Determining Anticipated ROIs for Enterprise Mobility

Over 90% of companies today believe enterprise mobility is "very important" to "critical" to their company’s future success according to a recent study I completed.  Yet identifying ROIs is still a major challenge.  It seems intuitively people recognize enterprise mobility is a revolution that will change competitive landscapes, but they are still unsure as to exactly how it will impact their company.

I propose that we as individuals understand how mobile technologies have changed our own lives, and  believe the same will happen in our businesses.  The challenge is that mobile technology can provide big changes - real-time data, real-time visibility, real-time analytics, real-time alerts and notifications, real-time KPI monitoring, real-time workforce tracking, real-time job status and real-time schedules, unified and 360 degree views of our operational areas, etc, and these capabilities can change entire processes, businesses, industries, service level agreements, customer interactions, and entire business models.  How do you measure that?

These are big changes that will take some study to fully understand their impact on each of our own unique industries and markets.

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Because enterprise mobility can impact everything about a business, the business must work with the IT teams to determine anticipated ROIs and mobile strategies.  How do you measure competitive advantages and better, faster decision making?  How do you measure the anticipated impact of providing better and faster customer service?  How do you measure doing business at a faster tempo with mobile technologies?

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Kevin Benedict, Head Analyst for SMAC (Social, MOBILE, Analytics and Cloud), Cognizant

Read The Future of Work

Visit MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

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Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Mobile Commerce News Weekly-Week of October 7, 2012

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile commerce and marketing, mobile payments, mobile money, e-wallets, mobile banking, mobile ads and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly

Also read FieldMobility News Weekly

Also read M2MNews Weekly

Also read MobileHealth News Weekly

Also read Mobility News Weekly

In 2012 mobile commerce sales in the U.S. grew year over year 98.6 percent to $20.85 billion from $10.50 billion in 2011. Read Original Content.

Starbucks will be integrating Square’s mobile payment system into many of its U.S. stores this fall, in addition to investing $25 million in Square. Read Original Content.

According to a study released by the Pew Research Center’s Internet and American Life Project and Elon University’s Imagining the Internet Center, swiping mobile phones could replace cash and credit cards both online and in stores within the next decade. Read Original Content.

Founded in 1979, DSI is a global provider of Enterprise Mobility Solutions®, helping companies worldwide increase productivity and profitability regardless of data source, device type, operating system or network connectivity.  DSI serves clients globally through its offices in Australia, Canada, China, France, Hong Kong, India, Japan, Singapore, the United Kingdom and the United States.  This newsletter is sponsored in part by DSI.

Debenham’s latest research suggests mobile shoppers are more lucrative, shopping more often and spending more than in-store customers, but they are also far more fickle and will change brands if an experience is not good. Read Original Content.

The Merchant Customer Exchange announced that Dunkin' Brands, parent company of Dunkin' Donuts and Baskin-Robbins, has committed to the mobile-commerce solution. Read Original Content.

Based on several online surveys of mobile device owners, a study by Javelin reveals that mobile shopping has become a $20 billion business. More than $20.7 billion was spent using a mobile device over the past year. Read Original Content.

According to Deloitte, In the U.S., using apps and mobile web sites while shopping accounted for a 5 percent bump in retail sales, equating to $159 billion in in-store sales. In the UK the proportion was slightly higher, but that the actual value was lower: mobile usage gave a 6 percent bump, or 24.7 billion in sales. Read Original Content.

Online auction site eBay has revised its forecast for global transactions through mobile to $10 billion for 2012 after this week it saw the 100 millionth download of its app and 100 million listings through mobile. Read Original Content.

Square, the largest mobile payments company, has now reached a $3.25 billion valuation after raising $200 million as it readies to go global. Read Original Content.

Mobile device experts estimate that payments using Near Field Communication-equipped cellphones will account for $240 billion in spending worldwide in 2012 and more than $670 billion by 2015. Read Original Content.

According to a recent survey by TCS the average featured firm was due to spend $17.9 million on mobile technologies, marketing, customer service and similar areas in 2012. Read Original Content.

The Mobile Marketing Association, in partnership with exchange4media, has released the first mobile advertising spend report for India, which estimates the size of the current spend at Rs 180 crore, and is expected to increase by 40 percent in the next 12 months. Read Original Content.

