Once a company decides (the sooner the better) to invest in mobile retail applications it is important to recognize this is a permanent project. Just as things change by season and holiday in retail, so to will the mobile application needs and designs. Many companies choose to work with their ad agency or other third party developers on mobile retail and marketing apps because of the campaign nature of these applications.
SAP already seems to recognize the value in mobile commerce, for their customers and for themselves. Here is an excerpt from an article I read last week, "Luis Cesar Verdi, President of SAP Brazil, told Computerworld UK, “Our strategy is to first help our clients understand how to use our mobile technology internally within their organisations,” he explained. “However, we intend to extend this and get them to offer our mobile applications and infrastructure to their customers,” he added. Verdi said that this is likely to be specifically within the services sector, for example, in retail, financial services and utilities.
Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Alumnus
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Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.