Wednesday, November 19, 2014

Mobile Commerce News Weekly – Week of November 16, 2014

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile commerce and marketing, mobile payments, mobile money, e-wallets, mobile banking, mobile ads and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

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More than two billion people will use a mobile phone or tablet for some form of e-commerce transaction by the end of 2017, according to a report from Juniper Research.  Read Original Content

According to a Forrester Research report, mobile commerce is expected to account for 49 percent of all online sales in Europe by 2018.  Read Original Content

A recent survey conducted by SITA has shown mobile commerce kiosks are expected to take off at many different airports and through a range of airlines. The survey showed almost 90 percent of airports intend to make an investment into this type of mobile technology within the upcoming three years. Read Original Content

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Not only does mobile usage account for 21 percent of all Internet usage (Google), but 32 percent of all online purchases are made over mobile devices (BusinessInsider). And according to international investment bank The Goldman Sachs Group Inc, worldwide mobile commerce sales will account for almost half of total web sales by 2018.  Read Original Content

MarketLive recently said smartphone traffic to e-commerce sites grew by more than 62 percent and revenue grew 141 percent. Tablet revenue and traffic grew by a more modest 20 percent. Though still dominant, PC-based commerce growth “continued its decline.”  Read Original Content

The trend can't be ignored – research firm Gartner estimates mobile payments will top $720 billion by 2017, up from $235 billion last year.  Read Original Content

B2B marketers are attacking mobile with budgets jumping 11 percent over the next six months and an additional 17.5 percent over the next 12 months, according to VentureBeat. But it’s clear they’re not terribly happy with the tools vendors are providing.  Read Original Content

Online marketplace, eBay Inc. has made a massive move in its mobile marketing strategy by replacing the Google AdWords it had previously been using, in favor of Bing Ads from Microsoft.  Read Original Content

New research conducted in South Africa and Nigeria by French research firm Ifop reveals 80 percent of people feel annoyed when receiving unsolicited marketing messages on their mobile phones.  Read Original Content

Several bugs in Near Field Communication (NFC) payment systems have been found by security experts.  NFC allows people to pay for goods and services by touching their handset to a payment terminal.  But the inclusion of the technology on phones has proved useful to hackers seeking a stealthy way to take over a mobile phone.  Read Original Content

A new Transparency Market Research report states the global near field communication market, which is valued US $1.068 billion in 2012, is expected to acquire net worth of US $20.01 billion by 2018, growing at a very healthy compound annual growth rate of 43.7 percent during the forecast period.  Read Original Content

NXP's push to have automakers utilize its NFC wireless technology was spotlighted on Thursday by Reuters, which said the company is hoping the excitement over NFC radios in Apple's latest iPhones will help drive sales to new markets, including the automotive space.  Read Original Content

Waterfall, the leading cloud mobile marketing platform, has announced it has acquired the mobile marketing services division of Archer USA Inc., a global provider of mobile engagement solutions.  Read Original Content

Softcard is bringing NFC payment support to the Windows Phone mobile platform.  The company, a mobile payments joint venture between AT&T, T-Mobile USA and Verizon, aims to bridge the gap between merchants, banks, tech firms and brands.  Read Original Content

Snapchat unveiled a partnership with payment processor Square to launch payments inside the Snapchat app.  The feature, dubbed Snapcash, allows users to send money to friends on the network by simply typing the amount and hitting send.  Read Original Content

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Kevin Benedict
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***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.