15 Rules for Winning in Digital Transformation and the Doctrine to Match

Competitors can’t compete, and leaders can’t lead if they don’t know the rules of the game.  Understanding how points are scored, and what is required to win is key to any competition.  In the age of digital transformation there are key rules to learn:

1. Data is the modern commercial battlefield
2. Information dominance is the strategic goal
3. It takes an “Optimized Information Logistics Systems” (OILS) to compete
4. Advantages in speed, analytics, operational tempos and information logistics - determine the winners
5. Real-time operational tempos are required
6. Businesses that can “analyze data and act and with speed” dominate those which are slower
7. Advantages exponentially increase competitive advantages
8. Situational awareness enables innovations and operations at a lower cost and with increased efficiencies
9. Principal of API Acceleration & Mobility – As demand for mobile apps increases, an even greater demand for new APIs and changes across the business and IT will arise
10. Mobile apps provide only as much value as the systems behind them
11. The more data that is collected, analyzed and used, the greater the economic value and innovation opportunities it produces
12. Data has a shelf life, and the economic value of data diminishes quickly over time
13. The economic value of information multiplies when combined with context and right time delivery
14. The size of opponents are less representative of power today, than the quality of their sensor systems, mobile communication links and their ability to use information to their advantage
15. Ultimately winners will dominate by automating decision-making and executing repetitive work using robotic process automation better and faster than competitors through the implementation of artificial intelligence and machine learning

These rules not only help you understand how to compete and win, but they should also guide enterprises in their development of a digital transformation doctrine. 

In a recent survey we conducted with over 2,000 executives in 18 countries, the majority of all survey participants agreed that developing a clear digital transformation strategy is a top priority.  Digital transformation strategies, however, grow out of, and are shaped and guided by a digital transformation doctrine (DTD).  We define doctrine as a documented way of thinking, a common frame of reference across an organization, which provides an authoritative body of statements on how the business should approach digital transformation.  It provides a common lexicon for use and a framework for developing strategies. The DTD is a necessary first step before digital transformation strategies and tactics can be developed and implemented.

Digital technologies do not just enhance and extend existing processes and models, but they open doors to all kinds of new innovations, opportunities, competitors, businesses processes, strategies and even new industries.  An organization’s DTD must be capable of leading them successfully through these massive and accelerating changes.  

An organization’s DTD should influence all of their strategies, how they operate, and the tactics they employee to compete.  In our research, we find that although most companies recognize digital transformation is happening, few have a doctrine to lead them on this chaotic journey.  Without a DTD, organizations lack a unified understanding of why they are engaged in digital transformation and the role transformation plays in helping them compete successfully.

Executive teams must define how their organization should think about digital transformation.  The DTD should be obvious in every program, project, campaign, product and service within the company.  A sample of a DTD follows:

The digital transformation of our marketplace is changing the behaviors of our customers and the nature of our competition.  We must anticipate and embrace permanent flux by employing digital technologies and strategies, and by creating a digitally agile business and a digitally transformed enterprise. We will achieve information dominance by investing appropriately to develop and maintain an optimized information logistics system. We will restructure our organizations for business agility, speed and real-time decision-making.  We will develop a culture that encourages collaboration, innovation and creativity.

Follow Kevin Benedict on Twitter @krbenedict, or read more of his articles on digital transformation strategies here:

1. Digital Transformation and the Ignorance Penalty
2. Surviving the Three Ages of Digital Transformation
3. From Digital to Hyper-Transformation
4. Believers, Non-Believers and Digital Transformation
5. Forces Driving the Digital Transformation Era
6. Digital Transformation Requires Agility and Energy Measurement
7. A Doctrine for Digital Transformation is Required
8. The Advantages of Advantage in Digital Transformation
9. Digital Transformation and Its Role in Mobility and Competition
10. Digital Transformation - A Revolution in Precision Through IoT, Analytics and Mobility
11. Competing in Digital Transformation and Mobility
12. Ambiguity and Digital Transformation
13. Digital Transformation and Mobility - Macro-Forces and Timing
14. Mobile and IoT Technologies are Inside the Curve of Human Time

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Kevin Benedict

Senior Analyst, Center for the Future of Work, Cognizant Writer, Speaker and World Traveler

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***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

The Latest Mobile & Digital Expert Interviews by Kevin Benedict

Go behind the scenes of the retail and fashion world with SAP and enterprise mobility expert, Kevin Benedict.  In this video Kevin Benedict interviews SAP's Tim Hood GVP, Retail Strategy and Technology. 

Video Link: https://www.facebook.com/HANAbySAP/videos/1179750908715401/

Learn about mobile solutions for farmers in Brazil.

Video Link: https://www.facebook.com/HANAbySAP/videos/1180359911987834/

Learn about digital transformation strategies from Microsoft's Rob Tiffany.

Mobility expert Kevin Benedict interviews Box's Chief Strategy Officer and SVP of Platforms Jeetu Patel. 

Kevin Benedict's latest video on mobile commerce trends and strategies.



In this interview, Kevin Benedict interviews SAP's VP of Platform Technologies, Ken Tsai on digital transformation and machine learning.



In this interview, Kevin Benedict interviews APAC mobility expert and Kony Solutions VP of Sales Engineering, Malachy Martin on the latest trends in enterprise mobility.



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Kevin Benedict

Senior Analyst, Center for the Future of Work, Cognizant Writer, Speaker and World Traveler

View my profile on LinkedIn

Follow me on Twitter @krbenedict

Subscribe to Kevin'sYouTube Channel

Join the Linkedin Group Strategic Enterprise Mobility

Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Fast Tempos and Digital Transformation

“What matters most is the tempo of change.” ~ John Boyd

Few businesses would argue that data collection and analytics are not important to their current and future success.  Data can provide situational awareness, enhanced customer service and more personalized experiences.  It also supports vigilance and the ability to recognize both problems and opportunities early.  The problem, however, is not many enterprises can act on the data fast enough to matter.

