The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week. I am specifically targeting market size and market trend information.
Also read Field Mobility News Weekly
Also read Mobile Commerce News Weekly
Also read Mobility News Weekly
Also read M2M News Weekly
Also read Mobility Charts Weekly
According to research firm IDC, mobile ad spending is set to reach $10.5 billion in 2015, compared to overall ad sales of $328.6 billion. Read Original Content
According to the third quarter Web Traffic Report conducted by Walker Sands Communications, mobile Internet usage has increased 153 percent since third quarter 2010, accounting for 10 percent of total online visits. Read Original Content
According to the British Retail Consortium, online mobile searches have increased 163 percent year-on-year and is up 35 percent during the third quarter compared to the second quarter. Read Original Content
Pyxis Mobile provides an agile, powerful, and secure mobile enterprise application platform. It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time. This newsletter is sponsored in part by Pyxis Mobile, http://pyxismobile.com/
Mobile ad spending in the U.S. will reach $1.23 billion this year, eMarketer estimates, and will surpass spending in Japan, the current largest single-country market, by the end of 2012. Read Original Content
Kevin Benedict is a TCS futurist and lecturer focused on the signals and foresight that emerge as society, geopolitics, economies, science, technology, environment, and philosophy converge.
Mobility Charts Weekly - Week of October 17, 2011
The Mobility Charts Weekly is a weekly publication of charts depicting the current and future status of the enterprise mobility market. I am specifically targeting information that reflects market data and trends.
Earlier in 2011 Forrester Research published a report forecasting the total value of smartphone and tablet apps for the next five years. In the report Forrester projects that tablet apps will rise from $300 million in 2010 to $8.1 billion in 2015, with apps for smartphones rising from $1.9 billion in 2010 to $29.4 billion in 2015. Read Original Content
A March 2011 article compared the number of available apps offered by mobile operating systems. While Android devices are currently the most popular devices in the United States, iPhone still controls the largest number of available apps. Read Original Content
According to ExactTarget, the most continuously used daily activity for smartphone users is text messaging (38%), phone calls (31%), emails (29%), and Internet and Facebook (20%). Read Original Content
The Office for National Statistics in the U.K. has released information gathered from mobile device owners accessing the Internet through their smartphones. The report is organized by age group, and illustrates that over 70% of smartphone owners access the web via their mobile device, with older age groups using mobile Internet less frequently. Read Original Content
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Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.
Earlier in 2011 Forrester Research published a report forecasting the total value of smartphone and tablet apps for the next five years. In the report Forrester projects that tablet apps will rise from $300 million in 2010 to $8.1 billion in 2015, with apps for smartphones rising from $1.9 billion in 2010 to $29.4 billion in 2015. Read Original Content
A March 2011 article compared the number of available apps offered by mobile operating systems. While Android devices are currently the most popular devices in the United States, iPhone still controls the largest number of available apps. Read Original Content
According to ExactTarget, the most continuously used daily activity for smartphone users is text messaging (38%), phone calls (31%), emails (29%), and Internet and Facebook (20%). Read Original Content
The Office for National Statistics in the U.K. has released information gathered from mobile device owners accessing the Internet through their smartphones. The report is organized by age group, and illustrates that over 70% of smartphone owners access the web via their mobile device, with older age groups using mobile Internet less frequently. Read Original Content
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Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Join the SAP Enterprise Mobility and Sybase Unwired Platform Groups
Read The M2M News Monthly
Click Here! |
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.
Mobile Commerce News Weekly - Week of October 17, 2001
The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile payments, mobile money, e-wallets, mobile banking and mobile security that I run across each week. I am specifically targeting market size and market trend information.
