Wednesday, February 29, 2012

Mobile Marketing News Weekly – Week of February 27, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility News Weekly
Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

Research firm Nielsen surveyed more than 20,000 mobile consumers in the U.S. and found a strong correlation between age, income, and smartphone ownership. Adults aged 24 to 34 showed the highest proportion of smartphone ownership. 66 percent indicated they owned a smartphone.  Read Original Content

A recent IAB study reported that 63 percent of top brand marketers have increased their mobile advertising spending over the last two years, and that 72 percent plan to increase advertising spending over the next two years. Read Original Content

According to the latest Mobile Audience Insights Report from JiWire, 80 percent of mobile users prefer locally relevant advertising and 75 percent are more likely to take an action after seeing a location-specific message. The survey also found that 21 percent of consumers search for a coupon on their mobile device while in a store. Read Original Content

Verivo is a leading provider of enterprise mobility software, Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit

Groupon announced that its mobile apps broke records in December 2011, with 25 percent of all of its deals in the region purchased via a mobile device. The company saw over 26 million app downloads of its Groupon Now app, helping to increase its mobile user base by more than three times to nine million, tripling its figures since December 2010. Read Original Content

A YouGov study last year found that almost half of Apple users (46 percent) and 42 percent of O2 customers remember seeing advertising on their mobile device. The study also discovered that 88 percent ignore ads in apps and 86 percent ignore ads on the mobile web. Read Original Content

According to a new survey sponsored by AisleBuyer, a Boston-based in-store mobile commerce firm, a total of 60 percent of smartphone-carrying shoppers said they would use their cell phone to pay during an in-store shopping trip if it meant they didn’t have to wait in line. Read Original Content

Forecasters at PQ Media predict that the mobile and social media industry will grow into a $100 billion market by 2015, so expect to see many mobile marketing solutions roll out between now and then.  Read Original Content

Google and Facebook are battling it out over the U.S. display advertising market, with Google set to take the lead in 2013, according to eMarketer. Facebook closed 2011 with 14 percent of the display ad market on sales of $1.73 billion. Google netted a 13.8 percent share on sales of $1.71 billion. Read Original Content

According to research released from Shoppercentric, an independent agency specializing in shopper research, only 13 percent of consumers used their smartphones to purchase goods in the past month, and only seven percent used a tablet. Read Original Content

A new report from online retail giant Rakuten, the world's third-largest e-commerce provider, indicates that the value of the typical user's online purchases rises when they access its services from mobile devices. Sales increase when customers transition from shopping with their PCs to shopping on feature phones, from feature phones to the mobile web, and from the mobile web to mobile apps. Each of the three transitions results in an increase in transactions of roughly 50 percent. Read Original Content

U.S. grocer Peapod is testing virtual storefronts that anyone waiting at a bus stop or subway platform to shop for groceries with their smartphone. While waiting for their train, users can download the Peapod app, peruse the items in front of them, and scan the barcode of anything they'd like to purchase. The groceries are delivered later that day. Read Original Content

According to eMarketer, advertisers will spend $7.72 billion on social network advertising this year, including paid advertising on social sites and in social games and applications. Growth in 2012 will be even faster than in 2011, though the firm predicts growth to fall in 2013 and 2014. Read Original Content

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You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.

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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer
Follow me on Twitter @krbenedict

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.