Wednesday, October 26, 2011

Mobile Marketing News Weekly - Week of October 24, 2011

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read Mobile Commerce News Weekly
Also read Mobility News Weekly
Also read M2M News Weekly
Also read Mobility Charts Weekly

ABI Research reports that during the third quarter of 2011 Android overtook iOS with the most mobile ad impressions, now controlling 56 percent of total mobile ads.  ABI also reports that Android now controls 44 percent of total mobile application downloads, with iOS controlling 33 percent.  Read Original Content

Starbucks is running a mobile advertising campaign to increase downloads of its mobile applications.  The food and beverage retailer is running ads within the Flixster iPhone app.  The ads promote the company’s commerce-enabled iPhone app.  Read Original Content

According to, by 2012 the mobile marketing and advertising market will be worth almost $37.5 billion, growing at a yearly rate of 15 percent between 2008 to 2010.  Read Original Content

Pyxis Mobile provides an agile, powerful, and secure mobile enterprise application platform.  It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time.  This newsletter is sponsored in part by Pyxis Mobile,

Groupon is suing Google claiming that two former employees brought confidential business information to Google Offers once they were hired.  Read Original Content

Apple’s iPad is currently controlling 97 percent of all tablet advertising impressions according to Millennial Media.  Read Original Content

InMobi reports that North American mobile impressions have increased  50 percent in 90 days. InMobi now handles 27 billion impressions per quarter in the region.  Read Original Content

According to Hipcricket, sixty-three percent of smartphone users have visited a retailer’s website from their mobile device—up from 53 percent in 2010—and 41 percent have done so while in the retail store. Of interest, 50 percent have checked a competitor’s mobile website while in another store.  Read Original Content

Department store chain Nordstrom is aiming to increase in-store traffic with location-based mobile banner ads in applications such as Pandora.  Read Original Content

David Barnard, founder of App Cubby reports that developers who build and sell apps for Apple’s iOS platform will collectively earn more money over the next year than Google will earn from its entire mobile business.  Read Original Content

Mobile social networking is on the rise, according to a new study from comScore, which shows that 72.2 million Americans accessed social networking sites or blogs on their mobile devices in August, a 37 percent increase over the past year.  Read Original Content

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You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.

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Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.