In most companies, organizational structures, decision-making processes, business models and business cultures aren’t nimble enough to change at a tempo fast enough to capture competitive opportunities and respond to challenges.  In today’s world of digital transformation and fast changing mobile and online consumer behaviors (see Cutting Through Chaos in the Age of Mobile Me), businesses must be as nimble as their customers, or they risk losing market share to a nimbler competitor.

The First Law of Thermodynamics states, "energy can be changed from one form to another, but it cannot be created or destroyed.”  In a business context that means if energy is being used to resist change, then it is not available for making change.  Change is difficult.  The default mode for most organizations and people is to resist change.  In order to overcome this resistance, a new reality must be created.

Companies need to transform in order to minimize resistance and reward behaviors and environments that support a fast tempo of change.  Companies that can support a fast tempo of change have a big competitive advantage, while those that can’t risk obsolescence.

The military strategist John Boyd found some fighter planes with poorer performance numbers on paper were actually better in competition because they could transition at a faster tempo.  The ability to change directions quickly trumped speed and performance.  There are lessons there for businesses.

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Kevin Benedict

Writer, Speaker, Analyst and World Traveler

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***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Time, Speed and Space - Mobile vs. Static Apps

Most of today’s technology was designed and developed for static, stationary environments.  Even today, in a mobile world, mobile apps are most often developed based on assumed static endpoints.  Why is that a problem?  We are rarely static people.

Let’s consider two people in a vehicle.  The driver, assuming they use their smartphone only when safely parked, searches for places, locations and directions based on a static starting point.  However, if the person searching for places, locations and directions is a passenger in a moving car, a different set of information is appropriate.  One based on movement, speed, direction, intersections, changing distances, etc.  How should those variables change the way mobile apps are designed?

If you want to meet up with friends or family members who are travelling, in transit, or commuting, today’s mobile apps require you to select a stationary physical address in order to provide a map and direction.  Mobile apps designed with static assumptions are not going to help you coordinate an intersection point based on time, space and speed.  What if you want to meet as soon as possible to exchange children after a soccer game?  Today’s apps are not going to help.

What if you want to meet up with a mobile business?  Someone who sells handmade jewelry or crafts at different locations everyday?  Wouldn’t it be useful to search and find a real-time and accurate address, rather than a static, out of date, physical address?

If you are working outdoors, or in a hardhat industry, you will often need to coordinate with contractors and subcontractors bringing specialized equipment and materials to a jobsite.  Often these moving parts must all come together at once in order to complete a project.  Wouldn’t it be useful if your project management software were using real-time dynamic information (GPS, IoT sensors, mobile apps, etc.) that utilized real-world times, space and speeds to update schedules dynamically?

Calendars apps assume static locations and times, but is that how the real world works?  What if we assumed constant motion, changing variables, obstacles and dynamic schedules?  You know, like in the real world.  How would your mobile calendar apps behave differently?

A transformation in thinking and design needs to take place, one based on the real world, rather than on static models.
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Kevin Benedict

Writer, Speaker, Analyst and World Traveler

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***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

My Best Articles on Mobile Commerce Strategies 2015

In 2015, a master strategy for mobile commerce emerged.  Mobile apps need to be personalized, but that is not enough. Personalization without context, relevance, value to the customer and permission is just creepy and/or obnoxious.  We recognized a new kind of partnership is required between customers and trusted vendors.  One that requires a deeper level of earned trust, and one that provides mutual benefits through the sharing of data.  We call this relationship a MME Data Partnership.

Parts of MME Data Partnerships can be found within many existing loyalty and rewards programs.  Although the purpose is rarely understood.  These programs define how the collection and use of specific data will be used to provide mutual benefits.  It is an overt agreement by both parties to share and use data in return for defined rewards.  Within a MME Data Partnership we found three types of data, we call 3D-Me, are needed to optimize a mobile user experience:

• Digital data - online and mobile activities and behaviors
• Physical data - Sensor and IoT 
• Personal data - MME Data Partnerships

For each of these categories purposeful strategies need to be developed and implemented to collect, analyze and utilize the data in order to provide the best experiences for customers.

Personalization, as we have learned, is not enough. Personalization needs to be combined with CROME Triggers (contextually relevant opportunities, moments and environments), which are bits of data that when collected and analyzed in real-time, identify the need for specific and relevant personalized content.

All of these strategies and more are discussed in "The Best of Mobile Commerce 2015" articles listed below:

1. Strategies for Personalizing Mobile Apps
2. Special Report: Cutting Through Chaos in the Age of "Mobile Me"
3. Mobile Strategies for Combining IoT, CROME, 3D-Me and Artificial Intelligence
4. Mobile Commerce Strategies and CROME Triggers
5. What Does the Age of Mobile Me - Mean for Retailers?
6. Mobile Commerce Strategies and Tactics
7. Retail Evolution, Mobile Experiences and MME Strategies
8. Mobile Commerce, Speed and Operational Tempos, Part 1
9. Mobile Commerce, Speed and Operational Tempos, Part 2
10. Mobile Commerce, Speed and Operational Tempos, Part 3
11. Latest Research on Mobile Commerce Trends and Strategies
12. The New Mobile Consumer - Latest Research
13. Mobile Consumer Behaviors - The Questions to Ask
14. Video: Age of Mobile Me

Download the full report, "Cutting Through Chaos in the Age of Mobile Me" here: http://www.cognizant.com/InsightsWhitepapers/Cutting-Through-Chaos-in-the-Age-of-Mobile-Me-codex1579.pdf.

