Enterprise Mobility Vendor Pyxis Mobile Becomes Verivo

Pyxis Mobile becomes Verivo
I received a call early this week from Pyxis Mobile's CMO Chris Willis.  He wanted to let me know of big and exciting changes happening at Pyxis Mobile.  The most obvious is their name.  They will henceforth be known as Verivo, The Enterprise Mobility Company.  On a branding and marketing note - they have also adopted the color purple.

In addition to their new fondness for all things colored purple, they are now sitting on top of a truck load of green cash from big name investors including Commonwealth Capital Ventures, Ascent Venture Partners and Egan-Managed Capital.  A grand total of $17 million in new cash from this latest round of funding.  This latest round is intended to fund their new super sized ambitions, new offices, new global expansion (Asia and Europe) and a lot of new hiring.  If you are a mobility expert looking for new and exciting work contact them.

Verivo (formerly Pyxis Mobile) has a lot of interesting mobile technology and a very unique pricing structure based not on numbers of users, but on servers.  This can dramatically simplify pricing and allows for unlimited numbers of mobile users.  This contrasts with many mobile vendors and ERP companies that charge by the user or transaction.

Verivo did well last year as Pyxis Mobile.  They reported 220 percent increases in license bookings, and revenue run rate of 50%.  Their customer base increased by 170%.  They are now focused on scaling globally.

It will be very interesting to watch how Verivo manages their growth and expansion in 2012.

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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Health News Weekly - Week of January 9, 2012

The Mobile Health News Weekly is an online newsletter made up of the most interesting news and articles related to medical mobility that I run across each week.  I am specifically targeting information that reflects market data and trends.

Also read Enterprise Mobility Asia
Also read Field Mobility News Weekly
Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobility News Weekly
Also read Mobility Charts Weekly

The m-Health market earned revenues of $230 million in 2010 and is estimated to reach $392 million in 2015, according to a new report from research firm Frost & Sullivan. Read Original Content

According to the latest research, the global telemedicine market is anticipated to grow at a CAGR of around 19 percent during 2010 to 2015. Read Original Content

Research company Technavio predicts that the global mobile health applications market will reach $4.1 billion by 2014, up from $1.7 billion in 2010. Read Original Content

Webalo technology eliminates the need for traditional mobile application development tools and custom programming to provide in hours, instead of weeks or months, mobile access to the specific enterprise data and functions that smartphone and tablet users rely on to do their jobs.  This newsletter is sponsored in part by Webalo, www.webalo.com.

WebMD, the leading source of health information has released a new WebMD Baby App for iPhone and iPod touch, a free mobile application for parents looking for medical advice for their children. Read Original Content

Mobility News Weekly - Week of January 9, 2012

The Mobility News Weekly is an online newsletter made up of the most interesting news and articles related to enterprise mobility that I run across each week.  I am specifically targeting information that reflects market data and trends.

Also read Enterprise Mobility Asia
Also read Field Mobility News Weekly
Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobile Health News Weekly
Also read Mobility Charts Weekly

Pyxis Mobile, a Waltham-based provider of technology that helps businesses build and manage mobile apps, has raised $17 million in a round of venture capital and changed its name to Verivo Software.  Read Original Content

Intel announced its first smartphone customers, signaling the arrival of Intel Inside smartphones. Lenovo and Motorola will release smartphones based on Intel's upcoming Atom chips code-named Medfield, said Paul Otellini, Intel's CEO.  Read Original Content

The majority of smartphone users (7 in 10) are shopping and/or browsing for products online and will use their smartphone for practically any type of purchase as long as it's convenient according to Market Strategies International.  Read Original Content

ClickSoftware is an SAP mobility partner and the leading provider of automated workforce management and optimization solutions for every size of service business.  This newsletter is sponsored in part by ClickSoftware - http://www.clicksoftware.com/.

