I read an article by one of Facebook's developers this morning in which he discussed their challenges with HTML5. He called for additional browser tools that would help with debugging HTML5 apps and hardware issues, especially in the area of tracking down memory problems. It seems that Facebook manages so many photos and other media in their news feeds that its HTML5 mobile app was constantly having scrolling problems due to memory and hardware issues which made for a poor user experience and a buggy app.
The Facebook developer still thinks HTML5 mobile apps will ultimately win over native, but after some time and additional features have been added to the standard.
Tylted CEO Lon Otremba feels that the adoption of HTML5 as a
development platform will revolutionize how the games industry becomes
mobile.
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Since its upgrade to HTML5, ShopNBC has exceeded
expectations, with a 7 percent increase in page views and a 77 percent increase
in mobile traffic.
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Vertical Solutions, Inc. has launched HTML5-based mobile
versions of its customer relationship management and field service software
solutions.
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Music streaming site Grooveshark has launched a new
HTML5-based site. CEO Sam Tarantino
praises HTML5, stating “Thanks to technologies such as HTML5, we are able to
offer our service with much better device compatibility, which will expand our
user and revenue base for our partner labels and artists”.
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Despite the setback with Facebook rewriting its iOS app in
Objective C, interest in HTML5 is still growing. Facebook is still a supporter, with a company
representative stating “Facebook is not moving away from HTML5, as we use it
for our mobile site, which gets more traffic than our native apps”.
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YouTube uses Adobe Flash to display videos; however it is in
a trial phase for HTML5 playback for some videos. Christopher Park explains “How to Enable
HTML5 in YouTube”.
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Ketan Anjaria, founder and CEO of app maker CardFlick notes
that there are several advantages of HTML5 over native apps, but warns they
come at a price. “It's extremely easy to
get updates out to everybody, you're always running the latest version, you can
change things at will, you can track and analyze users a lot better. But you
don't get performance. You don't get animation, and even though HTML5 says you
can build on one platform and run on many, you still have to build for mobile
platforms."
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The Open Mobile Summit will be held November 7-9, 2012 in
San Francisco, and will explore the key themes of today's mobile industry,
including app monetization, HTML5, mobile advertising, cross-platform brands
and the cloud.
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A report from French group faberNovel on HTML5 and how to
rethink web strategy is embedded as slides in this article from techcrunch.com
“Everything You Always Wanted To Know About HTML5* (*But Were Afraid To
Ask)”.
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Analysts at Gartner warn that HTML5 still has a long way to
go in the enterprise. “There is visible
momentum around HTML5; however, as with most technologies, especially on the
Web, interest is occurring primarily outside the enterprise sector--among
progressive Web designers and among mobile application developers.”
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Facebook’s Mark Zuckerberg admitted that “the biggest
mistake we made as a company was betting too much on HTML5 instead of native”,
such as Apple’s native Cocoa Touch platform.
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According to ABI Research, 32 percent of the top iOS Apps
can be built as HTML5 web apps within 18 months. “However, in many big-ticket categories, the
majority of titles are distinctly native. Games, productivity, utilities, music
apps won’t have much to gain from HTML5 anytime soon”, says an ABI senior
analyst.
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The HTML5-responsive redesign of The Chicago Tribune search
pages brought “significant improvements in user experience for mobile users and
sizable increases in visits to these pages”, according to Perfect Market.
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Mozilla has posted a new video that provides a glimpse of
the new Firefox OS built using HTML5.
The video is embedded in this article “Get a Sneak Peek at Firefox OS in
This New Mozilla Video” in PCWorld.
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*************************************************************
Kevin Benedict,
Head Analyst for SMAC (Social, MOBILE, Analytics and Cloud), Cognizant
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The Future of Work
Follow me on Twitter @krbenedict
Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.