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Kevin Benedict

Writer, Speaker, Analyst and World Traveler

View my profile on LinkedIn

Follow me on Twitter @krbenedict

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Join the Linkedin Group Strategic Enterprise Mobility

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***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Instantly Personalizing Mobile Apps - Cutting Through Chaos

Unique Consumers and Unique Profiles

Smartphones, laptops, PCs and in-store visits have made path-to-purchase journeys very complex and confusing for online retailers to recognize and support.  Consumers can search and discover products and services using a smartphone on their way to work.  In the evening they can pull out a tablet and engage in immersive research while laying in bed.  They may decide to review some more on their desktop at work, then at lunch time stop at a brick and mortar store to look at the product in more detail.  That evening, they purchase the product online using a laptop.  How is a retailer or e-tailer going to cut through this chaos and recognize individual consumers and their needs along their path-to-purchase journey?

In our research at Cognizant's "Center for the Future of Work" we found online shoppers use different devices for different categories of products.  In fact, 56% of online shoppers use multiple devices on many online path-to-purchase journeys.  On the go search and discovery is often initiated on smartphones, immerse research on tablets, while completing transactions on laptops is a common pattern.

Some products consumers are comfortable purchasing on a smartphone, others not.  We found online shoppers of different ages exhibit markedly different shopping behaviors.  We found significantly different online shopping behaviors between those with different education levels, genders, ethnicity and technology preferences (laptop/desktop vs. mobile).

Our findings reveal these variables, all added up, equate to thousands, if not millions of different combinations of needs, preferences, unique activities and behaviors.  These unique set of variables we call Mobile Me Profiles (MME-Ps), require different personalized content, at different times and locations, for each consumer in order to provide an optimal experience.  In this age of "mobile me" where customers demand personalized and relevant user experiences, it is necessary to identify these differences, precisely and instantly.

If you are going to compete and win in mobile commerce today, you must target markets of one.  It is no longer an effective strategy to treat your customers as one homogeneous market of unknown consumers.  In today's world of mobile commerce, where devices are intimate extensions of unique individuals, knowing those individuals, as individuals is key.

Read more on how to deliver these strategies in my new report, "Cutting Through Chaos in the Age of Mobile Me."

Download the report here http://www.cognizant.com/InsightsWhitepapers/Cutting-Through-Chaos-in-the-Age-of-Mobile-Me-codex1579.pdf.

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Kevin Benedict

Writer, Speaker, Analyst and World Traveler

View my profile on LinkedIn

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Join the Linkedin Group Strategic Enterprise Mobility

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***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Mobile Technologies Revealed: Web and Native App Development Strategies

Our resident Cognizant mobile and digital technology guru, Peter Rogers, shares his insights into web and native app development strategies in this guest post:  Enjoy!
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Peter Rogers

I often meet customers who want to transition web developers into mobile application developers. Apple has clearly tried to address this market using Swift but that does not offer a cross platform solution. Developers who have come through this transition will traditionally wrap the latest and greatest web framework (like Angular 2 or React) using Adobe Cordova through initiatives like Ionic. However great the latest web frameworks are though they can never compete with pure native mobile user interfaces powered by dedicated hardware acceleration. It may be a simple solution but the net result is never going to be present the best possible user experience and there will always be problems with Apple App Store submission and changes to WebView technologies designed to gently nudge developers towards pure native Apps.

Appcelerator Titanium has long since offered an excellent solution in this space but the only downside is the lack of a combined desktop and mobile solution.

Recently three new exciting initiatives arrived to offer new Titanium-like solutions in this space:

1.       React Native (http://www.reactnative.com/)
2.       Angular 2 Native Apps (https://www.youtube.com/watch?v=4SbiiyRSIwo)
3.       NativeScript (https://www.nativescript.org/)

The benefit of the first two is that the technology can be shared across both mobile and desktop effectively. There is no learning a new framework. For the web developers who are trained in Angular 2 or React then this is a very attractive solution for transition to mobile development without having to go anywhere near Cordova. In fact in most cases all you have to do is to swap out the final Cordova Wrapping process for a dedicated Web Native Development phase, which means you don’t have to throw anything away.

How does this magic work? Well advanced web developers have already started to mix Angular and React: using the big framework quality of Angular and the high speed rendering of React. This architecture is made even simpler with Angular 2 in which there is platform-agnostic template parsing and platform-specific rendering. This makes it possible to plug in React Native or NativeScript as the underlying rendering engine. This offers a future in which Angular 2 can create cross-platform desktop or cross-platform mobile applications, allowing you to choose your programming language (ECMAScript 5.1, ECMAScript 2015, TypeScript, Dart or CoffeeScript) and choose your platform-specific rendering engine (React Native, NativeScript, Angular 1, Angular 2 or React). For those who wrote off Angular 2 due to radical design changes then suddenly that decision is looking incredible hasty, for it is nothing short of genius.

If you watch the Angular 2 Native App video then you will see the focus around NativeScript. The question is why not consider Titanium or React Native? Whilst that is perfectly possible using the plug and play nature of the new Angular 2 rendering engine there is a clear advantage offered by NativeScript. To understand this advantage we need to take a slight diversion into Hybrid App world. As you may recall there are three main models for Hybrid Apps: wrapped web; runtime interpreters; and cross-compilers. If we start with cross-compilers then we will find Xamarin ruling the roost but I would not call this a Rapid Application Development approach. You trade performance for a slightly longer development time and a more difficult programming language. The interesting thing with Xamarin is the 100% API coverage available within a few days. There are also a few HTML 5 canvas cross-compilers like those found in Intel XDK but these are specific to Canvas technology which works better for the specific use case of widgets and games. We all know the most popular wrapped web solution is Cordova, with another notable entry being IBM Worklight.