A report published this week by The NPD Group shows that Apple's iOS skyrocketed to 43 percent of all smartphone sales in October and November (shortly after the launch of the iPhone 4S) from 26 percent reported by Apple in its third-quarter earnings report.  Read Original Content

Enterprise Mobility and Institutional Memory

This tablet mentions the
Library at Alexandria
During the past year I consulted with many different utility companies around the world that all seemed to be facing the same challenge, recruiting and training a new generation of workers before their aging workforce retires.  Their biggest concerns were capturing institutional knowledge that resided only in the minds of their aging workforce, and passing it down to the next generation before it was lost forever.

The challenges faced by these utilities reminded me of the ancient Library at Alexandria (Egypt). It was the first known library of its kind with funding and a mandate to collect books from around the world for the purpose of aggregating the world's knowledge in one place.  It succeeded for a time, but during Julius Caesar's visit to Alexandria in 48 BC his forces "accidentally" burned down the library and its entire collection.

Every time I think about this disaster I cringe.  Just think about the volumes of history and knowledge that were lost in that ancient fire!

Now let's return to the challenges facing the utilities.  The knowledge they seek to collect and save, is often the unwritten knowledge.  Knowledge about the locations of assets, projects, job sites and the history behind each.  The lessons learned, experiences and knowledge about the most effective ways to accomplish various tasks.


Enterprise mobility solutions may not help solve their current problems, but it can help resolve this problem in the future.  Mobile devices and mobile apps can today be configured to automatically capture all kinds of digital data rather than just ink on paper.  It can capture date, time, location, photos, bar code, RFID, geo-tags, data from any bluetooth enabled data capture devices, audio files and videos.  All of these data capture tools are in addition to the standard mobile app data fields where data can be manually entered by the mobile worker.

PSION EP10 Durable PDA
This captured digital data can be stored in data warehouses, associated with a GPS coordinate and analyzed.  This data can be associated with physical locations, and when the next generation of workers (or next year's) need archived information about a location, job, project, customer, plan, infrastructure design, etc., real-time business intelligence systems will analyze the "big data" and provide this information in seconds to mobile devices.

Collecting and utilizing institutional knowledge has never been easier.  However, it must be part of your mobile strategy and enterprise mobility plan or this opportunity to capture institutional data will be missed yet again.


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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Marketing News Weekly - Week of January 9, 2012


The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia
Also read Field Mobility News Weekly
Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly
Also read Mobility Charts Weekly

A new report from Juniper Research, the Mobile Coupons Whitepaper, shows that the total value of coupons redeemed via smartphones will reach $43 billion by 2016, a redemption rate of 8 percent. Read Original Content 

Merchants running mobile advertising campaigns claim that between 5 and 10 percent of their digital purchases are coming from mobile devices, according to a Mojiva executive. Read Original Content

Google is on pace to generate 2012 mobile advertising revenues in excess of $4 billion, according to a new forecast issued by Piper Jaffray analyst Gene Munster. Read Original Content

Pyxis Mobile provides an agile, powerful, and secure mobile enterprise application platform.  It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time.  This newsletter is sponsored in part by Pyxis Mobile, http://pyxismobile.com/

According to Research and Markets, with a compound annual growth rate of 37 percent, the mobile ad market is forecasted to be worth $17.2 billion during 2016. Read Original Content

Enterprise Mobility - Controlling Devices and Software


Today we are fortunate to have a guest blogger from Dell, David Malmborg.  David works with the Dell Kace solution.  He enjoys writing about technology, computers and saving money.  Thanks David!

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The need to consistently deliver reliable software and IT support to remote users for a large enterprise has become the rule rather than the exception in modern business. As staff and employees spread out across the country, or even into the international market, they still require access to the same applications and security that employees receive on-site.

There is a huge opportunity for enterprises to improve efficiencies and increase productivity by implementing mobile strategies and procedures, but only if all the devices and software are updated with the most current versions of the software and have the important security updates and patches. It has become critical for the IT team to have control over remote administration, software distributions, and installations in order to keep every department (and especially the mobile users) connected and up-to-date.