Mobile advertising revenue reached a new high of $1.6 billion last year, according to data from the Interactive Advertising Bureau. Read Original Content.

Sky Technologies has been making SAP mobility easy since 1998. With Sky, you can mobilize your business and empower your team with solutions that are quick to install, easy to use, highly secure, and already proven in hundreds of SAP mobility projects across the globe. This newsletter is sponsored in part by Sky Technologies.

eMarketer projects that Facebook will pull in about $72.7 million in U.S. revenue this year from advertising on mobile devices. Read Original Content

The UK mobile marketing industry is currently worth over £330 million. As recently as 2010, the sector was worth just £85 million per year and this phenomenal growth is set to continue. Read Original Content.

Recent Articles by Kevin Benedict

Mobile Expert Video Series: Sandra Benson

Mobile Expert Video Series: Mark Goode

Mobile Expert Video Series: Jason Lanier

Kevin Benedict's What's New in HTML 5

SAP Focusing on M2M as Extension to Mobility

Mobile Expert Video Series: Steve Russell

Mobile Expert Video Series: SAP's Puneet Suppal

Whitepapers of Note

Why Mobile Clients are Just Stepping Stones to BetterSolutions

The Mobile Business Forecast 2012

ClickSoftware Mobility Suite and Sybase Mobility Solution

Yankee Report "MDM is Dead. Long Live MDM"

Networked Field Services

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Kevin Benedict, Head Analyst for SMAC (Social, MOBILE, Analytics and Cloud), Cognizant

Read The Future of Work

Visit MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

Join the Strategic Enterprise Mobility Linkedin Group

Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Kevin Benedict's What's New in HTML5 - Week of October 7th, 2012

I conducted a workshop via webex yesterday with a mining company in Australia.  It was interesting that they had a strong preference for HTML5 apps running on a cloud based mobile platform.  Their thinking was that they want mobile solutions now, but they see no need to sink a lot of money into on-premise solutions and mobile platforms yet.  They felt that HTML5 would give them the most flexibility and easiest implementations and deployments at this time as they mature their own mobile strategies and infrastructure and wait to see who the winners will be in the mobile platform market.

Now for the news...

Intel has continued to survey developers to find out where things are going with HTML5, and 40 percent of those surveyed said that they are already using HTML5 in some way in their development, and the other 40 percent of the survey developers said they planned to use it.  Read Original Content

In this video interview, Adam ‘HTML5 Guru’ Stanley Tells How RIM is Using HTML5 in BlackBerry 10.  (Click here to see the video on YouTube:  http://www.youtube.com/watch?v=jy4fOzQeCY8)  Read Original Content

A new video game, Brainworth, teaches its users about the principles of computer science and skills required to create HTML5 online games.  Read Original Content

Education technology firm Desmos, Inc. has developed a graphing calculator with an interactive HTML5 graphing platform that works across all modern browsers. Read Original Content

A recent webcast on the subject of using HTML5 for web-based trading applications is available.  The webcast discussion is based on the question:  “Is it feasible to adopt HTML5 as an enterprise development technology now, what are the issues, and how can they be addressed?”  Read Original Content

A new report by mobility analyst Kevin Benedict documents the plans and insights of over 120 people involved in enterprise mobility.  When asked how important HTML5 and HTML5 hybrid apps were to their company's enterprise mobility plans, 45% answered it was "very important," and 14% said it was "critical."  Download the entire Mid-Year Enterprise Mobility 2012 Survey report for free here.

A recent study by adtech company Kontera based on data from 15,000 U.S. publisher partners revealed that mobile web traffic is up 430 percent between January and July this year and mobile Web browsing now accounts for 22 percent of web traffic.  Read Original Content

Apple iOS users who have upgraded to iOS 6 or bought an iPhone 5 may be missing Google Maps features, but it is still available as Google is actively maintaining the HTML5-based mobile Web version of Google Maps.  Google Street View will be soon available on the mobile Web version. Read Original Content

A new report from BI Intelligence explains why Facebook abandoned HTML5 for now including topics such as:  HTML5 app functionality still leaves much to be desired; HTML5 has a fragmentation problem; and The promise of HTML5 remains.  Read Original Content

