Mobile Marketing News Weekly - Week of October 24, 2011

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read Mobile Commerce News Weekly
Also read Mobility News Weekly
Also read M2M News Weekly
Also read Mobility Charts Weekly

ABI Research reports that during the third quarter of 2011 Android overtook iOS with the most mobile ad impressions, now controlling 56 percent of total mobile ads.  ABI also reports that Android now controls 44 percent of total mobile application downloads, with iOS controlling 33 percent.  Read Original Content

Starbucks is running a mobile advertising campaign to increase downloads of its mobile applications.  The food and beverage retailer is running ads within the Flixster iPhone app.  The ads promote the company’s commerce-enabled iPhone app.  Read Original Content

According to companiesandmarkets.com, by 2012 the mobile marketing and advertising market will be worth almost $37.5 billion, growing at a yearly rate of 15 percent between 2008 to 2010.  Read Original Content

Pyxis Mobile provides an agile, powerful, and secure mobile enterprise application platform.  It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time.  This newsletter is sponsored in part by Pyxis Mobile, http://pyxismobile.com/

Groupon is suing Google claiming that two former employees brought confidential business information to Google Offers once they were hired.  Read Original Content
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Mobile Expert Video Series: RACQ's John Hamilton

How do you offer roadside assistance in the outback of Australia?  How do you dispatch work across many different contractors and ensure quality support and service?  Watch this interview with the Royal Automobile Club of Queensland's Executive Manager, John Hamilton.




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Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.
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Mobile Commerce News Weekly - Week of October 24, 2011

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile payments, mobile money, e-wallets, mobile banking and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read Mobile Marketing News Weekly
Also read Mobility News Weekly
Also read M2M News Weekly
Also read Mobility Charts Weekly

British consumers are likely to spend as much as $30.5 billion by 2021 on purchases through their mobile handsets. Currently UK mobile payments are valued at $1.8 billion, with almost $417 million comprising of mobile sales from the food and groceries category.  Read Original Content

ABI Research shows that the NFC market will reach $1 billion by the end of 2016, and there will be a projected 552 million handsets shipped that will be equipped with NFC capabilities in 2016.  Read Original Content

Business Insights anticipates that the alternate payments industry comprising of online, mobile and contactless segments will grow at an annual rate of 17.6 percent over the period 2010 to 2015, with revenues increasing from $740 billion in 2010 to $2,700 billion in 2015.  Read Original Content

Pyxis Mobile provides an agile, powerful, and secure mobile enterprise application platform.  It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time.  This newsletter is sponsored in part by Pyxis Mobile, http://pyxismobile.com/

eBay CEO John Donahoe has increased the company’s 2011 expectations for mobile payments through PayPal from $3 billion to $3.5 billion in revenue.  Read Original Content
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Mobile Expert Video Series: Coates Hire's Garry Newton

This is one of the most interesting segments of the Mobile Expert Video Series that I have ever recorded.  I had the privilege of interviewing Garry Newton, the Service Operations Manager for Coates Hire about their enterprise mobility solutions and the rugged environments that they work in.  Coates Hire is Australia's largest equipment hire company with over 125 years experience supplying to a wide variety of markets including Engineering and Building Construction and Maintenance, Mining and Resources, Manufacturing, Government, and Events. 

*Also please note how sophisticated my special effects are becoming :-)



Photographed from a utility truck
near Cardwell, Australia (15 feet long)


*************************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.
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Field Mobility News Weekly - Week of October 24, 2011

The Field Mobility News Weekly is an online newsletter made up of the most interesting news and articles related to field mobility that I run across each week.  I am specifically targeting information that reflects market data and trends.

Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobility News Weekly
Also read M2M News Weekly
Also read Mobility Charts Weekly

Four out of five practicing physicians use smartphones, computer tablets, various mobile devices, and numerous apps in their customary medical practices, according to a Jackson & Coker report.  Read Original Content

The University of North Carolina Hospital recently implemented an RFID tagging system to prevent surgical instruments from being left in patient bodies after surgery.  Read Original Content

Awarepoint is providing hospitals with RFID solutions to help physicians track patients throughout hospital grounds and provides real-time updates on patient data.  Read Original Content

Since 1995, Syclo has enabled hundreds of companies in 37 countries and industries supercharge their businesses with mobility.  This newsletter is sponsored in part by Syclo. http://www.syclo.com/.

Motorola has released the ET1, a ruggedized device designed to be used in hospital environments able to accommodate multiple add-ons and external units.  Read Original Content
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Kevin Benedict's Video Comments: Mobile Enterprise Strategies

I am reporting all of this week from the Field Mobility Summit 2011 in Sydney, Australia where I am speaking, and teaching a workshop on implementing enterprise mobility.  I recorded this episode of Video Comments mostly from Lavender Bay Park in North Sydney.  In it, I share results from the Enterprise Mobility Survey 2011 and its relevance to mobile strategies.




