Wednesday, May 16, 2012

Mobile Marketing News Weekly – Week of May 13, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

Global mobile location-based advertising and marketing revenues will soar to almost €5 billion ($6.47 billion) by 2016 and account for close to 30 percent of all mobile advertising and marketing income, Berg Insight predicts. Read Original Content

Travel guide publisher Fodor’s Travel has enhanced its mobile applications with several integrations designed to make it easy for users to go from researching to booking reservations or purchasing tickets without having to leave the app. Read Original Content

Beverage giant Coca-Cola has launched a new iAd campaign that gives users the chance to vie for prizes by playing a mobile game. The ads are running on iAd’s network inside iPhone applications including TV Guide and CBS News. Read Original Content

Verivo is a leading provider of enterprise mobility software. Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit

Flurry has released the results of its mobile marketing study, which has shown that Android is suffering from a serious monetization issue, as its developers are being paid only 24 cents for every dollar made by those for iOS. Read Original Content

A new report from mobile marketing and advertising firm Velti, which is based on mobile device ad impressions, shows the new iPad’s growth into the mobile market slowed after an initial surge. Currently, the new iPad represents 8 percent of mobile ad impressions. Last year, at the same point in its release cycle, the iPad 2 had already captured 13 percent of the market. Read Original Content

Social media advertising revenues will grow from $3.8 billion in 2011 to $9.8 billion in 2016, representing a compound annual growth rate of 21 percent, according to BIA/Kelsey's U.S. Local Media Forecast. Read Original Content

Millennial Media Inc., a Baltimore-based mobile advertising firm, posted its first quarterly results as a public company Monday. The results included a $4 million loss but were in line with Wall Street's expectations. The company reported revenues of $32.9 million. Read Original Content

The U.S. Postal Service is offering the 2012 Mobile Commerce and Personalization Promotion to encourage commercial mailers to use mobile marketing tools — such as QR codes — on their mail. Read Original Content

Customizing the content and experience for each mobile device type presents lucrative opportunities for marketers and their brands. But it can create challenges as well. Identified in this article are four key benchmarks marketers should consider when optimizing device demographics to maximize ROI for their campaigns. Read Original Content

The launch of offers client and customers quick and easy access to essential information about all aspects of mobile marketing including tips and how to use SMS Texts and QR Codes to attract more customers and increase customer spend. Read Original Content

Retailers that use mobile marketing in the United Kingdom have seen a number of challenges with the channel and it has been predicted that over the next five years beyond 2012 to 2013 will experience a 5.1 percent annualized decline. Read Original Content

During Pandora Radio's March earnings call covering the 2012 fiscal year, CEO Joseph Kennedy disclosed that at least 42 percent of his company's advertising revenues were mobile ad sales. In a year, he said, mobile ad revenue jumped from $25 million to $100 million, a 300 percent increase. Read Original Content

As part of its effort to wring sales from mobile users, Facebook unveiled a new online store last week to help it play catch-up with Apple and Google in the area of applications that can be downloaded onto handheld devices. Read Original Content

Mobile advertising and publishing platform TapJoy is launching another fund to spur development of free-to-play mobile apps. Unlike its previous similar effort which was focused on helping companies port their apps to Android, this one targets both iOS and Android developers located in Asia. Read Original Content

Recent Articles by Kevin Benedict

Whitepapers of Note

Recorded Webinars of Note

Ruggedized and Industrial Mobile Device Articles

You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.

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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Alumnus
Follow me on Twitter @krbenedict

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.