Mobile Marketing News Weekly - Week of January 23, 2012


The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility News Weekly
Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly
Also read Mobility Charts Weekly

According to a report from Gartner, the worldwide market for mobile advertising is expected to grow from $1.8 billion in 2011 to $13.5 billion in 2015, roughly a 65% growth rate. Read Original Content

Thanks to the rapid growth in worldwide smartphones from an estimated 509 million last year to an estimated 914 million in 2012, Google’s mobile ad revenues are expected to more than double from an estimated $2.5 billion last year to $5.8 billion in 2012. Read Original Content

The total value of the global mobile marketing and advertising market is expected to grow from €2.6 billion in 2010 at a compound annual growth rate of 37% to €17.2 billion in 2016. Read Original Content

Verivo Mobile provides an agile, powerful, and secure mobile enterprise application platform.  It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time.  This newsletter is sponsored in part by Verivo Mobile, http://verivo.com/

Groupon and Deutsche Telekom have announced that they have formed a partnership in Europe. The Financial Times Deutschland reported that Groupon is looking to make an extra €2 to €3 billion in revenue from this agreement by 2015. Read Original Content
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Mobility Charts Weekly - Week of January 23, 2012


The Mobility Charts Weekly is a weekly publication of charts depicting the current and future status of the enterprise mobility market.  I am specifically targeting information that reflects market data and trends.



According to Research2guidance, the global revenues of m-health mobile applications rose from $100 million to $700 million between 2010 and 2011. This reflects the increasing need for consumers to use mobile devices to help manage their daily health.  Read Original Content



From the beginning of the iPhone development, iPhone and BlackBerry devices have remained relatively close in units sold during the first few years. In September 2010, however, Apple began to quickly surpass RIM in units sold. As of September 2011 Apple was selling 10 million more units per quarter than RIM. Read Original Content



According to the Pew Research Center, 10% of Americans owned a tablet device before Christmas of 2011 and 19% owned a tablet device after the holiday. Techfever suspects that much of that 9% increase is related to the large number of Kindle devices sold during the holidays. Read Original Content


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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Read The M2M News Monthly

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.
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Mobile Strategies, PIOs, Optimized Intersections and Patterns of Life, Part 2

In Part 1 of this article, we discussed PIOs (performance impact objects) and "optimized intersections" as they relate to mobile technologies and the mobile workforces  Here in Part 2 we are going to discuss "patterns of life" capabilities and how they relate to business analytics and decision making.

In the intelligence community, patterns of life refers to the study or analysis of the patterns observed in a person's or object's life. For example, a building may be observed over time through the camera of a UAV (unmanned aerial vehicle) and people can be seen entering and leaving the building at particular times.  The people leaving the building drive specific vehicles and come and go from specific locations.  Over the course of a month or longer, patterns and participants can become clear and this offers valuable information to the analyst.


A company does not require a UAV to be able to observe "patterns of life."  GPS and workforce tracking solutions, customer behaviors, data capture technologies and smartphones enable you, over a period of time to observe the patterns of life of your workforce, vehicles, equipment and customers.  Here is a list of pattern of life examples:

  • Hours equipment is in operation, moving and sitting idle.
  • Workforce driving habits.
  • Time of day that customers want deliveries.
  • Route speeds between delivery points at different times of the day
  • Locations where company vehicles refuel.
  • Places where service technicians purchase parts, materials and supplies.
  • Driving time vs. billable work time.
  • Ideal locations for company warehouses, suppliers and sales offices based upon proximity to work and customers. 

Once this data is collected and analyzed, patters of life can emerge that were never before recognized.  The next step is to represent these patterns on a map.  Barry Barlow, a Director at the National Geospatial-Intelligence Agency (NGA) says, "If you go into any operations center today you will see people using a Google Earth representation of what’s going on in the world."  Just seeing the patterns and activities visually represented is powerful.

Patterns of Life only emerge if you have visibility into operations in the field.  This data is most often collected through GPS vehicle and equipment tracking, and mobile device data collection.



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KevinThis ThisThiddddd Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.
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Mobile Commerce News Weekly - Week of January 23, 2012

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile payments, mobile money, e-wallets, mobile banking and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility News Weekly
Also read M2M News Weekly
Also read Mobile Marketing News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly
Also read Mobility Charts Weekly

Nearly $55 billion in international remittances will be enabled via mobile devices by 2016, according to Juniper Research. In 2011 that number is estimated to be under $12 billion. Read Original Content

Juniper Research is forecasting that global mobile payments will generate transactions worth over $600 billion by 2013. Read Original Content

Visa Europe is anticipating a big year for contactless and NFC payments, with issuance projected to leap from 30 million in 2011 to 50 million in 2012. Read Original Content

Tech Endeavour structures a mobile application as a multi-layered application consisting of user experience, business, and data layers. The mobile application development process starts with definition of the mobile application, understanding key components, learning scenarios where it will be used, learning key patterns and technology considerations as well as identifying specific scenarios such as deployment, power usage and synchronization.  This newsletter is sponsored in part by Tech Endeavour, http://www.techendeavour.com/.