Runtime Interpreter solutions do not quite offer the performance of a cross-compiler but they do offer support for rapid application development through JavaScript. Appcelerator Titanium is the most popular Runtime Interpreter solution and has teased a cross-compiler solution called HyperLoop for a long time but it is offered in a restricted capacity. I am a huge fan of Titanium and have used it a lot for various customers. I was really looking forward to HyperLoop but looking at the software repository then it seems to have slowed down to a halt. The only downside of Titanium is the lack of 100% API coverage but this is a shared limitation with most other portable native solutions with Xamarin and NativeScript being the notable alternatives. Now in the case of Xamarin the API wiring has to be performed by hand however in NativeScript then it is automatic.

So what is the magic of the Runtime Interpreter solution powering Titanium, Kony, React Native and NativeScript? Well Telerik (who created NativeScript) provide the best explanation that I have quite possibly ever read before online (http://developer.telerik.com/featured/nativescript-works/). In a nutshell the two core JavaScript engines that power iOS (JavaScript Core) and Android (V8) both expose a very advanced set of APIs that power the JavaScript bridge (http://izs.me/v8-docs/namespacev8.html).

·         Inject new objects into the global namespace
·         JavaScript function callbacks
·         JNI to talk with the C layer on Android

NativeScript offers the following explanation of how it uses these APIs in order to build the JavaScript bridge:

1)      Metadata is injected into the global namespace at build-time
2)      The V8/JavaScript Core function callback runs.
3)      The NativeScript runtime uses its metadata to know that the JavaScript function calls means it needs to instantiate an Android/iOS native object
4)      The NativeScript runtime uses the JNI to instantiate an Android object and keeps a reference to it (iOS can talk directly to the C layer)
5)      The NativeScript runtime returns a JavaScript object that proxies the Android/iOS object.
6)      Control returns to JavaScript where the proxy object gets stored as a local variable.

This is probably quite similar for most of the other vendors but the additional step that NativeScript adds is the ability to dynamically build the API set at build time using Reflection (introspection). Because generating this data is non-trivial from a performance perspective, NativeScript does it ahead of time, and embeds the pre-generated metadata during the Android/iOS build step. This is why NativeScript can offer 100% API coverage immediately because it does not involve the manual step required in Xamarin. To be accurate it is unlikely that NativeScript can offer 100% API but instead it will offer all of the APIs that can be discovered through reflection – there is a subtle difference here as those who have use reflection programmatically will pick up on.

NativeScript offers two different modes of operation:

1)      Use the low level iOS and Android objects directly
2)      Use high level abstraction APIs

The high level abstraction APIs are provided as RequireJS modules and allow you to work at a higher level of abstraction. If you were wiring this into Angular 2 then you would probably have an Angular component which either calls a Browser Object or an NS Module, which itself talks to either an iOS proxy object or an Android proxy object through NativeScript. Of course there is nothing to stop you having an Angular component that calls out to React Native and that option is being explored as well.

This is not to say that NativeScript is better than React Native, Titanium or Xamarin. In fact I can see the main use case of NativeScript as being used inside of Angular 2 as its platform specific rendering solution. I can actually see more people using React Native as a standalone solution even though it is in a much earlier state. I can also see Titanium carrying on as one of the most popular mobile solutions on the market today. I can however see native mobile web applications becoming a hot new topic and a great place to transition web developers towards.

Download the latest mobile strategies research paper, "Cutting Through Chaos in the Age of Mobile Me," here http://www.cognizant.com/InsightsWhitepapers/Cutting-Through-Chaos-in-the-Age-of-Mobile-Me-codex1579.pdf
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Kevin Benedict

Writer, Speaker, Analyst and World Traveler

View my profile on LinkedIn

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Join the Linkedin Group Strategic Enterprise Mobility

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***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Latest Research on Mobile Consumer Behaviors and Mobile App Requirements

I just finished a major research paper titled, "Cutting Through Chaos in the Age of Mobile Me."  Our findings reveal current mobile consumer behaviors, the challenges in creating mobile apps for them, and specific recommendations and business strategies for winning in an age of "Mobile Me."  Download the full report here http://www.cognizant.com/InsightsWhitepapers/Cutting-Through-Chaos-in-the-Age-of-Mobile-Me-codex1579.pdf.

Video Link: https://youtu.be/IqN6NbY_Q0A
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Kevin Benedict

Writer, Speaker, Analyst and World Traveler

View my profile on LinkedIn

Follow me on Twitter @krbenedict

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Join the Linkedin Group Strategic Enterprise Mobility

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***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

The 18 Laws for Winning with Data, Speed and Mobility

I have given nine presentations in the past 10 days on mobile and data strategies.  I have met with companies in the energy, media, insurance and banking industries.  I have brainstormed and discussed these laws for winning with data, speed and mobility, and they have held up.  In the age of mobile me, where information is the prize, a new set of laws and strategies are required to win.  In my new report, "Cutting Through Chaos in the Age of Mobile Me," I discuss many of these laws and how they are applied in mobile apps and mobile commerce.

