Mobile Marketing News Weekly – Week of June 3, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

According to a Mobile Mix report by mobile advertising and data platform provider Millennial Media, in Q1 2012, 73 percent of mobile impressions served by Millennial Media were delivered on smartphones, trailed by non-phone connected devices at 20 percent and feature phones at 7 percent. Read Original Content

BluFi Lending, a direct lender, recently unveiled its BluFi Mobile Connect, a mobile marketing and communications platform that enables home buyers to access property information instantly via their mobile device or smartphone. Read Original Content

MoneyRates.com, a personal finance site owned by QuinStreet, Inc., has earned the Best Financial Services Mobile Website award in the Web Marketing Association's 2012 MobileWebAwards. Read Original Content

Verivo is a leading provider of enterprise mobility software. Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit www.verivo.com

Viacom has tapped the Weather Channel's Pete Chelala and its own Deborah Schlessinger-Brett (formerly director of new business for Nickeolodeon) to run its newly created mobile ad sales team for music and entertainment. Read Original Content

Flurry, the leading app advertising and measurement platform, has announced its mobile app user acquisition network, Flurry AppCircle, set new traffic records during May 2012. The network generated 670 million sessions for iOS and Android apps using its paid service. Read Original Content

Mobile is killing the display ad, just as the Internet killed the newspaper ad. In the past two and a half years, global mobile traffic has jumped from 1 percent to 10 percent of total Internet traffic, according to the latest excellent slideshow from Mary Meeker. Read Original Content

Mobile Expert Video Series: Uri Pintov

I recorded this interview a few weeks ago in Spain with ClickSoftware's Uri Pintov.  In this segment Uri discusses enterprise app stores and their value, the future of Microsoft mobility, mobile business views, HTML5 and more.

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Kevin Benedict, Mobile Industry Analyst, Mobile Strategy Consultant and SAP Mentor Alumnus

Visit MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

Join the SAP Enterprise Mobility and Sybase Unwired Platform Groups

Read The Mobility News Weekly

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Best of Kevin Benedict's Mobile Strategy - June 2012 Edition

This is a top 50 list of the best articles that I have written (absolutely not Shakespeare) over the past couple of years that are focused on mobile strategies.  I have now written over 1,700 articles, so rather than read through all the uninspired, here is the top of the heap. I hope you find this list useful.

The Best of Mobile Strategies - June, 2012:

1. Infonomics and Enterprise Mobility
2. M2M, Enterprise Mobility and Healthcare
3. M2M and Enterprise Mobility - The Convergence
4. M2M, SAP and Enterprise Mobility
5. SAP's Mobility Vision - Any Way You Want It
6. SAP's Sanjay Poonen Discusses Mobile Strategies with Kevin Benedict
7. Learning about the Real World of Enterprise Mobility in Scotland
8. Avengers, Enterprise Mobility and Network Centric Warfare
9. Enterprise Mobility, Mobile Sensors and Data Collection
10. Mobile Strategies and Consumer Products Companies
11. Mobile Strategies and Situational Awareness
12. Guidance on Selecting a Mobile Solution Vendor
13. Development Models for Enterprise Mobility
14. The Black Hole of Enterprise Mobility Apps
15. Can You Handle the Truth about Enterprise Mobility and Big Data?
16. Money Ball, Big Data, The Internet of Things and Enterprise Mobility
17. Enterprise Mobility - A Business or IT Strategy?
18. Mobile Strategies, PIOs, Optimized Intersections and Patterns of Life, Part 1
19. Mobile Strategies, PIOs, Optimized Intersections and Patterns of Life, Part 2
20. How Long is too Long for Mobile App Development?
21. Conjecture, Enterprise Mobility and Mobile Strategies
22. Enterprise Mobility, Remote Sensors and Nervous Systems
23. Mobility and 4D Field Services
24. More on Mobility and 4D Field Services
25. Enterprise Mobility and Institutional Memory
26. Mobile Apps the Front End to Big Data and Artificial Intelligence
27. Velocity in Field Services
28. Enterprise Mobility is Not for Everyone, Just Most
29. The Value in a Mobile Enterprise Solution
30. Enterprise Mobility, PIOs and PIVs
31. Mobile Apps and the Marriage of My Virtual and Physical Worlds
32. Thoughts on Enterprise Mobility, Mobile Banking and Global Economies
33. Research on Enterprise Mobility
34. Smart Ideas and Enterprise Mobility
35. Field Services, Enterprise Mobility and Strategies
36. The Benefit of Custom Mobile Applications
37. Enterprise Mobility - A Tank Half Full
38. Enterprise Mobility, Netcentric Operations and Military Mobility
39. Death by Mobile App
40. Consumer Smartphones or Industrial Grade Smartphones?
41. What I am Learning about Enterprise Mobility
42. More on Change Management and Enterprise Mobility
43. Social Networking and Enterprise Mobility in Less Developed Regions
44. Recruitment and Enterprise Mobility
45. Enterprise Mobility and Manned/Unmanned Systems Integration Capabilities
46. Where Should Mobile Intelligence Reside?
47. The Importance of Mobile EAM and M2M
48. Enterprise Mobility Application Predictions
49. Managing a Mobile and Network Centric Operation, Part 1
50. Managing a Mobile and Network Centric Operation, Part 2

