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A new report from Juniper Research, the Mobile Coupons Whitepaper, shows that the total value of coupons redeemed via smartphones will reach $43 billion by 2016, a redemption rate of 8 percent. Read Original Content
Merchants running mobile advertising campaigns claim that between 5 and 10 percent of their digital purchases are coming from mobile devices, according to a Mojiva executive. Read Original Content
Google is on pace to generate 2012 mobile advertising revenues in excess of $4 billion, according to a new forecast issued by Piper Jaffray analyst Gene Munster. Read Original Content
Pyxis Mobile provides an agile, powerful, and secure mobile enterprise application platform. It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time. This newsletter is sponsored in part by Pyxis Mobile, http://pyxismobile.com/
According to Research and Markets, with a compound annual growth rate of 37 percent, the mobile ad market is forecasted to be worth $17.2 billion during 2016. Read Original Content
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Forrester Research predicts more than $2.7 billion will be spent on mobile marketing in 2012, a 68 percent increase over 2011 mobile spending. Read Original Content
Berg Insight expects the worldwide mobile and advertising market to grow at a compound annual growth rate of 37 percent to $22.6 billion in 2016. Read Original Content
With help from surging smartphone shipments and an increasing number of people accessing the Internet through mobile devices, the U.S. advertising market will be worth $691.6 billion by 2015. Read Original Content
Recent Articles by Kevin Benedict
Whitepapers of Note
Recorded Webinars of Note
Ruggedized and Industrial Mobile Device Articles
You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.
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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Join the SAP Enterprise Mobility and Sybase Unwired Platform Groups
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.
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