Wednesday, October 19, 2011

Mobile Marketing News Weekly - Week of October 17, 2011

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read Mobile Commerce News Weekly
Also read Mobility News Weekly
Also read M2M News Weekly
Also read Mobility Charts Weekly

According to research firm IDC, mobile ad spending is set to reach $10.5 billion in 2015, compared to overall ad sales of $328.6 billion.  Read Original Content

According to the third quarter Web Traffic Report conducted by Walker Sands Communications, mobile Internet usage has increased 153 percent since third quarter 2010, accounting for 10 percent of total online visits.  Read Original Content

According to the British Retail Consortium, online mobile searches have increased 163 percent year-on-year and is up 35 percent during the third quarter compared to the second quarter.  Read Original Content

Pyxis Mobile provides an agile, powerful, and secure mobile enterprise application platform.  It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time.  This newsletter is sponsored in part by Pyxis Mobile,

Mobile ad spending in the U.S. will reach $1.23 billion this year, eMarketer estimates, and will surpass spending in Japan, the current largest single-country market, by the end of 2012.  Read Original Content

Google is on track to earn $2.5 billion this year in mobile ad sales, Larry Page told investors during Google's third quarter earnings call.  That growth is led by mobile search activity, with mobile display ads a lesser factor.  Read Original Content

Sears is allowing customers to access free in-store Wi-Fi so that shoppers can compare prices of Sears to products offered at other retail stores.  Read Original Content

Digital marketplace eBay will integrate image recognition capabilities into future versions of its mobile applications, enabling consumers to snap photos of items they wish to purchase and then match the image with products for sale across the eBay platform.  Read Original Content

According to the latest quarterly report from BuzzCity, mobile marketing campaigns have increased 60 percent compared to 2010.  Read Original Content

The global market for mobile advertising is projected to reach $32 billion by the year 2017, driven by the rising ownership of mobile phones, increasing use of sophisticated mobile devices including smartphones, and availability of high bandwidth, high speed data networks, according to a report Global Industry Analysts.  Read Original Content

eMarketer estimates 9.5 percent of U.S. adult mobile users, or 19.8 million people, will use mobile coupons by the end of this year.  By 2013, 35.6 million mobile owners will have redeemed a mobile coupon or code for either online or offline shopping.  Read Original Content

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Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.