1. Data is the modern commercial battlefield.
2. Information dominance is the strategic goal.
3. Real-time operations and tempos are the targets.
4. Advantages in speed, analytics, business operational tempos determine the winners.
5. Real-time business speed is enabled by advances in mobile information, sensors and wireless communications.
6. Competition is now focused on optimizing information logistics systems (the systems involved in maximizing information advantages).
7. Businesses that can “understand and act with speed” dominate those which are slower. 
8. In order to win or gain superiority over competitors in the age of information, you must operate  information logistics systems at a faster tempo, and get inside your competitor's decision curves. (Adapted from John Boyd)
9. Situational awareness enables insights, innovations and operations to be conducted faster and at lower cost .
10. Principle of Acceleration & Mobility – As demand for mobile apps increases, an even greater demand for changes will occur across business processes, operations and IT.
11. The more data that is collected and analyzed, the greater the economic value and innovation opportunity it has in aggregate.
12. Data has a shelf-life, and the economic value of data diminishes quickly over time.
13. The economic value of information multiplies when combined with context and right time delivery.
14. Mobile apps provide only as much value as the systems behind them.
15. Full Spectrum Information: Winners will dominate by collecting, transmitting, analyzing, reporting and automating decision making faster and better.
16. The size of opponents and their systems and platforms are less representative of power today, than the quality of their sensor systems, mobile communication links and their ability to use information to their advantage.
17. Information is a new asset class, in that it has measurable economic value.  There are significant strategic, operational and financial reasons for investing in it, and optimizing it. (Douglas Laney, Gartner)
18. If I can develop and pursue my plan to defeat you faster than you can execute your plan to defeat me, then your plan in unimportant. ~ Robert Leonard

These laws need to be known, and their relevance intimately understood and applied to every aspect of business and IT today.

Download the new report "Cutting Through Chaos in the Age of Mobile Me" - http://www.cognizant.com/InsightsWhitepapers/Cutting-Through-Chaos-in-the-Age-of-Mobile-Me-codex1579.pdf

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Kevin Benedict

Writer, Speaker, Analyst and World Traveler

View my profile on LinkedIn

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Join the Linkedin Group Strategic Enterprise Mobility

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***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Cutting Through Chaos in the Age of Mobile Me - New Report

Supporting real-time enterprise mobility that is personalized and contextually relevant takes a lot of work. In fact, it takes digital transformation. We have all grown accustomed to using personal consumer apps that know and understand us (think airline apps and Netflix), our preferences and provide contextually relevant content. Today, we expect the same from all of our apps both consumer and enterprise.

Download the full report here "Cutting Through Chaos in the Age of Mobile Me".

Ninety percent of mobile users highly value personalized mobile experiences. In order to deliver these experiences one must have real-time data collection, analytics, personalization engines and mobile applications capable of supporting real-time personalization. One must also have an operational tempo within their IT systems and business processes capable of supporting real-time. These capabilities make possible innovative new business processes that provide significant competitive advantages for businesses that embrace them.

Delivering a personalized experience, however, requires data and lots of it. We have identified three key information rich sources of this data we call 3D-Me data sources:

1. Digital – online activities, preferences, sentiment and profiles
2. Physical – data collected from IoT sensors (on vehicles, buildings, equipment, wearables, smartphones, etc.)
3. Personal – user preferences, roles, jobs, skills, locations, etc.

3D-Me data sources enable enterprises to collect the right data to gain an understanding of real-time activities, and insights into the needs of their users. One of the key ingredients of a 3D-Me data source strategy is users must agree to share personal data in exchange for value. This requires a new kind of enterprise/user relationships we call MME Data Partnerships.
Personalized experiences are not the whole story. End users want contextually relevant personalization. Personalization becomes relevant when you add time, context and location to it. Sending me an SMS alert that my local coffee shop is offering my favorite hot drink at a 50% discount for the next 45 minutes is not relevant if I am on the other side of the country. Relevant personalization requires the use of data triggers that identify contextually relevant opportunities, moments and environments (CROME). CROME triggers are bits of data that provide context, which can be used to provide relevant personalization at a specific time and place. Think geo-fencing jobsites.

These CROME triggers provided the data that when analyzed, understood and integrated with relevant personalization engines, can optimize the user's experience and productivity on the job.

CROME triggers can automatically deliver the right content at the right time. They can be connected to tasks, jobs, timesheets, etc. There are at least six tasks/challenges when implementing a CROME strategies:

• Identify the required CROME triggers
• Understand the meaning of each CROME trigger
• Understand where and how CROME triggers can be placed, collected and transmitted
• Monitor and analyze CROME triggers in real-time
• Connect specific CROME triggers to specific personalization options and business value
• Provide CROME powered personalization in mobile experiences

CROME triggers inform that something different and perhaps significant is happening. Finding the meaning, and then relating it to a particular personalization task or action follows.

The implementation of 3D-ME enabled data and personalization strategies and CROME triggers, all supported by IT systems and business processes running at real-time operational tempos will help companies deliver to the highest expectations of mobile users today and tomorrow.

Download the full report here http://www.cognizant.com/InsightsWhitepapers/Cutting-Through-Chaos-in-the-Age-of-Mobile-Me-codex1579.pdf.
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Kevin Benedict

Writer, Speaker, Analyst and World Traveler

View my profile on LinkedIn

Follow me on Twitter @krbenedict

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Join the Linkedin Group Strategic Enterprise Mobility

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***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Mobile Expert Interviews: Dan Bricklin, Co-Developer of the First "Killer App"

I am excited to share an interview I conducted yesterday in Boston with a member of software programming royalty, Dan Bricklin.  Dan was the co-developer of the world's first software "killer app", Visicalc.  Visicalc, a spreadsheet app for the Apple II series of personal computers, was so popular in the 1980s, that companies spent thousands of dollars on computers just to run the $100 software program.  Dan worked closely with Steve Jobs, Bill Gates many others in the early years of personal computers.  His life is outlined here on Wikipedia, https://en.wikipedia.org/wiki/Dan_Bricklin.

Dan still programs and designs productivity apps.  He is the CTO of Alpha Software, the developers of sophisticated digital forms for mobile devices.

