Mobile Marketing News Weekly - Week of November 14, 2011

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read M2M News Weekly
Also read Mobile Medical News Weekly
Also read Mobile Commerce News Weekly
Also read Mobility News Weekly
Also read Mobility Charts Weekly

Amazon.com is introducing a new version of its Price Check comparison shopping application optimized for Google's Android operating system, enabling consumers to contrast in-store retail prices with products available from Amazon and its two million online merchant partners. Read Original Content

According to Juniper Research the mobile advertising market will grow to $15 billion by 2012 and reach $50 billion by 2015. Read Original Content

Retailers are showcasing mobile calls to action in their store windows, on signs inside stores and in other high-traffic areas as a way to make shopping more convenient this holiday season. Read Original Content

Pyxis Mobile provides an agile, powerful, and secure mobile enterprise application platform.  It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time.  This newsletter is sponsored in part by Pyxis Mobile, http://pyxismobile.com/

Wine.com has created a mobile site that allows customers to make wine purchases using their smartphone. Currently Wine.com has nine percent of its online customer base using iPads, who have been known to spend more money while on their devices compared to regular PC users. Read Original Content
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Mobility Charts Weekly - Week of November 14, 2011

The Mobility Charts Weekly is a weekly publication of charts depicting the current and future status of the enterprise mobility market.  I am specifically targeting information that reflects market data and trends.



Pew Research has found that about nine percent of all adult mobile phone users in the U.S. have downloaded an app during 2010 that “helped them track or manage their health.” In its most recent survey in August 2011 Pew found that about 11 percent of all adult cell phone users having downloaded an app that helps them manage their health, representing a two percent increase in that time period. Read Original Content




Morgan Stanley estimates that the smart grid market will grow 100 percent in the next five years and 400 percent over the next 20 years, making smart-grid technology a $100+ billion market by 2030. Read Original Content



Recent studies from Pike Research suggests that there will be a steady increase in the number of telematics units being applied to vehicles in the next few years. This is largely based on the significant effects that telematics units can have on company fuel expenses. Read Original Content

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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer
Follow me on Twitter @krbenedict
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Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.
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Mobile Expert Video Series: Printek's Avery Tabron

For many mobile workers, having a good mobile printer is essential to their job.  In this segment of the Mobile Expert Video Series, I interview mobile printing expert Avery Tabron on the latest developments and trends in mobile printing.



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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.
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Mobile Expert Video Series: Exelon's Ted Johnson

This is a very interesting interview with Ted Johnson from Exelon.  Ted is responsible for supporting the implementations and operations of mobile solutions in field services.  He has a unique perspective on what it takes to manage and maintain a large scale roll-out.




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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.
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Reporting from Tokyo on Enterprise Mobility

View from SAP's
Tokyo Office
This week I am in both Tokyo and in Singapore leading workshops on enterprise mobility.  K2 Partnering organized these workshops to help educate companies on mobility.  On Monday we conducted a workshop to a full house in the Century Court Marunouchi, which is the building General McArthur used during the rebuilding and reconstruction years following WWII.  It is located directly across the street from the Imperial Palace grounds.

It seems that in Japan mobility is very advanced at the consumer level, but not so much in the enterprise.  I met with folks from Danone (yogurt-CPG), Gap (retail), Fujifilm, Novartis, Accenture, SAP, Cognizant and many others during this event.

Yesterday afternoon I had the privilege of meeting with the SAP Telecom business unit for APJ and the enterprise mobility folks in their downtown Tokyo office.  What an amazing view and great teams!  They are seeing a huge demand for enterprise mobility across Asia and are very actively recruiting more people to join the SAP team to focus on mobility.

Side note #1 - I asked the team from K2 Partnering yesterday what they typically eat for lunch in Tokyo - the answer was Korean food.  That struck me as funny.

Side note #2 - I had delicious noodle soup after a  morning run yesterday.  I found a tiny noodle shop in the middle of the gigantic Tokyo fish market.  I saw massive Tuna being carted around to be cut into fresh sushi.

Side note #3 - the heated toilet seats are an interesting touch.

Today, another enterprise mobility workshop before heading to the airport and Singapore.


