Mobile Marketing News Weekly - Week of May 23, 2011


The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read Mobile Retailing News Weekly
Also read Mobility News Weekly
Also read M2M News Weekly

Research by InMobi shows that within the past three months mobile advertising has grown by 17 percent.  Read Original Content

According to research by E-tailing group, in 2010 more shopping was done through tablets than smartphones.  Read Original Content

The global mobile marketing and advertising market is estimated to grow from 2.25 billion in 2009 to 17.9 billion in 2015, a 41 percent growth rate, according to research from Berg Insight.  Read Original Content

Studies have shown that people are slowly switching from personal computers to smartphones as they surf the Internet.  By 2015 worldwide shopping through mobile phones will exceed $120 billion, representing about 8 percent of the mobile market.  Read Original Content

Pyxis Mobile provides an agile, powerful, and secure mobile enterprise application platform.  It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time.  This newsletter is sponsored in part by Pyxis Mobile, http://pyxismobile.com./

According to the MobileMix 2011 report released by advertising firm Mellenial Media, Google Android has become the most used mobile advertising platform for U.S. advertisers.  Read Original Content

Bollywood is using mobile technology to advertise its films, as the movie-making machine tries to engage India's booming wireless market in order to boost slipping profits. Read Original Content

The value of Millennial Media Inc, a mobile advertising solution, may exceed 1 billion dollars as acquisition talks heat up.  Read Original Content

A recent study shows that an increasing number of mobile-device users are taking advantage of location-based check-in services.  One in five smartphone users currently use location-based services on their phones, representing 16.7 million U.S. mobile subscribers.  Read Original Content

Best Buy has expanded its use of location-based coupons and is rewarding customers who use their smartphones while shopping.  Read Original Content

EBay now has an iPhone app that allows customers to shop for cars and auto parts from their devices.  Read Original Content

Recent Articles by Kevin Benedict

Mobile Expert Video Series:  VIP’s Mark Goddard
Mobile Expert Video Series:  SAP’s Nick Brown
Mobile Expert Video Series:  Novus’ Dave Ploch
Mobile Expert Video Series:  Clicksoftware’s Nigel Clark
SAPPHIRE NOW 2011 Day 3 Mobility Photos!
Mobile Expert Video Series:  ClickSoftware's Moshe BenBassat
Mobile Expert Video Series:  Smartsoft Mobile's Ed Krufka
Mobile Expert Video Series:  SAP's Dr. Ahmed El Adl
Mobile Expert Video Series:  Leapfactor's Luis Cabrera

Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Networked Field Services

Webinars of Note

3 Critical Considerations for Embracing Mobile CRM
Exclusive SAP Mentor and Blogger Briefing:  Syclo and SAP Deliver Mobile Apps on Sybase Unwired Platform
The Future of Enterprise Mobility
The Latest m-Business Trends and How the Onslaught of Mobile Devices Affects Development Strategies
The Real-Time Mobile Enterprise:  The Benefits of Rapid, Easy Access
Redstone Arsenal's (DOD/Chugach) 3 Maintenance Challenges Solved by Mobile

You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.

I have added a feature to my blog site that supports email subscriptions.  You can now receive all blog articles directly via email.  If you are interested, click here.

Follow Link Below to Learn More

https://www1.gotomeeting.com/register/718467849






 
*************************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.
- No comments:
Labels: , , , ,

Challenges for a Global Manager of Service Delivery

This morning in New York City, I spent time with a Manager of Service Delivery for a global security and alarm company.  He shared some of the challenges he faces around mobilizing his field services teams.
  • Operations in 40 countries
  • 40 different ERP instances from many different vendors
  • Need to replace a 22 year old mobile system
  • Old mainframe systems in many regions
  • Desire to integrate mobile time sheets with all the various backend systems and regional laws.
  • Questionable data quality
  • Workforce reluctant to learn new technologies
Sometimes the biggest challenges to mobility, really have little to do with enterprise mobility.  This company is developing their mobility strategy now, looking at mobility platforms and conducting small POCs with a plan to implement in a couple of years.

Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Networked Field Services

Webinars of Note

3 Critical Considerations for Embracing Mobile CRM
Exclusive SAP Mentor and Blogger Briefing:  Syclo and SAP Deliver Mobile Apps on Sybase Unwired Platform
The Future of Enterprise Mobility
The Latest m-Business Trends and How the Onslaught of Mobile Devices Affects Development Strategies
The Real-Time Mobile Enterprise:  The Benefits of Rapid, Easy Access
Redstone Arsenal's (DOD/Chugach) 3 Maintenance Challenges Solved by Mobile

*************************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.
- No comments:
Labels: , , , , , , ,

Mobile Expert Video Series: VIP's Mark Goddard

VIP is a systems integrator that I met at SAPPHIRENOW 2011 that has recently added a mobility focus.  Learn about their mobility strategy and how they are approaching the market in this short video interview.



Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Networked Field Services

Webinars of Note

3 Critical Considerations for Embracing Mobile CRM
Exclusive SAP Mentor and Blogger Briefing:  Syclo and SAP Deliver Mobile Apps on Sybase Unwired Platform
The Future of Enterprise Mobility
The Latest m-Business Trends and How the Onslaught of Mobile Devices Affects Development Strategies
The Real-Time Mobile Enterprise:  The Benefits of Rapid, Easy Access
Redstone Arsenal's (DOD/Chugach) 3 Maintenance Challenges Solved by Mobile

*************************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.
- No comments:
Labels: , , , , , , , , , ,

Mobile Expert Video Series: SAP's Nick Brown

Myself and fellow SAP Mentor John Appleby interview SAP's Nick Brown on SAP's enterprise mobility strategies, timelines and products.  The audio on this video is rather poor, but the content is great, so crank up the volume and put on the headset.  I have even experimented with adding captions.

 


 
Additional videos by Kevin Benedict at SAPPHIRENOW 2011

 

*************************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.
- No comments:
Labels: , , , , , ,

Mobile Retailing News Weekly - Week of May 23, 2011

The Mobile Retailing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile retailing applications and mobile marketing applications that I run across each week.  I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read Mobile Marketing News Weekly
Also read Mobility News Weekly
Also read M2M News Weekly

A study from TNT Research shows that over 50 percent of consumers in rapid growth economies want to use mobile phones for greater access to financial services.  Read Original Content

According to a new survey by MasterCard Worldwide, 62 percent of Americans who use a mobile phone would be open to using their device to make purchases.  Read Original Content

Advancements in technology are set to change the way customers pay for things, and telecommunication companies and financial institutions are readying themselves for the mobile payment revolution.  Read Original Content

Americans are ready and waiting for mobile payment systems, reveals a new survey from MasterCard, with almost two-thirds open to using their mobile device to make payments.  Read Original Content

VeriFone and software developer Micros Systems have developed a program that will allow NFC enabled phones to pay for meals at restaurants with participating NFC capability.  Read Original Content

Pyxis Mobile provides an agile, powerful, and secure mobile enterprise application platform.  It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time.  This newsletter is sponsored in part by Pyxis Mobile, http://pyxismobile.com/.

According to research done by Acxiom, 20 percent of smartphone owners in the UK are ready for NFC payments.  Read Original Content

A recent rumor suggests that Apple will in fact be introducing an NFC capable iPhone 5 phones during the late summer months.   Read Original Content

EBay is continuing to enter the local mobile shopping market as it continues to purchase startup mobile payment companies.  Read Original Content

Consumer research conducted in nine countries has found that PayPal is the most trusted by consumers to handle personal financial data when making mobile payments.  Read Original Content

Capital One now offers customers an iPhone app to help manage accounts through their mobile devices.  Read Original Content

Recent Articles by Kevin Benedict

Mobile Expert Video Series:  Novus’ Dave Ploch
Mobile Expert Video Series:  Clicksoftware’s Nigel Clark
SAPPHIRE NOW 2011 Day 3 Mobility Photos!
Mobile Expert Video Series:  ClickSoftware's Moshe BenBassat
Mobile Expert Video Series:  Smartsoft Mobile's Ed Krufka
Mobile Expert Video Series:  SAP's Dr. Ahmed El Adl
Mobile Expert Video Series:  Leapfactor's Luis Cabrera
Mobile Expert Video Series:  Smartsoft Mobile's Dan Homrich
Mobile Expert Video Series:  AMT-Sybex's Malachy Martin
Mobile Expert Video Series:  SAP's Thortsen Stephan

Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Networked Field Services

Webinars of Note

3 Critical Considerations for Embracing Mobile CRM
Exclusive SAP Mentor and Blogger Briefing:  Syclo and SAP Deliver Mobile Apps on Sybase Unwired Platform
The Future of Enterprise Mobility
The Latest m-Business Trends and How the Onslaught of Mobile Devices Affects Development Strategies
The Real-Time Mobile Enterprise:  The Benefits of Rapid, Easy Access
Redstone Arsenal's (DOD/Chugach) 3 Maintenance Challenges Solved by Mobile

You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.

I have added a feature to my blog site that supports email subscriptions.  You can now receive all blog articles directly via email.  If you are interested, click here.