Dan has received many honors for his contributions to the computer industry from the ACM, IEEE, MIT, PC Magazine, the Western Society of Engineers, and others. In 1981, he was given a Grace Murray Hopper Award for VisiCalc.  In 1996, Bricklin was awarded by the IEEE Computer Society with the Computer Entrepreneur Award for pioneering the development and commercialization of the spreadsheet and the profound changes it fostered in business and industry.  In 2003, Bricklin was given the Wharton Infosys Business Transformation Award for being a technology change leader. He was recognized for having used information technology in an industry-transforming way. He has received an Honorary Doctor of Humane Letters from Newbury College.  In 2004, he was made a Fellow of the Computer History Museum "for advancing the utility of personal computers by developing the VisiCalc electronic spreadsheet." Bricklin has appeared in the 1996 documentary Triumph of the Nerds, as well as the 2005 documentary Aardvark'd: 12 Weeks with Geeks, in both cases discussing the development of VisiCalc. His book, Bricklin on Technology, was published by Wiley in May 2009.

Video Link: https://youtu.be/ucDlFmrHfpk
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Kevin Benedict

Writer, Speaker, Analyst and World Traveler

View my profile on LinkedIn

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***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Africa, Mobile Phones and Refugees

Boise's Congolese/Rwandan
Refugee Community

This week a friend texted to ask advice on an appropriate welcome gift to present newly arriving Syrian refugees in Boise, Idaho. Without hesitation I said a cheap mobile phone with prepaid minutes. Why?  We are active in the refugee community and over the past three years have lost new refugees in the city. We have had kids waiting for moms that we can't find.  We have missed numerous doctor appointments because of language barriers and a lack of communications.  We have learned the value of even the simplest and cheapest of mobile phones.

We have learned, working with the mostly Congolese/Rwandan refugee community, that when people have phones, coordination is far easier and more efficient.  When refugees first arrive, they are scheduled with non-stop appointments with different agencies, healthcare services and schools.  They are in a new culture, with a new language, in a new city/state/country, with many new systems all involving reams of paperwork.  Phones and conference calls with translators help them navigate through each challenge and obstacle.

My wife just returned from Rwanda, Africa.  While there, I was able to be in real-time communications with her in the remotest corners of the country.  She had purchased an international data and phone plan from AT&T, and she could text and send photos and videos all along the way.  She blogged daily (read it here http://words-on-the-way.blogspot.com/), and yes, there is an app for that.  In addition to communicating, she used her iPhone to take hundreds of photos and many videos.  She had an entire global audience of friends, family and social media followers digitally experiencing her travels and experiences.

In days past, reporters would struggle to document news, read what they had written over the phone, mail their unprocessed film to distant offices, or use satellite phones to send them.  Today with ubiquitous wireless connectivity and smartphones, we can experience the world LIVE!

Tate (grandma)

Our friends in the refugee community here in Boise have many friends and family members remaining in Rwanda.  Mobile phones, the internet and mobile applications enable them to stay connected.  In fact, while my wife, Shawna, was traveling to visit Tate (Kinyarwandan for grandma) in a remote part of the country without a street address, they were able to use mobile phones in the USA to inform family members of the visit, and then coordinate with them to have a person meet the car along a road to guide them to the right village, house and grandma.

When refugees arrive in Europe or North America, they connect with and share their experiences with those back home.  They can be the support system for those that arrive later.  Today, refugees meet refugees at the airport.  Friends and family connected by mobile devices have a ready made support system to quickly educate and teach new arrivals on how things work.

Also, in Africa, where large segments of the population are unbanked (without bank accounts), digital banks and payment services like M-Pesa have stepped in.  From Wikipedia, M-Pesa (M for mobile, pesa is Swahili for money) is a mobile-phone based money transfer and microfinancing service, launched in 2007 by Vodafone for Safaricom and Vodacom, the largest mobile network operators in Kenya and Tanzania.  M-Pesa allows users to deposit, withdraw, transfer money and pay for goods and services easily with a mobile device.  M-Pesa brings payment services and infrastructure to the remotest corners of Africa.  These mobile phone services provide security and safety for money transfers and make it harder for theft and bribes to intercept them.

In my professional life I research, write and teach about mobile technologies and their utility and value.  In my personal and professional life, I experience it.  In the refugee community, it is an essential tool for adapting to a new world.  It is a connection with family and friends still in refugee camps and in remote mountain villages.  It is their communication with the past, essential tool, digital wallet and social network of today, and link to a better tomorrow.

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Kevin Benedict

Writer, Speaker, Senior Analyst

The Center for the Future of Work, Cognizant

View my profile on LinkedIn

Read more at Future of Work

Learn about mobile strategies at MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

Browse the Mobile Solution Directory

Subscribe to Kevin'sYouTube Channel

Join the Linkedin Group Strategic Enterprise Mobility

Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Mobile and Digital Expert Interviews: Ashutosh Didwania

Last week I was honored to speak at the Maritz Innovates event in St. Louis, MO. The topic was my new report titled, Cutting Through Chaos in the Age of Mobile Me.  It will be out in two weeks.  This report is big!  We worked with RIS to survey 5,000 consumers on their mobile shopping habits - stay tuned.  While at this event, I met digital transformation and mobility expert Ashutosh Didwania with Digital Works at Cognizant.  In this interview we discuss the role of mobility in digital transformation.  Enjoy!

Video Link: https://youtu.be/volb9SH9n-U


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Kevin Benedict

Writer, Speaker, Senior Analyst

The Center for the Future of Work, Cognizant

View my profile on LinkedIn

Read more at Future of Work

Learn about mobile strategies at MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

Browse the Mobile Solution Directory

Subscribe to Kevin'sYouTube Channel

Join the Linkedin Group Strategic Enterprise Mobility

Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Mobile Insights - Feeling the Force (Force Touch) with iOS 9

My friend and Cognizant's mobile and digital technical guru, Peter Rogers, has been playing again. In this "must read" article he shares how iOS9 handles touch and sensing.   Enjoy!
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Every time there is a new games console release (especially when Nintendo is involved) rumours are always floating abound of a technological support for textures that you can actually feel on your touch screen. Basically the ability to sense different materials through the screen. It is a lovely idea and the closest we have come yet is probably haptics (https://en.wikipedia.org/wiki/Haptic_technology) and electric shock feedback (https://www.youtube.com/watch?v=MRQAijNKSEs).

