Kevin Benedict Ponders the Future

Mobile Retailing and NFC - Near Field Communications

The host of our CIO Council, Chris Albinson of Panorama Capital, today predicted that within one year mobile money will be on everyone's radar. I asked for more details from several experts over dinner this evening and they predicted that iPhone 5 will have embedded NFC (near field communication) chips. Google will announce mobile payment strategies, and so will other big players in the mobile money space like PayPal. NFC are chips that can communicate personal data when they touch POS (point of sale) sensors.

What does this mean for enterprises in the retail space? Who knows! All I know is that everything from POS systems, to banking systems, EDI transactions and credit and debit card systems will be impacted. Your smartphone will likely become your wallet. The chip in the smartphone will uniquely identify you and provide you with the ability to pay for all kinds of things by just touching your smartphone to a counter top sensor.

Mobile Payments and the Mobile Money Ecosystem

More from last week's CIO Council. Chris Albinson from Panorama Capital shared his predictions that mobile payments and location-based services are going to be the two hottest areas of enterprise mobility in 2011.

Others at the event shared that they expect smartphones will soon be available with a specific NFC (near field communications) chip that will enable your phone to be used for mobile money. The chip will be uniquely tied to you and your bank account in a secure way.

I also heard rumors that Apple may soon launch a mobile money capability through iTunes. Just rumors now, but I can easily image Steve Jobs transforming banking through iTunes and everything "i".

Kevin's Mobility News Weekly - November 4, 2010

Kevin's Mobility News Weekly is an online newsletter made up of the most interesting news and articles related to enterprise mobility that I run across each week. I am specifically targeting information that reflects market numbers and trends.

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AT&T announced Thursday a new practice area and portfolio called AT&T ForHealth, which will develop wireless, networked, and cloud-based solutions for the healthcare industry.

http://vator.tv/news/2010-11-04-at-t-announces-new-health-division

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Gold-Mobile, a leading provider of Mobile Enterprise CRM Solutions, and Howard University unveiled a new mobile student, faculty and alumni engagement platform as a part of Howard’s 2010 Homecoming Celebration.

http://www.prlog.org/11035234-howard-university-launches-advanced-mobile-solution-for-higher-education-with-gold-mobile.html

Custom Mobile Applications for the Enterprise

When I was managing a mobile applications company a few years ago, our entire market was SMEs (small to medium sized enterprises). In over half the mobile application development projects that we worked on there was NO existing backend database. Companies would contact us and say they needed the following:

A mobile application for a specific business process, inspection project, or unique business model.
They needed a database to store the data they collected in the field.
They needed mobile middleware to synchronize the data from the mobile devices to the database
Web access to the database so people around the company could easily view the data.
Reports on the data collected in the field.

Sometimes it is easy to focus only on the largest companies that use ERPs, but it is important to recognize that the majority of companies in the world do not use big ERPs and these companies are often service companies doing work in the field. These SMEs do not often have their own mobile middleware. They want as much simplicity as possible.

iPad Databases, Gartner and Enterprise Mobility

I was given a demo of ClickSoftware's field services application using HTML 5 and running on an iPad earlier this week. Very cool! It runs in both offline and online mode and can store the data on the iPad in an offline mode. This is significant because iPad is not set up to store content on the device.

I wonder what HTML 5 will mean to Sybase's mobile database business. Will HTML make developing mobile devices easier? How will HTML change the opportunities for mobile application developers?

I attended a briefing by Gartner's Michael King this week on enterprise mobility. Here are some of his comments:

Security and Enterprise Mobility

A VC (venture capital) firm called me yesterday asking my opinion on the importance of security in enterprise mobile applications. I told him every large enterprise asks about security, but they generally expect the mobile platform to address this issue. For example, if a large enterprise purchased the Sybase Mobility Platform, they would expect that the platform would include a solid security component.

Is that how you see it, or am I wrong?

The VC was looking at potentially funding a number of mobile security start-ups. They wanted to know if there was a market for third party mobile security solutions in large enterprises. I would like your feedback and thoughts on this. Is security simply a check box on a feature list of a mobile platform, or will large enterprises look for additional third party mobile security solutions?

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Kevin Benedict, SAP Mentor, SAP Top Contributor, Mobile and M2M Industry Analyst
Phone +1 208-991-4410
Follow me on Twitter @krbenedict
Join SAP Enterprise Mobility on Linkedin:
http://www.linkedin.com/groups?about=&gid=2823585&trk=anet_ug_grppro
Full Disclosure: I am an independent mobility consultant, mobility analyst, writer and Web 2.0 marketing professional. I work with and have worked with many of the companies mentioned in my articles.

Questions about Enterprise Mobility and Recent Industry Developments

I have been contemplating two enterprise mobility subjects today.