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Juniper Research reports that 230 million people will embrace mobile banking within a two-year period. Read Original Content
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Syclo and IBM's Maximo for Enterprise Asset Management

Many people know Syclo as a mobility partner of SAP, particularly in the EAM (enterprise asset management) space, but did you know they also work with IBM's Maximo in the EAM space?  I was reading today about Syclo's Smart Work Manager version 7.5 for Maximo.  Here is a list of some of the supported features and capabilities:


PSION's Durable Enterprise PDA
EP10
Work Orders
• Location
• Short/long description
• Priority and status
• Field generated work requests
Data Capture
• Time/attendance
• Parts and material used
• Failure codes
Plans and Histories
• Job plans
• Safety plans
• Equipment work order history
Advanced Functions
• E-validation and E-signature
• GPS, GIS enabled
• Assignment Manager

An area of particular interest to me was the workflow description in Syclo's press release, "...your technicians are guided through intuitive, action-driven workflow to ensure they capture all relevant information - including work performed, failure codes, parts used, and more."  The ability to guide your workforce through specific tasks, in remote locations, using mobile apps is becoming increasingly important, especially in utilities where they are losing many of their most experienced workers due to retirement.

Enterprise asset management is one of those areas that many solutions come together.  A mobile EAM system can include:

  • Work orders (field service management)
  • Time and attendance (HR and payroll)
  • Parts and material used (inventory levels, suppliers, re-order, etc.)
  • Safety plans (worker safety and compliance) 
  • GIS/GPS tracking
  • etc.
Most mission critical mobility solutions, that offer competitive advantages, are not just one mobile app connected to one backend system.  It is a mobile app connected to many backend systems in unique combinations.


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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.
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Field Services News Weekly - Week of January 23, 2012


The Field Mobility News Weekly is an online newsletter made up of the most interesting news and articles related to field mobility that I run across each week.  I am specifically targeting information that reflects market data and trends.

Also read Enterprise Mobility Asia News Weekly
Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly
Also read Mobility Charts Weekly

The Danish Agriculture & Food Council's Pig Research Center is reviewing the results of a three-year pilot that tested ultrahigh-frequency RFID technology to track pigs from a few weeks after they are born until they are sold or received at a slaughterhouse. Read Original Content

At the Consumer Electronics Show Panasonic unveiled two new Toughpad rugged tablets that are designed to fit the needs of workers it extreme environments. Read Original Content

eProvenance, a Near Field Communication system for monitoring the temperature of cases of wine, is now in use by major producers to ensure the quality of their wine during shipment and storage. Read Original Content

Since 1995, Syclo has enabled hundreds of companies in 37 countries and industries supercharge their businesses with mobility.  This newsletter is sponsored in part by Syclo. http://www.syclo.com/.

Wireless systems provider In Motion Technology is partnering with Clevest Solutions to offer what they call the "most integrated mobile workforce management and smart grid deployment system in the utility industry." Read Original Content
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What's New in HTML5 Week of January 23rd

Each week I conduct market research on HTML5 that includes news, quotes, market growth and developments around HTML5 and share the more interesting ones here with you.  I hope you find it useful.

A new survey from Evans Data shows that 43 percent of developers in North America and 58% in the Asia Pacific region are using HTML5.  The trend is expected to grow even further in 2012. Read Original Content

CEO of web framework and tool provider Sencha, Michael Mullany, states “Looking at the phenomenal rise of HTML5 as the next industry standard for Web development, it's clear that 2011 has been a transformational year for this powerful set of Web technologies.” Read Original Content



Cross-platform app framework service Trigger (https://trigger.io/) announced a new mobile development framework designed for web developers who wish to develop native mobile apps.  Co-founder and CEO Amir Nathoo states “Demand for mobile apps, both native and mobile web, is exploding and web developers are looking for ways to benefit from this shift.” Read Original Content

Web-based streaming music service Grooveshark is now available as an HTML5 app which runs in a web browser and is optimized for mobile devices.  Read Original Content

According to a January 16, 2012 article by Chris Wright, Silverlight’s future with SharePoint seems grim, with HTML5 stepping in as a replacement.  “Microsoft seems to be making a strategic decision to back HTML5 for web and app-style development. Windows 8 is using HTML5 as its application platform, so it seems likely that the next version of SharePoint will fall in line with this vision.” Read, “Do SharePoint and Silverlight Have a Future Together.”