Also read Field Mobility News Weekly
Also read Mobile Marketing News Weekly
Also read Mobility News Weekly
Also read M2M News Weekly
Also read Mobility Charts Weekly
A new Juniper Research report has found that worldwide mobile payment growth is exceeding earlier predictions, and will reach $170 billion by 2015. Read Original Content
eBay is on pace to double the amount of mobile-generated revenue from last year, likely reaching $4 billion in mobile-transactions by the end of 2011. Read Original Content
A report by Minsheng Securities and iResearch shows that China will have 230 million mobile payment users by the end of this year, generating estimated transactions of $1.8 billion, up 400 percent on the previous year. Read Original Content
Pyxis Mobile provides an agile, powerful, and secure mobile enterprise application platform. It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time. This newsletter is sponsored in part by Pyxis Mobile, http://pyxismobile.com/
Sears Holding Corporation is supplying 450 Sears and Kmart locations iPads and iPod Touch devices to promote in-store digital shopping. Read Original Content
Also read Field Mobility News Weekly
Also read Mobile Marketing News Weekly
Also read Mobility News Weekly
Also read M2M News Weekly
Also read Mobility Charts Weekly
A new Juniper Research report has found that worldwide mobile payment growth is exceeding earlier predictions, and will reach $170 billion by 2015. Read Original Content
eBay is on pace to double the amount of mobile-generated revenue from last year, likely reaching $4 billion in mobile-transactions by the end of 2011. Read Original Content
A report by Minsheng Securities and iResearch shows that China will have 230 million mobile payment users by the end of this year, generating estimated transactions of $1.8 billion, up 400 percent on the previous year. Read Original Content
Pyxis Mobile provides an agile, powerful, and secure mobile enterprise application platform. It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time. This newsletter is sponsored in part by Pyxis Mobile, http://pyxismobile.com/
Sears Holding Corporation is supplying 450 Sears and Kmart locations iPads and iPod Touch devices to promote in-store digital shopping. Read Original Content
Enterprise Mobility and Competitive Advantages
In Netcentric Strategies' recent Enterprise Mobility Survey 2011 the following question was asked, "What are your company's motivations for wanting to deploy mobile applications?" Three numbers in the survey results particularly stood out to me:
I am climbing back onto my soap box to say mobile technologies are simply means to accomplish business goals and strategies. One of the key focuses of companies today should be on how they can utilize enterprise mobility to accomplish their business ambitions, not simply to have mobile technologies extend the same solutions to the same people. New mobile technologies without new strategies, is wasted.
It is time to ask ourselves, "What is possible, in my business, in a world of connected and mobile solutions?"
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- Improve customer interaction and service 48.6%
- Achieve competitive advantages 41.7%
- Improve brand and sales 25.2%
I am climbing back onto my soap box to say mobile technologies are simply means to accomplish business goals and strategies. One of the key focuses of companies today should be on how they can utilize enterprise mobility to accomplish their business ambitions, not simply to have mobile technologies extend the same solutions to the same people. New mobile technologies without new strategies, is wasted.
It is time to ask ourselves, "What is possible, in my business, in a world of connected and mobile solutions?"
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Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Join the SAP Enterprise Mobility and Sybase Unwired Platform Groups
Read The M2M News Monthly
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.
Smart Ideas and Enterprise Mobility
The late Colonel John Boyd (a leading 20th century military strategist) taught that a successful campaign or mission requires three distinct things:
For the purpose of this article let's assume we have smart people and discuss point #2 - smart ideas and strategies. To get started, let's explore some numbers from my recent survey:
In order to make smart choices about things (mobile frameworks, mobile infrastructures, mobile architectures and mobile applications), it is first necessary to have smart people and smart ideas/strategies. Companies need an enterprise mobility strategy in place in order to know what is the required "smart things" or smart technology choices to make.
I spent several days working with a utility client recently on mobile strategies. We explored what the company was wanting to accomplish, and how they wanted to accomplish their goals. Once their strategy was understood and documented, finding the right mobile technologies to support it was not difficult.
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- Smart people
- Smart ideas/strategies
- Smart things (technologies)
For the purpose of this article let's assume we have smart people and discuss point #2 - smart ideas and strategies. To get started, let's explore some numbers from my recent survey:
- 41.6% of survey respondents plan to deploy more than 6 enterprise mobility applications in the next year.
- 78.6% of survey respondents will be integrating with multiple back end systems.
- 51.3% have no mobility policy in place.
- 39.8% of companies have a strategic enterprise mobility plan in place, the rest do not.
In order to make smart choices about things (mobile frameworks, mobile infrastructures, mobile architectures and mobile applications), it is first necessary to have smart people and smart ideas/strategies. Companies need an enterprise mobility strategy in place in order to know what is the required "smart things" or smart technology choices to make.
I spent several days working with a utility client recently on mobile strategies. We explored what the company was wanting to accomplish, and how they wanted to accomplish their goals. Once their strategy was understood and documented, finding the right mobile technologies to support it was not difficult.