*************************************************************

Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.
- No comments:
Labels: , , ,

Mobile Expert Video Series: Novus' Dave Ploch

Dave Ploch is the Director of New Technologies with Novus International.  He is right in the middle of an SAP implementation of ERP, and an SAP mobility implementation.  I interviewed him about his strategies and experiences in this short video taken at SAPPHIRENOW 2011.


Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Networked Field Services

Webinars of Note

3 Critical Considerations for Embracing Mobile CRM
Exclusive SAP Mentor and Blogger Briefing:  Syclo and SAP Deliver Mobile Apps on Sybase Unwired Platform
The Future of Enterprise Mobility
The Latest m-Business Trends and How the Onslaught of Mobile Devices Affects Development Strategies
The Real-Time Mobile Enterprise:  The Benefits of Rapid, Easy Access
Redstone Arsenal's (DOD/Chugach) 3 Maintenance Challenges Solved by Mobile

*************************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.
- No comments:
Labels: , , , , , , , ,

Mobile Expert Video Series: ClickSoftware's Nigel Clark

At SAPPHIRENOW 2011, I found ClickSoftware's SVP Nigel Clark.  He was sporting a large trophy in a case and I wanted to know what it was all about.



Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Networked Field Services

Webinars of Note

3 Critical Considerations for Embracing Mobile CRM
Exclusive SAP Mentor and Blogger Briefing:  Syclo and SAP Deliver Mobile Apps on Sybase Unwired Platform
The Future of Enterprise Mobility
The Latest m-Business Trends and How the Onslaught of Mobile Devices Affects Development Strategies
The Real-Time Mobile Enterprise:  The Benefits of Rapid, Easy Access
Redstone Arsenal's (DOD/Chugach) 3 Maintenance Challenges Solved by Mobile

*************************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.
- No comments:
Labels: , , , , , , , ,

Field Mobility News Weekly - Week of May 23, 2011

The Field Mobility News Weekly is an online newsletter made up of the most interesting news and articles related to field and medical mobility that I run across each week.  I am specifically targeting information that reflects market data and trends.

Also read Mobile Marketing News Weekly
Also read Mobile Retailing News Weekly
Also read Mobility News Weekly
Also read M2M News Weekly

SAP is developing field service mobile applications that are aimed at technicians and other workers who are frequently away from a central location, servicing customers. Read Original Content

Rugged tablets and RFID technology are combing to help streamline the food and vegetable shipment process and to help quicken the rate of delivery from grower to consumer.  Read Original Content

To avoid accidentally cutting water mains and for routine maintenance on water pipes, a French company is using RFID technology.  Read Original Content

RFID technology is being used in the TELUS Van Isle 360 International Yacht Race.  It will be used to track sailboats along their two week race around Vancouver Island. Read Original Content

Healthcare mobility has become increasingly popular in the past few years as hospitals find new uses for iPads and other devices.  Lately the security of these tools being used by physicians has been questioned.  Read Original Content

Since 1995, Syclo has enabled hundreds of companies in 37 countries and industries supercharge their businesses with mobility.  This newsletter is sponsored in part by Syclo.  http://www.syclo.com/.

The mobile health market is estimated to be worth $2.1 billion at the end of 2011.  Read Original Content

Alaska Airlines and Boeing are currently working on an RFID route that will allow airlines to better track airplane parts and components.  Read Original Content

ClickSoftware Technologies Ltd. announced that the UK's largest water and wastewater services company, Thames Water, has selected the ClickSoftware Service Optimization Suite.  Read Original Content

Trimble has been awarded a Blanket Purchase Agreement by the U.S. General Services Administration Federal Acquisition Service for its fleet management solution.  Read Original Content

According to a new research report from the analyst firm Berg Insight, the number of fleet management systems deployed in commercial vehicle fleets in North America was 2.1 million in fourth quarter 2010 and is expected to reach 3.8 million by 2015.  Read Original Content

Recent Articles by Kevin Benedict

SAPPHIRE NOW 2011 Day 3 Mobility Photos!
Mobile Expert Video Series: ClickSoftware's Moshe BenBassat
Mobile Expert Video Series: Smartsoft Mobile's Ed Krufka
Mobile Expert Video Series: SAP's Dr. Ahmed El Adl
Mobile Expert Video Series: Leapfactor's Luis Cabrera
Mobile Expert Video Series: Smartsoft Mobile's Dan Homrich
Mobile Expert Video Series: AMT-Sybex's Malachy Martin
Mobile Expert Video Series: SAP's Thortsen Stephan

Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Networked Field Services

Webinars of Note

3 Critical Considerations for Embracing Mobile CRM
Exclusive SAP Mentor and Blogger Briefing:  Syclo and SAP Deliver Mobile Apps on Sybase Unwired Platform
The Future of Enterprise Mobility
The Latest m-Business Trends and How the Onslaught of Mobile Devices Affects Development Strategies
The Real-Time Mobile Enterprise:  The Benefits of Rapid, Easy Access
Redstone Arsenal's (DOD/Chugach) 3 Maintenance Challenges Solved by Mobile

You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.

