Digital Transformation, Mobile Technologies and Customer Engagement Models - Transilio

Imagine this scenario if you would - you pick-up a prescription at the pharmacy.  At the POS (point-of-sale) the pharmacist asks permission to send informational video clips related to the medicine you are taking and the health issue you have.  These are sent to your mobile device, tablet and/or laptop.  You agree.  At 6 PM you receive a text or email with a link to a short video that opens with a greeting from your local pharmacist and then continues educating you about the medicine and the correct way to take it.  The following day, at 6 PM, you receive another education video from your local pharmacist with information about exercise and other dietary advice related to your medicine and illness.  This continues for 5 days on a schedule.

This same technology platform can be used to send short form video clips of information, on a schedule, related to any complex product or issue - think human resources, financial services, technology, equipment, etc.  This technology platform represents a digital transformation in customer and employee engagement models.  In this video, I interview Transilio's CEO Michael Boerner (michaelb@gotransilio.com) on how this kind of technology will revolutionize many different kinds of engagement models.  Enjoy!

Video Link: http://www.youtube.com/watch?v=nwHZ21N22NE&feature=share

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Kevin Benedict

Senior Analyst, Digital Transformation Cognizant

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***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.