Problems to Avoid

As the number of personal and corporate smartphones, tablets, and laptops continue to go up, it can become extremely difficult for the enterprise to ensure that every mobile user has the ability to reach the information or applications they need to be truly effective. Technologies continue to change and applications are updated to keep pace, and this can lead to some costly problems for many organizations.

If these mobile assets are not meticulously tracked and managed, it won’t be long before the enterprise could start over-purchasing software licenses or find itself lacking the necessary assets when a user requires immediate access to something. All of these problems can end up costing the company a lot time and money.



A System for Software Deployment

Effective enterprise mobility requires that the IT department has the ability to track software resources, streamline the delivery system, and automate management. A software installation in-house was once handled manually, but since then companies have moved to a distribution system that is much faster and provides better tools for taking inventory and automating installations.

These systems, like the enterprise software deployment tools offered by Dell, have made it possible to create disc images and deploy them to every computer on the network. This also extends to remote locations and offices, and the same principles can be applied to the growing reliance on smartphones and tablets for mobile users.

Whether the company is updating the security features of an application or migrating to an entirely new operating system, the discovery, deployment and maintenance process can make the change more effective. The discovery phase can determine exactly what devices need access to the network, and what software is currently in use. The software installation can also be automated, if the right tools are employed. Finally, continued maintenance is about making sure that each of these devices are receiving the right updates and software to continue serving as an effective tool wherever they are used.

Guest blogger: David Malmborg


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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Commerce News Weekly - Week of January 9, 2012

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile payments, mobile money, e-wallets, mobile banking and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility News Weekly
Also read M2M News Weekly
Also read Mobile Marketing News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly
Also read Mobility Charts Weekly

Mobile commerce sales in the United States are expected to hit $5.3 billion in 2011, up 83 percent from a year ago, according to Barclays Capital. Read Original Content

In a recent study, IBM found that online shopping jumped 16.4 percent on Christmas Day over the same time in 2010. The dollar amount of those purchases using mobile devices increased 172.9 percent. Read Original Content

eMarketer estimates that mobile commerce will increase from $6.7 billion in 2011 to $12.6 billion by 2012. Read Original Content

Pyxis Mobile provides an agile, powerful, and secure mobile enterprise application platform.  It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time.  This newsletter is sponsored in part by Pyxis Mobile, http://pyxismobile.com/

Mobile payment device maker-Square has agreed to sell their devices at both UPS and Office Max stores totaling 1,000 new locations. The company now has over 10,000 retail stores selling their devices. Read Original Content

Mobile Apps the Front End to Big Data and Artificial Intelligence

I wrote an article last week called, The Value in a Mobile Enterprise Solution in which I penned, "I proposed that the core value in an enterprise mobility solution is in the back end systems.  The back end systems are where the business logic, business processes, big data and business analytics are primarily located.  Most enterprise mobility solutions are extending back end systems.  This may seem like an obvious thing, but for many it is not."

Why do I believe that?  I recognize the value that real-time enterprises can gain from receiving assistance in making real-time decisions in uncertain environments.  Silicon Valley investor Vinod Khosla writes,  "The venture capital business has injected a lot of new energy and exploration for using experts and expert systems, probability and statistics, machine learning, self organizing machines and many less-discussed and some yet-undisclosed systems. Data, and big data especially hold “truths & likely correlations...”  VCs recognize we need help making real-time decisions in uncertain environments.

Khosla believes many tasks can be preformed better and faster by machines.  He listed areas such as medicine and education that can benefit greatly from artificial intelligence and the analysis of big data.  I would add to those tasks, field service management.





As you change physical locations and job statuses, so also should the instructions in your mobile app change.  Instructions such as the location and time of your next job.  The predicted parts and expertise needed.  The best location and price to buy parts and replenish supplies.  The optimal route for driving to the next job.  All of these instructions should be determined by a system benefiting from artificial intelligence, GPS tracking and one that utilizes big data in real-time that can find "truths and likely correlations."

