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According to a Mobile Mix report by mobile advertising and data platform provider Millennial Media, in Q1 2012, 73 percent of mobile impressions served by Millennial Media were delivered on smartphones, trailed by non-phone connected devices at 20 percent and feature phones at 7 percent. Read Original Content
BluFi Lending, a direct lender, recently unveiled its BluFi Mobile Connect, a mobile marketing and communications platform that enables home buyers to access property information instantly via their mobile device or smartphone. Read Original Content
MoneyRates.com, a personal finance site owned by QuinStreet, Inc., has earned the Best Financial Services Mobile Website award in the Web Marketing Association's 2012 MobileWebAwards. Read Original Content
Verivo is a leading provider of enterprise mobility software. Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo. To learn more, visit www.verivo.com
Viacom has tapped the Weather Channel's Pete Chelala and its own Deborah Schlessinger-Brett (formerly director of new business for Nickeolodeon) to run its newly created mobile ad sales team for music and entertainment. Read Original Content
Flurry, the leading app advertising and measurement platform, has announced its mobile app user acquisition network, Flurry AppCircle, set new traffic records during May 2012. The network generated 670 million sessions for iOS and Android apps using its paid service. Read Original Content
Mobile is killing the display ad, just as the Internet killed the newspaper ad. In the past two and a half years, global mobile traffic has jumped from 1 percent to 10 percent of total Internet traffic, according to the latest excellent slideshow from Mary Meeker. Read Original Content