A research report from Strategy Analytics forecasts that the HTML5-focused Firefox OS will capture only 1 percent of the market in 2013.  Read Original Content

An article in PCQuest demonstrates how to remotely debug a mobile HTML5 app with a remote inspector.  Read Original Content

Eyepartner has released Channel Manager HTML5 V1.0, enabling users to publish video and audio into playlists by dragging and dropping content in a channel lineup, and to build unlimited scheduled programming for playback on Roku set-top boxes and HTML5 5-compatible players including iPad and iPhone.  Read Original Content

Google uses HTML5 animations to illustrate its economic impact for each state in the U.S. on its Economic Impact page (http://www.google.com/economicimpact/)   Read Original Content

Oracle has added three new PeopleSoft mobile applications which utilize HTML5 and CSS3 and do not require download.  Read Original Content

A panel discussion which took place on the last day of the World Summit on Innovation and Entrepreneurship in Boston included topics such as the future of mobile, how the mobile interface will evolve, app stores, and HTML5.  Read Original Content

In this article in TechRepublic, “Why you’d be stupid to bet against HTML5”, author Nick Heath explains that although HTML5’s credentials as a mobile development platform have been called into question, it is still set to play a key role as the basis for mobile apps.  Read Original Content

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Kevin Benedict, Head Analyst for SMAC (Social, MOBILE, Analytics and Cloud), Cognizant

Read The Future of Work

Visit MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

Join the Strategic Enterprise Mobility Linkedin Group

Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

M2M News Weekly-Week of October 7, 2012

Welcome to M2M News Weekly, an online newsletter that consists of the most interesting news and articles related to M2M (machine to machine) and embedded mobile devices.  I aggregate the information, include the original links and add a synopsis of each article.  I also search for the latest market numbers such as market size, growth and trends in and around the M2M market.

Also read Enterprise Mobility Asia News Weekly

Also read Field Mobility News Weekly

Also read Mobile Commerce News Weekly

Also read Mobile Health News Weekly

Also read Mobility News Weekly

According to a report by Frost & Sullivan, the smart grid markets in Southeast Asia, Australia and New Zealand are expected to generate revenues of $3 billion by 2018, up from $1.4 billion in 2011. Read Original Content.

According to a new report from Pike Research worldwide sales of smart appliances will climb rapidly over the remainder of this decade, reaching just under 45 million units per year in 2020. Read Original Content.

The worldwide market for smart grid data analytics will grow steadily through 2020, with cumulative worldwide spending from 2012 through 2020 totaling just over $34 billion, according to a report from Pike Research. Read Original Content.

ILS Technology provides ready-to-use cloud based platforms to implement and manage M2M (machine to machine) and embedded wireless devices that connect to SAP.  ILS Technology simplifies deployments and offers unparalleled security to protect company and customer data and to ensure regulatory compliance. This newsletter is sponsored in part by ILS Technology.

TechNavio's analysts forecast the Global M2M Wireless Network Services market to grow at an annual rate of 29.4 percent over the period 2011-2015. One of the key factors contributing to this market growth is the increasing number of mobile devices and better network coverage. Read Original Content

Telecom, media and technology experts at Analysys Mason predict the global market for M2M connections will grow to 2.1 billion devices in 2021 from 100.4 million devices in 2011. Read Original Content

Mobile network operators that implemented a cloud-based M2M services management platform could potentially see a five-fold profit increase by 2020, according to a report from Jasper Wireless and Machina Research. Read Original Content

Mobile Expert Video Series: Sandra Benson

In this segment of the Mobile Expert Video Series, I interview Sandra Benson, VP of the Construction and Engineering practice at CSS about enterprise mobility in the construction industry.  She details the kinds of mobile data construction companies need to collect and report on every day.

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Kevin Benedict, Head Analyst for SMAC (Social, MOBILE, Analytics and Cloud), Cognizant

Read The Future of Work

Visit MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

Join the Strategic Enterprise Mobility Linkedin Group

Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Mobile Expert Video Series: Mark Goode

I had the opportunity last week to spend some time with mobility expert and cattle farmer Mark Goode, VP of Global Sales with DSI last week at Oracle Open World.  DSI has been involved in automated data collection for over 30 years.  What is particularly interesting about DSI, is that they have decades of industrial mobility experience in the challenging areas of warehouse management, supply chain, distribution, M2M and logistics.