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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.
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Mobile Commerce News Weekly - Week of November 14, 2011

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile payments, mobile money, e-wallets, mobile banking and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read M2M News Weekly
Also read Mobile Medical News Weekly
Also read Mobile Marketing News Weekly
Also read Mobility News Weekly
Also read Mobility Charts Weekly

According to the latest study of iResearch, the population of mobile payment users in 2011 worldwide is estimated to reach 141 million, an increase of 38.2 percent over 2010. Read Original Content

Online holiday shopping reached record levels in 2010, and with e-commerce spending up this year all signs point to consumers spending even more online this holiday season. Read Original Content

The November and December holiday shopping season is expected to generate nearly $59.5 billion in online sales, aided by increased consumer touch points such as tablets and smartphones that give buyers more access to the Web, according to a report by Forrester. Read Original Content

Pyxis Mobile provides an agile, powerful, and secure mobile enterprise application platform.  It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time.  This newsletter is sponsored in part by Pyxis Mobile, http://pyxismobile.com/

Starbucks recently announced that its mobile payment app Starbucks Mobile Pay has generated over $20 million in purchases throughout the 9,000 locations with the payment feature. Read Original Content
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Mobile Expert Video Series: Webalo's Rob Edenzon

In this segment of the Mobile Expert Video Series I interview Webalo's Rob Edenzon on enterprise mobility in the cloud, and new ways of implementing mobile solutions in hours rather than weeks or months.






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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.
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Field Mobility News Weekly - Week of November 14, 2011

The Field Mobility News Weekly is an online newsletter made up of the most interesting news and articles related to field mobility that I run across each week.  I am specifically targeting information that reflects market data and trends.

Also read M2M News Weekly
Also read Mobile Medical News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobility News Weekly
Also read Mobility Charts Weekly

U.S. Customs and Border Protection has begun a pilot program that uses RFID technology to increase the security and rate of passage at the Paso del Norte Bridge border crossing. Read Original Content

The Los Angeles County Sheriff's Department has selected Panasonic’s Toughbook 31 and Toughbook CF-19 fully-rugged mobile computers for countywide vehicle deployment. More than 2,600 patrol vehicles and 100 motor units will be outfitted with the in-vehicle computing solutions. Read Original Content

Largely due to growing markets, including RFID, the global organic electronics market is forecast to reach $32.8 billion by 2017. Read Original Content

Since 1995, Syclo has enabled hundreds of companies in 37 countries and industries supercharge their businesses with mobility.  This newsletter is sponsored in part by Syclo. http://www.syclo.com/.

Farmers and field scientists can now instantly identify diseases attacking crops and plants, thanks to a Michigan State University professor’s new invention. Dr. Syed Hashsham has developed the Gene-Z device, which performs genetic analysis using a low-cost handheld device and is operated using smartphone technology. Read Original Content
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Mobile Expert Video Series: Freedomone Mobile's Pierre Paul Samson

In this interview Pierre Paul Samson and I discuss Freedomone Mobile's new "context" aware mobile solution, its market and how if offers value.




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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.
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Mobile Medical News Weekly - Week of November 7, 2011

The Mobile Medical News Weekly is an online newsletter made up of the most interesting news and articles related to medical mobility that I run across each week.  I am specifically targeting information that reflects market data and trends.

Also read M2M News Weekly

By the summer of 2012 MobiHealthNews predicts that the number of iPhone apps for healthcare professionals will jump from almost 4,000 today to nearly 6,000 apps. Read Original Content

According to ongoing studies by Pew Research the number of smartphone users who have downloaded health related apps has increased only two percent since 2010. Read Original Content

This past week Apple published more than 240 apps to the health and medical categories of its AppStore. Read Original Content

According to a survey compiled at the UAE’s Mobile Show earlier this year, 93 percent of respondents believe the mobile health industry can improve the quality and availability of healthcare in the Middle East. Read Original Content

According to a mobile marketing research group, 500 million smartphone users will be using a health care application by 2015. Read Original Content

Technavio's analysts forecast the Global Mobile Health Applications market to grow at an annual rate of 24 percent over the period 2010 to 2014. One of the key factors contributing to this market growth is the worldwide growth of remote patient monitoring. Read Original Content
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