Thursday, September 25, 2014

Digital Transformation Expert Interviews: Cognizant's Jitin Agarwal

An increasing amount of interactions with prospects, customers, employees and partners are occurring via mobile applications.  The experience is a digital experience.  Mobile applications in the B2C (business-to-consumer) space are where researching, shopping, purchasing, product shipment tracking, coupons and loyalty awards are all managed.  Often all the interactions and experiences with a particular brand are digital.  How do large multinational companies manage digital assets across hundreds of channels, markets and dozens of languages and currencies?  In this interview with Cognizant's digital experience expert, Jitin Agarwal we discuss all of these points and the technologies involved.  Enjoy!

Video Link:

Learn more about AssetServ - The Digital Experience Management solution, at

Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
View my profile on LinkedIn
Learn about mobile strategies at
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility
Join the Google+ Community Mobile Enterprise Strategies
Recommended Strategy Book Code Halos
Recommended iPad App Code Halos for iPads

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.