1) Syclo is known in the industry for having a very good mobility platform. This has served them well, but may now also be the source of a dilemma. What are they to do with their mobile platform investment in light of SAP's acquisition of Sybase? Syclo, as a co-innovation partner of SAP, will want to support SAP and their Sybase Mobility Platform, but they have a decade worth of investment into their own comprehensive mobility platform.

Here is how Syclo describes their platform, "Syclo's mobile solution framework (Agentry Platform) makes it easy to deploy and manage multiple mobile solutions in all areas of your business. For over a decade, Syclo has built on its mobile expertise and experience at over 750 organizations worldwide to bring you a family of 80 percent preconfigured mobile products that automate work order management, inventory management, scheduling, rounds and readings, turnaround tracking and more. "I image Syclo will now want to offer their customers a choice of two very good platforms, 1) Agentry Mobile Platform, or 2) Sybase Mobility Platform. This will be great for customers, but the challenge for Syclo is developing on and supporting two different platforms and re-engineering their existing mobile applications to run on either. They are self-funded, and this is not a small or inexpensive task.

Kevin's M2M News Weekly - November 3, 2010

Welcome to Kevin's M2M News Weekly, an online newsletter that consists of the most interesting news and articles related to M2M (machine to machine) and embedded mobile devices that I read each week. I aggregate the information, include the original links and add a synopsis of each article. I also search for the latest market numbers such as market size, growth and trends in and around the M2M market.

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Remote sensing is helping a new radiotherapy treatment combat prostate cancer. The therapy works by using three tiny transmitters, the size of a rice grain, implanted in the tumor, which give off a constant stream of signals that are picked up by a receiver in X-ray equipment.

http://timesofindia.indiatimes.com/life-style/health-fitness/health/Remote-sensing-to-kill-prostate-cancer/articleshow/6814527.cms

Flexible Mobile Solutions - The Great Debate

When I was managing an enterprise mobility company a few years back, nearly all of my customers wanted the flexibility to customize their own mobile applications and develop new ones from scratch using our MEAP (mobile enterprise application platform) and SDK (software development kit). The reality, though, was different. Our customers seldom wanted to take the time to learn how to develop enterprise quality mobile applications. They just called us and used our professional services to customize or develop new applications.

Here is the dilemma for mobility vendors: Do they develop mobile solutions flexible enough, and with SDKs simple enough, for their customers to build their own solutions, or do they lock down templates and mobile applications with only limited configuration and customization capabilities?

Mobile Applications and Their Real Value

Where is the true value in mobile applications? This is a big question right now for mobility vendors, especially in the SAP ecosystem. SAP acquired Sybase and their SUP (Sybase Unwired Platform), so the platform question is now answered. So where is the real value now for mobility vendors? What are they going to bring to the market that is of great value and provides them with a defensible market position?

Is it the ability to collect data?
Is it the ability to query data from a backend databases?
Is it the ability to synchronize?
Is it the ability to store data on a mobile database in an offline mode?
Is it a mobile apps or forms builder?
Is it the integration with ERPs?
Is it mobile web tools?

Kevin's Mobile Retailing News Weekly - November 2, 2010

Kevin's Mobile Retailing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile retailing applications, mobile payments and mobile marketing applications that I run across each week. I am specifically targeting market size and market trend information.

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The number of financial institutions offering downloadable applications, customized websites and check depositing services for mobile devices is expected to skyrocket in the next year.

http://www.americanbanker.com/issues/175_203/mobile-banking-payments-1027486-1.html

What Do Customers Want from a Mobile Retailing Application?

I came across a interesting report today about mobile retail applications. This report came from the EDI/B2B company, Sterling Commerce. You may not expect an EDI/B2B company to be conducting research on mobility, but they provide web portals and other solutions that are now accessed by mobile devices. As a result, it makes sense to conduct research on why customers are accessing portals on mobile devices.

The Sterling Commerce report indicates that product availability is becoming a necessity for impatient shoppers. Nearly two thirds (66 percent) of consumers surveyed considered it important to very important to be able to conveniently determine in-stock availability before visiting a store. It was significantly more popular than store locators and even the ability to read product reviews while in the store.

Microsoft, Enterprise Mobility and Software Development Kits

I read an interesting article on CNET written by Josh Lowensohn on the future of Microsoft's Silverlight. He quotes Microsoft's president of server and tools, Bob Muglia, as saying "our strategy has shifted," and noted that major release cycles for the runtime had slowed. This is an interesting subject for the developers of enterprise mobility applications designed for the Microsoft platforms.

Here is another quote from Microsoft's Muglia, "When we started Silverlight, the number of unique/different Internet-connected devices in the world was relatively small, and our goal was to provide the most consistent, richest experience across those devices, but the world has changed. As a result, getting a single runtime implementation installed on every potential device is practically impossible. We think HTML will provide the broadest, cross-platform reach across all these devices."