Well, we are not there quite yet but Apple certainly came close with the iPhone 6S announcement of 3D Touch (http://www.apple.com/iphone-6s/3d-touch/). After revolutionising the touch screen world with multi-touch, it then made perfect sense to add a force element to the touches in order to offer different types of touch depending on the applied pressure. In fact, there was something called Force Touch which was already available on the Apple Watch however it had less capability to measure your touches and doesn’t react as quickly to your input. This is because the new 3D touch can instantly measure microscopic changes and feed them back from the hardware to the software in real-time. 3D Touch is highly sensitive and reacts immediately, it also allowing different types (or level) of press depending on the pressure applied. Apple have included this feature in iOS 9 but the hardware is only released in the 6S devices.

“When you press the display, capacitive sensors instantly measure microscopic changes in the distance between the cover glass and the backlight. iOS uses these measurements to provide fast, accurate, and continuous response to finger pressure, which could only happen with deep integration between software and hardware. iPhone 6s also provides you with responsive feedback in the form of subtle taps, letting you know that it’s sensing the pressure you’re applying.” [Apple]

I have already fallen in love with 3D Touch but we have to remember that it is only available on 3D Touch devices and the feature may also be turned off by the user. Currently the only devices supporting this are the 6S and 6S Plus, which is surprising given that the new iPad Pro would be perfect for pressure sensitive art packages. The Apple Human Interface Guidelines state that “When 3D Touch is available, take advantage of its capabilities. When it is not available, provide alternatives such as by employing touch and hold. To ensure that all your users can access your app’s features, branch your code depending on whether 3D Touch is available.” This gives a glimpse of a future whereby most Apps are using 3D Touch even if it is faked on non-3D Touch devices.

As well as being built into some preinstalled applications.  You can also use it within third party applications. The 3D Touch enables three new types of capability:

1. Pressure sensitive applications, such as art packages
2. Peek and pop, to preview content without opening it
3. Quick actions, to offer a short cut to different services offered by the same App

Mobile & Gaming Expert
Cognizant's Peter Rogers

The first is realised by two new properties in the UITouch class: ‘force’ and ‘maximumPossibleForce’. These properties allow ‘UIEvent’ events to convey touch pressure information to the App. A typical example is an art package whereby you press harder to get a thicker line.

The second is true genius in my opinion. The UIViewController class can respond to three phases of applied pressure to offer ‘Peek and Pop’ functionality. When you first apply a little bit of pressure then a visual indication appears  (the rest of the content blurs) to show if a content preview is available. If it is then a little bit more pressure then you will be shown a preview of the content called a ‘Peek’. If you release your finger at this stage then the content preview is hidden and you return back to the original user interface without having wasted your time loading content that was needlessly time consuming. The email client is a perfect use case as you can imagine. If however you swipe upwards on the Peek then you are shown the ‘Peek Quick Actions’ which allow you to perform quick actions associated with it – this will be explained in the Quick Actions section later on. If you apply the final level of pressure then the you can optionally navigate to the preview content and this is referred to as a ‘Pop’. The analogy here is of a stack of visual elements that allows you to peek at an element before popping it off the stack.

This is where Apple have been really clever in iOS 9 and their rollout of information, as we had previously seen the capability to switch between Apps transparently, but it becomes very clear why this is so useful when we see ‘Peek and Pop’. For example the new Safari View Controller actually uses Safari to do the new rendering without launching it. Likewise the new hot-linking between Web Browser and Apps is seamless without any App loading or closing. This enables the Peak Preview to show you the a preview of a Web URL or Apple Map contained in an email, without having to clumsily swap between applications. This is built into a few of the native applications: email; web links in email; locations in email; and the camera.

The third is probably the most contentious. By clicking on an App icon within a 3D Touch device then you will be presented with a menu of options called Quick Actions. These actions allow you to use the App to quickly perform a given service – for example “Take a Selfie” is supported in the pre-installed Camera App. If you can anticipate between three and five common tasks that your App performs (typically the items within a menu shown in the first screen are good candidates) then you can offer these as Quick Actions either statically (in your app’s Info.plist file) or dynamically (using UIApplicationShortcutItem). A Quick Action can return a small amount of text and an optional icon.

The only downside to all of this wonderfulness is how Xcode 7 supports 3D Touch development. Sadly the Simulator in Xcode 7 does not support 3D Touch and neither does Interface Builder. That pretty much means you need to develop on the device for testing 3D Touch. It also adds a whole layer of entropy for automated testing using systems like Calabash.

As wonderful as iOS 9 is, and I truly believe it is wonderful now, the bottom line is that developers are going to face three issues:

1. They will need to be doing a lot more on-device testing for 3D Touch and Multi-Tasking
2. They will be increasingly going in different directions for iOS and Android development
3. They will be increasingly waiting for cutting edge features to be supported in cross-platform solutions 

iOS 9 may go down in history as the operating system that finally broke cross platform development and actually differentiated between native Apps and HTML 5.

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Kevin Benedict

Writer, Speaker, Senior Analyst

The Center for the Future of Work, Cognizant

View my profile on LinkedIn

Read more at Future of Work

Learn about mobile strategies at MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

Browse the Mobile Solution Directory

Subscribe to Kevin'sYouTube Channel

Join the Linkedin Group Strategic Enterprise Mobility

Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Mobile Expert Interviews: Apperian's CEO Brian Day

The enterprise mobility marketplace is changing rapidly as companies consolidate and transform.  While some enterprise mobility vendors disappear and leave the market, Apperian continues to grow and take on additional investment.  This week they announced a C level round of investment for $12 million.  I wanted to learn more about their strategies and why VCs continue to bet on them.  Enjoy!

