Friday, May 11, 2012

SAP Enterprise Mobility and Multilevel Marketing

In an article I read this morning, "Luis Cesar Verdi, President of SAP Brazil, told Computerworld UK that Brazil currently has 1.5 million end users for its mobile applications, but plans to increase this rapidly to 20 million by 2015.  To achieve this, Verdi plans to target the general public by going through enterprise customers that currently use its ERP systems and mobile applications."

I wrote about this multilevel enterprise mobility strategy last year and believe it will be effective.  B2C mobility is and will continue to be a fast growing market for mobility vendors, and SAP has the opportunity to touch billions of mobile users through B2C mobility.  Let's think about it.  SAP is big in utilities, consumer packaged goods and other industries with large customer bases.  Providing mobile IDEs (integrated development environments) through SDKs through partnerships and acquisitions will make it easier for mobile vendors to extend SAP out to these users.

Mobility is going to touch every industry, supplier ecosystem and customer base.  Companies need to start developing their strategy for supporting these groups sooner rather than later.
Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Alumnus
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.