Observations about SAP Enterprise Mobility, MEAPS and SDKs

I am attending the SAPinsider Mobile2012 event in Las Vegas this week, and have had the honor of meeting and speaking with many people involved in SAP enterprise mobility. These people were SAP partners and SAP employees. One of the distinct impressions I got was that most are focused on simply extending existing SAP systems out to a mobile user, but not focused on transforming businesses with mobility. I attended a session on SAP's mobile EAM solution (enterprise asset management) yesterday. In it they demonstrated how the mobile app integrated with SAP and extended SAP fields out to the mobile device. However, there was no SDK (software development kit) that would enable the user to customize the app for their specific requirements and projects. It is basically a generic hard coded solution that extends SAP EAM functionality to the field. There is value to that, but not transformational value. I asked the SAP person if they used the SAP's mobile SDK to build the m