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Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Join the SAP Enterprise Mobility and Sybase Unwired Platform Groups
Read The M2M News Monthly
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.
HTML5 for Enterprise Mobility - Week of October 17, 2011
HTML5 for Enterprise Mobility is a new article series that I am adding to our regular production based on the number of developments and activities I am reading about each week, and the value I see for the enterprise. I hope you find this useful.
A new website, “HTML5 Developers” was launched this month. The goal of the new website is to provide information about HTML5 applications, specifications, and development, and to provide a platform for questions and answers regarding HTML5-related topics. According to the press release, the developers’ website at this time “...is a framework and is in desperate need of actual members to help turn the site into a beneficial resource. As with Wikipedia and many other informational resources, the site is largely dependent on community support and the desire to participate in open dialogue.”
More from the website, “The purpose of this network is to provide a platform for discussing issues that are relevant to HTML5. Although the idea is to have industry professionals converse with one another, we will also allow novice website developers and technology enthusiasts to join as members.”
Original Source
HTML5 Projects on the Rise
Durring a keynote presentation last week at Web 2.0 expo, Brian McClendon, engineering director for Google’s geospacial products, gave a glimpse into the future of Google Maps using HTML5.
The HMTL5 Standard - Where Do Things Stand?
HTML5's Future - Comments and Predictions
More HTML5 Apps for Your Review
HTML5 Apps What Can HTML5 Offer Mobile Developers?
HTML5 - What I am Learning
Projections for and Demonstrations of HTML5
HTML5, Enterprise Mobility and Visual Effects Challenges with HTML5 for Mobile Applications More on HTML5 for Mobile Application Developers
What Can HTML5 Offer Mobile Developers?
HTML5 - What I am Learning
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New Website for HTML5 Developers
A new website, “HTML5 Developers” was launched this month. The goal of the new website is to provide information about HTML5 applications, specifications, and development, and to provide a platform for questions and answers regarding HTML5-related topics. According to the press release, the developers’ website at this time “...is a framework and is in desperate need of actual members to help turn the site into a beneficial resource. As with Wikipedia and many other informational resources, the site is largely dependent on community support and the desire to participate in open dialogue.”
More from the website, “The purpose of this network is to provide a platform for discussing issues that are relevant to HTML5. Although the idea is to have industry professionals converse with one another, we will also allow novice website developers and technology enthusiasts to join as members.”
Original Source
HTML5 Projects on the Rise
According to TechCrunch, a freelancer.com report is expected to be released today (October 17) listing the 50 fastest growing outsourcing jobs for the third-quarter 2011. One of the findings in the report is that HTML5 projects are up 38 percent (From second-quarter 2011 to third-quarter 2011). That is a huge jump and reflects a trend toward the adoption of HTML5 applications. On another note, in the same freelance.com report, Flash jobs are down 10 percent.
More from the article, "...at this rate, HTML5 will overtake Flash projects in 6 months. Adobe is planning for a post-Flash future, with the company recently launched Edge, which enables professionals to design animated web content using HTML5, CSS and JavaScript, rather than Flash.”
Original Source
appMobi Releases Free PhoneGap XDK
appMobi announced that its new PhoneGap Mobile App XDK is immediately available for free download. PhoneGap XDK offers a suite of desktop development tools for creating mobile, HTML5 and PhoneGap based apps. It includes desktop debugging of mobile apps, emulation of mobile devices, hardware emulation of GPS, camera, contacts, and accelerometer inputs and remote testing options. PhoneGap XDK integrates with Adobe DreamWeaver 5.5, NotePad++, and other programming editor tools.
appMobi Releases Free PhoneGap XDK
appMobi announced that its new PhoneGap Mobile App XDK is immediately available for free download. PhoneGap XDK offers a suite of desktop development tools for creating mobile, HTML5 and PhoneGap based apps. It includes desktop debugging of mobile apps, emulation of mobile devices, hardware emulation of GPS, camera, contacts, and accelerometer inputs and remote testing options. PhoneGap XDK integrates with Adobe DreamWeaver 5.5, NotePad++, and other programming editor tools.
Durring a keynote presentation last week at Web 2.0 expo, Brian McClendon, engineering director for Google’s geospacial products, gave a glimpse into the future of Google Maps using HTML5.
Additional Articles on HTML5
The HMTL5 Standard - Where Do Things Stand?