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Kevin Benedict, Head Analyst for SMAC (Social, MOBILE, Analytics and Cloud), Cognizant

Read The Future of Work

Visit MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

Join the Strategic Enterprise Mobility Linkedin Group

Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Field Mobility – Week of October 7, 2012

The Field Mobility News Weekly is an online newsletter made up of the most interesting news and articles related to field mobility that I run across each week.  I am specifically targeting information that reflects market data and trends. 

Also read Enterprise Mobility Asia News Weekly

Also read M2M News Weekly

Also read Mobile Commerce News Weekly

Also read Mobile Health News Weekly

Also read Mobility News Weekly

The Ports of New York and New Jersey are requiring trucks using the ports to be equipped with RFID tags for security identification by the second quarter of 2013.  Read Original Content

An airport baggage handling system developed by Bairfuku utilizes RFID technology and is reported to be the fastest in the world, moving baggage at 600 meters per minute.  Read Original Content

The Hiku barcode reader helps make shopping simpler for consumers, featuring voice recognition software so the user can either scan products for a shopping list or tell the device which products to add.  Read Original Content

ClickSoftware is an SAP mobility partner and the leading provider of automated workforce management and optimization solutions for every size of service business.  This newsletter is sponsored in part by ClickSoftware.

The MIT Enterprise Forum Auto-ID & Sensing Solutions Group hosted a conference in which mobile payments and retail executives discussed “What Technology Will Dominate Retail” – mobile barcodes, mobile wallets, NFC and QR codes.  Read Original Content

A New York Senator is asking the Transportation Secretary to consider developing standards for truck GPS systems.  Truck drivers are relying on GPS systems to plan their routes, but GPS doesn’t take into account low bridges, which has caused accidents.  Read Original Content

Research and Markets has added a new report, “North American Mobile Workforce Management Market: The Growing Power of Mobile Field Service Applications”.  Read Original Content

According to John Nachtrieb of Bar-Code Test, one of the most common and most easily detected and preventable cause of barcode failure is “quiet zone violation”.  Read Original Content

Enterprise Mobility Asia – Week of October 1, 2012

Welcome to Enterprise Mobility Asia News Weekly, an online newsletter that consists of the most interesting news and articles related to enterprise mobility in Asia.  Asia is predicted to be the fastest area of growth for enterprise mobility between now and 2016.

Also read Enterprise Mobility Asia News Weekly

Also read Field Mobility News Weekly

Also read M2M News Weekly

Also read Mobile Commerce News Weekly

Also read Mobile Health News Weekly

According to research from Tata Consulting Services, companies in the Asia Pacific region will spend far more on responding to digital mobile consumers than companies in North America, spending on average $2.41 million per $1 billion revenue.  Read Original Content

LTE has surpassed WiMAX for mobile connectivity in Japan, South Korea and the U.S., according to ABI Research.  Read Original Content

Korea’s SK Telecom now has the third most LTE subscribers in the world, behind Verizon in the United States and Japan’s NTT Docomo. Read Original Content.

Antenna Software provides a complete cloud-based enterprise mobility suite that enables both IT pros and business executives alike to create and manage mobile apps, websites and content across the entire business.  This newsletter is sponsored in part by Antenna Software.

Auckland Transport, Telecom New Zealand, and financial services group Westpac are preparing to begin their first NFC field trial, and have developed a virtual mobile wallet that can hold multiple cards including a credit card and transport card.  Read Original Content

Lenovo has set its sights on the smartphone and tablet markets and will start with China, the world’s largest PC and smartphone market.  Read Original Content

China’s Huawei will plan to develop its own mobile OS “if other companies won't let us use their system one day”.  Read Original Content

Mobile Expert Video Series: Jason Lanier

In this segment of the Mobile Expert Video Series, I have the privilege of interviewing Jason Lanier the VP of Products for @Hand Corp., a 15 year old mobile software company.  In this interview we discuss the impact tablet computers have had on the asset management and field services industries.

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Kevin Benedict, Head Analyst for SMAC (Social, MOBILE, Analytics and Cloud), Cognizant

Read The Future of Work

Visit MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

Join the Strategic Enterprise Mobility Linkedin Group

Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.