I have added a feature to my blog site that supports email subscriptions.  You can now receive all blog articles directly via email.  If you are interested, click here.




*************************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.
- No comments:
Labels: , , , , , , , , , ,

SAPPHIRENOW 2011 Day 3 Mobility Photos!

K2 Partnering's James Common
These are my photos of the Mobility Experts from Day 3 of SAPPHIRENOW 2011!  See how many you can name.
Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Networked Field Services

Webinars of Note

3 Critical Considerations for Embracing Mobile CRM
The Future of Enterprise Mobility
The Latest m-Business Trends and How the Onslaught of Mobile Devices Affects Development Strategies
The Real-Time Mobile Enterprise:  The Benefits of Rapid, Easy Access
Redstone Arsenal's (DOD/Chugach) 3 Maintenance Challenges Solved by Mobile

*************************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.
- No comments:
Labels: , , , ,

M2M News Weekly - Week of May 16, 2011

Welcome to Kevin's M2M News Weekly, an online newsletter that consists of the most interesting news and articles related to M2M (machine to machine) and embedded mobile devices.  I aggregate the information, include the original links and add a synopsis of each article.  I also search for the latest market numbers such as market size, growth and trends in and around the M2M market.

Also read Kevin’s Field Mobility News Weekly
Also read Kevin’s Mobile Marketing News Weekly
Also read Kevin’s Mobile Retailing News Weekly
Also read Kevin’s Mobility News Weekly

Juniper Research reports that the M2M market will see revenues of over $35 billion by 2016.  Read Original Content

Sprint continues to lead in M2M programs and is showing increased competitiveness in that industry.   Read Original Content

By 2020 there will be 1.5 billion M2M connections in the utilities business, the majority coming from smart meters.   Read Original Content

The U.S. market for smart grid technologies is expected to increase to $37.4 billion in 2014, for an annual growth rate of over 16 percent.  Read Original Content

Hundreds of buildings in Dubai are using M2M services from Pacific Control System to save energy while cooling buildings.   Read Original Content

With the help of smart meters the M2M market will account for approximately 24 billion Euros in revenue by 2020.  Read Original Content

According to Berg Insight, the number of fleet management systems deployed in commercial vehicle fleets in North America is expected to reach 3.8 million by 2015.  Read Original Content

ClickSoftware is an SAP mobility partner and the leading provider of automated workforce management and optimization solutions for every size of service business.  This newsletter is sponsored in part by ClickSoftware.

Deutsche Telekom and M2M specialist Gemalto have announced that their M2M solution is being embedded by German auto manufacturer BMW as part of the European Commission’s eCall initiative, designed to enable rapid response assistance for people in road accidents.  Read Original Content

Lately there has been a move to equip vending machines with M2M capability to allow customers to use their debit and credit cards while making purchases.  Read Original Content

Hospitals are using M2M technology to allow their patients to personally monitor their health status and feed data back to hospitals.  Read Original Content

Recent Articles by Kevin Benedict

Mobile Expert Video Series: ClickSoftware's Moshe BenBassat, Part 1
Mobile Expert Video Series: Smartsoft Mobile's Ed Krufka
Mobile Expert Video Series: SAP's Dr. Ahmed El Adl, Part 1
Mobile Expert Video Series: Leapfactor's Luis Cabrera
Mobile Expert Video Series: Smartsoft Mobile's Dan Homrich
Mobile Expert Video Series: AMT-Sybex's Malachy Martin
Mobile Expert Video Series: SAP's Thortsen Stephan
Today is Mobility Tuesday at SAP's SAPPHIRENOW 2011!!!
Kevin Benedict's Mobility Photos from SAPPHIRE Now 2011

Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Networked Field Services

Webinars of Note

3 Critical Considerations for Embracing Mobile CRM
Exclusive SAP Mentor and Blogger Briefing:  Syclo and SAP Deliver Mobile Apps on Sybase Unwired Platform
The Future of Enterprise Mobility
The Latest m-Business Trends and How the Onslaught of Mobile Devices Affects Development Strategies
The Real-Time Mobile Enterprise:  The Benefits of Rapid, Easy Access
Redstone Arsenal's (DOD/Chugach) 3 Maintenance Challenges Solved by Mobile

You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.

I have added a feature to my blog site that supports email subscriptions.  You can now receive all blog articles directly via email.  If you are interested, click here.




*************************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.
- No comments:
Labels: , , , , , , , , , ,
Subscribe to: Posts (Atom)

Interviews with Kevin Benedict