Big Data Business Models and Code Halo Strategies with SmartStory's CEO Michael Boerner

While many companies talk about someday implementing strategies that will provide competitive advantages and change the world, SmartStory Technologies is delivering.  They combine the use of big data, POS (point of sale) systems, Code Halos strategies, mobile apps and hyper-personalization to deliver customized short-form videos to mobile devices that are specific to the user's needs, at the right time and on the right device.  This technology will change retail.  Especially when complex products and services are involved.

Digital transformation is about recognizing the impact of innovation in your industry, market and business.  It is about understanding how new technologies will transform your business plans and budget priorities.  It is about being bold enough to act and change direction mid-year, or budget cycle.

In this interview with SmartStory's CEO Michael Boerner, we dig deep into how digital transformations are already changing the way retailers interact and support their customers in completely new and innovative ways that will change the competitive landscape forever.

If you sell complex products and services - I strongly suggest you study this video segment and discuss what you are seeing with your strategy team.  Your industry and market will be impacted. Stay tuned for parts 2 and 3 in this series.

Video Link: http://youtu.be/rLlNmW-VmXw?list=UUGizQCw2Zbs3eTLwp7icoqw



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Kevin Benedict

Writer, Speaker, Senior Analyst

Digital Transformation, EBA, Center for the Future of Work Cognizant

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Recommended Strategy Book Code Halos

Recommended iPad App Code Halos for iPads

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Digital Transformation, Mobile Technologies and Customer Engagement Models - Transilio

Imagine this scenario if you would - you pick-up a prescription at the pharmacy.  At the POS (point-of-sale) the pharmacist asks permission to send informational video clips related to the medicine you are taking and the health issue you have.  These are sent to your mobile device, tablet and/or laptop.  You agree.  At 6 PM you receive a text or email with a link to a short video that opens with a greeting from your local pharmacist and then continues educating you about the medicine and the correct way to take it.  The following day, at 6 PM, you receive another education video from your local pharmacist with information about exercise and other dietary advice related to your medicine and illness.  This continues for 5 days on a schedule.

This same technology platform can be used to send short form video clips of information, on a schedule, related to any complex product or issue - think human resources, financial services, technology, equipment, etc.  This technology platform represents a digital transformation in customer and employee engagement models.  In this video, I interview Transilio's CEO Michael Boerner (michaelb@gotransilio.com) on how this kind of technology will revolutionize many different kinds of engagement models.  Enjoy!

Video Link: http://www.youtube.com/watch?v=nwHZ21N22NE&feature=share

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Kevin Benedict

Senior Analyst, Digital Transformation Cognizant

View my profile on LinkedIn

Learn about mobile strategies at MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

Browse the Mobile Solution Directory

Join the Linkedin Group Strategic Enterprise Mobility

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.