*************************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.
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Kevin Benedict Reporting from Sydney, Australia's Field Mobility Summit 2011

I am speaking and teaching a workshop at the Field Mobility Summit in Sydney, Australia this week.  I would invite you to stay tuned and watch the Mobile Expert Video Series as I interview the experts from down under.




*************************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.
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M2M News Weekly - Week of October 17, 2011

Welcome to M2M News Weekly, an online newsletter that consists of the most interesting news and articles related to M2M (machine to machine) and embedded mobile devices.  I aggregate the information, include the original links and add a synopsis of each article.  I also search for the latest market numbers such as market size, growth and trends in and around the M2M market.

Also read Field Mobility News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobility News Weekly
Also read Mobility Charts Weekly

The volume of cellular M2M subscriptions is expected to increase almost fourfold between 2010 and 2016, from 72 million to 282 million.  Read Original Content

According to ON World, smart home sensor network shipments will approach 100 million worldwide in 2015, enabling nearly $6 billion in cloud services for energy and home service providers.  Read Original Content

Research shows that the number of total connected devices is expected to increase from approximately 9 billion today to more than 24 billion in 2020 and mobile connected devices will grow 100 percent from more than 6 billion today to 12 billion in 2020.  Read Original Content

ClickSoftware is an SAP mobility partner and the leading provider of automated workforce management and optimization solutions for every size of service business.  This newsletter is sponsored in part by ClickSoftware - http://www.clicksoftware.com/.

According to a new report from Berg Insight, the installed base of smart electricity meters in North America will grow at a compound annual growth rate of 22.5 percent between 2010 and 2016 to reach 87.4 million at the end of the 2016.  Read Original Content
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Mobility News Weekly - Week of October 17, 2011

The Mobility News Weekly is an online newsletter made up of the most interesting news and articles related to enterprise mobility that I run across each week.  I am specifically targeting information that reflects market data and trends.

Also read Field Mobility News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read M2M News Weekly
Also read Mobility Charts Weekly

Despite a recession and competition from foreign smartphone manufacturers and developers, the U.S. has become the leader in the smartphone market, Mary Meeker announced at the Web 2.0 Summit in San Francisco.  Read Original Content

Samsung has taken the lead in Ireland's mobile phone market for the first time.  According to figures from GFK Retail and Technology, the manufacturer's handsets accounted for 37.3 percent of Ireland’s mobile market in September.  Read Original Content

Samsung Electronics has unveiled its Galaxy Nexus smartphone, the first to use the latest version of Google's Android operating system.  The new unit is seen as the Samsung-Google partnership's answer to Apple's iPhone 4S, which in less than a week on the market has already sold more than 4 million units.  Read Original Content

ClickSoftware is an SAP mobility partner and the leading provider of automated workforce management and optimization solutions for every size of service business.  This newsletter is sponsored in part by ClickSoftware - http://www.clicksoftware.com/.

By 2015 companies will generate 50 percent of Web sales via their social presence and mobile applications, according to Gartner, Inc.  Vendors in the e-commerce market will begin to offer new context-aware, mobile-based application capabilities that can be accessed via a browser or installed as an application on a phone.  Read Original Content
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Google's New Android OS. What’s In It for the Enterprise?

Guest writer and mobility analyst Andre Guilleman shares his insights on Google's new Android OS version, Ice Cream Sandwich.

Google’s release of Android 4.0, dubbed “Ice Cream Sandwich,” is undoubtedly geared towards consumers but it’s got a few new features that were clearly designed for corporate IT. But what’s their strategy here?

Early on, BlackBerry cornered the enterprise market with unparalleled security features. Windows Mobile gained and then lost the field service sector by partnering with rugged device manufacturers. Then Apple forced its way into the enterprise from the top down, with a smartphone that was so slick that it was irresistible to top execs. Android, it seems, is riding the consumerization wave of personal phones being used for business-related tasks, with or without the blessing of IT administrators.

With Ice Cream Sandwich, Google just made it a little bit easier for IT departments to say “yes” to their Android users. OS 4.0 includes:

  • A keychain API with encrypted storage so applications can utilize private keys, certificate chains, and user certificates
  • Address space layout randomization (ASLR) to secure device memory-management
  • A VPN API with secure credential storage to help lock down data transmissions
  • And for companies that need to keep top secret info locked down (and perhaps for our friends in HR), new device policy management controls that can remotely disable the camera

Although the new enhancements won’t send companies scrambling to replace their BlackBerrys with Droids, it’s all cool stuff that makes the Android OS more palatable for the enterprise.

About André Guillemin:  He has over ten years of experience in health care, financial services, and mobile technology. He spent the past three years focused on cross-industry solutions for mobile enterprise application development, including line of business uses in manufacturing, life sciences and wealth management. Mr. Guillemin frequently contributes to industry publications, panels, and events, and is available for consultation on the strategic and tactical use of mobile technologies in the enterprise.



*************************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.
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