Tuesday, October 26, 2010

Kevin's Mobile Retailing News Weekly - October 26, 2010

Kevin's Mobile Retailing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile retailing applications, mobile payments and mobile marketing applications that I run across each week. I am specifically targeting market size and market trend information.


Retailers are hitting up consumers the way they are most likely to pay attention: with that ringing, vibrating gadget that's always close by.



Just over half of mobile phone owners in the UK, or 23 million people, are now using their devices for mobile commerce.


Mobile application developer Kony Solutions predicts five key trends that companies need to leverage as part of their mobile offering in 2011.



Starbucks customers in New York City and Long Island can begin buying their java by swiping their iPhone or BlackBerry devices at the register in the latest rollout of the company's mobile payment application.



Square, an application that turns a smartphone into a mobile cash register, is open for business. Created by Twitter co-founder Jack Dorsey, Square uses a free download and plastic card reader to let users accept credit card payments.



Approximately 49 percent of businesses are willing to pay for the convenience of mobile cash management capabilities, pointing toward the ability for banks to generate fee based revenues.



Mobile commerce transactions will grow dramatically in the future as businesses and consumers embrace the potential to buy and sell goods through a wide variety of channels, according to the UK managing director of PayPal.



Smartsoft Mobile empowers some of the world’s largest multi-national organizations to extend and improve business processes by providing mobile solutions to their employees and customers. Smartsoft has more than 700 experienced ERP/mobile consultants with over 5,000 man years of experience helping 400,000 plus mobile users achieve their business goals with powerful mobile B2B and B2C applications, designed and developed specifically for today’s popular consumer and industrial grade mobile devices. For more information please visit, http://www.smartsoftmobile.com/.  This newsletter is sponsored in part by Smartsoft Mobile Solutions.


Mobile financial services are growing at a head spinning clip. The number of active users has climbed to 17.8 million from 4.9 million two years ago and will reach 53.1 million by 2013.



According to a June 2010 Nielsen survey, people who use their mobile phone for web-based banking tend to be younger, male and more ethnically diverse than their online banking counterparts.



Mobile ad companies continue to report strong growth - thanks largely to the continued proliferation of smartphone devices.



Twenty-five percent of consumers have used a mobile phone for research while shopping -- and 55 percent of those aged 18 to 24 have.



Bank customers will soon be able to pay paper bills by simply snapping pictures of the bills with their smartphones by Mobile Photo Bill Pay.



Companies looking to attract mobile payment customers ought to be looking at 18 to 35 year olds. When compared to other generations, millennials show the highest levels of using contactless payment methods and micropayments of $5 or less on the Internet.



Between August and September 2010, Aberdeen, a Harte-Hanks Company, surveyed 129 retailers to reveal that 38 percent of respondents are currently at some stage of mobile retail technology or mobile channel adoption, compared to 18 percent at the end of 2008.


Recent articles by Kevin Benedict

The Power Behind a Mobile Retailing Application
Social Networking, ClickContact and Enterprise Mobility
Tuesday at SAP's TechEd 2010 - Focus on Enterprise Mobility
Wednesday at SAP's TechEd 2010 - Enterprise Mobility
Thursday at SAP's TechEd 2010 - Enterprise Mobility
SAP Mentor John Appleby on SAP Enterprise Mobility Plus News and Thoughts
Mobile Data Collection is a Different Breed of Mobile Application
Super Secure Environments and Enterprise Mobility
SAP Enterprise Mobility Vendor Chooses Sybase's Unwired Platform

Recent Video Interviews by Kevin Benedict

Mobile Expert Video Series: Sybase's Rob Noce
Mobile Expert Video Series: MSC Mobile's Martin Fecteau
Mobile Expert Video Series: Sybase's Sam Lakkundi
Mobile Expert Video Series: PricewaterhouseCoopers' Dr. Ahmend El Adl
Mobile Expert Video Series: Puneet Suppal, SAP PCN
Mobile Expert Video Series: Adobe's Matthias Zeller
Mobile Expert Video Series: SAP's CIO Oliver Bussmann


Archived editions of Kevin's Mobile Retailing News Weekly are available at http://mobileenterprisestrategies.blogspot.com/p/mobile-retail-news-weekly.html

You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.

Also available are Kevin’s M2M News Weekly and Kevin’s Mobility News Weekly.


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Kevin Benedict, SAP Mentor, SAP Top Contributor, Mobile and M2M Industry Analyst
Phone +1 208-991-4410
Follow me on Twitter @krbenedict
Join SAP Enterprise Mobility on Linkedin: http://www.linkedin.com/groups?about=&gid=2823585&trk=anet_ug_grppro

Full Disclosure: I am an independent mobility consultant, mobility analyst, writer and Web 2.0 marketing professional. I work with and have worked with many of the companies mentioned in my articles.