Video link: https://youtu.be/0CBf-qwnbVc


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Kevin Benedict

Writer, Speaker, Senior Analyst

The Center for the Future of Work, Cognizant

View my profile on LinkedIn

Read more at Future of Work

Learn about mobile strategies at MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

Browse the Mobile Solution Directory

Subscribe to Kevin'sYouTube Channel

Join the Linkedin Group Strategic Enterprise Mobility

Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Mobile Commerce Strategies and CROME Triggers

In my research on mobile commerce and mobile consumers' behaviors this year, the need to personalize a user's mobile/digital experiences always comes up as a top priority.  Everyone wants an experience that is relevant. However, as I pondered these studies, it occurred to me that personalization is only a part of the solution. If you received an SMS message on your smartphone about a shoe sales (your favorite brand and style), that ended yesterday, at a location hundreds of miles away, the personalization would be without value.  Yes, it is your preferred brand and style, but not in your location or at a relevant time.  So there is something missing.

We, at Cognizant's Center for the Future of Work, have identified through our research the need for CROME (contextually relevant, opportunities, moments and environments) triggers.  CROME triggers are bits of data that provide context, which can be used to provide relevant personalization at a specific time and place. For example, you buy concert tickets on a mobile app.  When the event ends, the app automatically shows you (based on CROME triggers) available car services and public transportation close to your location with an option to order a pick-up with one click.  The CROME triggers in this example are:

• The purchase of concert tickets
• Known date and time of concert
• Known location and venue
• Recognized distance from your home address
• Your movement which predicts the concert has ended
• Your physical location
• Weather conditions
• Visibility into the locations of available cars

These CROME triggers provided the data that when analyzed, understood and integrated with relevant personalization engines, can optimize the user's experience.

There are at least six challenges when implementing a CROME strategies:

1. Identify the required CROME triggers
2. Understand what specific CROME triggers mean
3. Understand where and how CROME triggers can be placed, collected and transmitted
4. Monitor and analyze CROME triggers in real-time
5. Connect specific CROME triggers to specific personalization options
6. Provide CROME powered personalization in mobile experiences

CROME triggers inform you something different and perhaps significant is happening.  Finding the meaning, and then relating it to a need for personalization is the topic of my next article.

Stay tuned for my new report, Cutting Through Chaos in the Age of "Mobile Me".

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Kevin Benedict

Writer, Speaker, Senior Analyst

The Center for the Future of Work, Cognizant

View my profile on LinkedIn

Read more at Future of Work

Learn about mobile strategies at MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

Browse the Mobile Solution Directory

Subscribe to Kevin'sYouTube Channel

Join the Linkedin Group Strategic Enterprise Mobility

Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

How Do Mobile Experts Use Mobility and What Does it Mean for Retailers?

One hundred percent of mobile experts in our recent survey of 108 mobile experts purchase products online.  Ninety percent have purchased products and services using mobile devices, but only 13% use mobile devices exclusively for purchasing products. Forty-five percent typically use only desktops/laptops, and 40% use both equally.  These are some of the findings from the survey we conducted in May of 2015.

How often do mobile experts purchase products and services using their mobile devices?  Only 1% purchase products using mobile devices daily, 30% weekly, 43% monthly and 20% once every three months.

Wow!  I am a one-percenter!!!  I use my Starbuck's app and Apple Pay often multiple times in a day.

In another recent survey of 5,000 people in North America that I was involved in titled Cognizant's 2015 Shopper's Survey, we found 73% still prefer using desktops/laptops for online purchases. This does not mean mobile devices were not used in the path-to-purchase journey, rather desktops/laptops are often preferred for payments.

Our findings also reveal a typical path-to-purchase journey involves multiple platforms and devices. Often smartphones are used for quick searches and discovery, tablets are used for in-depth immersive product research, and desktops/laptops for purchases.  People even change their device preferences depending on the time of day.  Mobile devices are popular in the morning, at lunch and in the late afternoon.  Desktops and laptops are popular during business hours, while tablets are popular in the early to late evenings.  This points to the popularity of living room and in-bed shopping.  When asked where they are located when making online purchases they answered:

• 46% in the living room
• 36% at work
• 29% in the bedroom
• 24% in the TV room
• 20% in coffee shops or restaurants

The use of multiple devices and platforms at different times of the day makes it challenging for online retailers and marketers to track consumer interests.  When asked the time of day when they make most of their online purchases, mobile experts listed the times in the following order by popularity:

1. Early morning
2. Mid-morning/Early afternoon
3. Noon
4. Late night

Our findings reveal that the retail strategies of yesteryear are insufficient for future success.  Today those involved in mobile commerce have many new challenges.  Mobile users follow different path-to-purchase journeys across multiple devices, times and locations.  These journeys look different for different demographics, categories of products and products with different price points as well. Context is mandatory today to understand how to personalize a digital experience.  Recommending places to eat in San Francisco based on my past preferences, when I am in Boston isn't useful.

Collecting greater quantities of data with users' permission in order to provide a contextually relevant and personalized experience is a hurdle retailers must overcome.  I have some thoughts.  Stay tuned for my new report, "Cutting Through Chaos in the Age of "Mobile Me."

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Kevin Benedict

Writer, Speaker, Senior Analyst

The Center for the Future of Work, Cognizant

View my profile on LinkedIn

Read more at Future of Work

Learn about mobile strategies at MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

Browse the Mobile Solution Directory

Subscribe to Kevin'sYouTube Channel

Join the Linkedin Group Strategic Enterprise Mobility

Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.