Kevin Benedict is a TCS futurist and lecturer focused on the signals and foresight that emerge as society, geopolitics, economies, science, technology, environment, and philosophy converge.
An increasing amount of interactions with prospects, customers, employees and partners are occurring via mobile applications. The experience is a digital experience. Mobile applications in the B2C (business-to-consumer) space are where researching, shopping, purchasing, product shipment tracking, coupons and loyalty awards are all managed. Often all the interactions and experiences with a particular brand are digital. How do large multinational companies manage digital assets across hundreds of channels, markets and dozens of languages and currencies? In this interview with Cognizant's digital experience expert, Jitin Agarwal we discuss all of these points and the technologies involved. Enjoy!
***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.
Mobility is forcing companies to rethink just about every part of their business. Product catalogs are becoming mobile apps. Marketing brochures are becoming videos, PDFs, email messages or mobile apps. Maps now are apps. Books, music, videos and paper envelopes with letters in them are all digital today! Much of the physical is being transformed into digital, and then sent to mobile devices these days. How effective is your company at keeping up with these transformations? How do you effectively manage the massive amount of digital assets that are being created by your company monthly? How do you ensure digital brand integrity? How do you update your marketing and informational collateral worldwide in a digital world?
Information based industries like financial services, banks, education, healthcare and many others are finding their worlds are being turned upside down as a result of digital transformation. Because of this chaos (and fun), I reached out to a colleague of mine Jitin Agarwal, Venture Leader at Cognizant to learn his thoughts on these changes and what his venture is doing to help manage this digital transformation. Enjoy!
ATTENTION! Jitin Agarwal (the Venture Leader I interviewed above) is hosting a lunch and learn in Santa Clara, CA on February 27th from 12-2 PM on the subject of Beyond Digital Asset Management: An IT Roadmap for Next Generation Digital Marketing. Forrester Analyst Anjali Yakkundi will be sharing from her research there as well. If you would like to attend, here are more details - http://app.certain.com/profile/web/index.cfm?PKWebId=0x5873675f2e.
***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.