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Kevin Benedict, Mobile Industry Analyst, Mobile Strategy Consultant and SAP Mentor Alumnus

Visit MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

Join the SAP Enterprise Mobility and Sybase Unwired Platform Groups

Read The Mobility News Weekly

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Commerce News Weekly – Week of June 3, 2012

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile payments, mobile money, e-wallets, mobile banking and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Marketing News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

The British Post Office, a company that can trace its roots back to 1660, is leaping with both feet into the 21st century and the NFC payments game. The post office is rolling out NFC-compatible payment systems to each of its branches across the country starting this week. Read Original Content

In the United States, nearly half of the nation (48 percent) is interested in a mobile wallet, based on a representative sample of 605 consumers conducted by Carlisle & Gallagher Consulting Group, a financial services industry consulting firm. Read Original Content

D TECH, a manufacturer of automated data entry, mobile payment, point of sale, and secure payment devices, has introduced a new line of Bluetooth devices which support magnetic stripe and barcode reading technologies. Read Original Content

Verivo is a leading provider of enterprise mobility software. Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit www.verivo.com

Marvell has announced a new 802.11ac-enabled chip that includes NFC and Bluetooth, all in one. The Avastar 88W8897 is geared at mobile devices and aims to compete with Broadcom's own chipsets, which are already being sold inside "5G Wi-Fi" routers. Read Original Content

Security Service Federal Credit Union has formed a partnership with Tyfone Inc. to introduce a host of mobile financial services to its members. Security Service customers will be able to check their balances, review account history, transfer funds, lookup branch and ATM locations, set up customizable alerts and pay bills. Read Original Content

M2M, Enterprise Mobility and Healthcare

SAP and Mobile Healthcare Suite

I noted a new mobile priority for SAP a few weeks back in The Netherlands where I was attending a presentation at the Enterprise Mobility Exchange.  For the first time, that I have seen, SAP listed a Mobile Healthcare Suite as a mobile app priority.  I found this very interesting and agree that this should be a high priority.  I view healthcare as one of the industries that can be transformed the most by mobile solutions and M2M/mobile patient monitoring.

In an article titled X-rays and iPads: the network healthcare evolution, the author Sean Gallagher identifies a number of areas where mobility and M2M (machine to machine) will work together to revolutionize healthcare:

• Monitoring patients’ health more proactively with networked devices, ranging from wirelessly networked medicine bottle lids to worn or embedded sensors that report back on vital signs.
• Coordinating care with the help of analytic tools in the cloud and a wealth of individual and collective patient data.
• Connecting physicians directly with patients over PCs or mobile devices for between-appointment follow-ups.

In another article titled, Health-Monitoring Devices Market Outpaces Telehealth the author Anthony Vecchione identifies some additional trends:

• Medical devices purchased by consumers used to self-monitor health conditions will account for more than 80% of wireless devices in 2016, according to a study conducted by IMS Research.
• The proportion of wireless devices used in managed telehealth programs is predicted to increase from 5% in 2011 to 20% in 2016, according to the study.

Edna Boone in an article titled, Five Ways Mobile Tech Can Improve Your Health listed some additional statistics about enterprise mobility and healthcare that you may find interesting:

• By the end of 2012 mHealth apps will have been downloaded 44 million times. By 2016, that number is expected to increase to 142 million downloads.
• By this summer, 13,000 consumer health apps will be available for download on the iPhone. About half of those (6,000) are for medical professionals.
• More than 80% of physicians own a mobile device, compared to 50% of the general U.S. population.
• About 30% of physicians are using smartphones and tablets to treat patients.

The healthcare field in many ways has been a backward industry that relies on masses of paper.  Today this is now changing with electronic health records and paperless office initiatives, and with advances in M2M and mobile technologies this will only accelerate the transformation in the healthcare industry.

SAP has been showing up at the major M2M events this year (this is new), and even announced the kick-off of an M2M initiative.  SAP partners like ILS Technology are also accelerating their M2M activities and focus on SAP ERP users these days.  I look forward to watching this trend unfold.

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Kevin Benedict, Mobile Industry Analyst, Mobile Strategy Consultant and SAP Mentor Alumnus

Visit MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

Join the SAP Enterprise Mobility and Sybase Unwired Platform Groups

Read The Mobility News Weekly

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.