Recently I have been seeing and hearing that more and more of the enterprise mobility vendors are looking at HTML 5, and hybrid mixes of native application support and HTML 5 for their roadmaps. I believe we are seeing a significant trend here.

What do you think? Is this a good thing?

Click to Download a Free Aberdeen Report on Mobility in Service

***************************************************

Kevin Benedict, SAP Mentor, SAP Top Contributor, Mobile and M2M Industry Analyst

Phone +1 208-991-4410
Follow me on Twitter @krbenedict
Join SAP Enterprise Mobility on Linkedin:
http://www.linkedin.com/groups?about=&gid=2823585&trk=anet_ug_grppro
Full Disclosure: I am an independent mobility consultant, mobility analyst, writer and Web 2.0 marketing professional. I work with and have worked with many of the companies mentioned in my articles.

Kevin's Mobility News Weekly - October 28, 2010

Kevin's M2M News Weekly - October 27, 2010

Welcome to Kevin's M2M News Weekly, an online newsletter that consists of the most interesting news and articles related to M2M (machine to machine) and embedded mobile devices that I read each week. I aggregate the information, include the original links and add a synopsis of each article. I also search for the latest market numbers such as market size, growth and trends in and around the M2M market.

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A new smartphone app aims to bring a little peace of mind to parents this Halloween. This yearly ritual can also be a source of anxiety for parents as they let older kids traverse the dusky neighborhoods on their own.

http://www.connectedworldmag.com/latestNews.aspx?id=NEWS101026143444527

Kevin's Mobile Retailing News Weekly - October 26, 2010

Kevin's Mobile Retailing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile retailing applications, mobile payments and mobile marketing applications that I run across each week. I am specifically targeting market size and market trend information.

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Retailers are hitting up consumers the way they are most likely to pay attention: with that ringing, vibrating gadget that's always close by.

http://www.thesunnews.com/2010/10/24/1768832/mobile-deals-grab-shoppers.html

Facebook and Mobile Retailing Applications

For about a month my Facebook wall was invaded by friends involved in raising money for their schools. It seems Kohls' retail stores were running a program that would award a few schools with $500,000 each toward projects if their schools were able to get the most people to visit Kohl's website and "check in."

I most often browse Facebook from my iPhone or iPad. By simply clicking on the Facebook link I would be sent to Kohl's website and encouraged to browse. The browsing, however, was for a good cause. The students, parents, families and friends all encouraged their networks of contacts to visit Kohls website and browse. Although it got kind of old after receiving the 133rd Facebook message reminding me to visit Kohl's website to benefit the school, it was effective in getting thousands to visit. I found the approach and program interesting.

Mobile Retailing Apps

Most significant mobile applications are integrated with a powerful database application. At the SAP TechEd conference last week SAP demonstrated an iPad business solution that considered the weather forecast in various regions as indicators of sales. At TecEd I also met with Ed Krufka, EVP of Solution Services at Smartsoft Mobile Solutions. He shared some of the complexity of applications he has been working on in the mobile retailing space.

These mobile applications are powered by sophisticated business intelligence solutions that are used to help sell more products to retail customers. They use knowledge of the customer's history, buying patterns, the weather, locations etc., to change and customize the content on mobile applications.

Mobile Data Collection is a Different Breed of Mobile Application

There is a whole category of mobile applications that is easy to overlook. It is the mobile data collection category. Many of these solutions are project specific. That means a large utility, contractor or government agency needs to collect data on mobile devices in the field for a project, but there is no existing databases to store this data and/or to create reports on it.

When I was the CEO of a mobile software company I was surprised by how much database work my team ended up doing. We were a mobile applications company, but since there were no existing backend database applications to store the data, we ended up developing those as well. Once the database was developed, our customers would often want browser access and reports. Good development work, but it could quickly divert your focus away from mobility.

SAP Mentor John Appleby on SAP Enterprise Mobility Plus News and Thoughts

Fellow SAP Mentor John Appleby published a terrific and well thought out article summarizing his views on the current state of SAP enterprise mobility. He works as a technical consultant in the UK for Bluefin Solutions Ltd., so has a much more technical view than I can provide. I recommend reading it.

I do have a question that has been in the back of my mind this week. If mobility is so important to SAP, where were all their mobility executives at SAP TechEd? Where was John Chen, Bob Stutz, Kevin Nix, etc, which are the folks responsible for SAP enterprise mobility? There were over 5,000 attendees. My session on the Future of Enterprise Mobility had over 200 registrants. It seems in hindsight, that SAP should have brought the big boys of mobility to the show.