More from Khosla's article The Surprising Path of Artificial Intelligence, "We essentially let the computer “figure it out” using lots of past problems and solutions that include probability assessment systems beyond any hard-coded rules. Reasoning under uncertain conditions underlies a major area of recent progress." 

Today, investors are funding companies with solutions that provide "reasoning under uncertain conditions!"  The 20th century military strategist John Boyd would appreciate this focus.  Here are a few of his relevant thoughts and strategies:
  • How one thinks about uncertainty, imprecision, and mismatches is critical to success. 
  • Not being able to read the environment and take advantage of opportunities that it presents is the definition of failure. 
  • Life is defined as a process of adaption.  Some adaption is successful.  Some is not.  The key is the capacity for the combination of analyses and syntheses that enables us to exploit changes.  This in turn leads to successful adaption...
  • Advantage in observation and orientation enable a tempo in decision-making and execution that outpaces the ability of the competition to react effectively in time.
Human weaknesses, biases and frailty impact our ability to make good real-time decisions in uncertain environments.  Uncertain environments is what we often find ourselves in outside of the four walls in mobile and remote places.  It is difficult for us to process large volumes of data to find "truths and correlations." 

Artificial intelligence systems using big data that are connected to GPS enabled mobile devices can offer enormous value to the mobile workforce and the enterprises that employ them.  Let the fun begin!




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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Enterprise Mobility is Not for Everyone, Just Most

Sybase's Willie Jow
A couple of months back I listened to a presentation by Sybase's VP of Mobile Solutions, Willie Jow, and later interviewed him at the Enterprise Mobility Exchange.  During his presentation he emphasized that enterprise mobility is for nearly everyone in a company, not just a select few.  On one of his presentation slides (see image), he listed various roles in most enterprises that can benefit by having mobile solutions:

  • Business leaders
  • Managers
  • Knowledge workers
  • Marketers
  • Sales
  • Plant Operators
  • Warehouse staff
  • Field technicians
  • Partners
  • Consumers

I took note of this list.  Why?  Because in my mobile strategy consulting with large companies, they have rarely considered mobile solutions for more than a few of these categories.  For example, seldom have they ever considered how their partners and suppliers could benefit from mobile solutions.

However, I was consulting with a large water utility in Europe yesterday that was, in fact, planning to provide mobile solutions for their partners.  These partners provided important services and were a critical part of their service delivery system.  They had the same need to have real-time access to important back office data on mobile devices as the FTEs (full time equivalents).

Supporting partners has its own set of challenges.  It is hard to dictate what mobile devices partners should use.  They most often have their own preferences.  The water utility I mentioned above is looking to utilize mobile HTML5 apps so their partners can easily utilize them on a variety of mobile device platforms and operating systems.

The list above highlights the large variety of users, use cases and potential mobile apps.  It also emphasizes the importance of enterprise mobility to the future of businesses.  Companies that don't support enterprise mobility in these areas will suffer.  It is impossible to manage a real-time enterprise that involves a mobile workforce without supporting mobility.



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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobility Charts Weekly - Week of January 9, 2012


The Mobility Charts Weekly is a weekly publication of charts depicting the current and future status of the enterprise mobility market.  I am specifically targeting information that reflects market data and trends.


According to IDTechEx the real time location systems market will increase over the next ten years, eventually rising to $4 billion by 2022. This market includes devices that help track items, animals and people in real time. Read Original Content




eMarketer expects the mobile commerce industry to rise through 2015 to eventually reach $31 billion. At the same time the company believes this figure still represents a very small level of overall consumer spending. Read Original Content



Flurry Analytics has gathered data surrounding the amount of time consumers spend on mobile apps versus web browsers. In their findings they discovered that the average consumer spent more time on mobile apps than on web browsers during June 2011 than during June 2010. Read Original Content

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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer
Follow me on Twitter @krbenedict
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Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

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