"HTML5 is well on its way to fame and fortune, but it’s too early to declare a complete HTML5 victory over Flash video, as Flash still dominates on streaming web services."  This comprehensive article lists the benefits and limitations of HTML5 for use with video. Read Original Content

Kindle Publisher Tools with Kindle Format 8 (KF8) offers new features, including HTML5 support for publishers.  Details are on Amazon's website.  Read Original Content  

HTML5 Forms – Two articles of note:
  1. “What's New in HTML5 Forms: The Datalist Control”  
  2. “HTML5 Forms: How To Use The New Email, URL, and Telephone Input Types” 


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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.
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Mobile Strategies, PIOs, Optimized Intersections and Patterns of Life, Part 1

Several weeks ago I introduced, in an article on this site, the concepts of PIOs (performance impact objects) and PIVs (performance impact variables) and their role in managing a mobile workforce.  Today, I want to expand upon the concept of PIOs and introduce two additional concepts, 1) optimized intersections, and 2) an emerging concept from the intelligence community called "patterns of life." We will then explore how these can be useful to an enterprise seeking to maximize efficiencies and the value of their enterprise mobility solutions.
Click to enlarge

Let's first review some examples of PIOs.

• People
• Parts/Supplies/Materials
• Tools
• Job/work locations
• Equipment
• Transportation
• Vendors
• Subcontractors
• Jobsite access
• Permits/Approvals

For any particular job, the required PIOs must all come together at the right time and place (read 4D Field Services) in order to optimize your productivity and efficiencies (see image).  The optimized intersection is where all of these items come together in the most optimal manner.

To optimize your productivity, you can employ enterprise mobility solutions, GPS tracking devices, M2M solutions, real-time business intelligence and shared dynamic schedules that will continually estimate the "optimized intersection" for each job.


One of the challenges with implementing these kinds of "real-time" capabilities is that they often involve third parties.  Most often you do not have full control of the technology solutions that your vendors, suppliers and subcontractors use.  So how does an enterprise actually implement this strategy?

Utilizing HTML5 mobile applications on smartphones with GPS tracking and date and time capturing capabilities are a big step in the right direction.  Integrate these HTML5 apps with your "optimized intersection" and dynamic scheduling capabilities and you are making big progress.

Why HTML5?  Pure HTML5 mobile apps will allow you to support the widest number of mobile devices in the most efficient manner possible.  Especially if you want your third party subcontractors and vendors to use your mobile apps on their smartphones so they can participate in your "optimized intersection" solution.

In Part 2 of this article we introduce the concept of "patterns of life" and how it relates to enterprise mobility.

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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.
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M2M News Weekly - Week of January 16th

Welcome to M2M News Weekly, an online newsletter that consists of the most interesting news and articles related to M2M (machine to machine) and embedded mobile devices.  I aggregate the information, include the original links and add a synopsis of each article.  I also search for the latest market numbers such as market size, growth and trends in and around the M2M market.


Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly
Also read Mobility Charts Weekly


According to ABI Research, smart energy is one of the top two market segments for cellular M2M, the other being automotive telematics. The market for smart energy will represent more than $7.5 billion in 2016 according to ABI. Read Original Content

The market for cumulative cellular M2M connections will rise from about 110 million connections in 2011 to approximately 365 million connections by 2016. This represents a compounded annual growth rate of roughly 27% through 2016 and about $35 billion in connectivity services revenue. Read Original Content

According to Zpryme’s, the total Smart Grid Communications market is slated to experience strong market growth through 2015, projected to reach nearly $1.6 Billion. Read Original Content

ClickSoftware is an SAP mobility partner and the leading provider of automated workforce management and optimization solutions for every size of service business.  This newsletter is sponsored in part by ClickSoftware - http://www.clicksoftware.com/.

The smart grid is on pace to hit a $2 trillion cumulative investment between 2010 and 2030, according to a new study from UK research firm Memoori. The firm estimates the sector will need to grow by a compound annual growth rate of 23% to hit that mark, peaking at $155 billion in 2022. Read Original Content
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Mobile Health News Weekly - Week of January 16, 2012

The Mobile Health News Weekly is an online newsletter made up of the most interesting news and articles related to medical mobility that I run across each week.  I am specifically targeting information that reflects market data and trends.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility News Weekly
Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobility News Weekly
Also read Mobility Charts Weekly

The mHealth market earned revenues of $230 million in 2010 and is estimated to reach $392 million in 2015, according to a new report from research firm Frost & Sullivan. Read Original Content

According to recent predictions from Global Information Inc., the mobile health applications market is presently worth $718 million. Read Original Content

New research from Frost & Sullivan predicts that remote patient monitoring will continue to play a significant role in transforming healthcare. The research shows the remote patient monitoring market rising to $294.9 million by 2015. Read Original Content

Webalo technology eliminates the need for traditional mobile application development tools and custom programming to provide in hours, instead of weeks or months, mobile access to the specific enterprise data and functions that smartphone and tablet users rely on to do their jobs.  This newsletter is sponsored in part by Webalo, www.webalo.com.

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At the 2012 Consumer Electronics Show in Las Vegas, Sprint and remote-monitoring device manufacturer Ideal Life are exhibiting a cellular device called the Pod to help consumers manage chronic conditions such as diabetes or hypertension remotely at home. Read Original Content
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