HTML5's Future - Comments and Predictions
More HTML5 Apps for Your Review
HTML5 Apps What Can HTML5 Offer Mobile Developers?
HTML5 - What I am Learning
Projections for and Demonstrations of HTML5
HTML5, Enterprise Mobility and Visual Effects Challenges with HTML5 for Mobile Applications More on HTML5 for Mobile Application Developers
What Can HTML5 Offer Mobile Developers?
HTML5 - What I am Learning
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Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Read The M2M News Monthly
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.
Field Mobility News Weekly - Week of October 17, 2011
The Field Mobility News Weekly is an online newsletter made up of the most interesting news and articles related to field mobility that I run across each week. I am specifically targeting information that reflects market data and trends.
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobility News Weekly
Also read M2M News Weekly
Also read Mobility Charts Weekly
The global market for RFID readers and tags is projected to reach $8.9 billion by 2015, growing at a yearly rate of 16.5 percent during the period 2007 through 2015. Read Original Content
According to a September 2011 report by healthcare market research firm Kalorama, the U.S. remote patient monitoring market is expected to grow by 25 percent annually from $7.1 billion to $22.2 billion in 2015. Read Original Content
Prairie Tech Enterprises has introduced an RFID warning system for Canadian farmers who want to keep children away from dangerous farming equipment like tractors. Read Original Content
Since 1995, Syclo has enabled hundreds of companies in 37 countries and industries supercharge their businesses with mobility. This newsletter is sponsored in part by Syclo. http://www.syclo.com/.
St. Jude Medical of St. Paul, Minnesota has provided its physicians with a network system that updates patient information directly to a doctor’s mobile device. Read Original Content
M2M News Weekly - Week of October 10, 2011
Welcome to M2M News Weekly, an online newsletter that consists of the most interesting news and articles related to M2M (machine to machine) and embedded mobile devices. I aggregate the information, include the original links and add a synopsis of each article. I also search for the latest market numbers such as market size, growth and trends in and around the M2M market.
Also read Field Mobility News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobility News Weekly
Also read Mobility Charts Weekly
Oracle has announced that the company’s new Oracle Utilities Meter Data Management solution can process over 1 billion meter reads per hour. Read Original Content
Pike Research estimates that as many as 238 million smart meters will be deployed across Europe over the next nine years, with cumulative investment in smart grid technologies totaling $80.3 billion by 2020. Read Original Content
The M2M market will represent a $1.2 trillion revenue opportunity for mobile operators by 2020, according to the GSMA. Read Original Content
ClickSoftware is an SAP mobility partner and the leading provider of automated workforce management and optimization solutions for every size of service business. This newsletter is sponsored in part by ClickSoftware - http://www.clicksoftware.com/.
With global M2M revenues set to increase by 36 percent yearly, Sprint is focusing on specific M2M areas: connected transportation, connected meters, sensors and alarms, connected machines, and connected personal devices. Read Original Content
TechNavio analysts forecast the Global M2M wireless modules market will grow at a compound annual rate of 54.2 percent over the period 2010 to 2014. Read Original Content
Also read Field Mobility News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobility News Weekly
Also read Mobility Charts Weekly
Oracle has announced that the company’s new Oracle Utilities Meter Data Management solution can process over 1 billion meter reads per hour. Read Original Content
Pike Research estimates that as many as 238 million smart meters will be deployed across Europe over the next nine years, with cumulative investment in smart grid technologies totaling $80.3 billion by 2020. Read Original Content
The M2M market will represent a $1.2 trillion revenue opportunity for mobile operators by 2020, according to the GSMA. Read Original Content
ClickSoftware is an SAP mobility partner and the leading provider of automated workforce management and optimization solutions for every size of service business. This newsletter is sponsored in part by ClickSoftware - http://www.clicksoftware.com/.
With global M2M revenues set to increase by 36 percent yearly, Sprint is focusing on specific M2M areas: connected transportation, connected meters, sensors and alarms, connected machines, and connected personal devices. Read Original Content
TechNavio analysts forecast the Global M2M wireless modules market will grow at a compound annual rate of 54.2 percent over the period 2010 to 2014. Read Original Content
Planning Your Next Mobile Development Project: Best Practices, Hidden Risks
I would like to invite you to join T. L. Neff and me as we present a webinar on the subject of Planning Your Next Mobile Development Project on Thursday, October 20th at 1 PM EDT. Developing mobile apps brings a new set of challenges and processes that IT teams must be prepared to address. We’ll focus on the key areas across the software development lifecycle where mobile development differs from traditional IT projects.
