mobile strategies and plans inhibited or limited because of the current IT environment, infrastructure and/or design?  77.7% answered YES.
  4. Which components of an end-to-end mobile solution cause the most performance problems (involving mobile apps)?  Here are the top three answers in order of how problematic they are: Back-end systems, Internet connectivity, APIs and integration design and performance.
  5. How important will having optimized mobile applications and user experiences be to the future success of your business? 72% answered "very important" to "critical."
Legacy IT infrastructure, architecture and design are preventing companies from optimizing Code Halos strategies today.

Mobile and Code Halos’ strategies are pushing companies to review their IT environments and to analyze how they must change in order to support a mobile first and data driven world that thrives on real-time hyper-personalization of mobile experiences.  The competition is fierce.  Legacy and problematic systems must be updated, upgraded or replaced in order to support the real-time requirements of today’s mobile and always connected world.


************************************************************************
Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies
Recommended Strategy Book Code Halos
Recommended iPad App Code Halos for iPads

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Digital Transformation Expert Interview: Cognizant's Adithya Sastry

In 2014 consumer behaviors and preferences are changing at a speed never before seen.  In large part the speed of change is the result of innovations in mobile technology, cloud computing, Code Halos and ubiquitous access to high speed wireless broadband Internet.  Add to these innovations the process of digital transformation happening in most industries and markets and you have a powerful argument for agility, change management and innovative new business models.

In this interview with Cognizant's GM and Venture Leader for Cloud360, Adithya Sastry, we discuss mobility, digital transformation, cloud computing and the need for new agile business models supported by the cloud.  Enjoy!

Video Link: http://youtu.be/T4fMqAd9364?list=UUGizQCw2Zbs3eTLwp7icoqw



"Why Apps Fail" Report:
http://info.perfectomobile.com/wpr-why-apps-fail.html?utm_source=mes&utm_sfdcid=701D0000000zR1C

Sept 30. Webinar - 5-Star Wars: 3 Mobile Testing Strategies to Ensure a 5-Star App and Prevent “Users From Striking Back!”
http://info.perfectomobile.com/2014-09-30-5Star-Wars-Registration.html?utm_source=mes&utm_sfdcid=701D0000000zPte

************************************************************************
Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies
Recommended Strategy Book Code Halos
Recommended iPad App Code Halos for iPads

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Digital Transformation Expert Interviews: Cognizant's Jitin Agarwal

An increasing amount of interactions with prospects, customers, employees and partners are occurring via mobile applications.  The experience is a digital experience.  Mobile applications in the B2C (business-to-consumer) space are where researching, shopping, purchasing, product shipment tracking, coupons and loyalty awards are all managed.  Often all the interactions and experiences with a particular brand are digital.  How do large multinational companies manage digital assets across hundreds of channels, markets and dozens of languages and currencies?  In this interview with Cognizant's digital experience expert, Jitin Agarwal we discuss all of these points and the technologies involved.  Enjoy!

Video Link: http://youtu.be/NLYyceD4aww?list=UUGizQCw2Zbs3eTLwp7icoqw



Learn more about AssetServ - The Digital Experience Management solution, at www.AssetServ.com.

************************************************************************
Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies
Recommended Strategy Book Code Halos
Recommended iPad App Code Halos for iPads

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Mobile Application Testing - Behind the Curtains, Part 3

This is Part 3 in a three part series on the subject of automated mobile application testing.  In this segment we explore how automated testing in integrated into agile development methodologies, processes and much more.  Enjoy!

Watch Part 1 - http://mobileenterprisestrategies.blogspot.com/2014/09/mobile-application-testing-behind.html
Watch Part 2 - http://mobileenterprisestrategies.blogspot.com/2014/09/mobile-application-testing-behind_23.html

Video Link: http://youtu.be/eI8QRgGgaYw?list=UUGizQCw2Zbs3eTLwp7icoqw

"Why Apps Fail" Report:
http://info.perfectomobile.com/wpr-why-apps-fail.html?utm_source=mes&utm_sfdcid=701D0000000zR1C

Sept 30. Webinar - 5-Star Wars: 3 Mobile Testing Strategies to Ensure a 5-Star App and Prevent “Users From Striking Back!”
http://info.perfectomobile.com/2014-09-30-5Star-Wars-Registration.html?utm_source=mes&utm_sfdcid=701D0000000zPte

************************************************************************
Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies
Recommended Strategy Book Code Halos
Recommended iPad App Code Halos for iPads

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Interviews with Kevin Benedict