• Learn how to balance project planning and software development processes against today’s constantly changing business and technical requirements for mobile solutions.
• Learn about best practices in defining requirements for mobile apps.
• Avoid the hidden risks in building out and managing the infrastructure to test and deploy mobile apps.
Click here to register!
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• Learn how to balance project planning and software development processes against today’s constantly changing business and technical requirements for mobile solutions.
• Learn about best practices in defining requirements for mobile apps.
• Avoid the hidden risks in building out and managing the infrastructure to test and deploy mobile apps.
Click here to register!
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Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Join the SAP Enterprise Mobility and Sybase Unwired Platform Groups
Read The M2M News Monthly
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.
Mobility News Weekly - Week of October 10, 2011
The Mobility News Weekly is an online newsletter made up of the most interesting news and articles related to enterprise mobility that I run across each week. I am specifically targeting information that reflects market data and trends.
Also read Field Mobility News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read M2M News Weekly
Also read Mobility Charts Weekly
The introduction of the iPhone 4S marks the debut of Apple’s newest mobile operating system, iOS 5. The new OS is not only loaded with some important improvements — from how notifications about missed calls and other messages are displayed to how your device connects to your computer — it also introduces an innovative, voice-activated “intelligent assistant” named Siri. This is arguably one of the most meaningful updates to the iPhone we’ve ever seen. Read Original Content
Microsoft Corp is gearing up to grab a share of the highly competitive smartphone operating system market with its partner in the sector, HTC Corp, launching two new phones that run its latest Windows Phone platform. The two HTC phones — the Titan and the Radar — are scheduled to hit the shelves at the end of this month. Read Original Content
The Chinese company Huawei recently outlined its strategy for entering the U.S. mobile market. Huawei’s goal is to offer more affordable Android smartphones, a growing category for both pre-paid carriers and the Big Four (AT&T, Verizon, Sprint and T-Mobile). Read Original Content
ClickSoftware is an SAP mobility partner and the leading provider of automated workforce management and optimization solutions for every size of service business. This newsletter is sponsored in part by ClickSoftware - http://www.clicksoftware.com/.
Eight months and several hurdles after receiving 510(k) clearance, mobile-health company Mobisante says its smartphone ultrasound device is officially on the market. Read Original Content
Recent problems with the BlackBerry smartphone system appear have to spread to the United States. The latest development follows two days of sporadic blackouts across Europe, the Middle East and Africa. BlackBerry's owner, RIM, blamed the latest outages on a backlog of emails to Europe from Asia and the Americas. Read Original Content
Also read Field Mobility News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read M2M News Weekly
Also read Mobility Charts Weekly
The introduction of the iPhone 4S marks the debut of Apple’s newest mobile operating system, iOS 5. The new OS is not only loaded with some important improvements — from how notifications about missed calls and other messages are displayed to how your device connects to your computer — it also introduces an innovative, voice-activated “intelligent assistant” named Siri. This is arguably one of the most meaningful updates to the iPhone we’ve ever seen. Read Original Content
Microsoft Corp is gearing up to grab a share of the highly competitive smartphone operating system market with its partner in the sector, HTC Corp, launching two new phones that run its latest Windows Phone platform. The two HTC phones — the Titan and the Radar — are scheduled to hit the shelves at the end of this month. Read Original Content
The Chinese company Huawei recently outlined its strategy for entering the U.S. mobile market. Huawei’s goal is to offer more affordable Android smartphones, a growing category for both pre-paid carriers and the Big Four (AT&T, Verizon, Sprint and T-Mobile). Read Original Content
ClickSoftware is an SAP mobility partner and the leading provider of automated workforce management and optimization solutions for every size of service business. This newsletter is sponsored in part by ClickSoftware - http://www.clicksoftware.com/.
Eight months and several hurdles after receiving 510(k) clearance, mobile-health company Mobisante says its smartphone ultrasound device is officially on the market. Read Original Content
Recent problems with the BlackBerry smartphone system appear have to spread to the United States. The latest development follows two days of sporadic blackouts across Europe, the Middle East and Africa. BlackBerry's owner, RIM, blamed the latest outages on a backlog of emails to Europe from Asia and the Americas. Read Original Content
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